Latest / Inspiring Stories / Inspiring TV with Lori Brooks
Transcript
- 0:04Thank you for listening to Pictures Media Radio, your hay you everything to me?
- 0:33Oh world, strange night utter, Oh well a bad stop. I
- 1:08just need so you SHP. Welcome back everyone. Okay, it was really
- 1:38cool when you run into somebody who does a lot of the same work that
- 1:44you do and you get the trade shows. So anyway, I'm talking about
- 1:49Laurie Brooks and Laurie Brooks also has The Small Business Show with Laurie Brooks,
- 2:00and that show showcases a lot of what entrepreneurs need to succeed and help them
- 2:10grow their their small business into something that actually helps change communities. Okay,
- 2:19So the show was originally launched as a podcast in an effort to help entrepreneurs
- 2:23share their stories and create new business ideas they Laurie now has over one hundred
- 2:32thousand listeners and has hosted Previous guests such as Susan Bennett, John Lee Dumas
- 2:49of Entrepreneur on Fire, Bernard Schooner, the creator of the f r f
- 3:02I d Chip, Pat Flynn with Small Passive Income, and many more have
- 3:12been added to her list of guests and show the impact that her show has
- 3:19had. So we're gonna have her guests on our show and hopefully, uh,
- 3:25she'll have me as a guest on hers. So let's see how this
- 3:29goes. Well, let's welcome Lord to the show. Laurie. It is
- 4:03exciting to finally meet you. I've had a line phone laws and and everything,
- 4:12but is like to actually get to meet you is like this is this
- 4:15is like really cool. So I know that doing especially doing a TV show,
- 4:21it takes a lot of work, a lot of planning and everything,
- 4:26and so much stuff has to go behind the scenes and probably even tons of
- 4:32fundraising, you know whatever, it takes it to get it out there,
- 4:36right, So why don't we start with how did you get started doing this
- 4:42show? How did you get started on this certainly so the show originated a
- 4:47podcast many many years ago, back into odd twenty thirteen, twenty fourteen,
- 4:54I launched a podcast and you know, recorded a couple of episodes with different
- 4:59guests. I was far too nerve wrecked to release any of those episodes,
- 5:05so it was you know, another year or two of you know, hemming
- 5:10and hawing over whether or not I was actually going to launch the podcast before
- 5:15I actually moved forward with doing so, and I really launched it as a
- 5:18marketing tool for my consulting practice with financial advisors. So again, even though
- 5:25the show was launched, I wasn't truly marketing the show. I wasn't really
- 5:30you know, promoting it to anyone. I wasn't realistically sharing it be on
- 5:34the time of little community that I started off with, you know, amongst
- 5:39other financial advisors that I knew, just as a podcast that was kind of
- 5:42sharing the journey of entrepreneurs in general. Once I had the show up and
- 5:50running and it was a regular feature, I was then asked by someone if
- 5:56I was interested in turning the podcast asked into a television show, and I
- 6:03was taken aback and quite surprised by the opportunity, and upon further review,
- 6:11realized that it was actually an opportunity that I could launch Embassy with in a
- 6:17so long manner versus going through the network that was looking for a contract,
- 6:24of which it wasn't necessarily too excited about. I didn't realize that the opportunity
- 6:30to launto television channel was something that I could self produce, And once I
- 6:36realized that it was, it was something that it took some role planning and
- 6:42you know, studying to figure out but then I moved forward with launching the
- 6:48Roku channel, and it was about six months later that I then launched the
- 6:53Amazon channel. So wow, so you're on Roku and you're on Amma,
- 7:00so we are potentially somebody could could could look for the Small Business Show with
- 7:08Laurie Brooks on their Prime That's correct, That's correct. They can just tell
- 7:15their remote to turn Laurie Brooks on and I will appear magically. I like
- 7:24that magically. The You know what I love about the Internet now is is
- 7:29that all these electrimes gathered together and poof, there you are. Right,
- 7:38rules and ones are pretty impressive. Yeah, exactly, we've been in't not
- 7:45sound too much like techy Geese because somebody might get the wrong relative. I'm
- 7:57not that techy. I try to hide it some days. Goodness, I
- 8:05know for myself that I do a lot of a lot of editing. Did
- 8:09you have to hire editors and in like crew to help you out with this?
