Cannes 2026: Machine Learning and 0.00003-Second Attribution | Shachar Scott, Sunbit, Chief Marketing Officer
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Relying entirely on point-of-sale merchant channels can leave fintech platforms exposed to low consumer visibility and channel dependencies.
Dylan Conroy sits down with Shachar Scott, Chief Marketing Officer at Sunbit, to map out the operational framework used to transition legacy merchant infrastructure into an unfragmented consumer brand footprint.
Moving Past Transaction Layers: How to structure a direct consumer brand that transcends merchant checkout counters to capture…
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