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084: 4 Price Myth Busters
Have you ever lost a customer and blamed it on your prices?
Maybe you assumed that the reason the customer left was that your prices were too high. So, what did you do? You lowered your prices.
In this episode, Chief Revolution Officer John DiJulius of The DiJulius Group explains why this is a bad idea. He asserts that when customers complain about your prices, it's more than likely not because they're cheap. Rather, they're not willing to spend that much money because your experience didn't warrant it.
Tune in to learn more about this and hear 4 different examples of companies who…
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