Mykah Ballard on Building a Message That Reaches the Right People

Kanawha Valley Hustlers · Jun 4, 2026 · 1m

In this episode of the Kanawha Valley Hustlers podcast, I talk with Mykah Ballard, creative director for Virtue Marketing Collective, the in-house marketing studio for Selah Directive. Mykah got into marketing in college and always had a goal of building an agency. That path opened when her husband looked at expanding his company, and Virtue became a way to help businesses move into new markets. She explains that her work is about giving a vision a voice. A lot of business owners know what they do, but they struggle to explain it in a way that reaches the right people. Mykah helps them build…