- 8:16So I've actually gone through a couple of different editors, to be honest.
- 8:22When I first started, I was really fearful of hiring an editor.
- 8:26One of my personal one of the ways that I moved through business is to
- 8:33personal knowledge prior to payment. So before I actually hire on a contractor,
- 8:39consultant or a team member, I make sure to kind of take the time
- 8:41to actually learn the skill myself. Be this way, I know what it
- 8:46is I'm actually paying for it in the end, be it web development,
- 8:52video editing, marketing, whatever it be. I try to gain that knowledge
- 8:56myself in some way, shape or form, even if it's the minute end,
- 9:00you know, just to have a thirty thousand foot view of the skills
- 9:03and the processes that will be used in order to produce whatever it is I'm
- 9:07looking for. So I started off creating an editing a show on my own.
- 9:13I did hire on a couple of different editors that I felt did a
- 9:16decent job, but I personally was inconsistent with my production in general of the
- 9:24show. So it made it really difficult to work with contractors if I myself
- 9:28was not being consistent with what I was doing. So I've definitely slopped back
- 9:33to personal production a couple of times, and now as I'm growing the team,
- 9:39we have hired on, you know, a production assistant who does help
- 9:43in the back end here and there with different pieces of the show. But
- 9:46the majority of the shows have been personally produced, and I, unlike yourself,
- 9:54am not at all verse in the audio editing. Apologize now for all
- 10:01the horrific episodes I've ever produced, like the worst audio possible, because because
- 10:07it was it was you know, self production for a long time, and
- 10:11the audio piece is one thing that for some reason for me, I just
- 10:13can't seem to tweak it. Ever, Michael, you farm my still than
- 10:16I do they. But I could, I could tell you that the secret
- 10:24to that and depending on how back in the old school of of of of
- 10:33R and B and hip hop music you actually go, I could, I
- 10:39could throw a couple of names out there and say that they helped teach me
- 10:43by slapping my hands. But we're not going to go that way because the
- 10:52audio thing. Uh, I've started to my first my first job actually doing
- 10:58audio wiz in like nineteen ninety. Wow, that's awesome. So you can
- 11:05think of who some of the hip hop artists were then, I'm not happy
- 11:09to just do some studying of you nowen So yeah, trying to grab that
- 11:16personal knowledge again and eventually figure it out. But no, so because because
- 11:22you said you were also in the financial world and you'd and you'd like to
- 11:26learn and learn, and you've you've had two teachers and coaches are probably some
- 11:33of the things that you did You've also had along the way, right,
- 11:37So yeah, yeah, So I am in the financial world. At one
- 11:41point, prior to actually consulting, I was an associate financial world, so
- 11:46I was licensed with my life, accident and health insurance licenses. And then
- 11:52I was diagnosed Crown's disease in two thousand and nine and at that point,
- 11:54to me, having a corporate overhead of any sort was just not like the
- 12:00option for my personal journey. So at that point I began helping other financial
- 12:05advisors that I knew that we're in the industry that I knew needed, you
- 12:07know, a little bit of back end assistance in some way should perform,
- 12:11and that evolved into the consulting practice that I'm now running today. Very cool,
- 12:16So it isn't just television glaming glitz. It's also real financial planning and
- 12:26the numbers and the plans that go along with that. Right Well, for
- 12:31the financial advisors, I'm not actually doing financial planning for them. We do
- 12:35operations and procedures to grow their financial practice. So what I'm doing is really
- 12:41putting their business together to help them grow so that they can actually scale and
- 12:48move forward in their own financial services practice. So growing from an individual sales
- 12:54advisor to a management wealth advisor is really the path that my client state.
