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Taste Vs Trend: Is Personal Style Dead? · Two Broke Chicks

• 0:00
  Speaker 1: This podcast is recorded on gaddigle Land Always was, always
• 0:03
  Speaker 1: will be Aboriginal Land. Hey you chicks, I'm out and
• 0:14
  Speaker 1: this is two broad Chicks, the show that shares life
• 0:16
  Speaker 1: lessons and just the tip to make you rebrand And
• 0:21
  Speaker 1: welcome back to another Cheeky Tuesday episode. Jake Joday with
• 0:26
  Speaker 1: chee Chips, Day with the cheeks.
• 0:28
  Speaker 2: How are yeah? I'm good? Tell me about your life
• 0:31
  Speaker 2: it all started turn dark and gloomin ight.
• 0:35
  Speaker 3: No, I'm good.
• 0:36
  Speaker 2: How do you know what the weather was on your birthday?
• 0:38
  Speaker 2: I don't know.
• 0:39
  Speaker 3: We should look that up, though, I would love to
• 0:40
  Speaker 3: look that up.
• 0:41
  Speaker 2: Yeah, let's look it up right now. Oh no, it
• 0:44
  Speaker 2: does Oh I found it. Okay. So on the day
• 0:47
  Speaker 2: that I was born, it.
• 0:50
  Speaker 1: Was a high of twenty one point five degrees and
• 0:54
  Speaker 1: a low of seven point four with zero percent chance
• 0:57
  Speaker 1: of precipitation.
• 0:58
  Speaker 2: That sounds great. What was mine?
• 1:00
  Speaker 1: Oh a warm day? It was twenty four point three
• 1:04
  Speaker 1: high degree celsius and a low of eighteen point three.
• 1:07
  Speaker 2: The next day was twenty seven degrees.
• 1:09
  Speaker 4: Sounds about right. My birthday is always hot anyway. So
• 1:12
  Speaker 4: what's the website so the.
• 1:13
  Speaker 3: Chicks can look up theirs?
• 1:15
  Speaker 1: It was extreme weather watch dot com AU. There's no AU,
• 1:20
  Speaker 1: but anyway, y'all gets it one. Now that we've gone
• 1:23
  Speaker 1: through one side track of the episode, I'm sure there.
• 1:26
  Speaker 2: Will be many more.
• 1:27
  Speaker 1: We have come to discuss a very important question, and
• 1:31
  Speaker 1: it's is personal style dead?
• 1:34
  Speaker 2: Is it dead?
• 1:35
  Speaker 1: Is it waiting to be revived? Does it need CPR?
• 1:39
  Speaker 3: Is it on the operating table?
• 1:41
  Speaker 2: Yeah? Or I don't know.
• 1:43
  Speaker 1: We'll discover later in this episode. But yeah, So we're
• 1:47
  Speaker 1: doing taste first trend is personal style dead and how
• 1:52
  Speaker 1: you can resuscitate your own personal style if needed. But
• 1:57
  Speaker 1: before we get into the episode, have you seen this
• 2:01
  Speaker 1: like awards ceremony, the last last culturalist culture awards that
• 2:08
  Speaker 1: was basically the oscars for gay people?
• 2:11
  Speaker 4: Oh?
• 2:11
  Speaker 2: Is that what?
• 2:12
  Speaker 1: That?
• 2:13
  Speaker 2: What that was?
• 2:14
  Speaker 1: And it had like literally some huge celebrities, like it
• 2:18
  Speaker 1: had Jeff Goldbloom, Rene Rap, huge celebrities.
• 2:23
  Speaker 2: What is going on?
• 2:23
  Speaker 1: And it was like the awards were like the dumbest
• 2:26
  Speaker 1: thing ever that I haven't watched the whole thing, but
• 2:28
  Speaker 1: I'm like, I actually need to sit down and watch
• 2:30
  Speaker 1: this because it was like cool girl award.
• 2:33
  Speaker 3: So good? Do we have like a list of the
• 2:36
  Speaker 3: of the winners?
• 2:37
  Speaker 1: We don't because I want to watch it and I
• 2:39
  Speaker 1: don't want to spoil it for myself. But there was
• 2:41
  Speaker 1: one bit that I have to show you because it
• 2:45
  Speaker 1: has been living in my head rent free since it
• 2:50
  Speaker 1: came up on my feed and I sent it to you,
• 2:52
  Speaker 1: and then I deleted it because I was like, actually,
• 2:55
  Speaker 1: I don't want you to see anyway. It is Ben
• 2:58
  Speaker 1: Platt singing a cover of Diet Pepsi at the Culturalist
• 3:03
  Speaker 1: Culture Awards, and I prefer it the original. Okay, when
• 3:10
  Speaker 1: we tied in your car on a Baby Nocence and
• 3:15
  Speaker 1: the basis say your love, see you love, see.
• 3:18
  Speaker 2: You love me asense and basi, that.
• 3:24
  Speaker 1: Was amazing, and that also was like the perfect crowd
• 3:27
  Speaker 1: for that, Like, those are the people who would.
• 3:30
  Speaker 3: Really appreciate and understand how important that is.
• 3:32
  Speaker 1: If I was Addison Ray, I would sue, that's like
• 3:37
  Speaker 1: when Kelly Clarkson ever does a cover and people are like, well,
• 3:40
  Speaker 1: it's Kelly's song now, yeah, exactly, that's Ben Platt's song.
• 3:43
  Speaker 2: Now, that's so and Ray does a great job, but
• 3:45
  Speaker 2: that cover, how dare you?
• 3:49
  Speaker 1: Anytime there are violins in a song, hits every time.
• 3:53
  Speaker 2: Just look at the veronicas.
• 3:55
  Speaker 1: Yeah, honestly, anyway, that's my obsession of the week.
• 4:00
  Speaker 3: Yeah, I really want to watch that award show too.
• 4:02
  Speaker 4: Moving on, let's get into the episode.
• 4:09
  Speaker 1: The reason we wanted to chat through this topic today
• 4:13
  Speaker 1: is I feel like I've seen it all over my FYP.
• 4:16
  Speaker 1: But there was an article and post from the Citizen's
• 4:20
  Speaker 1: Post which asked the question does anyone really have taste anymore?
