Latest / None of Your Business Podcast / The Secret Sauce to Influence, Creativity, and Owning the Room

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The Secret Sauce to Influence, Creativity, and Owning the Room · None of Your Business Podcast

• 0:00
  I'm nervous but also excited. Really.
• 0:02
  You're nervous right now. You.
• 0:03
  Know what? It's amazing, by the way?
• 0:04
  Nerves. People always talk about it
• 0:06
  like, oh, I'm nervous. I'm nervous.
• 0:07
  It's one of the healthiest things in the world.
• 0:09
  I want your job. You're having so much fun.
• 0:10
  You have to have a personality, B.
• 0:12
  You have to always be on your game.
• 0:14
  You. Need to know your business?
• 0:15
  People respect your intellectual property.
• 0:18
  If you have information to give them, they'll listen.
• 0:20
  What we talk about here is we want to grow personally and we
• 0:22
  want to grow professionally and the most important recipe, the
• 0:26
  number one ingredient is. None of your business, Oshi.
• 0:35
  None of Your Business, Michael. It's the None of Your Business
• 0:38
  podcast hosted by Michael Anoshi.
• 0:41
  From Label Schwartz, welcome to the None of Your Business
• 0:43
  podcast. It's an honor to have you here.
• 0:45
  This is such a treat, it's very strange to be on the other side.
• 0:48
  I'm nervous but also excited. Really.
• 0:50
  You're nervous right now. Now, I make the joke all the
• 0:53
  time no matter what I do. But in all truth, yeah, because
• 0:56
  generally I'm the one playing. And I would say we win because
• 1:01
  we play. We make the game.
• 1:02
  I make the game according to our skill sets.
• 1:04
  Now I'm playing in your game. Like son, it's like a, it's like
• 1:06
  a new thing, you know? What it's amazing, by the way,
• 1:08
  nerves. People always talk about it
• 1:10
  like, oh, I'm nervous. I'm nervous.
• 1:11
  It's one of the healthiest things in the world.
• 1:13
  It means you're alive. No, no.
• 1:14
  Not only that, I was once giving a class at Adorama and it was my
• 1:19
  first class. I used to teach at B&H and then
• 1:21
  transition to Adorama and I was my first class and I, I, I like,
• 1:26
  I don't know, 1/2 hour before I had to get in my own world to
• 1:28
  kind of get myself nervous because that's how you perform.
• 1:32
  And I, the guy asked me what do you need?
• 1:34
  I sent you in a room and you sit down and get nervous.
• 1:36
  He was like, no, no, you'll be fine.
• 1:38
  I said, I know I'll be fine. I said, but I got to get
• 1:40
  nervous. He's like, no, don't be, don't
• 1:41
  be nervous, you'll be fine. I said no, you'll get it.
• 1:43
  I know I'll be fine. I need to get nervous because
• 1:46
  the front edge you're, that's when you're playing your best
• 1:49
  and he didn't get it until much later.
• 1:52
  He says, oh, I get it right. You need to go and get nervous.
• 1:56
  You know, it gets me nervous to get nervous sometimes.
• 1:59
  I'm not going to lie to you because I'm thinking that I
• 2:02
  might be a little bit too much, like I might be too emotional or
• 2:06
  too overwhelming for others, you know, You ever get that
• 2:08
  sometimes like you? Know all the time and it's a
• 2:10
  funny thing because I always say and again we're I guess we'll
• 2:12
  just dive right into it people when they see you online they
• 2:17
  only see a little part of who you are and what you're doing so
• 2:21
  I always say that you know when someone sees anyone online you
• 2:24
  don't see the genuine person you see who they are when.
• 2:27
  What they're showing you. Exactly.
• 2:29
  But the crazy part is this thing when you really meet someone,
• 2:33
  they're not jumping. And I'm not going all the time.
• 2:35
  That's just what I have to do at work.
• 2:37
  But you're 1000, how are people going to receive who you are is
• 2:41
  a very interesting concept. Yeah.
• 2:43
  But I want to tell you, I'm so pumped for you guys because you
• 2:46
  had this original conversation and everyone says I'm going to
• 2:48
  start a podcast like it calls all time.
• 2:49
  How do I start it? What do I do?
• 2:51
  And when you called me, I said OK, to see it active, rocking
• 2:56
  full speed every conference, it's like it's inspiring.
• 2:59
  We're having fun, right? That's the key.
• 3:01
  We're doing this because we're passionate about it.
• 3:04
  It's much easier to follow through on things that you also
• 3:08
  look at it as like a sport, like you know, you're, you're having
• 3:10
  fun while you do it. That's the key to life is just
• 3:13
  find things that make you happy. And right now, this is making us
• 3:16
  happy. Yeah, it hurts sometimes.
• 3:17
  It's smiling. I'm just watching and I'm What
• 3:20
  are we gonna get? Out of this, people ask us all
• 3:22
  the time, like where we going? I don't know.
• 3:24
  Like why do I have to know where it's gonna go?
• 3:26
  All I know is right now, in the moment, I'm enjoying it.
• 3:29
  Meeting people like you, getting to hear your story.
• 3:31
  Yeah, we love. We love interviewing thought
• 3:33
  leaders, industry leaders, just unique people, people with
• 3:37
  different experiences. And what we're finding more and
• 3:40
  more is everyone has a story to tell everybody.
• 3:43
  And when you you when you create a comfortable environment that
• 3:47
  can be vulnerable, that could be like, let's get into it, let's
• 3:49
  see it. Just the good, the goodness
• 3:51
  comes out of it. And we're growing.
• 3:52
  So it's really, really amazing. Thank God.
• 3:54
  So what people don't know is that Ushi, before we started our
• 3:57
  podcast, I did like I do everything else.
• 4:00
  I've mentioned this a few times. I always seek advice from three
• 4:02
  people. I always go to three people that
• 4:04
  are experts in whatever challenge I'm going through you.
• 4:07
  Call it Bezdon is what you call. Yes, I call it Bezdon exactly.
• 4:09
  So I made it Bezdon for podcasting because I said I want
• 4:12
  to go into podcasting. I think it's the number one way
• 4:14
  to be top of mind in marketing and anything you do what exactly
• 4:17
  we're going to do, how it's going to do it.
• 4:18
  We're still learning and we're as long as we're enjoying it.
• 4:21
  And I went to my friend label here and he said, come to my
• 4:24
  house. You don't know this.
• 4:26
  I went to his backyard, met his family, had some yogurt, yogurt.
• 4:31
  We literally had some yogurt 'cause he was promoting a yogurt
• 4:33
  company. He's got a lot of free stuff
• 4:35
  just sitting everywhere. You're like.
• 4:36
  It's a fascinating world. So, and he lives in an amazing,
• 4:39
  amazing little town in Hilburn, New York, committed his whole
• 4:42
  life to it. And I want to talk about that in
• 4:44
  a minute. And I asked them his advice and
• 4:46
  his thought and we went on for an hour and we're schmoozing
• 4:48
  and, and, and, and I'm forever grateful for your time that you
• 4:52
  gave me. I was talking about this
• 4:53
  earlier. You know, leadership is about
• 4:56
  building people up. And you are a true leader, a
• 4:59
  true friend. And I appreciate it.
• 5:01
  I really, really do. So I, I just want to learn more
• 5:04
  about you. Also, because I saw your house.