- 13:01Okay, so how did you How did you go from that to creating something
- 13:09that's actually seen in your community with over one hundred thousand viewers and listeners.
- 13:18Again, it was, you know, the the interest in the podcast itself,
- 13:24the attempt to start there with kind of the marketing tool, and then
- 13:28the interest was brought on by another network host who again had kind of introduced
- 13:35me to the idea of hosting a television show. They felt that the podcast
- 13:39would be a great transition into a television show. I personally was extremely nervous
- 13:46about it. I'm extremely camera shy, Michael. I know it may not
- 13:52come across that way, but the anxiety is so real, and so,
- 13:58you know, for quite some time, it actually started off as just you
- 14:03know, the audio podcast just being you know, still shots images, little
- 14:09pictures and so forth, and it really took me some time to kind of
- 14:11work up to being on screen and even to this day, like literally Michael
- 14:16I'm gonna be so honest, just because I think it's important for people to
- 14:20really understand the entrepreneurial journey and the reality of these things. Like before you
- 14:26and I got on this call, believe that I was sitting here like,
- 14:30Okay, did I finish my makeup? Did I finish my hair? Do
- 14:33I look okay in the damma? Is my screen looking or like it's still
- 14:37having that my new level of anxiety because I think it's a realistic thing for
- 14:43a lot of people, regardless as to whether or not you know, I'm
- 14:46doing this on a regular basis. It's not something that has disappeared. It's
- 14:50something that still remains, but to just kind of work through it as you
- 14:54move forwards. So yeah, I know. It was really just it was
- 14:56a podcast, and through the interest and you know, the the introduction to
- 15:05it, I then recognized that a Roku in Amazon Television channel were things that
- 15:09were very easily uh produced and things that I was capable of managing in the
- 15:16same manner that I was producing the podcast, only it was going to provide
- 15:20a far wider reach, you know, in a global manner versus you know,
- 15:26the real localized manner that the podcast had been Yeah. So yeah,
- 15:31so I'll fig you in a couple of hints that the person on the other
- 15:35side of this camera is introvert, and oh my god, you gotta keep
- 15:41like make sure everything's just straight right ways that when I get to the editor,
- 15:48I can we quickly get it done. So, okay, one hundred
- 15:56thousand plus and still growing audience, how'd you do it? Yea? It
- 16:07becoming consistent. Becoming consistent really was the king. For many many years,
- 16:11it was stop and go, stop and go, stop and go. It
- 16:15was, you know, okay, produced a couple of episodes, but then
- 16:18not taking the time to research the new guests to have those lined up to
- 16:22continue producing episodes. So it was, you know, it was getting pieces
- 16:26of the process in place, and as each piece kind of got molded and
- 16:33got you know, solidified, it was easier to move on to the next
- 16:37piece, and the final piece was kind of putting all of those pieces together
- 16:41to remain consistent. And once it became a consistent production of the show,
- 16:48that's when the audience really began to grow. That's when I could really see
- 16:52that the algorithms were picking it up and that there was a true audience behind
- 16:56the show itself. What was more important to you your expectations or the audience
- 17:07expectations? The audience definitely. I think, of course, when you start
- 17:14the show, it was nerve wracks and it was really central in your own
- 17:18head. You kind of stick to yourself. You're like, Okay, what
- 17:21should I be doing and blah blah. But once you stop and kind of
- 17:25reframe and look at what it is people are looking for the information on,
- 17:30you really start to listen to the audience themselves. Once the audience is there
- 17:34to listen to, then you can actually serve in a manner and understand what
- 17:40it is they're looking for and then kind of get it towards what they're looking
- 17:42for, which I think really helped to grow the show. You know,
- 17:47in the beginning, it was more what do I want to create an episode
- 17:52about? What do I what am I looking to create an episode about?
