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5 Apps, $800 a Month Wasted - We Built One to Replace Them All · Forge Fire Protocol Podcast

• 0:02
  Imagine breaking free from the grind and building a business that lights you up, ignites with purpose, and delivers the ultimate reward.
• 0:12
  Forge Fire Protocol gives ambitious entrepreneurs the proven five-step system to choose the right business, launch it successfully, scale it strategically, and exit on your terms.
• 0:26
  Turning vision into lasting wealth, forged in fire, built for legacy.
• 0:35
  All right, well, welcome to the next episode of the Forge Fire Protocol Podcast.
• 0:39
  I'm Don LaPlume.
• 0:40
  We've got Mike Sullivan here and Stephen Moynihan, your hosts.
• 0:44
  And today we're going to have a great conversation about, well, here's the title.
• 0:51
  And this is the title that you saw on the podcast anyways before you opened it.
• 0:54
  But five apps, $800 a month wasted.
• 0:58
  We built one to replace them all.
• 1:02
  And...
• 1:03
  And it's phenomenal.
• 1:04
  We're going to share that, share what we really mean by that here.
• 1:08
  I'm going to kick it off with what we call Coatline.
• 1:12
  And by the way, you can go to Coatline.tech and check it out.
• 1:15
  If you're a painting company in particular, you're going to want to go to Coatline.tech and check it out.
• 1:21
  That's T-E-C-H, by the way.
• 1:23
  um and and and you're gonna also have to do our demo our our ai demo because i'll tell you what we we built some hot stuff here guys uh so so uh steven mike you know we we uh um had a conversation i had a conversation with a good friend of mine who owns a painting company right just to set the stage for this and he's got he's got a team of 20 great great painting company by the way highly highly recommend them
• 1:48
  It's a Coughlin painting out of New Hampshire.
• 1:51
  So if you're ever in the New Hampshire area, especially in the upper valley of New Hampshire and you need painting, I could not recommend somebody more, not just because he's a friend, but the work that they do.
• 2:02
  So, but here's the thing, right?
• 2:04
  I was chatting with them and just asking, so tell me a little bit about your operations, what you run, the apps that you use, because we're, I ask these questions because we're building out tools
• 2:16
  And we're helping businesses to scale, right?
• 2:21
  We're helping taking businesses right from the start all the way to exit and scaling is part of it, right?
• 2:26
  We're doing it ourselves too.
• 2:28
  We are.
• 2:29
  That's right.
• 2:31
  In multiple ways.
• 2:33
  So it was interesting because we found a pain that I didn't realize existed.
• 2:40
  And I know Pete's...
• 2:42
  um company is not the only person in fact my thought is after Pete's been on our system for a month or two I'm going to see if I can get him onto this podcast I'd love to interview him after he's used it and we get some good feedback um but uh so so in speaking with Pete um he was telling me that he's using a whole bunch of different apps and we went through what the costs of those things were and I'm not going to mention the app companies but if you're in the painting world
• 3:08
  and you're buying apps or you're in the trades, you probably have several of these apps, okay?
• 3:13
  And so what we looked at was, well, tell me more about it, right?
• 3:19
  And as he was telling me, it's like one of the biggest challenges is not even just the cost, right?
• 3:25
  Cost is one thing, but it's integrations.
• 3:28
  They don't all talk to each other.
• 3:29
  They take forever to set up.
• 3:31
  They tried something a while back
• 3:34
  And one of his scheduler took over a month to try and get it set up.
• 3:41
  And it worked so poorly that they jettisoned the project.
• 3:44
  But he wasted a month and it wasn't him.
• 3:47
  Right.
• 3:47
  But I think that's something that you see across the board with a lot of people in the different trades and in a lot of these spaces.
• 3:55
  Some of these apps are incredible, by the way, that we're talking about.
• 3:58
  I have so much respect for these incredible applications.
• 4:02
  but how does it work in your environment the question is the orchestration all right I can't tell you how many times in order to go up to this to the feature that I need this one feature I have to escalate up to this plan well it has 35 other features and I really don't need 30 of them with that being said
• 4:26
  A couple other ones would be great if they were integrated, but it took so long to get feature A working or get feature A doing what I want and used by my entire team.
• 4:32
  Because not only does it have to get implemented, it has to get taught.
• 4:36
  Now we have to change existing habits and behaviors, which takes at a bare minimum for in the field especially, I mean, bare minimum of 30 days.
• 4:45
  Oh, yeah.
• 4:45
  Just to get that habit formed.
• 4:48
  And then it's still going to be some back and forth.
• 4:50
  But the bottom line is an orchestra has a conductor.
• 4:55
  And that's how I feel that we're coming in here with the app.
• 4:58
  We are taking all these different apps that people have.
• 5:01
  And this is something that we, again, when we built Crusher, we talked about it, it came out of a place where we had a known issue.
• 5:09
  So we built it rather than subscribe to all these different things that were out there who didn't quite have things that we needed.
• 5:15
  We built the exact package that we want.
• 5:17
  That's what we're able to do nowadays is we're able to take all these different apps, orchestrate them into one cohesive unit, but rather than having all these different subscriptions, let's extract the features you need.
• 5:29
  So we need to identify those features, extract those features, and then we're gonna build them into one platform that simplifies and standardizes this.
• 5:37
  So not only is it easy for you or a few people on your team to manage, but it's easy for your team in the field to use.
• 5:45
  And not only that,
• 5:48
  one of the things that i think a lot of companies fail at is trying to make sure there is that consistent customer update and that consistent customer progress report they're trying to do their best it's the best of intentions some are better than others but it's a very low number that are really good at it very low probably single digits in terms of percentages it's all built in
• 6:08
  So we identified a problem that Don saw, and then really through the lens of the ForgeFire protocol, we came up and we detailed how CoatLine can automate like really five essential tasks for painting contractors, slash their management overhead, and really drive profitability.
• 6:26
  And so we actually used ForgeFire to create CoatLine.tech, and that's what we want to show you today.
• 6:35
  Yeah, exactly, Stephen.
• 6:37
  And we're going to get into that.
• 6:38
  Something that Mike said to me, said a minute ago, though, it just, it struck me because, you know, we're looking at, and it's even more than five.
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  Because they were using five apps, and each one did multiple things.
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  And so there's a whole bunch of different features and tools that they needed.
• 6:55
  But in every one of them, and by the way, this is not that particular painting company, because I'll tell you what, they're on their game.
• 7:04
  They know their stuff.
• 7:05
  Okay.
• 7:05
  And they do a phenomenal job, but they're not techies, right?
• 7:11
  How many trades people do you know that are really into all the tech?
• 7:14
  Not many, right?
• 7:15
  Because they're interested.
• 7:17
  They want to be able to work with their hands.
• 7:18
  They want to build.
• 7:18
  They want all the different things that they create their own stuff.
• 7:22
  They build stuff out of nothing just about.
• 7:24
  And so it's amazing what trades people can do, but that's where their mind is.
• 7:29
  Right.
• 7:29
  That's where their talents are.
• 7:30
  So in Pete's case,
• 7:35
  I know that out of all of the different features from each of those particular apps, what happened?
• 7:41
  Only some of those features were used from each one and they were not integrated.
• 7:45
  All right.
• 7:46
  Because that's that is not an easy thing in some cases.
• 7:49
  They try and make it sound like it's super easy, easy set up all this other stuff.
• 7:53
  So so we talked about it and we said between the three of us, let's let's create something that will replace all of that, replace all of those other apps.
