Latest / Hip-Hop Now Podcast / Might Delete Later
Transcript
- 0:00Coming up on this week's episode of hip Hop Now podcast, Action Bronson announcers
- 0:08I'm back as he Readi's a new album. J Cole teases a nuisance might
- 0:14delete later ahead of his album The fall Off, and when did sales become
- 0:22a bigger qualifier than skills? We definitely gotta talk about this. Let's do
- 0:29it. Welcome to jimp Hop Now Podcasts. Shod you from the future.
- 0:38You know what to do. Your ass out so disrespect the leg hip hop
- 0:47is say this day escat right into the business. What up, y'all?
- 0:52I am yours Vegas and this is hip Hop Now podcast, a podcast specifically
- 0:57designed to keep you caught up on all things hip hop music and culture that
- 1:03happened throughout the week. Big shout out to the supporters, past and present
- 1:07of this very podcast. Over ad Patreon dot com slash hip hop Now.
- 1:12You see their names scrolling at the bottom. Shout out to them. If
- 1:19you would like to learn more about how you could support. There are free
- 1:23memberships as well, and there's tiers just as low as two dollars a month
- 1:29or whatever, but you get a lot of extra content, and that extra
- 1:33content has happened throughout the time I've been doing this, but also I got
- 1:38some more in store for y'all get input on the show as well, so
- 1:44visit that link in the description of this episode. And probably one of the
- 1:49biggest initiatives for hip Hop Now podcast right now, we are trying to get
- 1:55to five hundred subscribers on YouTube now. I've had a YouTube channel for a
- 2:02while. It wasn't strictly hip hop. For a while, it was like
- 2:07hip hop and sometimes I'll stream some video games and stuff like that. It
- 2:10was kind of like my playspace. But in the year twenty twenty three,
- 2:16fifty years of hip hop, I decided to go full throttle with this being
- 2:23a hip hop podcast YouTube channel with all kinds of content related to you know,
- 2:31hip hop. Honestly from reviews of shows like Wu Tang American Saga eventually
- 2:39reoccurring live streams. Just had to find out, you know, what's the
- 2:44best time and when y'all want to pull up and we could talk hip hop
- 2:49and the live stream will be like just a loose conversation with people, right
- 2:54like whatever y'all want to talk about, y'all want to talk about a new
- 2:57album, y'all want to talk about old albums, y'all want to talk about
- 3:00who's the best, what's trending on social media? While Benzeno crying like that
- 3:06whatever, you know, it would be dope to do that. And I'm
- 3:10thinking about maybe a Friday's kind of thing, or who knows, maybe a
- 3:19Sunday, you know, right before the work week hits. You know,
- 3:22you sit there, chop it up, then you go about your business.
- 3:25So we shall see with that. But if you like the content you see
- 3:30here, subscribe to the channel. We are currently close to four hundred.
- 3:37I think we had three ninety subscribers, so if we can get to four
- 3:39hundred, we can get to five hundred. And the best thing you can
- 3:44do is share the podcast if you like it, with people on your timeline
- 3:50on social media, because that is the best way to expose other hip hop
- 3:55heads to content that you like, as well as hitting that light. But
- 4:00so YouTube, don't bury me when people looking for me. You feel me
- 4:04big shout out to hip hopdx dot com or hip hop dot com and brosing
- 4:11for heads in a couple of places where I'm getting some of these stories from.
- 4:14Let's get right into business. It feels like new music is ramping up
- 4:21right, we had a couple of albums drop, projects drop, some of
- 4:26which it's put it this way, I'm not trying to jinx it, but
- 4:30last year it felt really slow once we got to like June, which was
- 4:35like the halfway point to say, you know, what are the best albums
- 4:41of the year so far? Now, if twenty twenty four ended today and
- 4:46I had to pick a top five, I think I have one. Now
- 4:51we know there's an entire year and a bunch of stuff probably gonna drop,
- 4:57so there'll probably be a lot to choose from. But right now, it
- 5:00feels like there's a couple of joints and I think some people are sleeping right,
- 5:04And I'll tell y'all a couple of joints like Shaye Nawa got a dope
- 5:08EP that I've been bumping, hus Kingpin in ninth one that got a dope
- 5:13album I've been pumping, you know what I'm saying. Match the Ace and
- 5:15Marco Polo have a dope album that I've been listening to. So there's a
- 5:21couple of joints now that are like really worthy of your rotation, you know.
- 5:27But we'll get into that later. But there are teases of other things
- 5:31happening. For example, Action Bronson. He recently and let me pull up
- 5:38the article real quick and be professional about it. He recently kind of gave
- 5:42an update on his new album. He's been quiet for a while, lost
- 5:47some weight. He looked good, you know what I'm saying, because he
- 5:49was really overweight, which is good. But also and let me just get
- 5:57the tweet, because he tweeted the follow up finishing up new album. Johan
- 6:03Sebastian Bach Lava the Doctor. What the hell? Kind of okay, it's
- 6:14hard to not rap when I was blessed with the art. I'm back again
- 6:18and again. I feel them right. As long as you have the appetite
- 6:29to create as an artist, if you're a true artist, you'll never stop.
