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104 - Chiropractic Associate Hiring Mistakes to Avoid

Scaling a chiropractic practice is not about working harder. It is about mastering the associate game. Dr. Bobby and Dr. Lona break down what it actually takes to build a scalable, freedom-driven practice through vision, systems, leadership, and intentional associate development. From a $6 million week milestone to the hard-earned lessons behind investing $400,000 in coaching, this conversation reframes hiring associates as a leadership evolution. If you want growth without burnout, stronger team alignment, and a practice that multiplies impact beyond you, this is the roadmap.

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The skinny

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