• 8:05
  put it into one that's fully integrated, covers everything that they truly need, but not all the fluff that they don't need.
• 8:12
  And because it's integrated and everything works together, what happens is they save a lot in soft costs.
• 8:21
  I can guarantee you that they're gonna save thousands of dollars a month just in soft costs, the time it takes to move a picture from this app over to this app.
• 8:31
  All right, and that doesn't always happen very easily.
• 8:35
  Right?
• 8:36
  So time is a big factor for them.
• 8:39
  That's big.
• 8:41
  Potential lost customers.
• 8:42
  This is any painting company, any trading, and actually quite frankly, any company, right?
• 8:49
  So all of those things come into play.
• 8:50
  So we'll show you what was built, but you guys were sort of there, you guys were asking me some different questions.
• 8:58
  What were some of the things that you guys both brought up in regards to this particular scenario before we actually built it?
• 9:05
  Well, I mean, we've been doing this for a while, by the way.
• 9:07
  We've been just finding issues that we run into along the way and fixing it.
• 9:12
  We've been finding, I guess someone see a post online, friend of ours, a friend of mine has a, like a green juice company, saw their website, saw an issue that he had, built a site to fix it.
• 9:23
  So this is the type, this is how our mind is working now.
• 9:25
  This is why I bring that up is we're able to look at it.
• 9:28
  We're able to look at it.
• 9:30
  We build the minimal viable product.
• 9:35
  So what we mean by that, we're not focused on it being the minimal anything, but we understand that version 1.0 is never the version that we're going to use ever, but it needs to start somewhere.
• 9:47
  And version, the difference, what's changed for us is that version 1.0 now is probably the equivalent of version 10 five years ago.
• 9:55
  So version 1.0 has bridged that gap.
• 9:57
  We've gone from linear to exponential progression.
• 9:59
  And by the way, 90% of what we're doing
• 10:02
  correct me if I'm wrong, is we're speaking to the computer.
• 10:05
  We're not even typing code.
• 10:07
  We're speaking to it and telling it what we want it to create.
• 10:09
  So as we're going through these things, we just found issues that we were talking about and then taking a look at it from a user experience side and saying, you know what?
• 10:18
  What about if we did this?
• 10:19
  Because this would be easier for them to do this.
• 10:21
  What if we did that?
• 10:22
  We were able to talk through it, take the good, implement the good, take the other ideas and say, no, you know what?
• 10:28
  I don't think that's a good fit here.
• 10:29
  That's fine.
• 10:30
  Let's not do that.
• 10:31
  But we had that mastermind session where we all talked about what needed to get done.
• 10:36
  And we were able to implement those changes on the fly.
• 10:38
  So that rapid iteration that we've talked about in the past, that gets us to this incredible deliverable in a very short time period.
• 10:48
  So Pete was blown away.
• 10:50
  And I could tell just by the look on his face when he really realized what we built in one week.
• 10:56
  One week, not months or years, one week.
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  And so right now we're in the refining period on this, by the way.
• 11:03
  So, but it was interesting because when we first started this, I had that conversation with him.
• 11:07
  We talked about it.
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  And then what I was able to do is I scheduled a time with Pete and one of his team members and we strategized on, okay, what do you really want?
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  How do you want things to work?
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  If you could have anything out there and you could have it work any way you wanted, how would that be?
• 11:28
  What would it be?
• 11:29
  And it took them a little while to think about that one because they're so used to, you know, everybody and most people, almost all of us like this, right?
• 11:36
  Like we see things a certain way because that's the way it's always been.
• 11:41
  I did a huge training on this yesterday.
• 11:42
  It's about activating the particular activating system.
• 11:47
  And using the example for everyone out here to understand what we're talking about, the new car.
• 11:52
  Let's say you buy a, like I'd say I bought, for example, a brand new white GMC Yukon Denali Ultimate years ago, 2015.
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  I love this car.
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  I acquired a new client.
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  It was going to cover the cost for the next three years.
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  I'm like, bang.
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  There we go.
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  That's an expense.
• 12:08
  This covers everything.
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  It's good to go.
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  I buy the car.
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  I had seen one of them.
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  Within a week, I used to see three to five a day at bare minimums driving by me on the highway because now my mind is focused and what I was completely blind to, I'm now focused in on.
• 12:25
  Yeah.
• 12:26
  So now I'm seeing it everywhere.
• 12:28
  And I think that's exactly what we're talking about from a mental perspective here.
• 12:33
  Yeah, you see things a certain way.
• 12:35
  Yep.
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  And when something else comes into your orbit that is
• 12:39
  intriguing or important, your brain looks at differently.
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  Everything it's almost like everything around us is blurred.
• 12:45
  Yeah.
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  Right.
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  But the things that matter are clear.
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  And that's that's how our brains work.
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  It's in their own.
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  All of our brains work that way.
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  So either way, had that had that mastermind session with Pete and his his scheduler and really great guy, Bob, that works with him.
• 13:03
  And so we put together a map of what they really needed, what they really wanted.
• 13:09
  and within a week it was completely done then it was a matter of okay let's refine this because and you said this earlier um Mike in regards to how they use things right so so they can log in they can have it all of their painters will have their own app the company of course admin has it managers have it schedule has all the different people have their own version
• 13:32
  and they see just what they need to see.
• 13:34
  But we want to make sure that two things happen.
• 13:36
  One is they all had the features that were required or needed for their job without extras.
• 13:42
  And we wanted to make sure that they were intuitive and simple for them to use.
• 13:46
  So they're not going through 30 days of trying to learn how to do something new.
• 13:51
  Right, because if they start off, this is with any, if you're coming into a company and you're in the new company, or if you're implementing a new solution, you're in charge of a new product, the gut reaction can't be negative.
• 14:04
  I can't, it's not even an option.
• 14:06
  It's if that happens, you're done.
• 14:08
  Even if it's great.
• 14:10
  Yeah.
• 14:10
  People are gonna be like, oh, did you finally get through the issue?
• 14:13
  Like, are you kidding me?
• 14:14
  I just saved you 20 hours a week.
• 14:15
  What are you talking about?
• 14:16
  Did I get through the issue?
• 14:18
  You know what I mean?
• 14:19
  I can't tell you how many times, just that's the default response because you need to be cognizant of that.
• 14:24
  So that's where, when you're building it out too, one of the things I know we do is say, you know, simplify.
• 14:29
  Let's knock this down to fourth, fifth grade logic to make sure that it's nice and easy.
• 14:34
  It's easy for everyone to pick up on it.
• 14:35
  It's easy for everyone to progress their way through.
• 14:38
  They can do it quick.
• 14:39
  Again, it's so important that you build out that usability to make it so globally available to everybody without having to be retaught to specific people inside specific realms.
• 14:50
  Yes.
• 14:54
  I know you're about to say something there, Stephen.
• 14:55
  I could see it.
• 14:55
  It was coming out of your eyes, man.
• 14:59
  Going over, looking at what came out of...
• 15:03
  Coatline and really what it does, if we want to delve into that.
• 15:07
  You've got automated estimating, big generation, smart scheduling, crew dispatching, centralized client communication in the CRM, real-time inventory, material tracking, field reporting, job cost analytics.
• 15:21
  This is all in one place and it all came through Forgefire protocol and what we had developed there.
• 15:28
  And it allowed us to do it in a very short period of time.
• 15:33
  And yes, it took a week, but that was because there was consultation back with the painting contractor to streamline it, more to really find out what they needed and what their needs are.
