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The Business of Apparel Podcast Series: The Importance of Brand Standards
The Business of Apparel Podcast Series: The Importance of Brand Standards
In this episode of the Business of Apparel Series, Rachel continues to unlock the mystery behind the success of billion-dollar apparel brands. Now that we've identified your target audience, we can focus on brand standards and how resources such as WGSN can help you stay ahead of the curve. Let's delve into the intriguing world of trends-based versus innovation-based businesses, and uncover where your brand could fit into this dynamic landscape.
We'll then switch gears to the fascinating realm of product naming, a…
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