Is Email Dead? Debunking the Myth with Ben Jackson, Klaviyo MD EMEA
Ben Jackson of Klaviyo explains why email still outperforms, how regional channel preferences are shifting (Germany loves WhatsApp, Nordics swear by SMS), and where AI genuinely moves the needle for retail CMOs drowning in data. Host Alex digs into practical roadblocks—from siloed martech stacks to missing content workflows—and how Klaviyo’s new Customer Hub and AI agent aim to solve them.
Timestamp
Chapter title
00:00
Intro & why email still matters
00:27
Conferences, Klaviyo booths & today’s agenda
00:58
Meet Ben Jackson
01:17
Myth‑busting: “Email is dead”
02:24
Multi‑channel done right…
The skinny
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