• 15:44
  So, otherwise it could have been done in a lot shorter time, but we needed that information and the interaction with them.
• 15:52
  And it came out with really an outstanding product.
• 15:56
  Yeah.
• 15:57
  I was just going to say any first integration that we're doing to, we're integrating multiple suites that we're developing on the fly.
• 16:04
  Any first time we do that, it's going to be longer.
• 16:08
  Yeah.
• 16:08
  It's just, it's just what happened.
• 16:10
  And I love the fact that longer was a week.
• 16:14
  That's the thing.
• 16:15
  I mean, it's that, that is, I can't wait till it's ours, but, but even so, I mean, there's no way somebody would have created this as quickly as, you know, just a few years ago.
• 16:26
  wasn't even possible unless you had a thousand programmers all coming together um but it's interesting because i'm gonna i'm gonna share this i'm gonna pull up coat lines like we can show some of this stuff uh and again if you're if you're a painting contractor you want to check this out if you're a regular contractor well you might just have the next version uh if you're a roofer if you're an hvac if you're in um pest control those are some of the ones who have already been requested of us and so
• 16:55
  we're we're working out the bugs here which there aren't many left uh and we'll we'll go to that next piece but not only do we build something that's really cool and fast uh how fast we did it but i want to also i also want to make sure we share what we built to promote this because we didn't just build this for one painting company right we built this to um as a as a as a revenue stream as a business this is the industry business yeah
• 17:24
  I mean, because we created something that matters.
• 17:28
  So this is CoatLine.
• 17:29
  This is a demo and you can see it's demo, right?
• 17:31
  Demo version of CoatLine.
• 17:33
  When a painting company comes in, they're going to see, all right, what am I doing today?
• 17:37
  What do I have live today?
• 17:39
  Where are my teams?
• 17:40
  Right?
• 17:40
  This is an interior.
• 17:41
  This is an interior.
• 17:43
  And this is a 48 hour project.
• 17:45
  This is a 56 hour project.
• 17:46
  Depends on, you know, how many hours they have assigned.
• 17:48
  We've got metrics.
• 17:49
  So they can see jobs.
• 17:51
  Uh, any bottlenecks that they have right average ratings when it comes to their, um, customer ratings, uh, customer satisfaction trends.
• 18:00
  Right.
• 18:00
  So these are all different things that we built in revenue by town.
• 18:04
  If they want to pull up towns revenue by crew, um, again, you know, what are the bottlenecks?
• 18:10
  Are there any bottlenecks there?
• 18:12
  Right.
• 18:13
  Fleet maintenance.
• 18:14
  This is big.
• 18:15
  When companies start to get I know of a an HVAC company that I've talked to the friends of mine, and they said, you know, we just put on our second vehicle in a row.
• 18:24
  Now we're going to be thinking about how we maintain these how we track downtime and all this other stuff.
• 18:30
  And they didn't realize how much was involved.
• 18:33
  And it's just and that's two vehicles.
• 18:35
  I think Coughlin's got like 16.
• 18:37
  Right.
• 18:37
  So they had to have this.
• 18:42
  So fleet downtime, right?
• 18:43
  Downtime days, everything, any problem assets, what are their vehicles?
• 18:49
  You know, upcoming maintenance, right?
• 18:52
  Whatever it is, cost per asset.
• 18:54
  This doesn't include, this just doesn't include the fleet itself.
• 18:58
  By the way, this is just the metrics page.
• 19:00
  This is a one page look, right?
• 19:03
  Now in some places, and I'm gonna go to the board here, right, this is their scheduler.
• 19:09
  Literally when,
• 19:11
  a sale happens somebody signs on the contract the system automatically puts that customer into the painting pool and so at a glance the owner of the company these are all this is all demo data this is not real data guys um but uh these are not even real painters although there could be somebody with the same name as a picture who knows but um what's really happening here is uh we've got a
• 19:38
  The way that a lot of schedulers do it, they'll use an Excel sheet or something like that.
• 19:44
  And they've got to key enter a whole bunch of information.
• 19:48
  Well, look, the salesperson, when they first did the quote, when they first actually started that process of quoting, all of this information was gathered.
• 20:00
  The only thing that wasn't really there was the hours and some of the details about the job, right?
• 20:05
  So that stuff is collected day one.
• 20:08
  it flows through in the entire system.
• 20:10
  So by the time it hits the painting pool as a closed job, now the schedule just looks, okay, great, this particular team, Ray Fournier's team, because he raised the lead on this one, they've got some time available starting on the 5th.
• 20:25
  Let's see, Dupuis next, let's put Dupuis here.
• 20:28
  And boom.
• 20:30
  And what it's doing is it's looking at how many painters on the team, how many hours will the job take, and it assigns those days, right?
• 20:38
  So it stops where it needs to.
• 20:41
  Now, after that, we could bring in Stanton.
• 20:42
  That's a 128-hour job.
• 20:44
  Okay, let's bring that one.
• 20:45
  They can do Stanton next.
• 20:47
  Boom.
• 20:48
  And so you see it was three days.
• 20:50
  This is four days.
• 20:53
  And that's how it works.
• 20:54
  I mean, scheduling doesn't get much easier than that.
• 20:58
  Right?
• 20:59
  It really is a simple thing.
• 21:01
  When we look at what's in the painting pool, we can look at a particular job.
• 21:05
  What's the address?
• 21:06
  And, you know,
• 21:09
  All right, we can go to schedule them.
• 21:10
  We can look at the open card.
• 21:12
  What's the details on that job?
• 21:15
  Their fleet.
• 21:16
  This is pretty cool.
• 21:18
  So we built in tools for lifts for everything in the fleet.
• 21:22
  They want to add an asset to the fleet.
• 21:24
  They literally, and again, this is all fake data.
• 21:26
  This is all just stuff that we put in.
• 21:28
  But they simply add an asset.
• 21:30
  Okay, this is a cargo van, a pickup truck, scissor lift.
• 21:32
  What is it?
• 21:33
  They put the details in.
• 21:34
  All right.
• 21:36
  Is it owned?
• 21:37
  Is it rented?
• 21:38
  Is it, you know, whichever.
• 21:39
  What's the odometer reading?
• 21:40
  Registration, insurance expires.
• 21:43
  Everything is tracked that's necessary.
• 21:46
  All right?
• 21:47
  And from there, once a vehicle's in the fleet, they're able to do inspections, check status.
• 21:54
  What is this available?
• 21:55
  Is it on a job?
• 21:55
  Is it in the shop?
• 21:56
  Is it out of service?
• 21:57
  What is it?
• 21:58
  All right?
• 21:59
  And lifts.
• 22:01
  You know, a lot of painting companies that are doing exterior, especially will have lifts.
• 22:05
  if they're a decent sized company.
• 22:07
  And with vehicles, it's tracking miles.
• 22:11
  How many miles have been driven on that vehicle, right?
• 22:15
  But in Lyfts, it's tracking hours of usage.
• 22:18
  All right, so that's how refined this is.
• 22:21
  And these are some of the things we got when we had a chance to talk with Cough and Pain because these are the things that are important to them.
• 22:26
  They need to make sure everything works, right?
• 22:29
  anything you guys want to comment on this i mean i can keep going on this stuff because i can't wait to get to the coaching part but uh no i was just i was just going to say with regards to when you were showing the dashboard i mean what people need to understand too is like one of my biggest parts of my background came from the in the technology space and even taking dashboards and systems like that and simplifying it yeah and that's exactly what we've done and that's exactly but now like let's say you're looking at that when don't keep up the dashboard for once but second just to give an example
• 22:56
  So let's talk about the scheduling dashboard.