• 4:24
  Speaker 1: And great title immediately engaged. Yeah, immediately, I'm like, thumb
• 4:28
  Speaker 1: stuff up. Literally, I'm like, do we? And this post
• 4:32
  Speaker 1: had so like seventy five thousand likes, Like it was
• 4:36
  Speaker 1: very very interesting to see how much people engaged with
• 4:40
  Speaker 1: it in the comments section as well, that it's evidently
• 4:43
  Speaker 1: something that we're all kind of wondering slash thinking.
• 4:46
  Speaker 2: Yeah, so I'm going to read out some.
• 4:48
  Speaker 1: Of it so the chicks can kind of get an idea,
• 4:50
  Speaker 1: and will also include a link in the show notes. So,
• 4:53
  Speaker 1: taste versus trend? What are we actually consuming? Taste in
• 4:56
  Speaker 1: its truest form is slow.
• 4:58
  Speaker 2: It's built over.
• 4:59
  Speaker 1: Time, through exposure, reflection, and context, a quiet, cultivated awareness.
• 5:04
  Speaker 1: As Pierre Bordeaux argued Indistinction nineteen seventy nine, taste is
• 5:09
  Speaker 1: more than personal It's a socially coded language that reveals
• 5:12
  Speaker 1: what we value and why. But in today's hyper fragmented landscape,
• 5:17
  Speaker 1: trends have overtaken that language.
• 5:19
  Speaker 2: From La Booboo's.
• 5:20
  Speaker 1: Inflatable kitsch and polka dot maximalism to the core industrial complex.
• 5:25
  Speaker 1: Esthetic shifts now happen faster than anyone can question them.
• 5:29
  Speaker 1: And while it's fine to enjoy these things, the issue
• 5:31
  Speaker 1: is that few people ask why, where did these visuals
• 5:34
  Speaker 1: come from? What are they referencing? What do they signal?
• 5:38
  Speaker 1: Most participation is reflexive. We've been trained to scroll, save
• 5:42
  Speaker 1: and where before we even think. According to a twenty
• 5:46
  Speaker 1: twenty three study by the London College of Fashions, Fashion
• 5:50
  Speaker 1: Futures Insight Labs say that title ten times. Over sixty
• 5:54
  Speaker 1: eight percent of gen z respondents admitted they adopt trends
• 5:57
  Speaker 1: from TikTok or Pinterest without researching their origin, designer, or
• 6:01
  Speaker 1: cultural context. Taste is no longer a process, It's a performance.
• 6:06
  Speaker 4: I think that this has been a conversation that people
• 6:09
  Speaker 4: have been starting to have quite a bit in recent years,
• 6:14
  Speaker 4: but I feel like the labuboo trend is what really
• 6:18
  Speaker 4: has had everybody asking this question, Maybe because it's so
• 6:22
  Speaker 4: different to any other trend that like adult women have
• 6:26
  Speaker 4: really got around before. I think that's what has made
• 6:30
  Speaker 4: a lot of people be like, wait, why do we
• 6:33
  Speaker 4: like this? Whereas fashion, I think is a little bit different,
• 6:37
  Speaker 4: or beauty trends is a little bit different.
• 6:40
  Speaker 3: Whereas this I think has really shocked people.
• 6:43
  Speaker 1: I just think you could argue this with any of
• 6:47
  Speaker 1: the weird out of the blue trends that everyone gets around,
• 6:51
  Speaker 1: Like you could say it with Stanley cups. Yeah, because
• 6:54
  Speaker 1: as well, a lot of these things existed already for
• 6:57
  Speaker 1: so many years, and then what feels like out of
• 7:00
  Speaker 1: the blue boom. It's like the girl must have but
• 7:04
  Speaker 1: that changes every single month. Yeah, So it's so interesting
• 7:09
  Speaker 1: and that's why I was like subscribed to the article.
• 7:14
  Speaker 1: So it goes into more detail on the website, and
• 7:17
  Speaker 1: essentially the article discusses how social media and the turbo
• 7:20
  Speaker 1: trends cycle has killed our ability to express taste through
• 7:26
  Speaker 1: fashion and style, and the also points out that within
• 7:29
  Speaker 1: a year, we've made it through the fashion trends of
• 7:32
  Speaker 1: like the two thousands with like low rise jeans, the
• 7:35
  Speaker 1: twenty tens with like dresses over jeans. Oh, I say,
• 7:38
  Speaker 1: that's actually more two thousands and even she said that
• 7:41
  Speaker 1: she was seeing a twenty nineteen fashion edit on her
• 7:45
  Speaker 1: TikTok with the undertone of like a throwback.
• 7:48
  Speaker 2: No, I know.
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  Speaker 4: That reminds me of when Spotify have their throwback Thursday
• 7:55
  Speaker 4: playlist and it will be like a twenty twenty throwback
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  Speaker 4: and I'm like.
• 7:58
  Speaker 1: That's not far, I know, And do you know what
• 8:02
  Speaker 1: we're even seeing like the twenty sixteen tumbler girl King
• 8:06
  Speaker 1: Kylie Yeah, King Kylie era, like the cut crease, like
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  Speaker 1: that's all coming back that. I'm like, I absolutely feel
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  Speaker 1: like the time frame that we churned through errors and
• 8:20
  Speaker 1: like the decades of trends has absolutely sped up, because
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  Speaker 1: I swear when like it was the nineties trend for ages,
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  Speaker 1: like we moved past that for a really long time,
• 8:32
  Speaker 1: like when we were going up like the nineties genes,
• 8:35
  Speaker 1: nineties like makeup like that was really cool. Yeah, and
• 8:39
  Speaker 1: then I feel like now it's like quick, quick, quick, quick.
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  Speaker 2: We're just going to catch up in time and then
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  Speaker 2: where do we go from there?
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  Speaker 4: Honestly, because I think before fashion cycles would come in
• 8:50
  Speaker 4: like twenty year rounds. So when you look back at
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  Speaker 4: fashion from even the seventies, there'll be colors and silhouettes
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  Speaker 4: and textures.
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  Speaker 3: That were in vogue in the feet.