- 17:55You know it, versus what's going to serve the audience best? And angle
- 18:00will this episode take to help the audience the most? So I think that
- 18:03really was the catalyst for the change. Yeah, that that leads me to
- 18:11suits and other things, because because you hit the nail on the head,
- 18:15the audience is like I asked the question knowing that, knowing that did you
- 18:19were going to respond back with, Oh, the audience is what's more importantly,
- 18:26So research into the audience and research into how long did it how how
- 18:33long did it take you to get that part done? So did you knew
- 18:37you were going to attract you what you were doing is gonna what you were
- 18:41doing consistently would attract that audience. That's a really good question. That is
- 18:48a really really good question. In the beginning thing, I had absolutely no
- 18:52idea how I was going to pull it off, and I didn't actually have
- 18:55a plan for it either. Again, it was why of knowledge as to
- 19:00who I was even going to have on the show. So again, you
- 19:03know, this idea struck, decided to start it as a side project,
- 19:08and then it grew. But the way that I really solidified who the guests
- 19:14became was in the beginning. It was hours of research, hours and hours
- 19:18of research, which is partially why it was difficult to be, you know,
- 19:22remain consistent because amongst uh, you know, my clients themselves, I
- 19:27have a daughter, I'm married, you know, aside from life, it's
- 19:30not you know, really trying to take that extra time to do the research
- 19:33into the guests to make sure that the guests we're going to be serving the
- 19:37audience. It almost didn't exist in the beginning, and it was really difficult
- 19:41to find people and to find, you know, the right people to have
- 19:45as guests on the show. Over time, what I ended up doing was
- 19:52partnering with several public relations representatives. So these PR reps already have clients who
- 20:00have reputable practices, who are looking for that extra bit of marketing, who
- 20:04are looking to share their journey, and who are looking to provide that value
- 20:08to an audience. And those PR reps that have now partnered with can now
- 20:14bring their clients to the show to provide that aspect to them. So that's
- 20:18how I've now solidified the steady stream of guests that appear. Yeah, yeah,
- 20:26too. Leveraging is a good thing, right there, you go.
- 20:33Okay, I had to delegate that research out, you know, I had
- 20:37to get rid of it and get it off my plate. You know,
- 20:38I'm sure anybody from my audience, if they happen to be checking up this
- 20:42episode, they'll they'll be very familiar with you know, the four D strategy
- 20:48which I use my client is to delete, delegate, dominate, and delay,
- 20:52so we're either removing it from our plates, handing it off the tools
- 20:56tech, or a team member streamlining it in any way shape possible, whether
- 21:03that means you know, batching or somethinging or scheduling it out so that we
- 21:07have a designated time and date that we're managing things. And with the free
- 21:12strategy, it was, you know, one of those pieces that really helped
- 21:15for me to look at the show and say, Okay, what pieces of
- 21:18the show do I really need to hang on to and what pieces of the
- 21:22process can I really delegate out? And how can I go about delegating those
- 21:26pieces out without taking on yet another enormous factor in my own practice. So
- 21:33definitely partnering with your resources and knowing you know what those resources are and who
- 21:37they are is very important on this journey. And so by partnering with several
- 21:41different bureau firms, I now have you know, a steady stream of guests
- 21:48for the show without my having to invest as much research as I once was.
- 21:53So right that leads to the next question of message, because you you
- 22:00covered a lot of a lot of those little itty bitty questions in that well
- 22:07what are you trying to teach people. What do you want them to learn?
