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FIFA Plans to Sell World Cup Assets | Auckland News
FIFA is poised to shake up football’s financial landscape by spinning off a new $20 billion venture, FIFA Forward Enterprise, to attract $4.2 billion in outside investment—while retaining full control over sports governance. Though reports hinted at President Gianni Infantino potentially leading the new entity post-term, FIFA denies any such talks. The move has sparked outrage, with UEFA calling it a betrayal of football’s soul and former president Sepp Blatter labeling it deeply damaging. FIFA insists member associations can each buy a $20 million stake, and the plan, pending council and…
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