• 22:58
  I believe so.
• 22:59
  Next one above, the auto metrics.
• 23:01
  Oh, metrics.
• 23:02
  Sorry.
• 23:02
  Yep.
• 23:03
  So that dashboard up top.
• 23:04
  So that's great.
• 23:05
  So now I want to look at this information.
• 23:07
  I want to see this.
• 23:08
  Now, here's how this system works, right?
• 23:10
  Now, right up top, you have there this month, quarter, year.
• 23:14
  So that's all ties in, right?
• 23:15
  So you can pull up that data for all that time periods.
• 23:19
  but that starts from a general dashboard.
• 23:20
  And let's say you were to come to us and say, you know what?
• 23:22
  I really want to be able to do on a, like, see what's going on this month only.
• 23:26
  Okay.
• 23:26
  We got that right here.
• 23:28
  Great.
• 23:28
  Well, I also want to see for just this year, how we do.
• 23:30
  And I wanted to compare that to how we did last year, anything like that.
• 23:34
  That's already built in.
• 23:36
  But if you see things like this along the way, because this is so simple, the way we've built it out, we have the ability to also customize things very quickly for you.
• 23:47
  That's one of the big, big changes.
• 23:49
  This used to require hours, days, weeks, months of meetings with developers and the customer and the company that's hosting it and the company that's the development team making sure it all gets done right.
• 24:03
  You tell us what we want.
• 24:04
  We'll test it out.
• 24:05
  Build out a demo version or build out a version that we can implement it.
• 24:08
  And sometimes we can have it done in minutes.
• 24:12
  That's what's changed.
• 24:13
  This is what happens.
• 24:14
  I saw this dashboard and this is what triggered it for me.
• 24:17
  It's like average rating.
• 24:17
  Okay, yeah, that's great.
• 24:18
  So if I see, for example, from my tech background, if my team was performing and they're getting five stars across the board, well, that can be misleading if that's over the course of a year.
• 24:28
  Show me what we're doing last month.
• 24:30
  Last month, it was at four and a half.
• 24:32
  Show me what we're doing this week.
• 24:33
  This week's at three.
• 24:34
  Whoa, what's going on this week?
• 24:37
  Three's not cutting it.
• 24:38
  So what's going on?
• 24:38
  And then you can drill into it.
• 24:40
  But having the customization and the ability to gather the information that people need, this is just one example.
• 24:46
  but we can do this to the entire app.
• 24:48
  And this is one of the biggest differentiators out there on the market.
• 24:51
  Even if you're dealing with those major apps that are out there, have you ever tried this?
• 24:54
  Cause I've tried it.
• 24:55
  You ever said to them like, oh yeah, please suggest a change and we'll see how soon we can do it.
• 25:01
  I've tried that.
• 25:01
  Yeah.
• 25:02
  See, but Mike, Mike, Mike, you're a tech guy.
• 25:04
  For most people, they don't need to change.
• 25:06
  This is good.
• 25:06
  And this takes care of everything.
• 25:08
  And not that, not that someone's brain is going to hurt now for all the technical changes we can do, but we've kept it real simple.
• 25:15
  You don't need to know AI to run this program.
• 25:18
  No.
• 25:18
  All you need to be able to type and put in your basic information and then everything's in there and is done for you.
• 25:24
  That's the beauty of it.
• 25:25
  You can stay at being a painting expert.
• 25:28
  You don't have to become an AI tech.
• 25:30
  That's the beauty of it.
• 25:32
  Yeah.
• 25:32
  And if you wanted a report that we don't have you to say, I want that report, we generate it.
• 25:38
  It's that simple.
• 25:40
  You don't even, you don't need to know anything.
• 25:42
  This little button here last week, that wasn't there.
• 25:45
  Right.
• 25:45
  When I met with Pete and his team, he's like, you know, this is great.
• 25:49
  Can we look at, I like to look at last week too, because I want to compare.
• 25:53
  Can we put a last week button?
• 25:54
  Yeah, I took minutes.
• 25:55
  That's exactly what we were just saying.
• 25:56
  It's like, you can take what you have.
• 25:58
  If there's something that you want for your environment, because that's something that you currently look at in one of your tools, just tell us.
• 26:03
  We can add it in.
• 26:04
  Yeah.
• 26:05
  You don't even know how to do it.
• 26:06
  Or we can remove something too.
• 26:07
  Exactly.
• 26:08
  It doesn't matter.
• 26:09
  Exactly.
• 26:09
  Right?
• 26:10
  So there's so much here.
• 26:13
  And by the way, folks, this is not what everybody in the company sees.
• 26:16
  This is like the admin side.
• 26:19
  for the painting company because we with this is a demo for us we need to be able to show all the different pieces but you know we talked about fleet we've got a dispatch map that literally if these people were were signed in in other words they punched in they they punch in right from their phones on site when they get to a job to take a picture of the job which other apps do but do they integrate everything like this no so and and once somebody's punched in it will show where they are in the map
• 26:44
  So I know if I've got a job over here in Charlestown, New Hampshire, for this painting company, Hasbro, and this team is on the job, they'll be there.
• 26:52
  It'll show them there.
• 26:53
  Right.
• 26:54
  Of course, we've got alerts that go out.
• 26:57
  We've got messaging.
• 26:58
  This is this is key, by the way, for for a lot of different companies, especially trades, where safety is is very important.
• 27:09
  And look, safety is important in every business and everything that we do.
• 27:14
  But from a trade's perspective, you know, they could be on roofs, they could be all over the place.
• 27:18
  So the workers' comp insurance rates are higher, right?
• 27:22
  And so they're often required or they're benefited by, if not required, to do extra safety trainings for their team.
• 27:31
  So what did we do?
• 27:32
  We built in a safety message because every member of the team gets this app.
• 27:37
  And not only does it send a message, but it timestamps when they read it.
• 27:41
  So they know and they can prove that, oh, yeah, this person read it.
• 27:44
  So not only did we send out these messages, but we know the team got it.
• 27:48
  So little things like that that matter that, you know, you wouldn't even think of.
• 27:54
  But it does matter.
• 27:55
  I'm going to I got to share this because I think this is pretty cool.
• 27:57
  So the customers.
• 27:59
  Right.
• 27:59
  Again, this is all fake data, so don't worry about it.
• 28:02
  But like, let's let's look at Bill Norton.
• 28:04
  All right.
• 28:05
  So let's look at we could we could look at his job, but let's look at the portal.
• 28:11
  So every customer has a portal.
• 28:14
  And so they get, and they have their own separate login.
• 28:17
  And actually it's, they don't even need a login.
• 28:20
  All they need is their email address that they gave us when they first signed with us.
• 28:25
  Or we could of course change it.
• 28:28
  But they can track their project.
• 28:29
  When did it start?
• 28:30
  If project's completed, you know, where everything is for staff.
• 28:35
  I mean, for the project itself, the timeline.
• 28:39
  Their painting colors.
• 28:41
  Not just what the color looks like.
• 28:43
  By the way, that's never gonna be exact on a computer screen because everybody's computer screens look a little different, but the codes.
• 28:49
  What it is, this is the Benjamin Moore, Hail Navy HC-154 eggshell, and here's the formula base.
• 28:55
  Customers keep this data afterwards.