• 9:00
  Speaker 4: Yeah, and you would see that sort of like twenty
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  Speaker 4: year kind of loop, which makes sense because it has
• 9:07
  Speaker 4: nostalgia from when you were growing up and it's given
• 9:11
  Speaker 4: enough time for it to come back. Whereas, yeah, like
• 9:13
  Speaker 4: you said, in the last five years, we've gone from
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  Speaker 4: the early aughts ye to twenty sixteen, and now you're
• 9:19
  Speaker 4: saying that you saw a twenty nineteen in it. I
• 9:22
  Speaker 4: didn't the a sorry or did like, Yeah, we're moving
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  Speaker 4: so quickly that I'm like, are we just going to
• 9:29
  Speaker 4: keep like churning through the same things or will something
• 9:31
  Speaker 4: have to give and will have to come up with
• 9:34
  Speaker 4: more unique aesthetics to sell people stuff. But you know what,
• 9:38
  Speaker 4: as well, sometimes I do just wonder if I'm just
• 9:40
  Speaker 4: like an old bat being like, oh, I.
• 9:42
  Speaker 1: Used to wear that when I was in high school
• 9:44
  Speaker 1: and set.
• 9:45
  Speaker 4: The Little Girls live totally, because when I was wearing
• 9:49
  Speaker 4: stuff that was, you know, very nineties influenced when I
• 9:53
  Speaker 4: was in my early twenties, there would have been people.
• 9:56
  Speaker 2: Being like, I used to wear that in high school.
• 9:57
  Speaker 2: It wasn't cool then, or like whatever.
• 10:00
  Speaker 4: Yeah, but I think for me personally, the reason that
• 10:02
  Speaker 4: I liked it was because it reminded me of my
• 10:05
  Speaker 4: childhood and the things that I would look up to,
• 10:07
  Speaker 4: you know, like Britney Spears and Spice Girls, or even
• 10:10
  Speaker 4: like grunge culture. And I loved that as a little kid.
• 10:14
  Speaker 4: And then so as an adult, you're like, oh, well,
• 10:16
  Speaker 4: I've got my own money now and I can dress myself.
• 10:18
  Speaker 2: I have big girl money now.
• 10:19
  Speaker 1: Yeah that's I saw a post the other day and
• 10:22
  Speaker 1: it was about like the potential Hannah Montana concert and
• 10:25
  Speaker 1: it was like, Miley, please make it a world tour.
• 10:27
  Speaker 1: I have big girl money now, And I'm like, anyway,
• 10:30
  Speaker 1: I do think the relationship between trends and belonging is
• 10:35
  Speaker 1: very interesting. So a creator called Asha where You're at
• 10:40
  Speaker 1: full link in the show notes, wrote a post called
• 10:43
  Speaker 1: What's the next trend to Kill our Personality, in which
• 10:47
  Speaker 1: she said, we don't know if we actually like these things,
• 10:51
  Speaker 1: we just know they make us feel like we belong
• 10:53
  Speaker 1: and she discusses how trends can provide a sense of
• 10:56
  Speaker 1: belonging to feel like we're a part of something big.
• 10:59
  Speaker 1: And this was a whole rabbit hole that I.
• 11:03
  Speaker 3: Was like, Holy shit, yeah makes sense.
• 11:05
  Speaker 2: I see.
• 11:05
  Speaker 1: I think we've just cracked the gold bass.
• 11:07
  Speaker 3: Yeah.
• 11:08
  Speaker 1: So psychologist Donald Wincott calls it the false self, and
• 11:13
  Speaker 1: it's a version of us built to win approval, and
• 11:17
  Speaker 1: media has simply media and brands have simply monetized it.
• 11:21
  Speaker 1: And I think this is really interesting because with even
• 11:25
  Speaker 1: the trends that we were kind of even just talking
• 11:27
  Speaker 1: about the start of this episode, like labuobus free example,
• 11:31
  Speaker 1: it's how these trends do create a sense of belonging
• 11:35
  Speaker 1: and how being a part of trends can create a
• 11:37
  Speaker 1: sense of security because there.
• 11:40
  Speaker 2: Is a little bit of discomfort with standing out.
• 11:42
  Speaker 1: Yeah, right, But it's like if I have a labubu
• 11:46
  Speaker 1: on my bag, Like let's continue with that example, and
• 11:48
  Speaker 1: I cross the street and I see a girly pot
• 11:50
  Speaker 1: with a labooboo on her bag, we're the same, ye,
• 11:53
  Speaker 1: we are a part of the colds together community together
• 11:57
  Speaker 1: cold yeah, you know. And that's exactly what I think
• 12:01
  Speaker 1: you find with so many of these trends that it's
• 12:04
  Speaker 1: like it creates a sense of security because I and
• 12:09
  Speaker 1: this isn't I'm not saying this is necessarily right, but
• 12:12
  Speaker 1: it's like, Okay, I won't look wrong or out of place,
• 12:18
  Speaker 1: or like I don't know what I'm doing if I'm
• 12:21
  Speaker 1: wearing what everyone else is wearing. Yeah, and it's a
• 12:23
  Speaker 1: bit of this like yeah, essentially security mechanism and self
• 12:28
  Speaker 1: preservation in society. Yeah, of subscribing to trends because you're
• 12:34
  Speaker 1: seeking that sense of belonging.
• 12:35
  Speaker 3: Yeah, we all want to fit in. I think that's
• 12:37
  Speaker 3: an innate human behavior.
• 12:40
  Speaker 1: There was this amazing quote in the article that we
• 12:44
  Speaker 1: discussed above, and it said, ask yourself, if no one
• 12:48
  Speaker 1: was going to see me in this, would I still
• 12:50
  Speaker 1: buy it? And it was one of those things that
• 12:53
  Speaker 1: my brain just goes oh, because I think asking yourself
• 12:57
  Speaker 1: that question is going to help help you so much.
• 13:01
  Speaker 1: Because it is, I find it increasingly more difficult to
• 13:06
  Speaker 1: look at things and be like do I like this?
• 13:10
  Speaker 1: Or have I just seen it everywhere? And it does
• 13:12
  Speaker 1: get trickier because as well, whenever you're maybe going to
• 13:16
  Speaker 1: buy something for an event or you need a new
• 13:19
  Speaker 1: pair of jeens, it is not a coincidence that every
• 13:24
  Speaker 1: website you go on basically has the same stuff, yeah,
• 13:28
  Speaker 1: because they're following the trend cycle. So it's like, okay, well,
• 13:31
  Speaker 1: if that's everything that's available, then like, I guess I
• 13:34
  Speaker 1: like it exactly.
