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Building a Calligraphy Brand: From Custom Work to Online Courses | Shinah Chang (MU Classic)
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#1052 Former corporate lawyer turned creative entrepreneur, Shinah Chang shares the real (and refreshingly honest) journey of building a business that actually feels aligned. In this episode hosted by Kirsten Tyrrel, Shinah breaks down how she went from a risk-averse, straight-line “traditional success” path to bootstrapping a calligraphy brand — first through custom client work (weddings, luxury events, brand activations), then by shifting into teaching and scalable online courses. Shinah talks about the…
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