• 5:06
  I know you lived in Hilburn. You live in Hilburn.
• 5:09
  Where did you come from? How did you get to this?
• 5:11
  I know you had a brief thing with LinkedIn.
• 5:13
  I mean, you were learning with my son a few years ago, right?
• 5:16
  And suddenly, like, you're all over.
• 5:18
  So tell me about your journey and thank you for your
• 5:20
  compliment on ours. No, it's a this was a real
• 5:23
  investment, an hour to turn into this again.
• 5:25
  We had just, you know, the hour you do a lot of hours that don't
• 5:28
  turn into anything. To put an hour and turn into
• 5:30
  this, it's like. Thank you.
• 5:32
  It's a real investment. So right, so you knew us, we
• 5:34
  were incredible for when we first got married.
• 5:37
  So my wife's a tab was an interior designer from Parsons
• 5:40
  School of Design, like the best design school that ever existed.
• 5:42
  And I was learning. So I started doing photography
• 5:45
  and as a way I would do gigs at night and be able to learn all
• 5:48
  day. And when we got married, so I
• 5:51
  said she's wanted to do interior design.
• 5:53
  Naturally, I said it's kind of, it's not going to make sense,
• 5:56
  you guys. You're going to go out and buy
• 5:57
  people $40,000 couches and come back to our $40 Craigslist
• 6:01
  couch. Like it's not going to feel
• 6:03
  right. What?
• 6:03
  I don't it's not the right move. It's a valid concern. 1000% what
• 6:06
  are you going to? Do your whole life you're busy
• 6:08
  making other people have nice things and look good and like
• 6:10
  then you come home. You're going to get resentment
• 6:12
  at one point. Even if it's not intentional,
• 6:14
  there's a, there's a, there's a, there's a schism.
• 6:16
  You're a human being. I love that you're admitting it
• 6:18
  like you know. 1000. Yeah.
• 6:20
  I'm loving it. So I said so she said what are
• 6:23
  we going to do? Said I don't know, let's start a
• 6:24
  business. So what do you want to do?
• 6:26
  I said I don't know. I know photography.
• 6:27
  Where you know, photography. From So I went in university, I
• 6:30
  was doing archaeology in Aristotle and that means you
• 6:33
  have to dig from like 5:00 in the morning to like 5:00 PM in
• 6:36
  this like raging heat. So as opposed to getting credits
• 6:40
  for digging, I told the photography professor, let me
• 6:42
  just do classes by you get the same amount of credits.
• 6:45
  You work for like an hour taking pictures of the artifacts at the
• 6:47
  end of the day after everyone's all right and same amount of
• 6:50
  credits. So we've racked all day, got to
• 6:52
  learn, and then at the end. Of the after this podcast would
• 6:54
  be thousands of photographers instead of RK.
• 6:57
  A lot we're missing. RK if anybody needs to be nice.
• 7:02
  So this is what happened. And so I learned it and it was a
• 7:06
  brilliant move because at that time, you know, education is
• 7:09
  very hard in photography because it's naturally not a very
• 7:13
  heimash environment. So she would do all the learning
• 7:17
  during the day and I would come home and she would teach it to
• 7:19
  me. And we built a beautiful wedding
• 7:23
  company, a really boutique wedding kind of experience, and
• 7:26
  that's what we did for many years.
• 7:27
  I was learning Kylo for 8 1/2 years.
• 7:28
  So you straight up a photographer for weddings, bar
• 7:31
  mitzvahs, for many events? Yeah, like, like en vogue
• 7:34
  photography. That's like a pretty famous one.
• 7:37
  And space for so long. No, OK, but I'm saying it's a
• 7:39
  regular. 1000 photography company, but we were again the
• 7:42
  idea was we were really involved couple boutique.
• 7:45
  It was a really beautiful experience.
• 7:46
  I actually asked one of your interesting thing, I asked
• 7:48
  Robbie Glock. I said we have the opportunity
• 7:51
  to be, I believe, the best in the space and bring something
• 7:54
  new, you know, like bring something really wild to the to
• 7:57
  the to the to the industry. Can I justify charging the
• 8:01
  things that I'm going to charge or should I just stay low, low
• 8:05
  key? I'm not physically a very like,
• 8:07
  you know, that type of place. I don't know historically
• 8:11
  connect to it, but should I go there?
• 8:13
  Or since you know, maybe I shouldn't?
• 8:16
  I don't understand the. Question is like this, we had
• 8:19
  to. I could either do a bunch of
• 8:21
  smaller events or we could become the best in the world
• 8:23
  what we're doing, but then it costs a lot of money.
• 8:25
  You're asking business advice. No, I'm asking a hush off a
• 8:28
  question. Why?
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  Is the scruff. It's both.
• 8:29
  It's both. Because because the question
• 8:31
  was, if I maybe don't, if maybe this is not my lifestyle to be
• 8:35
  in a lavish, unbelievable environment, is that something I
• 8:37
  should provide if it's not something that maybe I would
• 8:40
  want for myself? Interesting.
• 8:41
  OK. So he said something
• 8:42
  fascinating, he said. Does it exist in the world
• 8:44
  already? So I said yes, he says.
• 8:47
  Something exists in the world. If you were bringing something
• 8:49
  new to the market, there was a new luxury that no one ever.
• 8:51
  Knew you're starting that. Then maybe you'll have a
• 8:54
  question. But if it already exists, then
• 8:56
  there's no reason you shouldn't do it, especially if you could
• 8:58
  do better than anyone. And that's what we did so.
• 9:01
  You became a boutique. A boutique.
• 9:02
  Photography where you did it, So what was your niche?
• 9:05
  What was very couple focused, very couple centered, just the
• 9:08
  same as we do now. And I found that our whole
• 9:13
  everything that we've done has really just been about finding
• 9:15
  who it is and telling their story.
• 9:17
  So now we're doing the companies, but then we're doing
• 9:18
  it with couples and kind of connecting with them and doing
• 9:21
  images that were, you know, wild the world never seen before.
• 9:24
  And we did that for about 8 1/2 years.
• 9:25
  What does that mean, by the way? When you see what was going on,
• 9:29
  everything, you know when you look at wedding images, right.
• 9:31
  So it's kind of like a you know, we're going through about to
• 9:34
  make our first by mitzvah. Yeah, it's like a system.
• 9:36
  You go to the by mitzvah, you go check off the box photographer.
• 9:38
  Yeah, this was. You have to remember we were
• 9:41
  connected with couples and before and we would be doing
• 9:44
  engagement sessions. We'd get to know who they are,
• 9:46
  what they're interested in, right?
• 9:47
  Then we would, at the wedding we'd had, you know, my wife
• 9:49
  would bake scones and give it to them the morning of because no
• 9:53
  one ever has food the next day, right?
• 9:55
  So she'd bake scones and give it to the collar as we started the
• 9:58
  day so they'd have food the next day.
• 10:00
  When they came in, we would, we'd have showed them images
• 10:03
  with champagne and fresh baked goods.
• 10:05
  It was a whole diff. It was the thing that allowed.
• 10:07
  You created a story, yeah. You didn't just take pictures of
• 10:10
  the moment. You really set it up.
• 10:12
  Hit the nail on the head. Now, but also you have to
• 10:14
  remember these couples never knew each other, right?
• 10:16
  But what did they have to relate to?