• 13:35
  Speaker 4: Like your choices and your ability to make choices that
• 13:40
  Speaker 4: feel personal to you are kind of limited based on
• 13:43
  Speaker 4: what is actually out there unless you are looking beyond
• 13:47
  Speaker 4: you know, the brands that we would typically shop with,
• 13:50
  Speaker 4: and you're looking vintage or secondhand, or if you can
• 13:54
  Speaker 4: sew your own clothes, you know, things like that that
• 13:57
  Speaker 4: where you can.
• 13:58
  Speaker 2: I said I was going to learn that at the
• 13:59
  Speaker 2: start of the years.
• 14:00
  Speaker 1: Hasn't, But yeah, I think that question is really good
• 14:02
  Speaker 1: to have in your back pocket with trends to help
• 14:05
  Speaker 1: you identify whether or not, oh, trends are anything, to
• 14:09
  Speaker 1: be honest, whether or not buying you're buying something because
• 14:12
  Speaker 1: you genuinely like it, or whether or not you're trying
• 14:16
  Speaker 1: to seek a sense of belonging through style. And when
• 14:22
  Speaker 1: I read that, I kind of like looked at my
• 14:24
  Speaker 1: wardrobe or like thought about some things that I've purchased recently,
• 14:29
  Speaker 1: and I was kind of a bit shocked by the
• 14:32
  Speaker 1: fact that there was definitely items that I purchased that
• 14:36
  Speaker 1: I was.
• 14:36
  Speaker 2: Like, yeah, I do.
• 14:38
  Speaker 1: I did buy that because I wanted to take a
• 14:40
  Speaker 1: photo and post it on Instagram.
• 14:43
  Speaker 4: Going back to a point that you were making before
• 14:45
  Speaker 4: that also, is that really important question of do I
• 14:49
  Speaker 4: actually like it or is it because I'm just seeing
• 14:51
  Speaker 4: it everywhere? Yeah, there's actually psychological theories that look into this,
• 14:58
  Speaker 4: and there's one that I saw called the mere exposure effect.
• 15:02
  Speaker 4: This is going to be me So I think what's
• 15:04
  Speaker 4: interesting about this is that a lot of these conversations
• 15:07
  Speaker 4: where like, oh, it's because of TikTok, it's because of
• 15:10
  Speaker 4: you know, Pinterest, it's because of our access.
• 15:13
  Speaker 3: Via the internet.
• 15:14
  Speaker 4: But a lot of these series have been around for
• 15:16
  Speaker 4: a long time, but I think maybe, you know, we
• 15:19
  Speaker 4: can apply them to these modern conversations, which is interesting the.
• 15:22
  Speaker 2: Way we consume media.
• 15:24
  Speaker 1: Like, yeah, I think if you read these articles fifteen
• 15:28
  Speaker 1: years ago, it would have been talking about print media
• 15:31
  Speaker 1: and Vogue and how certain trends were across all of
• 15:34
  Speaker 1: the fashion magazine.
• 15:35
  Speaker 2: It's just the way that we.
• 15:37
  Speaker 1: Consume trends and fashion and style inspiration has evolved to
• 15:43
  Speaker 1: different platforms.
• 15:45
  Speaker 3: Yeah, exactly.
• 15:46
  Speaker 4: And it's the accessibility of that which makes it easier
• 15:50
  Speaker 4: for us to do. But the mere exposure effects refers
• 15:53
  Speaker 4: to our tendency to develop preferences for things simply because.
• 15:56
  Speaker 3: They are familiar.
• 15:58
  Speaker 4: So one possible explanation for this is the fact that
• 16:01
  Speaker 4: helps us deal with this feeling of uncertainty. So it's
• 16:04
  Speaker 4: kind of like what we were saying, yeah, with that
• 16:07
  Speaker 4: sense of security because it also reduces the amount of
• 16:11
  Speaker 4: effort that it takes to process and make decisions when
• 16:15
  Speaker 4: it comes to what we're wearing or what we're buying.
• 16:18
  Speaker 4: It's so interesting when you think about it like that,
• 16:21
  Speaker 4: because it seems silly being like, but choosing something to
• 16:24
  Speaker 4: wear this is hard, and that it is like emotional
• 16:28
  Speaker 4: layby in a way.
• 16:30
  Speaker 1: By people whose whole job well, there's literally style people.
• 16:34
  Speaker 3: It's a billion dollar industry.
• 16:36
  Speaker 1: For reason dressing ourselves.
• 16:38
  Speaker 3: We are all styles exactly.
• 16:41
  Speaker 4: But it just made me think that by wearing the
• 16:44
  Speaker 4: striped shirt that we've seen all over TikTok, that is
• 16:47
  Speaker 4: helping us free up brain space and shift out focus
• 16:51
  Speaker 4: to something else, which is great, but it also means
• 16:55
  Speaker 4: we're all wearing the same shirt. But I was like,
• 16:57
  Speaker 4: where do these trends actually come from? Because I was like,
• 17:01
  Speaker 4: what comes first? Like the chicken or the eggcare? And
• 17:04
  Speaker 4: I saw in an article that was published in Vogue Business,
• 17:08
  Speaker 4: Yumi Shin, who is the chief merchandising officer of Bergodoff Goodman,
• 17:13
  Speaker 4: which is like a department store in the States, says
• 17:16
  Speaker 4: that trends emerge in threes. So if designers see something
• 17:20
  Speaker 4: three times, that's when they'll put it in like their
• 17:24
  Speaker 4: mood boards, and that's when it comes up in the
• 17:26
  Speaker 4: meetings and that's why we see it. But fashion trends
• 17:29
  Speaker 4: can be a three to five year process. Yeah, and
• 17:33
  Speaker 4: designers show their collections six months or more in advance,
• 17:37
  Speaker 4: and trend forecasting agencies are hired to tell you these
• 17:41
  Speaker 4: fashion designers what is going to be coming in when
• 17:44
  Speaker 4: it comes to color silhouettes.
• 17:45
  Speaker 3: One hundred Fabric.
• 17:47
  Speaker 1: One of our best friends is a fashion buyer, and
• 17:51
  Speaker 1: they put into production for the Deni Maxi skirt a
• 17:57
  Speaker 1: year and a half before it was trending. Yeah, they
• 18:00
  Speaker 1: started getting samples and producing the Denomaxi skirt like a
• 18:04
  Speaker 1: year and a half.
• 18:05
  Speaker 2: And the other thing with this, and this is kind
• 18:07
  Speaker 2: of getting a little.
