#0184: (CT) Branding & Storytelling for Marketing Internal Tools
Branding & Storytelling for Marketing Internal Tools examined how law firms can borrow from traditional marketing and storytelling techniques to drive internal adoption of legal technology. Rather than launching tools and hoping attorneys find them, this session explored creative, human-centered ways to demonstrate how tech actually supports day-to-day legal work. Through real-world examples and practical ideas, it reframed internal tech promotion as a narrative challenge—connecting the right tools to the right moments in an attorney's workflow, and making innovation feel relevant, useful…
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