- 22:12It's the journey. The thing of the show is to hear the journey,
- 22:17find the challenges, and create solutions. So really, my hope is
- 22:22that the show is bringing the entrepreneurial journey to the average person to make them
- 22:26recognize we're all average people. Entrepreneurs are not amazing, you know, we're
- 22:32not wizards. We don't have match bands, although I loved one. We
- 22:37don't know that we are average people. Were you know, we for the
- 22:41grocery store or well, I used to. Now I order everything off for
- 22:45Amazon. For god, I say, thanks the pandemic, but for lordless,
- 22:48we're people. We do the same things that other people do, you
- 22:52know, And I think sometimes it's funny, but people seem to think that
- 22:56entrepreneurs have like some secret trick that they've used, and it's really not.
- 23:02It's a decision making process. It's a decision to make the decisions in your
- 23:07life, to take ownership and control over your life. For one reason or
- 23:11another. Unfortunately, a lot of the entrepreneurial journeys that I've heard of have
- 23:17been birthed out of some sort of trauma. You know, I myself,
- 23:19as I mentioned, was you know, my journey was birthed out of the
- 23:22fact that I was diagnosed with Crumb's disease and at the time, I was
- 23:26put on an unpaid medical leave with a young child. And as you can
- 23:30imagine, that's not something you can sit back and wait for someone to decide
- 23:36that you're capable of creating an income again. You kind of have to take
- 23:38charge of life. And that's really what the journey of entrepreneurship is really all
- 23:42about. It's about taking control of your journey and directing it in the manner
- 23:48that you want for to go. And my hope is that the show is
- 23:52really showing the reality of that, what the journey likes, whether it be
- 23:56the hiccups or the sunshine, you know, the highlight it's and what it
- 24:00is that can help them throughout the journey. And then the close of the
- 24:04show, I'm really hoping is allowing for other entrepreneurs to see what kind of
- 24:10challenges might truly exist in other spaces industries that they're not thinking of that they
- 24:17might have an idea to resolve, whether it be a SaaS model or something
- 24:22to that effect, a business idea that they can then take on as their
- 24:26own entrepreneurial journey and kind of inspire the next phase for somebody else. And
- 24:30you know, we never know where those ideas come from. We never know
- 24:34when they're going to be sparked and for who or over what, And if
- 24:38the show can hopefully provide that opportunity for somebody to hear something that that piques
- 24:44their ear to the next great business idea, that's that's what the show is
- 24:48there for. Well in oh, I clicked over in It's not what I
- 24:53wanted to see. Oops, yeah, it is. Actually I think it
- 25:00is here in the because I used part of part of your of your notes
- 25:10and to introduce you to the show. And there was a creator in here,
- 25:17Bernard Schooner, PhD. And he created and you and you had him
- 25:23on your show as yes, creative talent. Yes, Bernard was such a
- 25:30great guest. That was an outstanding opportunity to chat with him. He actually
- 25:36started off right here in Massachusetts when he you know, was putting that together
- 25:41and that was it was funny. I happened to run into a magazine article
- 25:48that had Bernard Schooner for a completely alternate reason. Mind you and you'll you'll
- 25:56so appreciate this, Michael. And this is precisely what I mean about,
- 25:59like the entrepreneur journey and being introduced to the most random ideas in the most
- 26:03random moments. So I studied violin for eleven years of New England Conservatory.
- 26:08Bernard Tunor was in a magazine posing with an electrical violin, first one I
- 26:17had ever laid eyes on. I didn't even know they existed. I was
- 26:21so blown away by the picture. I had to figure out who he was,
- 26:25get in touch with him and do the research. Little did I know
- 26:27this is the you know, creator of the RFI D chip which we all
- 26:32use googly. He had this point in time, you know, and so
- 26:36it was just he happened to be here in the city of Boston doing a
- 26:41presentation. I you know, took a couple of minutes to pop over to
- 26:45the presentation and introduce myself and just asked him if he wanted to be a
- 26:48part of the show. And he literally was like my third or fourth person
- 26:53to ever interview. I can't even tell you how how nervous I was during
- 26:56that show when when they pop up like that, because you can't let them
- 27:07see it, see you can't let the audience see the nerves on camera.