• 18:07
  Speaker 1: Bit brandy side rather than consumer side. But they have
• 18:11
  Speaker 1: to time it really well because they dropped it maybe
• 18:16
  Speaker 1: two months before the peak, and so it wasn't quite
• 18:22
  Speaker 1: bang when it happened, and so it's like even that
• 18:25
  Speaker 1: it's like people saw it on this website. I'm like,
• 18:29
  Speaker 1: ill a DENOMAXI skirt yeacke, and then two months later
• 18:33
  Speaker 1: I was like, I'm becking that made dnomaxis girl. Yeah,
• 18:36
  Speaker 1: and it's so so interesting.
• 18:37
  Speaker 2: I don't know.
• 18:39
  Speaker 1: How designers do it, honestly, it's so impressive, but I
• 18:42
  Speaker 1: guess that's a good job.
• 18:44
  Speaker 3: Yeah, that's the thing.
• 18:44
  Speaker 4: And they have these trend forecasting agencies who would work
• 18:49
  Speaker 4: probably across like lots of different brands, and they're all
• 18:52
  Speaker 4: telling them the same thing, which is why you see
• 18:55
  Speaker 4: across the runways like similarities. Like it's not an accident,
• 18:59
  Speaker 4: and it never has been. But I do think that
• 19:02
  Speaker 4: because of the Internet and fast fashion, the cycle is
• 19:04
  Speaker 4: moving quicker.
• 19:05
  Speaker 2: So I think it's.
• 19:06
  Speaker 4: Okay to follow trends and be interested in trends, but
• 19:10
  Speaker 4: I think that now, because of how quickly it is moving,
• 19:13
  Speaker 4: that is why we need to maybe have a little
• 19:16
  Speaker 4: bit more critical thinking about it to stop us from
• 19:18
  Speaker 4: wasting money.
• 19:19
  Speaker 3: And of course, like it has its impact on the
• 19:21
  Speaker 3: environment too.
• 19:21
  Speaker 1: Yeah, and I think there is definitely this like villainous
• 19:25
  Speaker 1: overtone to or undertone, however you want to look at it.
• 19:29
  Speaker 1: Two trends of being like, oh, if you fall into
• 19:32
  Speaker 1: a trend, you're evil and bad and you.
• 19:34
  Speaker 3: Subscribe to all this and trend final boss.
• 19:37
  Speaker 2: Yeah, yeah, it's not like that.
• 19:39
  Speaker 1: Like, I think trends are a really great way to
• 19:42
  Speaker 1: experiment with your personal style and to understand what your
• 19:47
  Speaker 1: uniform and core aesthetic to who you are is that
• 19:53
  Speaker 1: There's definitely been trends that have come in and have
• 19:56
  Speaker 1: come out, but I still wear them because I was like, fuck, yeah,
• 19:59
  Speaker 1: I love like do you know what a great example
• 20:02
  Speaker 1: is when ten years ago, when I was like twenty
• 20:06
  Speaker 1: two and we were working our old job, I was
• 20:08
  Speaker 1: dating this guy and he always wore blazers and I
• 20:10
  Speaker 1: was like, yuck. I was like, don't wear blaze like
• 20:14
  Speaker 1: that's and I literally hated them.
• 20:17
  Speaker 2: I thought they were the ugliest thing in the world.
• 20:18
  Speaker 1: And then like the blazer trend came in and I
• 20:21
  Speaker 1: haven't stopped wearing them since. Yea, Like I literally wear
• 20:24
  Speaker 1: a blazer every single day. And it was because that
• 20:26
  Speaker 1: trend came in. I saw it styled in a way
• 20:28
  Speaker 1: that I actually liked, and I was like, oh, I
• 20:32
  Speaker 1: actually like that, and that has like obviously that's probably
• 20:35
  Speaker 1: the most like neutral trend that I could pick.
• 20:38
  Speaker 2: But it's just an example.
• 20:39
  Speaker 1: Of how like it can come in and you can
• 20:41
  Speaker 1: kind of pull as inspiration from these things.
• 20:44
  Speaker 2: Yeah, like it can be pulling all.
• 20:46
  Speaker 1: Your inspiration from it and then it dies with the
• 20:49
  Speaker 1: trend exactly.
• 20:50
  Speaker 2: Yeah.
• 20:51
  Speaker 4: But we did also throw the mic over to you, chicks,
• 20:55
  Speaker 4: so we put some Instagram stories up to ask you
• 21:00
  Speaker 4: what you thought about personal style and whether or not
• 21:03
  Speaker 4: it was dead. And I was actually really surprised by
• 21:06
  Speaker 4: some of these results. So we are seventeen thousand chicks
• 21:10
  Speaker 4: whether or not they thought personal style was dead, and
• 21:13
  Speaker 4: forty one percent of women in their twenties and thirties
• 21:17
  Speaker 4: thought personal style was slowly dying.
• 21:21
  Speaker 2: That's so sad, I know.
• 21:23
  Speaker 1: And then twenty five percent of chicks said they already
• 21:27
  Speaker 1: think personal style is dead, but thirty three percent said no.
• 21:32
  Speaker 3: Okay, so I.
• 21:33
  Speaker 2: Feel like that's.
• 21:34
  Speaker 1: A pretty even ish split of twenty five percent of
• 21:39
  Speaker 1: people said yes, thirty three percent of people said no,
• 21:42
  Speaker 1: and forty one percent of people said they think it's
• 21:44
  Speaker 1: slowly happening.
• 21:45
  Speaker 4: I would love to speak to each of these people
• 21:48
  Speaker 4: individually and like learn more about like where they get
• 21:51
  Speaker 4: their style inspiration from, like where they're shopping because I
• 21:54
  Speaker 4: would love to know what perspective has been influencing these results, Like,
• 21:59
  Speaker 4: are the people who were saying, know, are the people
• 22:01
  Speaker 4: who dress with a really individual style and have like
• 22:06
  Speaker 4: a really unique and individual personal taste. Across a lot
• 22:11
  Speaker 4: of the articles and videos and things that we watched
• 22:14
  Speaker 4: and read in research for this episode, a lot of
• 22:18
  Speaker 4: the blame for personal style dying sat with influencers.
• 22:23
  Speaker 2: Yeah, and I.
