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Build a Brand Around Your Customer | Tony Ameji, Tony&Co | MULTIPLY
Tony Ameji, founder of Tony&Co, joins Darrel Frater for MULTIPLY, TGN Ventures’ GTM & Sales Office Hours for Founders.
Build your brand around your customer before investing in more assets. This conversation covers strategy before visual identity, distribution beyond likes, choosing a name that can grow, four categories of brand assets, and using a human-created brand guide to direct AI.
Recorded October 19, 2026. Technical stage-access delays have been edited out while preserving the substantive conversation.
Watch the full session: https://youtu.be/417SxIzdEEw
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The skinny
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