• 10:17
  They never. That's so true by the.
• 10:19
  Very size though, forget about that.
• 10:20
  You're right, that's. Hardly know each other.
• 10:22
  One thing we were giving them to relate to was these images of
• 10:25
  and experience of themselves which made them feel good and
• 10:29
  that was the beginning of their relationship and that was the
• 10:31
  whole. Idea you helped them fall in
• 10:32
  love. And, and then one day she said,
• 10:35
  I want to be with the kids. It's, you know, we've done this
• 10:38
  for 8 1/2 years. I said that's cool.
• 10:40
  Were you making a comfortable living during this you?
• 10:42
  Have to remember I was in Kuddle, meaning we were making
• 10:45
  for the first five years. I was making a 384257 and we
• 10:50
  were happy, you know what I mean?
• 10:51
  And we built the business until it was a real business, until we
• 10:54
  were making at that. I don't know what the time
• 10:56
  maybe. At the height.
• 10:57
  At in the wedding space, probably 354.
• 11:01
  Wow, very respectable. No, no, for, for that space, but
• 11:03
  that's, you know, like that's gross.
• 11:05
  But but it was a really, it was for us.
• 11:07
  It was a fun situation, Yeah. And then she said she wanted she
• 11:11
  wanted to be with the kids. I said that's cool.
• 11:12
  And it wasn't fun doing weddings with her.
• 11:14
  So I went into the headshot space.
• 11:15
  And then that's kind of how we got into corporate kind of
• 11:18
  played until we're until we are where we are today.
• 11:21
  It's amazing that you took that energy though, and that
• 11:23
  storytelling ability and, and, and just, you blew it up.
• 11:28
  Instead of getting that lame standard headshot that people
• 11:32
  get for work like you did, in a very creative way to make it,
• 11:35
  you know, much more color and put a lot more flavor to it, you
• 11:38
  really elevated that game. But what exactly is it that you
• 11:41
  do right now? Just walk me through that.
• 11:43
  So really, it's interesting. So we went to the headshot space
• 11:46
  and it's the exact same thing. What is it that the couple did?
• 11:48
  They saw themselves in the most true way, and that was what gave
• 11:52
  them energy. The right.
• 11:54
  The same thing in what we do went to head shots, right?
• 11:56
  Why is the head shots, head shots the same thing?
• 11:57
  It's a lighting and it's a recipe, but a person sees
• 12:02
  naturally who they are in the most beautiful way.
• 12:04
  It gives them the ability to see on a professional level, to
• 12:08
  connect on a human level so they can make connections.
• 12:10
  But even personally, you see an image.
• 12:12
  They've never seen anything like that of themselves before.
• 12:14
  Gives them confidence. Same thing in the companies
• 12:16
  we're now rocking with the best companies in the world.
• 12:19
  We're solving problems through video every day, all day, every
• 12:21
  industry. But even though everything we're
• 12:24
  doing is wild and has an objective, the coolest thing is
• 12:28
  when you show it to the owner, the show to your CEO, it will
• 12:31
  happen. It will help sales, it'll help
• 12:33
  recruitment, whatever it is the objective is.
• 12:35
  But when they stop and they see the video for the first time,
• 12:39
  they see what they've built. They're used to hearing the
• 12:42
  problems. They're putting out the fires.
• 12:44
  Finally they get to see for 90 seconds, 2 minutes, everything
• 12:48
  they've built in those powerful and true way.
• 12:51
  And it's that part to me. It's a movie of their career.
• 12:55
  They're proud of it. It's like this is their legacy,
• 12:58
  like they know already. Yeah.
• 12:59
  And again, it will. They'll use it for sales, sure,
• 13:01
  whatever they're. Doing or for culture, by the
• 13:03
  way, for culture. Recruitment is such a power for
• 13:06
  the 100% is huge. So give me the list of services
• 13:09
  that you're doing now, like what is your things that you're doing
• 13:12
  your day-to-day? So you're making video
• 13:14
  productions for facilities for nursing homes?
• 13:17
  So that just started, yes, so. We just started doing.
• 13:19
  Just started that. So basically we're hanging out
• 13:20
  of every industry, the multi family space, we're dealing
• 13:24
  with, the startup space, we've been dealing with all of the
• 13:27
  vendors to nursing homes, right? So therefore we haven't dealt
• 13:31
  with healthcare itself, but all the vendors that need to
• 13:34
  connect. Remember, if we do a piece, even
• 13:36
  though it's a, it's a real investment, I mean, our products
• 13:39
  start at $25,000. I won't let a client come on
• 13:42
  unless they prove to me they can make 250 over the next two
• 13:45
  years. You proved to me you can make
• 13:46
  250 / 2 years with this product itself.
• 13:49
  We'll start conversation and that's how the whole thing
• 13:51
  plays. You have a guy here who's going
• 13:54
  to a nurse home vendor that is going to create a piece to show
• 13:57
  exactly who what they do if they get one family of companies
• 14:01
  things, you know what I mean? And that's where we like to play
• 14:03
  solving serious problems through video in a with a real
• 14:07
  investment, with an ROI in mind. OK.
• 14:11
  So the videos, that's one of the things that you're doing.
• 14:13
  Yeah, you mentioned recruitment. So recruitment on the video
• 14:16
  side, meaning you say you have one side thing you need to do is
• 14:19
  you need to generate sales to connect to that person who
• 14:22
  you're going to service perfectly.
• 14:23
  Your target audience, but. This the same exact power comes
• 14:26
  on the other side where you need to recruit those people that
• 14:29
  really are the right people. You know exactly what this is
• 14:32
  like. You could tell when you meet
• 14:34
  with someone in an instant, are they yeah or not?
• 14:37
  Yeah. Get that feeling?
• 14:38
  Yep. So I just as much as I want the
• 14:40
  right person to say yeah, I want the wrong person to say not.
• 14:44
  And that's where that's why these things are so powerful,
• 14:46
  because there's so humanly them that you can immediately feel
• 14:49
  this is the right person, or even more importantly, this is
• 14:52
  not the right person. And it saves a lot of time.
• 14:54
  How many people are on your team?
• 14:55
  How many people work together with you on WE?
• 14:57
  Have seven people on the team, on the label team.
• 15:01
  So the label team it's myself. And then we have our chief
• 15:03
  editor in Eric Tesra from Cone and then we have our internal
• 15:07
  team. You stepped it up a lot.
• 15:09
  I have to just interject here a second because he used to be
• 15:11
  just hired me to do a video and he said it really fast, $25,000
• 15:15
  is a package that it starts with to tell a story with the video.
• 15:19
  That's a top level production system that you're doing for.
• 15:22
  And it's very high end, it's very expensive.
• 15:23
  Very, very high end. What's the secret to getting to
• 15:26
  that point, right? Like, you know, people like to
• 15:28
  scale their company and like, what is that secret that you do
• 15:31
  that you say, you know what, I'm going to do this, I'm going to
• 15:33
  double down on it. What is that?
• 15:35
  So what I've found is that for me as a headshot photographer,
• 15:40
  I'm hanging out with people way past my pay grade, right?
• 15:44
  I shouldn't be, I shouldn't be sitting with you guys.
• 15:46
  I shouldn't be sitting with any of my clients here.