• 22:26
  Speaker 1: Kind of think it leads back into the belonging and
• 22:30
  Speaker 1: security thing because there are so many creators online that
• 22:37
  Speaker 1: their personal style is so unique and so different that
• 22:42
  Speaker 1: I genuinely just don't subscribe to that idea or notion.
• 22:47
  Speaker 1: Do I think we see fashion trends and aesthetics that
• 22:51
  Speaker 1: are similar across influencers and creators and brand media. Of course, Yeah,
• 22:57
  Speaker 1: because that's what's going to perform, that's what the algorith
• 23:00
  Speaker 1: them prioritize, that's what's fashionable at the time.
• 23:02
  Speaker 3: Yeah, how is that different to any celebrity style?
• 23:06
  Speaker 4: Though I agree it's the exact same, So I don't
• 23:09
  Speaker 4: think that that's a new concept.
• 23:11
  Speaker 3: It's just the way that we're consuming the media.
• 23:13
  Speaker 1: Yeah, where do you get your like fashion media from?
• 23:17
  Speaker 1: And most of it is through social media. But it
• 23:22
  Speaker 1: then also got us thinking about how has AI kind
• 23:27
  Speaker 1: of influenced our relationship with style and shopping. And I
• 23:31
  Speaker 1: was thinking about this because obviously a couple of weeks ago,
• 23:34
  Speaker 1: Vogue had an AI ad which was like, I think
• 23:40
  Speaker 1: there were multiple pages or it was like a full
• 23:43
  Speaker 1: page AI ad for.
• 23:46
  Speaker 2: A fashion brand.
• 23:47
  Speaker 1: Yeah, and it was like this tanned blonde woman in
• 23:54
  Speaker 1: like a dress. Right. Would you ever buy a piece
• 23:58
  Speaker 1: of clothing from an AI ad?
• 24:00
  Speaker 2: Knowingly?
• 24:02
  Speaker 4: No, Yeah, I would assume automatically that that's not going
• 24:06
  Speaker 4: to work on me because it's not real. Well, it
• 24:10
  Speaker 4: hasn't worked on anyone for me to see yet, yeah,
• 24:13
  Speaker 4: you know. And I think as well, there's a certain
• 24:15
  Speaker 4: element of transparency when a garment is put on a
• 24:20
  Speaker 4: real person because I can kind of see how it
• 24:24
  Speaker 4: sits on them, regardless of whether or not we have
• 24:27
  Speaker 4: the same body type or shape or whatever. The way
• 24:30
  Speaker 4: that it sits on that person can kind of give
• 24:32
  Speaker 4: me an idea of how it's going to sit on
• 24:34
  Speaker 4: me to an extent.
• 24:36
  Speaker 1: But when it's on an AI model, which she.
• 24:40
  Speaker 2: Doesn't exist, So I'm like, when it's on an.
• 24:42
  Speaker 1: AI coding human, I can't trust that you've shown everything,
• 24:50
  Speaker 1: because it doesn't you that garment's not there.
• 24:52
  Speaker 2: It's not real. I think, not real.
• 24:55
  Speaker 4: That's the thing though, because advertising has always involved smoke
• 24:59
  Speaker 4: and mirrors, and I was always known that, but I
• 25:02
  Speaker 4: think that the AI element just adds an extra level
• 25:06
  Speaker 4: of feeling like we're being hoodwinked.
• 25:08
  Speaker 2: I know. But then it.
• 25:09
  Speaker 1: Made me start thinking about shampoo and conditioner advertisements and
• 25:14
  Speaker 1: mascara ads that we've had for years, and I've just
• 25:19
  Speaker 1: been like, that's just that's just the ad. Like you know,
• 25:22
  Speaker 1: those shampoo and conditioner ads that you would have come
• 25:25
  Speaker 1: on while you were watching the Stars.
• 25:29
  Speaker 3: We have very different lives. I'm like Big Brother, our plate.
• 25:35
  Speaker 1: With the Stars, and then the ad would come on
• 25:38
  Speaker 1: and it's this just fake photoshopped hair that's like glistening
• 25:44
  Speaker 1: and shimmering.
• 25:44
  Speaker 4: It's the Barbie movie essentially, Or like the mascara ads
• 25:48
  Speaker 4: where she puts the mascara on her eyelashes and they
• 25:51
  Speaker 4: quadriple in size and like that's not real either.
• 25:54
  Speaker 2: But that for some.
• 25:57
  Speaker 1: Reason sat better than now with this, because maybe it
• 26:03
  Speaker 1: was like because kind of some of it was human,
• 26:05
  Speaker 1: and then we could just be like, yeah, that's evidently photoshopped,
• 26:08
  Speaker 1: like we know that.
• 26:09
  Speaker 3: Yeah.
• 26:10
  Speaker 4: I also wonder though, if with all these things, we
• 26:13
  Speaker 4: have a lot of outrage with something that's new and
• 26:16
  Speaker 4: then like it will just continue to happen, that we'll
• 26:19
  Speaker 4: just have to accept it.
• 26:21
  Speaker 1: Yeah, But I think what's really interesting, exactly with what
• 26:23
  Speaker 1: you said before, is knowingly no. And it's getting harder
• 26:29
  Speaker 1: and harder to tell the amount of times I've fallen
• 26:32
  Speaker 1: for an AI video. I sent sal that one of
• 26:35
  Speaker 1: the bunnies jumping on the trampoline, and then she was like,
• 26:37
  Speaker 1: so sad this is AI and I was like what, Yeah,
• 26:40
  Speaker 1: I was like fuck that as well. I think the
• 26:43
  Speaker 1: transparency regulations around it are going to have to get
• 26:46
  Speaker 1: so much bigger. But I also think the use of
• 26:51
  Speaker 1: filters on social media platforms has also conditioned us to
• 26:58
  Speaker 1: being used to seeing like AI versions of humans. And
• 27:03
  Speaker 1: I also looked up because I was like, fuck that
• 27:05
  Speaker 1: ad backfired for that brand. I looked up how much
• 27:10
  Speaker 1: it costs for a Vogue full page ad, and I
• 27:12
  Speaker 1: couldn't really find a stock standard rate, like that's obviously
• 27:16
  Speaker 1: under lock and key. But according to a couple articles,
• 27:20
  Speaker 1: Vogue ads reportedly start at eighteen thousand USD but can
• 27:25
  Speaker 1: go up to one hundred thousand USD.