• 28:59
  All right, so five years from now,
• 29:01
  customers like you know what I don't remember exactly what those colors were um Pete can you come back in and and repaint Pete's gonna have it there and the customer's gonna have it there hey we really liked the uh uh the pale navy for the master bedroom but um can we can we change it to a satin instead of an angel I don't know but they'll know because they've got it here
• 29:22
  they see do you know how much do you know how much better that is than retaining 10 cans of paint in your house unnecessarily for a decade oh my gosh I've got a shot full of paint behind um it's insane um but yes I do know and uh and then they get the photos we do photos and videos in here they can see the full gallery you know here's just these are all samples they can refer and share photos
• 29:51
  All right, so if they want to refer something to our favorite painter here or whatever painter's utilizing this, they've got it.
• 29:59
  And after the job's done, all right, they get this beautiful box, hey, leave a Google review.
• 30:05
  And it's tied right to that company's Google listing.
• 30:09
  So as long as it's still the customer that has to sign in, it has to be real, it's got to come through Google, but this just gets them to the right place and makes it super simple for them.
• 30:20
  uh and they of course got uh the painting company's information so uh all kinds of good stuff there uh when we and i could keep going you know from our sales dashboard but here's here's the fun one from a painter i got to share this one and then you guys can give me your thoughts but let's say we have so they had a brand new customer that they wanted to key enter great most of the time the sales person on site isn't getting to this
• 30:46
  because it's already in the system because somebody came in from a call to the office so it's already been key entered by the person at the office it came in from a lead on a website all the information from that website lead gets put right into the system right through our right into the CRM that's built into this okay so you don't even see a separate CRM button because you don't need it they're not running a they don't have to run a separate CRM with us it's all in one everything's integrated
• 31:13
  So by the time the salesperson gets the lead to go out and do the quote, and we can actually make the quotes almost automated, but a lot of companies, they like to be in person, right?
• 31:24
  Like Coughlin, they want to go out to the house.
• 31:26
  They want to meet the people or the business.
• 31:28
  They do a lot of commercial work too, but here's an example, right?
• 31:32
  Let's look at a Renee Kutcher.
• 31:35
  And so let's say the salesperson is going to go out to see Renee.
• 31:40
  When they first get there, you know, they,
• 31:42
  They'll get to know Renee, talk with Renee, and then they'll find out, okay, what room are we gonna do?
• 31:49
  Okay, so we're gonna do the, let's say it's a dining room, right?
• 31:54
  So they click on that, okay, great dining room.
• 31:56
  And which colors were you thinking about?
• 31:58
  So it asks, right?
• 32:00
  Because whatever they are, and then, by the way, do you have a schedule for when you're looking to have the project done?
• 32:06
  And, well, yeah, I want it by Christmas, right?
• 32:10
  not sure on the colors yet but I want it by Christmas oh actually I'll put that in the wrong place boom simple all right and then here's what happens so they go into the dining room they measure it well it's uh 18 by uh 20. it's almost almost square and the ceiling is a minute how are they I'm gonna interrupt you how are they measuring it so in in this particular case they're measuring it by tape they're doing it in front of the customer however we could have in here
• 32:39
  And we're probably building it in anyways for other companies that want to do it just just by photos, because it will literally measure by photos.
• 32:48
  OK, but and even video walkthroughs, both both are doable.
• 32:54
  I like that you name the room too, because what I've seen for a lot of places, I worked with a contractor for a while, and even my parents had some funny names for rooms, but we have a living room in our house that my mother called the porch, because it used to be a porch before it was converted.
• 33:06
  But when you speak the customer's language, they just feel like he gets us.
• 33:10
  Yes.
• 33:10
  And it's not even that a thought process.
• 33:13
  It's just an assumption.
• 33:14
  So by calling the room the proper room, or some older people might have had a rumpus room or something like that, but calling it the room that the homeowner calls it is, I think, fantastic.
• 33:22
  Yeah.
• 33:23
  And that's how we do it.
• 33:25
  Yep.
• 33:26
  And this was another thing that came in our refining meeting, one of our refining meetings with Coughlin, with Pete.
• 33:34
  But we didn't have the name for the room here.
• 33:37
  We had it on the initial screen.
• 33:40
  So now every place you see the information on this room, it's literally giving us the name.
• 33:45
  So he knows, okay, yeah, that's their dining room.
• 33:47
  Great.
• 33:48
  And you can see 760 square feet of wall space.
• 33:52
  Plus it's got the, so we've got the ceiling height.
• 33:56
  Next is, are we painting the ceiling?
• 33:58
  Well, yeah, we're gonna do the ceiling.
• 34:00
  Okay, great.
• 34:01
  I'd already figured out the dimensions for the ceiling.
• 34:04
  What kind of ceiling is it?
• 34:05
  There's a flat ceiling, popcorn, textured, vaulted, V-groove, other, right?
• 34:09
  It's 360 square feet of ceiling.
• 34:11
  Let's say it's textured, right?
• 34:14
  Now they know, because that factors into their pricing, right?
• 34:18
  So I can keep going in, but you know, wall prep,
• 34:21
  Let's say that's medium, ceiling prep light, trim prep light.
• 34:26
  They're going to use standard paint.
• 34:27
  They didn't want to go premium.
• 34:30
  But all of those, you know, we've got, let's say two doors and eight windows, right?
• 34:39
  And door trim style.
• 34:41
  Let's say it's fluted or other.
• 34:44
  Right.
• 34:44
  So it's it's there's more work, especially in prep.
• 34:48
  What kind of molding is there?
• 34:49
  We'll say there's a chair rail.
• 34:50
  This is a
• 34:52
  um dining room so this chair realism wainscoting in there there's a baseboard and um and there's some crown molding let's say and it's factoring all the measurements right there okay and then it's taking photos of each of the walls the ceiling the door trim the window trim the room trim and any other standouts and when people take pictures uh the the painting salesperson there on site takes the pictures
• 35:19
  it will uh they can mark up the pictures put text on them put marks so that way the team knows john if they're estimating from their phone right they're entering the information in live on their phone can they just clap to take a wall picture and it brings them right to their camera on their phone and it just gets automatically out of it yep so that's easy uh super easy phone or tablet tablets if tablet takes uh pictures you know an ipad or something you're all set so they add those in and everything every picture is labeled
• 35:49
  dining room, wall, dining room, et cetera.
• 35:51
  Wall one, wall two, wall three.
• 35:53
  So, and then anything else that stands out, you know, hole and side wall, whatever, right?
• 36:03
  And they save the room.
• 36:04
  So the room's saved.
• 36:06
  Now this is another neat feature that we did with Coughlin.
• 36:09
  All right.
• 36:10
  But this works for any painting company.
• 36:13
  If they're larger, a lot of times, what they wanna do is they wanna be able to provide a quote on site.
• 36:19
  But if they've got a new salesperson that maybe this is a really complicated scenario, they don't know how to do it.
• 36:25
  Well, guess what they can do?
• 36:27
  They can collect all of the information.
• 36:30
  And hey, this is a rush on site to close.
• 36:34
  And I'm finished collecting information.
• 36:36
  Let me notify the quoter.
• 36:38
  Right?
• 36:39
  So they have an in-house person that can quote those extensive jobs.
• 36:44
  And they've got all the data that they need because of what we just collected right there.
• 36:48
  And that person has a different screen, but they see everything in high-def pictures.
• 36:55
  Right?
• 36:56
  So now they can quote it while that painting salesperson is still on site, talking with the customer, asking some general questions.
• 37:04
  That quote is done for them.
• 37:06
  And boom.
• 37:08
  Now they're good.