• 15:48
  ECAP is a client of ours and we've been with them for the
• 15:50
  last two or three years. ECAP base, you know ecorp ECAP W
• 15:54
  everything. No, no, I shouldn't be able to.
• 15:58
  I'm a vendor like anyone else. I right?
• 16:00
  Why am I the one ability we can do?
• 16:03
  So we have the ability to pull out who someone is and be able
• 16:06
  to show it in a digestible way. And that thing, you could be the
• 16:11
  most successful person if you were in the room, of course I
• 16:13
  would fall in love with you. But you're not there all the
• 16:15
  time, right? So how can I replicate you in a
• 16:18
  way that's actionable and it's true?
• 16:22
  Bring out the emotion. And it's just a real thing.
• 16:24
  You're perfectly you. You are a.
• 16:26
  Perfect. We want to show your appealing
• 16:27
  side. We want to show the side that
• 16:29
  people can resonate with and almost humanize you.
• 16:32
  This big successful person that we want, he's just like us.
• 16:36
  He's, you know, she's just like us.
• 16:37
  Like that's what you want people to see?
• 16:39
  I mean, you're a staple, by the way, at trade shows and going to
• 16:41
  do head shots. That's something that looks like
• 16:42
  you'll never, ever have finished.
• 16:43
  Why we do it? Please.
• 16:45
  There's no reason we should still do head shots.
• 16:46
  Yeah, one reason is because it's necessary and no one has really.
• 16:53
  It's a, we've done it for so long.
• 16:54
  It's just. It's a fundamental, yeah.
• 16:57
  But the other reason is it's our way to connect with our guys and
• 17:00
  girls and then start dreaming. Meaning why would I ever have
• 17:03
  the opportunity to sit with ex CEO or ex owner, right?
• 17:07
  There's no reason, but they need a headshot, right?
• 17:10
  All of a sudden we connect, they say, hey, what do you do?
• 17:13
  What do you mean what I do? I just did it.
• 17:14
  I said no, no, no. What do you really do?
• 17:16
  I said OK, let's talk and that's where the conversation.
• 17:19
  It's a gateway it. Literally is my gateway truck,
• 17:21
  yeah. Yeah.
• 17:22
  And every, every business needs that.
• 17:23
  You need to have that one thing that lures somebody in.
• 17:26
  Yeah. Well, that's to start the
• 17:27
  larger. That pretty much is your trade
• 17:29
  secret. That's the trade secret.
• 17:30
  But The funny thing? Is that nobody can replicate it
• 17:32
  because it's your emotion and it's your value that you bring
• 17:34
  to. Everybody has that, yeah, in
• 17:36
  their way. You know I'm talking about
• 17:38
  someone else doing. Different.
• 17:39
  No, I know, but I'm saying, but I've said this often that the
• 17:43
  only reason why what we do works is because I built the game
• 17:48
  around our skill sets, right? So this whole thing of going and
• 17:53
  connecting with 100 people in a flash, giving something that
• 17:56
  blows their mind and then resonates forever, right?
• 17:58
  Because that right, that's what I do well, and that's why we had
• 18:01
  to double down on that thing. But what I've realized by
• 18:04
  watching everyone else's companies is that they've got
• 18:07
  that thing, and the more they connect to that thing, that they
• 18:09
  know what in the world can do other than them, the more
• 18:12
  successful they've become. Even though it could be like,
• 18:14
  yeah. Yeah.
• 18:15
  What are some of the larger projects you've recently done
• 18:18
  that you're very proud of? So we just racked with the
• 18:21
  Krishna group on a, you know, saw that whole, you know, city
• 18:25
  by the sea, the pure village. Yeah, right.
• 18:28
  So we. Just nice, but I don't think you
• 18:29
  know where that is. No, I don't.
• 18:30
  So it's. AI was nodding my head like to
• 18:32
  pretend like I. Do it's just a beautiful Yeah.
• 18:35
  Where is it? It's a deal.
• 18:37
  You know, it's, it's not well known by the way, it's not
• 18:40
  right. So.
• 18:40
  This is one of the things we were dealing with.
• 18:42
  So it's in Deal and they have basically the Christian group
• 18:45
  has 500 homes in the Deal area, which is traditionally known as
• 18:51
  a summer place, right name. Who is this?
• 18:54
  What's the name of this group? Kushner.
• 18:56
  Kirschner and they have 500 homes.
• 18:58
  They have 500, meaning 500 units they have. 500 apartments, like
• 19:01
  apartments OK when you say homes in this well, people live there
• 19:03
  yeah, we think I'm like wait a second, who is this person I
• 19:06
  don't why don't we get. Them on the podcast.
• 19:08
  Yeah, yeah, yeah. OK. 500 apartments, OK.
• 19:10
  Here in the middle of right, but the challenge is they have to
• 19:12
  create it to be not only a summer environment, but to
• 19:15
  really be an all year environment.
• 19:17
  So therefore we need to create pieces to to attract retail
• 19:22
  tenants to be able to base there so that everyone would feel
• 19:25
  comfortable to be able to fill up those 500 units.
• 19:28
  So all the things that are there, the hotel and the
• 19:30
  restaurants and everything is there to service those 500
• 19:33
  homes. Now how do you get to those
• 19:35
  people? So therefore we created pieces,
• 19:37
  one, to correct with, connect with the retail spaces, 1 to
• 19:41
  connect to new people to live in the homes, 1 to advertise all
• 19:44
  the stores that are there, and one, just to create hype around
• 19:47
  everything that's going on, to bring people in, to bring
• 19:49
  awareness. So that is something what I mean
• 19:51
  by solving a problem through video.
• 19:53
  Yeah, yeah. And that's a great way to
• 19:55
  connect to people if you can show them in just a few minutes,
• 19:58
  get a glimpse into what life could be like.
• 20:01
  And to be able to capture that in such a short period of time
• 20:03
  demands a lot of creativity and. You guys come up with that?
• 20:06
  It's not creative. That's the wild part.
• 20:08
  It's not. I say it all the time.
• 20:09
  I'm not creative. The only reason why it works is
• 20:12
  because their process is perfect and I just know how to show it.
• 20:15
  If you have something perfect, I can show it if it's OK.
• 20:18
  But you're underselling. It a little bit.
• 20:19
  Not at all, you have to understand.
• 20:20
  What to to film and the. Objective.
• 20:23
  You need to tell me the objective and you have to have
• 20:25
  something that really works and we can show it perfectly.
• 20:28
  He knows how to showcase. The story better than anywhere.
• 20:30
  I'm not going to accomplish. People a storyboard.
• 20:33
  Anything. So how long did you film?
• 20:34
  How long did it take you? One day takes a day.
• 20:37
  How did you film all that in One Day takes a Day that's.
• 20:39
  What we do, we do every day. We walk into a new company in a
• 20:42
  different industry. We pull out exactly who they are
• 20:47
  and put it in a digestible way. Wow.
• 20:50
  That sounds very quick. I didn't realize that it
• 20:51
  happened so fast. Like, you know, movies and TV
• 20:54
  shows, the productions to do 1 episode to take them, you know,
• 20:57
  months to do that sometimes and you're doing this in just a day.
• 21:01
  That's that's A and you're in a lot of different industries,
• 21:03
  just say every industry. So we never touch healthcare
• 21:05
  ever ever ever. You were not in.
• 21:07
  Healthcare till now. Yeah, you've been at.