• 27:28
  Speaker 3: Yeah, so I'm like, yeah.
• 27:32
  Speaker 1: We also asked you chicks whether or not you would
• 27:36
  Speaker 1: buy from an AI ad and seven percent of people
• 27:40
  Speaker 1: said yes, fifty three percent of people said no, and
• 27:45
  Speaker 1: thirty nine percent of people said I'm not sure. And again,
• 27:50
  Speaker 1: I would love to know more on that third option
• 27:54
  Speaker 1: of being like, what are you not sure about?
• 27:57
  Speaker 2: Is it the ethic? Is it?
• 27:59
  Speaker 1: Because you don't know if you're getting transparency of what
• 28:01
  Speaker 1: the product can actually do. But a really really strong
• 28:05
  Speaker 1: response we had to that story was I don't know
• 28:08
  Speaker 1: if it is AI. Yeah, And I think that is
• 28:11
  Speaker 1: one hundred percent. I think there are definitely tools from
• 28:15
  Speaker 1: AI that can help, for example, styling AI tools like
• 28:20
  Speaker 1: that can mix and match your wardrobe together for you
• 28:23
  Speaker 1: and help you in that way, or tools that help
• 28:26
  Speaker 1: you find like the colors that suit your skin. Like,
• 28:28
  Speaker 1: I'm not trying to sit here and say it's all bad, yeah,
• 28:30
  Speaker 1: but I think in advertisement and the sense of transparency,
• 28:34
  Speaker 1: it's not necessarily good.
• 28:36
  Speaker 3: Yeah.
• 28:37
  Speaker 4: And I also think even with some of these things,
• 28:40
  Speaker 4: you could argue, like you don't want to rely on
• 28:43
  Speaker 4: AI always to be picking out things for you because
• 28:47
  Speaker 4: you still want to be able to use critical thinking
• 28:50
  Speaker 4: and have your.
• 28:50
  Speaker 3: Own personal style.
• 28:52
  Speaker 2: And because do you have.
• 28:53
  Speaker 1: Personal style if you only have use AI to put
• 28:56
  Speaker 1: an outfit together?
• 28:57
  Speaker 2: That's a question.
• 28:58
  Speaker 4: And because it's an exists in an algorithm that is
• 29:02
  Speaker 4: telling you what you want to hear as well, So
• 29:04
  Speaker 4: there's also that like it's a thing that wants to
• 29:08
  Speaker 4: keep you using the platform, So it's going to continue
• 29:10
  Speaker 4: to feed you things that you want to hear or
• 29:13
  Speaker 4: that you know, like marketing tactics, essentially to keep you
• 29:17
  Speaker 4: using the platform or relying on it.
• 29:19
  Speaker 1: And the other thing I think with these is like
• 29:21
  Speaker 1: there is a vast majority of models available to.
• 29:27
  Speaker 2: Be in these advertisements.
• 29:29
  Speaker 3: Yeah, stop taking away jobs.
• 29:34
  Speaker 4: Definitely, very very interesting, But yeah, I will be interested
• 29:39
  Speaker 4: to see what regulations and like disclosures have to come around,
• 29:42
  Speaker 4: because even with that Vogue ad, it was the tiniest
• 29:45
  Speaker 4: little hidden in like the spine of.
• 29:49
  Speaker 1: The magazine's son Look, I'm just a secret, little baby girl.
• 29:53
  Speaker 4: Yeah, and I think a lot of people wouldn't have
• 29:55
  Speaker 4: realized that it was AI.
• 29:57
  Speaker 1: But with all of this in mind, do you think
• 30:01
  Speaker 1: personal style is dead?
• 30:03
  Speaker 2: No? No, neither, I don't.
• 30:06
  Speaker 4: I don't and I also think it's never too late
• 30:09
  Speaker 4: to develop your personal style and for it to grow
• 30:11
  Speaker 4: and evolve. And I do think it's an important question
• 30:15
  Speaker 4: and conversation to have.
• 30:17
  Speaker 3: But I don't think it's dead.
• 30:19
  Speaker 2: No, I don't think so either.
• 30:21
  Speaker 1: Yeah, I don't think you can kill creativity because that's
• 30:24
  Speaker 1: what it is. Yeah, And we wanted to also get
• 30:28
  Speaker 1: into the final part of this episode, and it's how
• 30:32
  Speaker 1: to reconnect with yourself and your personal style if you
• 30:36
  Speaker 1: do feel like it's on the resuscitation table.
• 30:41
  Speaker 2: Yeah.
• 30:41
  Speaker 1: I saw a TikTok months ago, like earlier this year
• 30:45
  Speaker 1: from a creator called Kendra Austin kind of around this conversation,
• 30:50
  Speaker 1: and it sprung to mind when we were doing research
• 30:53
  Speaker 1: for this episode, and she made a really good point
• 30:56
  Speaker 1: that personal style is built through hobbies, and to paraphrase
• 31:02
  Speaker 1: her thoughts, she said, the reason young people are having
• 31:05
  Speaker 1: a hard time developing a sense of personal style is
• 31:08
  Speaker 1: because that requires having interest outside.
• 31:10
  Speaker 3: Of the Internet and other people's opinions.
• 31:13
  Speaker 2: And I think that is so true.
• 31:16
  Speaker 1: Just comes back again to the security thing and the
• 31:19
  Speaker 1: marning outside of people's opinion.
• 31:21
  Speaker 4: For me personally, I definitely do gravitate towards lots of
• 31:26
  Speaker 4: different trends that come and go. But I actually do
• 31:29
  Speaker 4: think I have a very strong sense of personal style.
• 31:33
  Speaker 4: And if I look back at photos of myself when
• 31:35
  Speaker 4: I was thirteen, I can see things that I was
• 31:38
  Speaker 4: wearing then that I still wear now, or like the
• 31:42
  Speaker 4: influencers are the same, but maybe my access to get
• 31:47
  Speaker 4: a real leather jacket, for example, or to buy vintage fashion,
• 31:52
  Speaker 4: but I can do that now with my adult money,
• 31:54
  Speaker 4: whereas maybe I couldn't do that back then. But so
• 31:57
  Speaker 4: many of my influences and inspirations I've remained the same
• 32:01
  Speaker 4: from when I was a child and teenager to now
• 32:03
  Speaker 4: in my thirties. And it's because for me, like my
• 32:07
  Speaker 4: personal style is influenced by my interest in music and
• 32:10
  Speaker 4: live music and that hasn't changed.
