Latest / The People of Penn State
Episode 81 — Marketing with Impact: Citi's Mikel Jones On Brand Strategy, Sponsorships and Social Change
In this episode of The People of Penn State, we're joined by Mikel Jones ('15), Senior Vice President of Marketing and Content at Citi.
Mikel explores the intersection of brand strategy, sponsorships, and social impact. From managing media coverage for Citi’s partnerships in sports, entertainment, and culture to leading PR campaigns that drive meaningful change, Mikel shares insights from his career shaping one of the world’s most recognizable financial brands.
His work with Citi has taken him to major global events like the Paralympic Games in Tokyo and Beijing, The President’s Cup in…
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