• 21:09
  All the healthcare shows for the last many years at healthcare
• 21:11
  vendors. So you were.
• 21:13
  Doing companies like Prime Source and companies like like
• 21:16
  that, we'll talk about that. Why not?
• 21:17
  Why? Haven't you been doing nursing
• 21:18
  homes? I make a.
• 21:20
  Joke everyone always asks come on label just do one I say no no
• 21:22
  no why not why not no no no tell me why not so we make a joke
• 21:25
  always I say we like to work with companies that actually
• 21:27
  make money so we laughed together and I said net 180
• 21:30
  doesn't well if you would do your.
• 21:31
  Thing maybe you can help them market their facilities better.
• 21:33
  They can still more more heads in there and they can make more
• 21:35
  money. So this is what happened.
• 21:37
  So I said finally HH design is someone who we did a lot of work
• 21:42
  with their HH side and HH did 2 buildings and for a certain
• 21:47
  whole group in Florida and they loved it in the whole design
• 21:51
  build. Is it Mozart?
• 21:52
  Is that the name you? Know about this?
• 21:53
  Sure. I've been introduced to their
• 21:55
  company a couple of months ago. I actually saw some of their
• 21:58
  videos that they've done recently and I'm very impressed.
• 22:01
  It's wild. What's called?
• 22:01
  Against Wild, I'm very impressed.
• 22:03
  Therefore, what happened? Was he said I need you to go
• 22:05
  nursing home. I said most, you know, I don't
• 22:06
  do nursing homes. He said one.
• 22:08
  I said no. He said just do one.
• 22:09
  I said, OK, I'll do 1. So I went down to Florida.
• 22:12
  And the reason, one of the reasons I don't do is my mother
• 22:15
  was a nurse. I believe in this industry more
• 22:18
  than you can imagine. I grew up on the floors of a
• 22:20
  nursing home. It's not a spreadsheet business
• 22:23
  to me. It's real.
• 22:24
  It's human. These people are angels.
• 22:27
  And I went down and did one and we fell in love.
• 22:30
  And it was a company that I believed in them.
• 22:33
  They believed in their people. Everything was paid on time.
• 22:35
  And we created something. We did one, they said let's do a
• 22:38
  few more. We did 4, then they gave us 10.
• 22:40
  And then they opened up and said we're doing the entire family of
• 22:44
  facilities. And that's what we've been doing
• 22:46
  all year. I've spent my life in Florida
• 22:48
  last year doing things that the world has never seen before.
• 22:52
  I I want to. Just give you a little bit of
• 22:54
  validation even though you don't need it.
• 22:57
  But I will tell you that I have seen these videos and you know,
• 22:59
  he's saying something the world has never seen before.
• 23:01
  Like you think he's exaggerating a little bit.
• 23:03
  I saw these videos and I was like, wow, wow.
• 23:07
  It just makes a nurse to go look like a fun place.
• 23:09
  It's like, Oh no, no, we we should all be in nursing homes.
• 23:12
  That's what makes it seems like a.
• 23:14
  Wild dentist in the city. It's like very high end, like
• 23:17
  kind of like celebrity dentist and people said like, you know,
• 23:20
  I kind of want to go to the dentist after watching that.
• 23:23
  Yeah, weird thing then you know, you did a good.
• 23:25
  Job you could do that, but this. Thing and each one of them some
• 23:28
  of them are fun because those you places are fun.
• 23:30
  Some of them are beyond like luxury and they have that
• 23:33
  feeling. We've done facilities 10 minutes
• 23:35
  away from each other with the same owner.
• 23:36
  But this one anyone who would go here would never go here and
• 23:39
  anyone go here would never go there because it's true.
• 23:41
  It's not a recipe of like here's the it's whoever they are.
• 23:44
  That's just don't forget. What he's saying is, and I want
• 23:47
  to clarify this, is that it's not fake.
• 23:49
  So he's bringing out the reality of what a story is and he's
• 23:52
  telling it in a great way. And you know, I heard the CEO of
• 23:55
  AKA say this this morning in his panel when he introduced himself
• 23:58
  to the world because, you know, Mark Parkinson's just retired
• 24:02
  and, you know, new guys stepping up to the plate.
• 24:04
  Obviously it's very well known in the industry.
• 24:06
  And he said, I'm selfishly caring about this industry.
• 24:10
  And it was such, it was so profound.
• 24:12
  And I think to myself, wow, I'm selfishly enjoying that nursing
• 24:15
  homes are fun. And this is great that we're
• 24:17
  living in an era where, you know, if we get old and need a
• 24:21
  nursing home, that we might actually enjoy the popcorn on
• 24:24
  the way in and you know, the recreation, you know, while
• 24:27
  we're there and activities and so on.
• 24:29
  And I like what you're doing. I, I like that it's real.
• 24:32
  And I, I appreciate you coming on this program.
• 24:35
  It's amazing. I like learning this part about
• 24:37
  you also. Fantastic.
• 24:39
  You you have competitors as well in this space, similar, you
• 24:42
  know, not everybody is the same as the other.
• 24:43
  I get it, you know, at the end of the day.
• 24:44
  But do you guys work with each other?
• 24:46
  Do you know of each other? I don't.
• 24:47
  Or you guys sort of do your own thing?
• 24:48
  No. So I haven't been in this.
• 24:49
  Space ever. This is it's not like, again,
• 24:51
  I've played in my own world and in what I'm up to no one's doing
• 24:55
  working with companies and kind of solving problems.
• 24:57
  That's my own world. Stepping in this world was weird
• 25:00
  because it's a world that there's like a reference point.
• 25:03
  Yeah, which you know what I'm saying?
• 25:05
  Like I've never, I'm so like, I don't know who's playing,
• 25:08
  where's playing? I don't know the industries.
• 25:09
  I know the problems we're solving, but I don't know what's
• 25:12
  going on. But like, you know what's funny
• 25:13
  in technology? By the way, usually videos
• 25:15
  create problems, not solve problems really.
• 25:18
  You get a video that goes viral, someone sees it and taking
• 25:20
  videos of you it's going. But if I got anything else I do
• 25:23
  that by the way. If you want to ask me like my
• 25:24
  real passion is please so. This thing.
• 25:27
  Is where I'm really going. Well, so I asked the owner of
• 25:30
  all of these homes. I said, let me ask you a silly
• 25:32
  question. What's your objective?
• 25:34
  What do you need this for? It's a big investment.
• 25:37
  I'm guessing marketing. So I asked him.
• 25:40
  But again, you need to know from them because it's so nuanced.
• 25:43
  Think about from you asked me the bigger.
• 25:45
  Question. What do you need to the question
• 25:46
  like? What's the goal?
• 25:47
  The goal is to be able to connect to so you have to be in
• 25:49
  the head of video is meant for one person to see right.
• 25:53
  The on that side is the retail a retail owner that needs to be
• 25:57
  convinced to come here right here.
• 25:59
  It's what what is what's your objective?
• 26:00
  What's the real thing and it'll help me pull and how to create.
• 26:03
  He said first of all, you have to understand that we're doing
• 26:07
  great stuff and we're really investing in care.
• 26:10
  So we need the world to see that in a true way.
• 26:13
  So it's true. We want to fill up beds and
• 26:15
  there's no better way to do it. If we can create something that
• 26:18
  really shows truly what we are, show it to the hospital, sell to
• 26:20
  the hospital. They give you 3 options we need
• 26:22
  to the hospital to which you know home to go to.
