S1Ep288 Authority Building Through Business Books with Julie Broad

FORDIFY LIVE: The Business Growth Show with Ford Saeks · Jul 16, 2026 · 34m

Authority building has become one of the most valuable competitive advantages available to business owners, consultants, speakers, franchise leaders, and subject matter experts. In an era where artificial intelligence can generate endless content and consumers are overwhelmed with information, credibility remains a powerful differentiator.

One of the most effective ways to establish that credibility is through a business book.

While many professionals still view publishing as a vanity project, the most successful authors approach books differently. They see a book as intellectual property, a…