- 27:11So how do you exactly how do you do that? How do you control
- 27:15it? Breathe? I breathe a lot. Now I slow down. There
- 27:23was a point in time if you look at my older episodes and so forth,
- 27:27or original interviews and pick to or I used to talk a mile a
- 27:33minute and sometimes I still do. And that's how you can tell when the
- 27:38anxiety is kicking up. So that's a hint to anybody you will ever evened
- 27:41out my joke. If you hear me speaking three hundred miles a minute,
- 27:47that's that's me having that that raised anxiety level. So is it hidden?
- 27:52No? Is it one hundred percent controlled? No, not by a long
- 27:56shot. But is it something that other people would recognize? Howd I not?
- 28:00And shouldn't it? No? Right exactly, So you just smile,
- 28:06smile and breathe, Guys, solid takeure you sound like what is that movie?
- 28:11Madagascar? Smile, breath, Well, okay, it sounds like it
- 28:22sounds like Bernard Woods was probably one of the highlights, one of the better
- 28:26better moments of your show, regardless of the anxiety building up or not building
- 28:32up. What was what was one of the hardest interviews that you ever had
- 28:36to do because it was you're just trying to drag drag it out of the
- 28:40person. Hardest interview probably was one in which never was air. Mhmm.
- 28:52Let just we would leave it at that. I think I think there's there's
- 28:59definitely have been numerous difficult interviews, and yeah, I agree, they're the
- 29:06more difficult ones are the ones where you're pulling that that response out, where
- 29:10you're helping to carry the story. Especially because my show is really designed to
- 29:15share the entrepreneurial journey, I'm opening it up for people to share their story.
- 29:22So when I'm asking questions of my guests, I'm generally looking for them
- 29:26to share that story. And I've definitely had guests who come to the show
- 29:32and the answer is a yes or no response, and I'm not really sure
- 29:34how they are going to be capable of sharing a story with yes or no
- 29:41responsive alone. So those those do turn into the pulling of the information.
- 29:45I think there's also been interviews where I personally have had you know, bouts
- 29:52of cross moments during the episodes and I've had to literally like pause, excuse
- 29:57myself, tell my guests, how sorry, I am of the moment that
- 30:02I'm managing, you know, and these things do happen. And that's something
- 30:04else that I look the audience and people understand when it comes to the entrepreneurial
- 30:08journey. Life is life, and you've got to move through life the way
- 30:12you can move through life. There's definitely moments, so you know, craziness
- 30:17that occur, and not everybody's perfect. Not everybody's journey is going to be
- 30:22perfect. My journey definitely has been far from what anybody would be able to
- 30:26consider perfect. But I think definitely the more difficult episodes either get kind of
- 30:32shelved because I know that they're not really going to serve the audience in the
- 30:36way that they should, or the you know, audio on my end is
- 30:41just horrific and I am not you know, capable of getting somebody to repair
- 30:47it for whatever reason. Yeah, those would be the the more difficult and
- 30:52the harder of the episodes. I would say. Yeah, you say you
- 31:02said about crones, right, And one of the one of the shows that
- 31:07we have on our end is is about human rights, and we use it
- 31:15to try to advocate for for people, especially people that have a disability.
- 31:19Now some would say that crones is a disability and you describe it slightly,
- 31:26is that although you kind of glossed over it, you do, we haven't
- 31:30really gone it dug a hole in it, the whole Crowns thing. So
- 31:33how do you how do you deal with it? If you have a flare
- 31:37up? How do you how do you continue on with the show? Truly,
- 31:45if there's a flare in the midst of an episode, that's that's very
- 31:48different. I may very much so pause and tell my guests that we'll come
- 31:53back to recording at a later date and time, right, But the way
- 31:56that I maintain the consistency now is by planning, preparing, and keeping it
- 32:01produced foreign advance, So recording the episodes and having them produced long before they're
- 32:09actually going to be aired on TV, so they may be scheduled out three,
- 32:15four or five months in advance. So even if I am having a
- 32:19heckup of more than enough time to come back and get the next episode out
- 32:22and done, that's you know what, My hat's off to you on that
- 32:30one, because I know I know how you just start to build get that
- 32:35backlog built up, and it's like, uh, which is yeah, the
- 32:37backlog in this particular case is not necessarily a bad things just right. Like
- 32:45the other day, for us, we had somebody in New York City.