• 32:15
  Speaker 3: And Mary Kate and Ashley.
• 32:16
  Speaker 4: Also but even then, the things that I love about
• 32:18
  Speaker 4: their style was like their rock and roll bo Ho
• 32:21
  Speaker 4: Chikh of the two thousands. So for me personally, like
• 32:26
  Speaker 4: the reason why I definitely still you know, will have
• 32:29
  Speaker 4: moments to be like, oh, that's cool, and then I'm like,
• 32:31
  Speaker 4: you know, that doesn't fit in my wardrobe, Like would
• 32:34
  Speaker 4: love to buy that and wear it once, but will
• 32:36
  Speaker 4: I actually wear it again and then you know.
• 32:38
  Speaker 2: But I think that for.
• 32:39
  Speaker 4: Me personally, because I have always had a really strong
• 32:44
  Speaker 4: understanding of my hobbies and what I'm interested in, I
• 32:47
  Speaker 4: feel like my personal style hasn't like it's evolved, but
• 32:50
  Speaker 4: it definitely has remained consistent throughout most of my life.
• 32:54
  Speaker 4: And so I think that that is like a question
• 32:56
  Speaker 4: that people could be asking themselves, like tap into what
• 33:00
  Speaker 4: you look to do and how you can express it
• 33:04
  Speaker 4: through your style, Like is it the music that you
• 33:06
  Speaker 4: listen to it are you inspired by a particular decade
• 33:10
  Speaker 4: or do you really love a certain type of art?
• 33:12
  Speaker 4: Or are there hobbies that you love, like do you
• 33:14
  Speaker 4: love playing sport or do you love being creative?
• 33:18
  Speaker 3: Do you love working with your hands?
• 33:19
  Speaker 4: Like how are these things that you actually love to
• 33:21
  Speaker 4: do with your life and with your time being reflected
• 33:25
  Speaker 4: in your clothes and your style? And because we need
• 33:30
  Speaker 4: to bring the personal back into personal.
• 33:32
  Speaker 2: Style one hundred percent.
• 33:35
  Speaker 1: And there is an amazing video from Olivia's Style Tips
• 33:39
  Speaker 1: where she discusses the difference between taste, fashion and style.
• 33:43
  Speaker 2: So it's taste verse style, verse fashion.
• 33:47
  Speaker 1: And she explains how all of those three things are
• 33:50
  Speaker 1: actually three separate and different things, and it was so interesting,
• 33:54
  Speaker 1: So I'll anthivity on the show notes, but I'll give
• 33:56
  Speaker 1: you like a rundown of it.
• 33:58
  Speaker 2: And basically, fashion.
• 33:59
  Speaker 1: Is more more cultural, and taste and style are more personal,
• 34:04
  Speaker 1: so exactly what you're saying. And fashion is like the
• 34:08
  Speaker 1: fashionable right now, so it's a reflection of like the
• 34:11
  Speaker 1: current place in time. It's the new arrival section on
• 34:15
  Speaker 1: a website. It's what other people are currently wearing. And basically,
• 34:21
  Speaker 1: if someone is wearing all the latest items and pieces,
• 34:25
  Speaker 1: that makes them fashionable, but it doesn't make them stylish,
• 34:29
  Speaker 1: and it doesn't mean they have taste, yeah, and that's
• 34:33
  Speaker 1: because it's not personal, yeah, Whereas taste is whether or
• 34:37
  Speaker 1: not you like an item, and it's independent from fashion.
• 34:41
  Speaker 2: So something could be.
• 34:42
  Speaker 1: Fashionable, but it's not your taste.
• 34:45
  Speaker 2: Yeah.
• 34:46
  Speaker 1: And she also notes how taste is like ever changing
• 34:50
  Speaker 1: and always evolving, but it never goes away because you
• 34:54
  Speaker 1: will always like.
• 34:56
  Speaker 2: Something or dislike something.
• 34:58
  Speaker 1: Yeah, but that paste can change, which I was like,
• 35:02
  Speaker 1: that's so interesting. And lastly, and I think this is
• 35:07
  Speaker 1: what feeds into what you're saying as well, is that
• 35:10
  Speaker 1: style is whether or not you would put something physically
• 35:13
  Speaker 1: on your body, about whether or not you would actually
• 35:16
  Speaker 1: wear it.
• 35:17
  Speaker 2: And there was another thing that I saw.
• 35:19
  Speaker 1: That said style comes from livingness, and it's what you
• 35:24
  Speaker 1: do in your day to day that fits your style
• 35:27
  Speaker 1: because it's an entire encompassment of what you do, which
• 35:31
  Speaker 1: includes hobbies but also includes things like if you work
• 35:36
  Speaker 1: in an office, you're probably going to where and your
• 35:40
  Speaker 1: style will encompass things that bits that livingness, or if
• 35:44
  Speaker 1: you live on a coastal beach town, like that is
• 35:47
  Speaker 1: going to affect your style. Yeah, like all these things
• 35:50
  Speaker 1: like if you worked on your feet, you're probably not
• 35:53
  Speaker 1: going to own a pair of six inch heels that
• 35:55
  Speaker 1: you wear every day because that's not your style. And
• 35:57
  Speaker 1: I just thought it was so int that she also
• 36:01
  Speaker 1: says that not everything that is your taste needs to
• 36:04
  Speaker 1: be your style, and falling into this trap is how
• 36:08
  Speaker 1: we end up with a bunch of clothes that we
• 36:09
  Speaker 1: don't wear because we can like everything. I might like
• 36:13
  Speaker 1: the six inch Louis batons that I can't walk in,
• 36:16
  Speaker 1: but it's not my style because it doesn't match my
• 36:19
  Speaker 1: lifestyle ecosystem.
• 36:21
  Speaker 2: Yeah, it's so interesting. Love it all right, chickies.
• 36:23
  Speaker 1: Well that is a wrap for today's episode of two
• 36:25
  Speaker 1: Roach Chicks and thank you so much for having us
• 36:29
  Speaker 1: in your ear holes.
• 36:30
  Speaker 2: We love to be here.
• 36:31
  Speaker 1: Shout out to MKA Maid for making this episode of
• 36:33
  Speaker 1: Two Broa Chicks possible.
• 36:34
  Speaker 2: Bate cheek, Bye chicky lobes.