• 26:24
  You watch 1K2K3 Oh my goodness, what the heck is that?
• 26:28
  You know what I mean and then and actually has increased over
• 26:31
  the last eight months has increased tourists, which is
• 26:34
  great, which fills beds, even the beds that are full.
• 26:38
  The more opportunities you have for for different people, you
• 26:41
  can find the right clients that better fit your needs.
• 26:44
  More referrals. And better payers?
• 26:46
  Exactly. Now, he said.
• 26:47
  That's one thing. On the second thing, our
• 26:50
  industry is such a sad narrative.
• 26:53
  If we could pull and continue to show the world what's actually
• 26:57
  happening, we could change the narrative, which would be great
• 27:01
  for the narrative and also great obviously for reimbursement as
• 27:05
  well. Yeah, and that's the two sides
• 27:08
  we're playing really high. That's very nice.
• 27:10
  I have to say, unfortunately, the healthcare industry
• 27:13
  sometimes gets a bad rap and sometimes people question like
• 27:17
  what? These people are in it for the
• 27:19
  money. They're in it because they truly
• 27:20
  care about patients. I don't know about it.
• 27:22
  You know, then you hear a story sometimes of someone who does
• 27:24
  something and all of a sudden that becomes like the narrative
• 27:28
  now. And that's very unfortunate.
• 27:29
  And I think that what this guy was saying, which I can really
• 27:32
  respect, is I want to show the beauty of this business and what
• 27:36
  we actually how we change lives. And they're actually.
• 27:38
  Doing it that's that's a crazy and they really.
• 27:40
  Are doing it in a lot of places show that Why are we always
• 27:42
  showing the bad thing? I'm going.
• 27:44
  Wild. And this is the idea and we've
• 27:46
  gotten, we've gotten stories that can really show the state
• 27:48
  exactly. Everyone's in tears.
• 27:50
  They could use this and drip on the gun government.
• 27:52
  Now I have to figure out how to create a system that will work.
• 27:56
  You're already. Starting to solve the problem of
• 27:59
  the the people portraying the industry in a in a negative way,
• 28:03
  even though it's from a minority, they make a lot of
• 28:05
  noise like you're saying. So that's amazing.
• 28:06
  You're already doing it and how it evolves.
• 28:09
  Just keep doing it. And I think that it'll come to
• 28:11
  you. Right?
• 28:11
  Just like this came to you. Exactly right.
• 28:13
  So yeah. But.
• 28:14
  But we're happy. We're part of the journey of you
• 28:16
  trying to figure it out. Love it.
• 28:20
  Yeah, good stuff. Thanks so much.
• 28:21
  This was. Really a treat.
• 28:22
  Yeah, I know. I really.
• 28:23
  Appreciate it. Thanks.
• 28:24
  Let's go hear some Kevin O'Leary.
• 28:25
  Our next guest is none other than Joseph Gastettner.
• 28:29
  Welcome. Yeah, it's great to.
• 28:30
  Be here. Why don't you tell?
• 28:31
  Everyone about yourself so I'm. Acemo of a company called CBS
• 28:35
  Centralized Business Services, which is a back office, sorry
• 28:38
  boutique premier back office company in the healthcare
• 28:41
  industry. We do sniffs, AL FS provide
• 28:44
  billing, purchasing, payroll, finance, AP and I I go to a lot
• 28:48
  of trade shows. I see you and I see a lot, which
• 28:51
  is very nice. We're both trade.
• 28:53
  Show junkies? Apparently yes.
• 28:55
  Yeah, people think about like, I want your job, you're having so
• 28:58
  much fun. A, we're already jumping the
• 29:01
  gun, but you have to have a personality, so most guys don't.
• 29:04
  And B, you have to always be on your game.
• 29:07
  Yeah, yeah, people think people. Will see like the they see the
• 29:11
  fun part of it. You're out there going to
• 29:13
  parties, you're drinking, you're hanging out with people and they
• 29:17
  think that's all it is. They think that's all you're
• 29:18
  doing and they don't realize that there's a big other portion
• 29:21
  of this where you have to network and you have to mingle.
• 29:25
  You have to be on your a game like you said, and that's that's
• 29:28
  that's mentally taxing. It's very tolling on someone to
• 29:31
  do that and it's not easy. It's it's it's a job.
• 29:34
  What? What do you?
• 29:34
  Hope to gain from a show like this.
• 29:37
  A this is another thing I would say is that obviously you want
• 29:41
  to have business, you want to, you want to get clients through
• 29:44
  and have it connected with the operator at his back office,
• 29:48
  that's for sure. But when there's, let's say
• 29:51
  there's, there's you know, all the operators, we know most of
• 29:53
  them get to know the vendors. And I say this because every
• 29:57
  time in my opinion, I get half of our business or half my
• 30:01
  connections through other vendors and through their
• 30:04
  connections and getting a pulse in the industry.
• 30:06
  And honestly, people, people look at a badge, you see your
• 30:08
  vendor, they look away and like they walk away from you.
• 30:11
  Not the right move. Build a connection with everyone
• 30:13
  there and you never know. So building.
• 30:15
  That connection with with anyone, with anyone it.
• 30:18
  Doesn't matter who they. Are they're a window into an
• 30:20
  opportunity, right? He puts his money where his
• 30:23
  mouth is because I see all the time he posts pictures of
• 30:26
  himself with an array of people, pretty much anybody, anyone.
• 30:29
  And you're not picking or choosing who you talk to and who
• 30:32
  you, you know, give your time and attention to.
• 30:34
  You're pretty much just open season before anyone.
• 30:38
  And I think that's something people can learn from is you
• 30:41
  never know where something can lead.
• 30:43
  You never know where a network will take you.
• 30:46
  And if you're, you're going to have that mentality of I'm going
• 30:48
  to get in here and I'm going to target certain people and I'm
• 30:50
  going to ignore everybody else. You're missing an opportunity.
• 30:53
  You're not giving yourself as much chances as you can because
• 30:56
  you don't know where it's going to come from.
• 30:57
  You have no idea where it's going to come.
• 30:58
  Sometimes some of the most unsuspecting places and you get
• 31:02
  the most beautiful blossoming relationship that comes of it.
• 31:05
  And if you would have not done it that way, you could have
• 31:07
  missed out. So I think that's very powerful
• 31:08
  what you're saying, you know, Speaking of.
• 31:10
  Opportunities. This is not the first time he's
• 31:12
  on a podcast. You should have, right?
• 31:14
  He's been. On podcast.
• 31:15
  You've been on a podcast. Before, yes, how was that
• 31:17
  experience? How are we doing so first of.
• 31:19
  All I'm I'm very comfortable which I'm usually not so you
• 31:22
  guys are doing a great job thank you yeah big podcasts are
• 31:26
  pressure it's hard, you know it's very hard yeah you know
• 31:28
  especially if you. Want to be vulnerable and really
• 31:30
  fear yourself. That's always tough to do in a
• 31:32
  room of people. When you have this amount of
• 31:34
  people that are going to be listening, it's, you know, it's
• 31:37
  nerve wracking. You got a lot of anxiety, but
• 31:38
  you were on a podcast. You did get quite a lot of
• 31:41
  views, quite a lot of views. And you shared a very personal
• 31:44
  story about you and your wife. I mean, I don't know how much
• 31:47
  more personal it can possibly get.