• 37:09
  And by the way, this system is designed.
• 37:11
  There's only two more things I've got to show.
• 37:13
  There's a lot more I could show.
• 37:15
  But that is...
• 37:18
  quote is designed uh the system's designed to quote automatically so if i go into settings when we look at the painting company whatever painting company it shows the length of their work you know work days how they do the deposits exterior weather uh so if they're doing exterior this is important um if the odds of precipitation is 75 or greater you know they might say well if it's 65 i want to be notified so i can um
• 37:47
  check and see when it's going to start raining if it's supposed to.
• 37:50
  And what's the low temp threshold?
• 37:52
  If I'm going to do exterior painting, it can't be below, say, 50 degrees.
• 37:56
  They might say, I don't want it to be below 65.
• 37:59
  Whatever they want.
• 38:00
  Of course, we do integrate with systems that they already have.
• 38:04
  But we've got our coaching platform, which is the last thing I'll cover.
• 38:08
  Our call now notifications.
• 38:10
  With this system, we literally include a website for the company.
• 38:17
  And on that website, they get our call.
• 38:21
  We call it our call now notification system.
• 38:24
  So when a painter, I'm sorry, when a prospect, a customer, potential customers on site, on their website, filling out some information, one of the things that they're going to get, they're going to be asked early is their phone number.
• 38:37
  Well, while they're still filling that information out, maybe adding a couple of photos, somebody from the painting company is automatically notified while they're still on the site and they're calling them.
• 38:46
  Hey, we noticed that you're on that.
• 38:47
  on our site working up a book, can we answer anything for you directly?
• 38:52
  What Michael, I know, you know, these stats, when you can call a person within the first minute of them inquiring, what does that do for a prospective sales close?
• 39:04
  Increases your likely conversion by 391%.
• 39:06
  391%.
• 39:06
  That's huge, right?
• 39:09
  This is just built in.
• 39:12
  This is not getting five, six, seven, eight, 10 different apps.
• 39:16
  This is one system that is significantly less in cost than those other apps all combined.
• 39:24
  And it's all integrated.
• 39:26
  Right.
• 39:28
  And before you even get into the scheduling, I know that's where we're going to close it out here.
• 39:31
  I just want you guys to listen to this.
• 39:32
  If you listen to this and you're not a painter, or you started listening to it and you weren't a painter,
• 39:38
  this can be done for you.
• 39:40
  You come back to us and you say, here are the features that I loved about that presentation.
• 39:44
  I don't care about this, this, this.
• 39:46
  That's fine.
• 39:47
  We can do that.
• 39:49
  This is your foundational.
• 39:52
  This was a foundational-based template that we had an issue working with the painting contractor that you've worked with and that you've known for years.
• 40:00
  You took that foundational element and then built out a customized painting solution.
• 40:04
  Now, based on this foundational element,
• 40:07
  If this looks a lot better than what you're using, rather than having five or six tools, and you want to have one integrated system, this is what we can do.
• 40:15
  We just customize it and iterate it to your environment.
• 40:18
  And because we have this foundation, we can do this rapid iteration and get it to you faster than probably anything else anyone else will be able to build up for you.
• 40:25
  It's just remarkable what you built.
• 40:27
  But I can't wait to show what you're going to be doing in a second.
• 40:30
  And to let you guys know, none of this uncertain comments Steve and I made, like show me this or show us that.
• 40:36
  we haven't seen the full version of this.
• 40:37
  We saw the 80% finished product, but we haven't seen what you've done in the last week.
• 40:41
  So some of this is new to us even on this call.
• 40:44
  But on the coaching piece, I mean, what you've done there is just remarkable.
• 40:47
  It's just, that's probably my favorite part, to be honest.
• 40:53
  Well, I wanna say one thing, cause there's a lot of stuff here, and this is in the settings, this is how this is set up.
• 40:59
  But remember, I told you that in the case of,
• 41:04
  painting company that we talked to the first time right when we were going through that one of the things they told me was they spent over 30 days trying to implement the system and it did not work the way they wanted to at the end of that time with this for the painting companies and any other trades that we build this for um build something different for all right because it would be a
• 41:29
  the what we're able to do with the way we built this is offer a white glove setup so those companies you're not spending all kinds of time implementing this it's implemented for you it's done all right all you have to do is just get us um access to your CRM get us access to a few different parts of your business that we can integrate all right uh we'll pull the data in
• 41:54
  We make it really, really simple.
• 41:57
  But it's our team that does it.
• 41:59
  You don't have to do it.
• 42:00
  You don't have to be techie.
• 42:00
  You don't have to figure it out.
• 42:01
  You don't have to, oh, I'll set up this feature and try and do the other features some other time that you never get to.
• 42:08
  Here, it's all set up, it's done.
• 42:11
  And it's in a way where your entire team can take it on easily.
• 42:16
  And they're gonna learn it fast because it's simple.
• 42:19
  All right?
• 42:20
  You're not gonna get into all of this stuff in the settings.
• 42:23
  But there is a lot of stuff in here.
• 42:25
  Okay, so let's go to that last piece on this one and we'll show how we built out a system to sell this.
• 42:33
  Because that's another whole factor.
• 42:34
  And by the way, that happens with every tool that we use now that we develop.
• 42:40
  So this is the coaching platform and this is what it would look like here in a phone.
• 42:46
  But here's the thing, you've got salespeople for your company that are going out on site.
• 42:52
  And when they go out on site, what are they doing?
• 42:55
  Right?
• 42:55
  They're going to be talking with the customer.
• 42:58
  Well, what if we had a way to help them get even sharper and better at being salespeople, right?
• 43:09
  So what we did was we created a coaching platform, which by the way is a separate company.
• 43:15
  It's a whole separate piece, but we were able to integrate it here.
• 43:19
  We're integrating it in our other systems because all of these things tied together, right?
• 43:24
  Um, so let's say you're going in and, and, uh, you're used to most of the customers being sort of medium tough, not super tough.
• 43:33
  Right.
• 43:34
  But you want to keep getting better so you can change it.
• 43:36
  But let's say, oh, I, I know I've, I've heard about this particular customer.
• 43:39
  They were really tough on the person when they were scheduling the call, uh, scheduling me to go out there.
• 43:45
  So I'm going to put in like, they're skeptical.
• 43:48
  Uh, they object often.
• 43:49
  I'm going to put that in and I'm going to, um, before I meet with them, I'm going to actually get coached on it.
• 43:55
  And literally, you guys can hear my audio, right?
• 43:59
  Let's see if this comes in.
• 44:03
  No.
• 44:05
  Oh, that's right.
• 44:06
  I forgot.
• 44:06
  So I'm already using my microphone for Zoom as we're recording this.
• 44:14
  So I can't use it for this one.
• 44:15
  So it would not connect with the microphone.
• 44:17
  But there's two key features here.
• 44:20
  So let me go back to that so you can see it.
• 44:22
  So two key features.
• 44:23
  One is that this is a coach.
• 44:26
  It's literally going to have a conversation with you.
• 44:27
  You can be driving down the street.
• 44:29
  I do this all the time, by the way.
• 44:30
  I'm driving down the street and I'm being coached.
• 44:32
  All right, it's an AI coach that's there.
• 44:34
  And it is remarkable.
• 44:36
  The role playing you can do, the prep that you can do.
• 44:40
  And it literally, you can make it as tough as you want on you.
