Episode 74 (S2:E25): A Conversation With Jim Andrews

Wait, What? Sportsbiz Chat with DP & McGhee · Nov 9, 2023 · 58m

Jim Andrews, as much as any person in the sports industry, made marketers smarter about sponsorships. His work at IEG, both with IEG Report and the IEG Conference, was groundbreaking and essential to the dramatic growth of the sports marketing industry from the 1980s through the present.

Jim shares his thoughts and perspective on a broad range of subjects during his visit.

DP & McGhee also talk about the complicated legacy of Bobby Knight, World Series ratings (and what they do or don’t say about MLB’s prospects going forward) and the newly named head coach of the USWNT, Emma Harris.

Looking…