- 32:50He was doing a butt launch, and we realized that he had got caught
- 32:53up in the backlog and that we were actually going to we were recording the
- 32:57show like days before his book launch, and it was important to get to
- 33:02show out the day before the book launched. Right, It's like, okay,
- 33:10so all right, we gotta we gotta figure this out. Guys,
- 33:15how do we do this? Yeah? So, so the backlogs is a
- 33:17good thing in one respect, but it can be like how do you how
- 33:22do you decide who to push to the front of line if you have to,
- 33:24or who to like, Okay, this one can wait. Well.
- 33:30I produced on a bi monthly basis, so as I record, people are
- 33:36stuggled. So people once I do the recording, they generally receive their air
- 33:42date within forty eight hours of the recording being recorded, so that this way
- 33:46they know where their episode will fall and then they can let me know if
- 33:52there's a specific date that they like to align it with. And because the
- 33:58produced on a bi weekly day, it's somewhat easy for me to just push
- 34:02an episode to an alternate date, and if me be if there is somebody
- 34:08that happens to have an episode that I do need to, you know,
- 34:12alternate an alternate episode four, I generally will reach out to the alternate guest
- 34:16and just make sure that there's nothing that they were particularly looking to align it
- 34:20with so that I can go ahead and move that alternate episode. So,
- 34:23whether it's myself or an ADMIN that might reach out to make the scheduling,
- 34:29you know, there's generally a consideration if in fact, somebody mentioned that during
- 34:32the time of their recording. If we've recorded the episode and produced the episode,
- 34:37it's pretty much scheduled and done, and you know, at that point
- 34:42it's really aligned with my production schedule versus where they'd like to see the episode
- 34:50go. So it's really dependent on whether or not we're given the information pre
- 34:54production, right, Yeah, that makes sense. The question that I have
- 35:04have next though, is how do you how do you how do you screen
- 35:12people out? What? What what did your process look like to screen people
- 35:15in or screen them out? So originally the process was just research in general.
- 35:23Then the process became the uh, I've actually placed a paywall in front
- 35:30of the show in front of the actual sign up heage to become a guest.
- 35:39This way, not everybody could just jump up and want and and become
- 35:45a guest. It wasn't really to monetize the show. It was to prevent
- 35:53people from jumping onto the show. So that's one of the first ways that
- 35:59I started screening from there. Again, it would be you know, I
- 36:05might have people pop on at the schedule once in a BlueMoon, but again,
- 36:08it was difficult to really take the time to screen through every single person
- 36:15that might actually sign up, even if there was the paywall. And that's
- 36:20what reverted me to hiring an admin and actually been partnering with the PR firms
- 36:25because now the PR firms have actually done all of that research and homework and
- 36:32they're aligning their client with the show because they know that it's a good match
- 36:37and they already have the description and the understanding of what my show's looking for.
- 36:40So it's a far easier scenario now than it once was. Yeah,
- 36:45they have somebody else prevent them for you, guess. Yeah, yeah,
- 36:51definitely definitely one end of percent delegate that job out, so guys, someone
- 36:57out, you don't need to hold on that one at all. You might
- 37:00knows the show, but you don't need to sit around when to do the
- 37:01research of the guest promises prevention of nightmares is better than trying to put out
- 37:09the fire of the of the nightmare, right, yes, yeah, exactly.
- 37:19What's if there if there was a a earth shattering or community driven message,
- 37:30what would it be? Start now, be patient, believe in yourself.