• 44:45
  or is easy now obviously easy just makes it easy right but if you want to get better and better you keep making it tougher and tougher now you now you're prepped when you walk into somebody that you know they're a little tougher that's great all right you're prepared but not only does this coach you and help you role play and test what you're going to say and how you're going to say it but we have silence mode here all right and silence mode is really cool because when you press that and you walk into a house
• 45:14
  or you walk into a commercial property, and you're going to be doing a sales presentation.
• 45:18
  What happens is you go and you say, hey, I just want to let you know, I'm going to be recording this if you don't mind, just so I don't miss anything through this.
• 45:27
  I want to make sure I get all the right information.
• 45:29
  Is that okay?
• 45:30
  And they'll say, sure.
• 45:31
  Because you always have to let them know if you're recording.
• 45:33
  All right, let's be fair, right?
• 45:36
  But once you do that, and this actually will show that too, and it will actually ask for, now, see it.
• 45:44
  I shouldn't have clicked that, but that's okay.
• 45:46
  If I wasn't using my microphone, it'd be perfect.
• 45:49
  But silence mode, what it'll do is it will go, it won't say a word.
• 45:54
  All it's going to do is listen to your conversation with the customer.
• 45:58
  What the questions are that they ask, how you answer those.
• 46:01
  And at the end of that, when you leave the house, so you'll leave the commercial property, it's going to give you a report.
• 46:10
  All right.
• 46:10
  After that call, I'll give you a report and I'll show you the things you did really well.
• 46:14
  Some of the things you can work on.
• 46:15
  All right.
• 46:16
  And the things that you knocked out of the park.
• 46:18
  But it gives you that so you can sharpen your skills and get better and better and better all the time.
• 46:23
  Does that make sense, guys?
• 46:26
  Yes.
• 46:28
  It's very effective.
• 46:29
  I've seen in other programs.
• 46:31
  It's it's it's just an awesome system.
• 46:33
  But this comes in our CoatLine app.
• 46:36
  So not only do we have stuff for the, and we have a coach for the painting company owner too.
• 46:41
  That's a whole separate piece.
• 46:43
  Have you ever seen a painting app that comes with that?
• 46:46
  No, there isn't one.
• 46:47
  Now there's one that's coming out from a painting coach.
• 46:52
  I'm not going to mention the name of it, but I know what the pricing is on it.
• 46:58
  Is it a full operating system or is it just coaching?
• 47:00
  Oh, it's just coaching.
• 47:01
  Yeah.
• 47:02
  Yeah.
• 47:04
  So we're literally giving them, this is literally their business operating system.
• 47:07
  Everything that they need to run their painting company, right down to collecting payments, invoicing, quoting, everything, taking in clients, the whole bit.
• 47:17
  So it's all there.
• 47:20
  So Mike, do you want to, or Stephen, you guys want to go through the, not the demo, but actually Coatline itself, the site and our,
• 47:33
  method of sales because we don't look folks and this is why i asked this do we want to spend time selling 15 different products and services this this is for you guys no honestly no no no no no so we not only built a website for this yes all of this has happened now it's been two weeks since we started this project two weeks as of tomorrow
• 47:58
  No, wait, what's today?
• 47:59
  Today's Wednesday, the 26th, 28th.
• 48:03
  So two weeks as of this Friday, right?
• 48:06
  So that's how fast this is going.
• 48:08
  So we built a site for this.
• 48:12
  But, and of course, this is our phone line that is 24 seven.
• 48:17
  You can get all kinds of questions answered.
• 48:19
  Almost anything you want to know about this system, ask it.
• 48:23
  and it will book the appointments for you.
• 48:25
  But here's the cool piece.
• 48:27
  Who wants to cover this one?
• 48:28
  Because I've been... Well, there's a couple of different cool pieces.
• 48:31
  Are you talking about the demo version?
• 48:33
  Yeah.
• 48:34
  Yeah.
• 48:34
  So we're not going to be able to hear it, just to let everyone see, but you can go to it and check it out.
• 48:40
  So if you were to go to coatline.techforge.com
• 48:44
  you basically have an option you can book a demo with a live person which would be one of us or you can we can have our ai assisted that we have built to basically walk you through it on your time because that was our thinking is how do we stop taking iiii and double triple down on you you you you you that's all about you okay if i'm trying to get a meeting you're telling me i have to speak to a salesperson
• 49:10
  I might just want general information before I even, I'm not even at the decision phase.
• 49:14
  I'm at the exploratory phase.
• 49:15
  Exactly.
• 49:17
  So I don't even want to speak to anyone.
• 49:20
  It's literally that simple.
• 49:21
  So that's why, again, try to make it as simple as possible for the user to do it on their time.
• 49:26
  And this is what we built.
• 49:27
  So you do that, and then you click, what, talk to a live person?
• 49:31
  Or you click Start Demo unless you want to have it transferred.
• 49:33
  But let's just say you start the demo really quick.
• 49:36
  Let's say you can start the demo.
• 49:38
  You won't be able to hear it, but you'll be able to see it.
• 49:41
  Right.
• 49:41
  Well, I'm going to mute my microphone so they can at least see it.
• 49:43
  Okay.
• 49:44
  Okay.
• 49:57
  So therefore, Emma's talking right now, and she's asking you some general questions, which you could interact with verbally, which is the easiest way to do it.
• 50:05
  Now, one of the questions she asks is, would you like to speak to a live person?
• 50:10
  So let's just assume that that's a yes.
• 50:12
  Okay, one of the things you have the option to do at any point in time is click that talk to a live person button as well.
• 50:16
  But you could just tell her after answering a few questions, or you could just tell her at any point in time, I want to speak to a live person.
• 50:22
  When you do that, we can show you guys what happens.
• 50:31
  So, Don, why don't you do that?
• 50:32
  Why don't you just click on talk to a live person?
• 50:34
  Okay, great.
• 50:35
  Oh, there we go.
• 50:35
  Now I hear it.
• 50:36
  With a live representative.
• 50:38
  Let me see if I can find one for you right now that I can transfer you to.
• 50:41
  This might be a moment and I'll answer any questions you have in the meanwhile.
• 50:45
  Before you do, Emma, let me ask you this.
• 50:48
  Can you hear me while I'm also speaking to these guys here?
• 50:52
  Yes, I can hear you.
• 50:54
  Oh, perfect.
• 50:54
  What are the three most important things you're looking to cure or fix in your operations?
• 50:58
  Well, I want to be able to schedule jobs easier.
• 51:02
  I need to get more sales.
• 51:04
  And I need to know where my team is and making sure that customer satisfaction is taken care of.
• 51:10
  Okay.
• 51:11
  Those are all great goals.
• 51:13
  Which one is the most important to you?
• 51:15
  Let's start with that one.
• 51:17
  Well, let's start with sales then.
• 51:20
  Here's the sales screen.
• 51:22
  CodeLine helps with sales by giving you a clear pipeline of your quotes and their status from draft to approved.
• 51:29
  Does that hit the mark for what you're looking for in sales?
• 51:32
  Uh, no, actually what I'm looking to do is to generate more sales.
• 51:35
  So do you have a way to capture information from a site or do other things, um, to help me generate sales, uh, even referrals from my past clients?
• 51:46
  All of our reps are currently in live calls with other painting companies.
• 51:50
  A white glove rep will follow up by email to set a time.
• 51:54
  Yes.
• 51:54
  Coatline can help with that.
• 51:56
  We include a company website for you, optimized for local SEO, and it has a call me now feature to capture leads directly from your site.
• 52:04
  We also have a customer portal designed to drive referrals after a job is complete.
• 52:09
  Excellent.
