Latest / RedTech daily podcast - Powered by AI / WO Aurora Launch, 305 Broadcast Alliance, and Australian Podcast Ranker Insights

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WO Aurora Launch, 305 Broadcast Alliance, and Australian Podcast Ranker Insights · RedTech daily podcast - Powered by AI

• 0:00
  Welcome to the RedTech daily podcast, powered by artificial intelligence.
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  I'm Marguerite Clark, bringing you the latest in radio broadcast and digital audio news.
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  Today, we'll cover WideOrbit's innovative move toward browser-based automation, a strategic
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  alliance between 305 Broadcast and SCMS in Latin America, a recent win for college radio
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  station WWSU, and insights from the Australian Podcast Ranker showing news as the leading
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  genre in March.
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  At the 2026 National Association of Broadcasters Show in Las Vegas, WideOrbit
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  introduced WO Aurora Web Studio, a browser-based solution for radio automation.
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  This platform allows presenters to broadcast live using just a microphone, a laptop, and an
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  internet connection.
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  WO Aurora represents the next step in WideOrbit's WO Automation for Radio, supporting
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  cloud, on-premise, and hybrid setups.
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  By moving control functions to the browser, it simplifies remote broadcasting, enabling more
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  flexible and mobile workflows.
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  305 Broadcast and SCMS have joined forces to enhance their reach in Latin America.
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  This strategic alliance comes in response to growing demand for broadcast infrastructure and
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  services in the region.
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  305 Broadcast, based in Miami, will continue to operate independently, while SCMS will support
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  with logistics and financial execution.
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  This partnership combines SCMS’s distribution capabilities with 305’s market expertise,
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  aiming to improve technology access and support for broadcasters across Latin America.
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  WWSU at Wright State University in Dayton, Ohio, won an Omnia.11 FM/HD Radio/DRM audio
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  processor, courtesy of the Telos Alliance and the College Radio Foundation.
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  The station's winning entry, submitted by Larkin Smith, detailed the struggles following
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  Hurricane Ike in 2009, which damaged their transmitter and tower.
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  With outdated equipment, WWSU faced challenges processing modern audio material.
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  Telos Alliance's Jim Armstrong expressed excitement about supporting college radio and
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  its role in shaping future radio talent.
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  In March, news topped the Australian Podcast Ranker with 5.67 million monthly listeners,
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  according to Commercial Radio and Audio.
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  "Mamamia Out Loud" led the podcast chart, followed by "Hamish & Andy" and "ABC News Top
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  Stories." Developed with Triton Digital, the Ranker is Australia's official podcast
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  measurement system.
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  CRA's CEO, Lizzie Young, emphasized the growth in audience reach and commercial opportunities,
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  highlighting the importance of independently verified data for confident decision-making in
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  the podcasting industry.
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  That's all for today's episode of the RedTech daily podcast.
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  I hope you found these updates insightful.
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  For more detailed articles, visit our website at redtech.pro.
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  Thanks for tuning in, and we'll catch you on the next episode.