Latest / NEXT with John Koetsier
BMW's heated seats & the evolution of ownership in an era of smart matter
This year we saw consumers push back hard on BMW's decision to include heated seats in vehicles but only make them actually work if people paid a monthly subscription fee.
Why?
And how does the concept of ownership change when everything is smart, everything is remotely configurable, and everything can report its own level of usage?
In this TechFirst with John Koetsier, I chat with Zach Supalla, the CEO and founder of Particle. We talk about music, software, hardware, and buying versus renting ... everything. What does value mean, and when do we like paying monthly fees versus when do we…
The skinny
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