• 52:10
  Excellent.
• 52:10
  And just to let you guys know what happens right there is a notification pops up on my screen or Don's screen or Steve's screen, letting us know there's a live call.
• 52:21
  And we click on it.
• 52:22
  and it seamlessly brings us right in.
• 52:24
  Now, right now she couldn't book a time because all three of us are scheduled to be on this one call.
• 52:28
  So because all three of us have a calendar entry that can't be on right now, that's what it's going to do.
• 52:33
  It just can't let one of us in right now.
• 52:35
  But what happens is it seamlessly transfers you in.
• 52:38
  So then you pop into a meeting with us immediately.
• 52:42
  That's what happens in that seamless transfer.
• 52:43
  And that's the way it was designed.
• 52:45
  Emma can answer the questions, walk you through it, do the demo,
• 52:48
  And then any additional questions, if you want to speak to that live person, like I want to do 90% of the time when I speak to AI, I can give it the general information and I can get 80% to the finish line.
• 52:57
  But I need to speak to a human to make sure that I have some back and forth and some questions that I might want answered or just something that AI can't provide yet.
• 53:05
  Or maybe can, but I want a human that I'm speaking to.
• 53:08
  click that button there's a seamless transfer it takes minutes and it does it while you're on the call you don't have to get them yeah sometimes it's going to find a person right but it it eliminates that vocal call yeah we're all we're all used to being online okay oh that information looks great i like information
• 53:27
  you don't get anything.
• 53:27
  They don't tell you anything.
• 53:29
  You have to book a call for tonight, tomorrow or next week at a certain time and book it in your calendar.
• 53:36
  Also make sure you're there on that time and then go through the salesperson that does the same thing every time.
• 53:41
  They go through 18 different questions on you all about you and just avoids that that skips that.
• 53:48
  It takes the person directly to getting their questions answered right then in a demo.
• 53:54
  right before them and they don't have to wait there's no delay again that's speed to lead that's the key part exactly and this is emma is designed to ask i mean i'm sorry answer pretty much every question that you might want to know if you're a painting company so literally emma is designed to be able to sell the entire system so you don't even need to speak with a human being okay now she'll go up to 20 minutes on this demo
• 54:21
  Yeah, and again, this whole thing is designed to make your experience easier.
• 54:25
  Right.
• 54:25
  That's the whole reason why it's there.
• 54:27
  Because we've all, as Steve has alluded to, we've all been there.
• 54:30
  We've all been so frustrated with existing systems.
• 54:32
  Yeah.
• 54:32
  And we're just like, it has to get better.
• 54:34
  So what can we do to fix that?
• 54:38
  I think to me, this was, and we wanted to share this.
• 54:41
  It's exciting.
• 54:42
  We've shared stuff on Crusher, on some of the other tools that we've built.
• 54:47
  But something like this, it's like we find a problem.
• 54:51
  Somebody that's part of ForgeFire protocol has a problem that they're looking to solve.
• 54:56
  All right.
• 54:56
  And they're using the protocol to do it.
• 55:01
  Well, great.
• 55:01
  We're giving them all the tools that they need to be able to do exactly what we just did.
• 55:07
  Exactly.
• 55:08
  You know, and they're not comfortable there.
• 55:10
  We do it.
• 55:10
  We have a team that'll do it for them.
• 55:12
  If we didn't have ForgeFire protocol, we wouldn't have come up in Crusher.
• 55:16
  We wouldn't have come up in Coaline.
• 55:18
  Right.
• 55:18
  That's right.
• 55:21
  or get hyper skills or any of the other stuff that we've got.
• 55:24
  Yep.
• 55:25
  Even some of the partnerships we've done.
• 55:26
  And some of the stuff, honestly, some of the partnerships we've acquired, some of the ones we moved on from, we wouldn't have any of this experience.
• 55:32
  That's right.
• 55:33
  Without just having that, the Fortifier protocol as the backend that we're building everything out for.
• 55:37
  So bottom line is,
• 55:42
  while forgefire protocol is helping your business and we can help build out the business systems and help you get up to your 10 million dollar exit in that three to five years that's that's what our goal is to help you build out a company that can get a valuation 10 million dollars in three to five years what's coming out of that is a lot of business issues are being uncovered and because of where we are and ai is a big part of this but also is the the mindset and the thinking that all three of us have from our entire collaborative experience
• 56:12
  over the last X amount of years.
• 56:14
  When you add it together, we're able to identify issues, make recommended solutions based on what we've seen, leverage contemporary technology, and have rapid turnaround to solve issues in hours to days that used to take months to years.
• 56:33
  That's what we're doing.
• 56:34
  So if you have an issue, also bring it to us.
• 56:37
  That's right.
• 56:39
  And if it has,
• 56:40
  So I'll tell you if it has commercial applications, which if you've got an issue, it probably does.
• 56:45
  All right.
• 56:46
  So the first one that we build out, we certainly discount what the pricing is for that person, because we're going to be working with you to build that out.
• 56:58
  So we're going to ask a lot of questions, right?
• 57:00
  It's going to be important, but your import helps us build this out.
• 57:03
  So your benefit is, hey, I get a much lower cost system and it takes care of all that I need.
• 57:09
  Our benefit is we're happy that you're happy, but now we get to market that system.
• 57:16
  So it works phenomenally well.
• 57:20
  Look at what you just saw.
• 57:22
  You just saw going onto a website, book a demo that went to a live, an AI avatar, but knows everything about...
• 57:32
  what we're talking about right here.
• 57:34
  And imagine having that in your business.
• 57:35
  Imagine that idea you have for a business or your business that you wanna scale and implementing that, what it can do for you, how it can accelerate your sales.
• 57:47
  Look at that.
• 57:48
  Think about what that can do for you right now.
• 57:51
  Yeah, and if you don't get enough people to your site, guess what?
• 57:55
  We actually built the systems that drive people to the site and drive people to your phone and drive people to your booking.
• 58:01
  your demo so yeah it's because again we don't our our focus is solving challenges making a difference our focus is not doing the day-to-day okay i want to sell this product i want to go into all of this stuff we built systems for it yep identify the issue build the resolution that's right hand it over there you go love it love it this this is an exciting life guys i just gotta say i'm enjoying doing this with you guys
• 58:30
  Sam, it's a fun time.
• 58:33
  It is.
• 58:34
  So, hey, with that, we're finished for today's episode.
• 58:36
  Hopefully that was helpful.
• 58:37
  Listen, if you like the podcast, share the podcast, let everybody know about the podcast.
• 58:42
  Also, if you don't have the book yet on Forgefire Protocol, get the book.
• 58:47
  It's on Amazon.
• 58:48
  You can get it from a lot of the big retailers.
• 58:51
  uh just have them go to book.forgefireprotocol.com it'll take them right there keep it simple there's a link right on our website too forgefireprotocol.com you can go there but get the book and understand how we're doing all of this because you know what this is duplicatable what we're doing is you could do this you just need the tools we can help exactly all right so have a fantastic day
• 59:16
  That's it for this episode of the Forge Fire Protocol podcast.
• 59:20
  Take at least one step from today's episode while the fire is still hot.
• 59:25
  Don't let the insight cool.
• 59:28
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• 59:32
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• 59:44
  Want the complete five-step system, the tools, the scorecards, and the exact playbooks we use inside the protocol?
• 59:52
  Head to forgefireprotocol.com and sign up now to step in to the full forge.
• 59:58
  Because we are Forged in Fire.
• 1:00:01
  Built for Legacy.