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How You Can Steal Business Away From Your Competition -- While Charging More Money | Ep. #576
In episode #576, Eric and Neil explain how you can get away with charging more and still be successful. Tune in to hear what “niching down” is and why it can help your business.
TIME-STAMPED SHOW NOTES:
[00:27] Today’s Topic: How You Can Steal Business Away From Your Competition - While Charging More Money
[00:38] Niche down!
[00:51] Make your business really specific (ex. a Facebook ad agency that specializes in working with educational companies).
[01:08] You can charge more because you’re niching down and have specialized skills.
[01:37] Campaign Monitor set out to be email marketing for…
The skinny
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