Latest / Retail Media Breakfast Club
Why Dick's Sporting Goods Is Rejecting the Retail Media Playbook | Dave Young's Bold Strategy
What if the biggest mistake a retail media network can make is trying to copy Amazon?
In today's episode, a recap of my recent article for The Drum, I unpack a fascinating conversation I had with Dave Young, GM of Retail Media at Dick's Sporting Goods. Dave has intentionally moved away from the term retail media network in favor of something much more reflective of what they're actually building: a commerce-enabled sports network. I explore why that distinction matters, why differentiation has become essential for specialty retailers, and what Dick's unique approach could signal for the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.