- 37:45I think those are the most important things that I've heard throughout my own
- 37:47journey and the most important people that I were. Currently I'm telling others on
- 37:53a regular basis, Start it now, don't wait, don't wait, because
- 37:58they eventually most people get that itch at some point deadly. Be boersistent,
- 38:05be patient, Know that that these journeys take a lot of time, a
- 38:09lot of time. The patience is the most important piece. And know that
- 38:15you know you think you can, ever think you can't. Either way,
- 38:21you're right. Just know that you can and continue, right you know,
- 38:25yeah, that is very true. You know the results are are are between
- 38:32our two years exactly. As an entrepreneur, you know, we we have
- 38:40this this this ability and also the responsibility to make certain changes and to help
- 38:51our community grow and at times maybe even mold that big view of of our
- 39:00of our world in our universe. Well, what are you trying to mold
- 39:08our world to look like? Especially considering you have children, what are you
- 39:15trying to do? What are you trying to make our world look like?
- 39:19I would love to see independence be something that everyone can enjoy. I feel
- 39:30very strongly that we are all very much so capable of managing and creating our
- 39:39own abundance in life in one way shape perform. Not everyone's is going to
- 39:46be the same, but I think there's opportunity in the same age unlike there
- 39:55has ever been obviously thanks to the advance instance of technology, and if you
- 40:05are patient and just get started, you can kind of take control over your
- 40:10own future and your own journey. And I really want to see more people
- 40:20capable of doing so, and capable of enjoying the lifestyle that is that comes
- 40:27along with the entrepreneurial journey overall. So I'm blessed to admit that thus far,
- 40:37I feel like I'm doing a decent job. And my daughter is well
- 40:40on her way to being an artist. She is graduating college this year with
- 40:46her doctorate in photography, art history, and painting. So I'm super excited
- 40:52about that, and she's already doing commission works and things of that sort,
- 40:57so I clearly have inspired started something. Now I just need to make it
- 41:01that much bigger, so we'll see. There you go, there you go,
- 41:06all right. So best ways to find your show at Loiebrooks dot net.
- 41:15You can find us on Amazon or Roku if you just tell your remote
- 41:20to turn on the Small Business of Lorie Brooks Show, or pop over to
- 41:22YouTube. We're on all platforms. We're also on all of the podcast platforms
- 41:27as well, so pretty much anywhere I just looked for Loriebrooks dot net.
- 41:30Yeah all right, And if we wanted to work with you, how will
- 41:35we do that again? Just popping over to Lorriebrooks dot net, or you
- 41:40can go to links dot Loriebrooks dot net and my calendar is on either page.
- 41:45You can always just pop on. Pre Consulting Fridays are every Friday's on
- 41:50Geneva in my small business community over there, and I usually try to do
- 41:53three to four pm where I give free advice and feedback and help on whatever
- 41:59those marketing pieces and so forth might be. So definitely don't have state to
- 42:02join the community. Pop on over on Fridays. I'd love to see you
- 42:05guys there. And yeah, other than that, Laurie Brooks Dott Yeah all
- 42:09right, so thank you, Thank you Lorie, and thank you everybody for
- 42:14listening or watching today. If you're on Rumble, please find that subscribe button
- 42:19wherever it may be. And hey, because Laurie has a show, make
- 42:23sure you go to Laurie's show, check it out and click her subscribe button
- 42:29because hey, she needs listeners too. Just the same. Oh, Mike,
- 42:35are you upstanding? Thank you, Thank you so much for having me
- 42:38today. I really enjoyed chat. You know, it's been a lot of
- 42:42fun. All right, thank you everybody, see you later. I don't
- 43:07know so I reform action when say miss days, I listen to shake me
- 43:37like child didn't. We can't urt so yet. See you Going to the
- 44:29set and now I dress. This show has been produced by Depictions Media.
- 45:10Please contact us at Depictions do Media for more information.