Why Pricing Your Home Lower Can Get You More

The Katie DeWitt Podcast · Sep 27, 2026

Should I price my house below market value? It's the question almost every seller asks me, and the answer surprises them. In today's market, your home is going to do one of two things: go under contract almost immediately, often with more than one buyer at the table, or sit for months while you keep paying for it. The price you launch at is what decides which one you get. In this video, I walk through why opening a little under what you think your home is worth tends to bring you more, because it creates the competition that bids the number up. I cover what actually happens when a well-priced…