Why NPS is one of the most important metrics we track as a PE firm

Private Equity FunCast · Jun 17, 2021 · 1m

The ultimate question: "On a scale of 0-10, with 10 being very likely, how likely are you to recommend us to a friend or colleague?" Operating Principal Cici Zheng talks with Jessica Pfeifer, General Manager and Co-Founder of Wootric, an InMoment Company about Net Promoter Scores (NPS) and why it's the ultimate question to help measure customer loyalty. In this episode, we cover what NPS is, the benchmarks for a good NPS score, and most importantly, why we think it's important from both the portfolio company and private equity firm perspective. We discuss how ParkerGale uses NPS throughout…