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Ep 12: Brian Johnson (JohnBr1978)
Tune in to a new episode of Frap Rap covering the evolution of digital media from audience targeting based on basic demographics to interest- and intent-based targeting using search and social signals.
Join Aaron Goldman (GDogggggggg) and guest Brian Johnson (JohnBr1978) as they revisit the Starcom IP days and discuss BroJo's journey through Yahoo, ESPN, Facebook, and Pinterest, where he's now spent more than 12 years helping build the business.
This was recorded IN STUDIO at AG's makeshift Cosi so keep an eye out for easter eggs and some live b-ball during the freestyle round.
#FrapRap…
The skinny
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