Ep 137: Where B.E.A.S.T. mode will get you with James Cuthbert
This marketing and media executive got his start in non-profits, but when I met him, he was reviving the Sprite brand for The Coca-Cola Company (https://www.linkedin.com/company/the-coca-cola-company/) with the power of hip-hop culture to reach different generations.If anyone has put the scaling power of culture to the test, it's James Cuthbert (https://www.linkedin.com/in/ACoAAAFFdN4BHT2McIs1Ri3H_iMPUvxJmoCuDd0), and it has not only found him working for some of the most iconic brands, it is has landed him at the helm of hip hop legend L.L. Cool J's new content, ecommerce and experience…
The skinny
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