• 31:49
  What made you do that? Why did you go on that podcast
• 31:52
  and what did you get out of it? So I'll be honest.
• 31:55
  Initially they asked us and I was very, I did not want to do
• 31:58
  it and they asked us again and my wife was like thinking about
• 32:02
  it. So I told her, you know, it's a
• 32:03
  good thing because we have a, a story to share and my wife has
• 32:07
  a, has a good story as well. And when you two things are
• 32:11
  gained from it, obviously you inspire people.
• 32:14
  People really. You know, feel.
• 32:18
  A a, a sense of connection and they see that there's hope.
• 32:20
  That's a it's called stories of hope.
• 32:23
  But shout out Supra Graco. But but love what she's doing.
• 32:27
  Yeah, she really is a big. Fan of her it's.
• 32:29
  Amazing. Yeah, and.
• 32:30
  And almost seems like she was. Born for that role, like, she's
• 32:32
  really doing a great job. Amazing.
• 32:34
  Yeah. She's very so articulate.
• 32:36
  And the second thing I would say is that just for ourselves, for
• 32:40
  her, my wife, especially when you're always hiding something
• 32:42
  your whole life, whether it's your own insecurities.
• 32:46
  Again, I, I didn't say everything, but when you're
• 32:49
  sharing with the world, it, it, it's initially it's taboo.
• 32:52
  All of a sudden you share with the world and like.
• 32:55
  You gain a sense of. Trust with everyone else.
• 32:56
  And it takes whatever you had, but anything you're hiding that
• 32:59
  makes it public, it's kind of a it's it's freeing.
• 33:02
  Yeah. So liberating.
• 33:03
  It really is because. Otherwise it's taboo and you're
• 33:05
  nervous, you get subconscious. So whatever thing that someone
• 33:09
  is going through when you share it, that's why people go, you
• 33:11
  know, what's that famous guy, the big guy who Tony Robbins,
• 33:14
  he's very into opening and freeing, right?
• 33:16
  I mean, I'm not really, I never really watched him.
• 33:18
  But it's there is a real, is it real power to to really putting
• 33:22
  things out there? You know I have a thing.
• 33:24
  That I like to ask everybody when I see them.
• 33:27
  But she, you, you heard this from me 100 times.
• 33:29
  How was your week? How you been right?
• 33:32
  So I just recently said to someone, how was your week?
• 33:35
  And he looks at me and he goes, it was amazing.
• 33:38
  And I'm like, whoa, this guy is like he's a chiropractor.
• 33:41
  I'm like, what could have been amazing about your week?
• 33:43
  Tell me. And he said, I went to a Tony
• 33:46
  Robbins seminar with my wife for four days straight and it was
• 33:52
  life changing. And it's so interesting that you
• 33:54
  mention that because that's something that he teaches you to
• 33:56
  just be free. And once you Share your story,
• 34:00
  then you realize how it's inspiring for others.
• 34:02
  Not only is it helping them, it's also helping you as well as
• 34:05
  a person, right? So it's and.
• 34:07
  To add to that, look at little babies, kids before anything
• 34:11
  happens, before they meet any other kid.
• 34:13
  They're happy, they're cute, they they're free.
• 34:16
  They're like just, yeah, they get Moody, they cry, but overall
• 34:19
  they're, they're just cute little things.
• 34:20
  And then all of a sudden they go to class and then they go to
• 34:22
  high school and they get, I mean, I must say they get
• 34:24
  bullied. But like you're going through
• 34:26
  different experiences there where someone scares that like
• 34:28
  they get, they're about to get in a car accident.
• 34:30
  Things in life scare you. So in life, it's good.
• 34:33
  And it's, it's a good thing to like just free yourself because
• 34:36
  we're so everyone's so busy about thinking about the people
• 34:39
  and people lose that genuine, the genuine self.
• 34:42
  So when you, when you really free yourself, you become
• 34:43
  genuine. And everyone loves people who
• 34:45
  are genuine. Joseph.
• 34:47
  I love you. And by the way, I listened to
• 34:50
  your podcast. I didn't listen to the entire
• 34:52
  thing, but I listened for at least 1/2 an hour.
• 34:54
  It's long. It's a long podcast, but, and I
• 34:56
  skipped two different parts, but I'm saying I listened to a lot
• 34:58
  of it that I got the real sense of what you were doing there.
• 35:01
  And you're very brave. You're very brave.
• 35:03
  And if all of us did a lot more of what you did is you built up
• 35:07
  courage to Share your story because what you're doing is
• 35:11
  going to inspire someone else, give someone else hope, help
• 35:14
  another person. I'm pretty sure that's the only
• 35:16
  thing God ever wants from us as his children.
• 35:19
  All of us are his children. What does a parent want for the
• 35:21
  children? The number one thing, get along
• 35:23
  amongst each other. That's the biggest pride that
• 35:25
  they can have is when they see their children, how they're
• 35:28
  interacting and they're growing life together.
• 35:30
  That's what God wants from us. And if you have the ability to
• 35:33
  go out there and to help someone at the cost of your own
• 35:37
  humility, it's sometimes very difficult to do.
• 35:40
  But you seem like you're in a place right now in life, less
• 35:43
  caring about what others are thinking, more about being the
• 35:46
  best version of myself and living my own life.
• 35:48
  And we preached out on this podcast all freaking day.
• 35:51
  That's what we talk about here is we want to grow personally
• 35:54
  and we want to grow professionally.
• 35:56
  And the most important recipe, the number one ingredient is to
• 36:01
  be feeling better about yourself and less stock and what other
• 36:04
  people are going to think about you.
• 36:06
  And I think you're epitomizing that.
• 36:07
  I think that you going on that podcast and God willing, people
• 36:11
  who are going to be coming onto this podcast willing to do the
• 36:13
  same and just share and open up and that's what it's all about.
• 36:17
  I'm proud of you. I'm really proud of you and I'm
• 36:19
  loving it. And I'm also very happy to be
• 36:21
  your friend. You know, we know each other for
• 36:23
  a little bit. And Michael, you may not know
• 36:25
  this, but Joseph is a man of many talents.
• 36:28
  It doesn't just go on podcasts and be vulnerable.
• 36:31
  He's someone who sings. And I discovered this not that
• 36:36
  long ago. I didn't know about it from the
• 36:39
  first time I met you. And once I discovered it, I
• 36:42
  said, wow, why am I not seeing more of this?
• 36:44
  Why are you not sharing this with the world?
• 36:46
  And you're also a very big athlete.
• 36:49
  You play a lot of sports, you're very competitive.
• 36:52
  What's your favorite sport? Hockey.
• 36:54
  Really. Yeah.
• 36:56
  For Toronto, you know, I wish there.
• 36:58
  Was a different answer. I wish.
• 37:00
  Baseball, yeah, Which is sound. I love baseball.
• 37:02
  Too. I love the up there.
• 37:04
  Yeah, I know, I know. Let's face it, mainstream
• 37:06
  America, we don't really care about hockey.
• 37:09
  We can barely spell hockey. We don't recognize it as a
• 37:12
  legitimate sport. And unfortunate.
• 37:14
  Yeah, I mean, it's like figure skating, you know, it should be
• 37:16
  in the Olympics. I don't know if it should be a
• 37:18
  national. Are you kidding me, people?
• 37:20
  Are beating the crap out of each other for a buck.
• 37:22
  It's the most entertaining game I'm going to get a lot of.
• 37:25
  People that disagree with me, a lot of people at it, but it's
• 37:26
  going to be a lot of people who know exactly what I'm talking
• 37:29
  about and are like, right on. But tell us a little bit about
• 37:32
  you personally, not nothing to do with the business side.
• 37:35
  We know a little bit about CBS. Personally, yeah, just like
• 37:37
  your. Hobbies, Fun things.
• 37:39
  What do you do? What?
• 37:40
  Do you do for fun? What do you do for fun?
• 37:42
  So I definitely sing in the shower.
• 37:43
  Yeah, album actually. CD Tell us about it.
• 37:48
  First album. First album?
• 37:49
  First album, Yeah. I put out a few singles and now
• 37:51
  I'm investing a lot into album. You had a single.
• 37:54
  That our family enjoyed at 12 O one right after midnight when it
• 37:57
  came out. Yes.
• 37:58
  How does that high park go again?
• 38:01
  50 yeah. 50I. Heard this 50 song all over the
• 38:04
  place. Yeah, yeah.
• 38:04
  Good. You did a great job.
• 38:05
  You did a great job, Brad. You marketed that song very,
• 38:07
  very well. Thank you.
• 38:08
  It made its way around. So what's the album?
• 38:10
  Called. I don't know yet.
• 38:12
  Oh. Let's help him pick a name.
• 38:13
  Surprise. Yeah, we'll give a surprise.
• 38:15
  Are you looking for a name? Yeah, yeah, you have already
• 38:18
  songs 8. Songs in you're 8 songs, how
• 38:21
  many do you need? For an album in general.
• 38:24
  It could be. It could be 8 to. 12 or 8 to 12
• 38:27
  down to 11 because I'm putting Shifty on it.
• 38:28
  I'm putting two other singles in it as well.
• 38:30
  So are you collaborating with? Anybody.
• 38:34
  I might I'm working it, I'm not sure, but right now these. 8
• 38:37
  songs is just you, just me, yeah.
• 38:39
  When do people? Normally come up with the name
• 38:41
  of their album before they start or after they finish.
• 38:45
  Or is everybody different? Some people the.
• 38:47
  Way they make their albums, they really have a theme.
• 38:49
  So, so certain songs go into like like we both had Ello where
• 38:53
  it's all Ello songs, you know? So I'm not, I'm doing all
• 38:56
  different types of genres, you want to call it?
• 38:58
  And yeah, what's your style? Are you like more pop?
• 39:02
  Are you more folksy? Like, you know, what's your
• 39:04
  type? So.
• 39:05
  So some of it's like. Shifty, which is like more
• 39:07
  modern. I don't know what name it is.
• 39:09
  It's like, you know, like Tigersburg.
• 39:11
  I can't really. Is it upbeat?
• 39:13
  The. Songs.
• 39:13
  Not really. It's like rocky country vibe ish
• 39:17
  ish and they have extra Shella style which is a shmabani, a
• 39:20
  song that I put out somewhat to Shella and I also have a song
• 39:23
  that I'm doing more Heimish stuff like emotional.
• 39:28
  Inspirational type of stuff and you're not.
• 39:30
  Are you planning on? Monetizing on this, like do you
• 39:32
  want to make this a career potentially one day or this just
• 39:35
  totally for fun and it's costing you money, It's costing.
• 39:38
  It's definitely, I'm not thinking about the the return,
• 39:41
  but I'm, I'm definitely doing it because I I've always wanted to.
• 39:43
  I love music and stuff like that, but I definitely want to
• 39:46
  sing. Yeah.
• 39:47
  Are you investing in? This yourself or do you have
• 39:48
  others that are supporting? No, no, it's myself.
• 39:50
  Yeah, you're pumping. Your own money into this and
• 39:52
  you're doing everything by yourself.
• 39:53
  Not only that, you do. Things to benefit other
• 39:55
  organizations. I know you're working on
• 39:56
  something now, right? Yeah, yeah, yeah.
• 39:58
  Tell us about that. So the next.
• 40:00
  Step so we're we're doing a concert God willing tomorrow and
• 40:05
  whenever it is that. You're going to do it.
• 40:06
  You're doing a show. Where's the concert?
• 40:07
  Where's the taken place? It's in.
• 40:09
  It's in. Well, that's the thing.
• 40:11
  He's not. Sure, yet that's part of the
• 40:12
  channel. We'll talk about it.
• 40:13
  Yeah, yeah, yeah, yeah, yeah. But you're doing.
• 40:14
  You're doing it the benefit that how does that work?
• 40:16
  You're collabing with an organization.
• 40:20
  Yeah, for the next. Yeah, for the next step got
• 40:22
  wanting tomorrow in the city and it's to help raise money for a
• 40:26
  fundraiser, which is called The Next step.
• 40:28
  They they give prosthetic limbs for people who lost their limbs
• 40:32
  and mainly in Israel. And it's an amazing organization
• 40:35
  and we're singing as a group called Collab music group.
• 40:37
  We're amazing. And so it's not me, I'm chatting
• 40:40
  myself outside group and yeah, we're excited.
• 40:42
  All right, good stuff, So. You're taking your talents,
• 40:44
  you're moving it into your passion and you're helping raise
• 40:46
  awareness for what's needed in Israel.
• 40:48
  And it's a beautiful thing. Yeah, I love it.
• 40:50
  Final question before you go what would you tell someone
• 40:53
  getting into the industry now some looking back something you
• 40:55
  wish you would have known that you can tell your younger self
• 40:59
  By the way, I. Just met somebody at the show
• 41:00
  and it's his first day working for that company.
• 41:03
  First day on the job. Somebody like, let's go tell it
• 41:05
  to him, Yeah. What would you say?
• 41:07
  Of advice do you give someone's been around for a while what do
• 41:10
  you say to him understand the. Business understand and
• 41:13
  understand healthcare industry and like we said before, be
• 41:16
  genuine, be yourself. Obviously he's in sales so he's
• 41:20
  he has to have a personality I hope and he should he should
• 41:23
  just know the industry and get to know people in genuine way
• 41:26
  and and keep at it. Don't don't be discouraged when
• 41:29
  things aren't going well and you know to to really get to know
• 41:35
  other vendors and to know what he's talking about like he has
• 41:39
  to really know his craft. You always say you got to open
• 41:42
  and close and I think it'll be successful.
• 41:46
  I love that, by the way. I love that ending that that
• 41:49
  letting people know you need to know your business.
• 41:51
  People respect your intellectual property.
• 41:54
  If you have information to give them, they'll listen.
• 41:56
  It's not just about being a nice person, it's also about knowing
• 41:59
  your business and getting involved and understanding it.
• 42:02
  Go to panels. This is a secret that I love
• 42:04
  sharing with the world. Go to panels, listen to them,
• 42:07
  learn about the industry, and then of course, it's an
• 42:09
  opportunity to speak to the panelists and get their
• 42:12
  business. It's true, so true.
• 42:13
  Thank you so much for joining us, Joseph.
• 42:14
  We appreciate having me. You've been amazing.
• 42:16
  Thank you. Thank you.