- 6:35At some point, You'll just never stop in some capacity. You will
- 6:40never stop doing what you do because it's just in you. Right. If
- 6:46you stop, there must be some traumatic situation that makes you spies the art
- 6:50and you don't want to go back to it. And I don't mean even
- 6:54releasing it. I mean I know people who you know have music that we
- 7:00were probably never hear because they were just in there creating. You know,
- 7:04they don't want to release it or put it out. I don't know why,
- 7:08but you know, just put it out and let it do what it
- 7:12do. But nevertheless, I feel them on that. My thing with Action
- 7:16Bronze, I have a complicated history with Action Bronson, most like day one,
- 7:25Action Bronson fans talk about the I Think It's Blue Chips mixtape, and
- 7:32you know, they loved them ever since then. And for me at that
- 7:38time, that's when I first heard him, I was like, Nah,
- 7:41this dude sound way too much like ghost Face for me right back then,
- 7:48just way too much. And I just I dismissed it instantly because I'm a
- 7:55hip hop head from back in the days, and certain rules is just like
- 8:00you can't help the way your voice sounds. But certain things is just like
- 8:03there's a time where you wouldn't have been out. You wouldn't have came out
- 8:07because no one would have signed you in hip hop because they would have said,
- 8:11yo, he sounds exactly like ghost Face. You know, dudes like
- 8:16Russell Simmons, let's just take it back there for a while and not talk
- 8:20about the other stuff. You know, would dismiss you might even think what
- 8:26you're doing is bite and even though you can't help you kind of sound like
- 8:31him when you rap, but obviously the influence is there. Even when he
- 8:35had the situation with ghost Face back in the days, which was kind of
- 8:41if you ask me, him being tired of the conversation around him sounding like
- 8:46ghost Face but being asked a question on National TV and responding the way he
- 8:52did, and then Papa Wool pulling up at Sean Price's funeral on him,
- 8:58and then ghost Face making one of the best dis records of all times that
- 9:01wasn't even a disrecord, it was just a video of ghost Face talking in
- 9:05the camera and it was It was dope. It was one of the greatest
- 9:09things ever, was the most ghost faced thing ever. It was dope.
- 9:13But there was a point in time, probably right before that, where I
- 9:20really liked Action Brunson a lot, Like he had this one mixtape I can't
- 9:26even I can't even remember half the stuff, but he had this one mixtape
- 9:30that came out. It was like an EP style joint where I was like
- 9:33kind of feeling this joint. I listened to it in the gym and I
- 9:37could hear the nuances that separated him from ghosts. So I was like,
- 9:41oh, I could I could hear what's unique about him, even though on
- 9:45the surface he'll strike you as someone who sounds like ghost Face. And then
- 9:50he put out the one that One album, which is hands down my favorite
- 9:54from him, Mister Wonderful, And I think what I liked about that album
- 9:58so much was the production choices, because it gave it a feel that I
- 10:07think was unique to him. And I always felt like, and not to
- 10:13say that it wasn't done, but I don't think it was done ever again
- 10:16in that same way, because it was a lot of like psychedelic classic rock
- 10:22sample kind of joints that and it sounded just sound dope, especially the way
- 10:26he was rhyming like songs, like acting crazy like it was. I loved
- 10:31it. But then after that the other albums that he released, none of
- 10:37them really stuck with me like that. And I know he was kind of
- 10:41like dealing with some things and what he's doing now what I just said probably
- 10:48happened before every album I'm back, you know, bobs blah blah blah,
- 10:54and I just always felt underwhelmed, And maybe because I just liked mister Wonderful
- 11:01so much that I felt like that was his pocket that was his square that
- 11:05he could own. Sure, you can't sample sixty seventies rock psychedelic stuff for
- 11:11the rest of your career, but you know, teaming with the right producer,
- 11:18which I assume you know mostly will be alchemists, you could kind of
- 11:20do that. But it wasn't just the beats on his later projects. It
- 11:26also was his pen game, I think, or mister Wonderful his personality was
- 11:31at one hundred and twenty. I think the whole sounded like ghost face thing
- 11:39coming to a head with the wool took a little wind out of his sales.
- 11:45Now, don't get me wrong, there's times I heard a verse here
- 11:48and there where I was like, ed, I want my hand action Bronson
- 11:52again. I'm hoping That's how much I like mister Wonderful. I'm hoping he
- 12:00can get back to that confidence level given the fact that he's lost some weight
- 12:07and he looked good. He lost the weight. You look good if you
- 12:11know what it's like to gain some serious weight, and even it could be
- 12:16serious for you. Like for me, I've never really been like obese,
- 12:20but I've been too big for my height right, I'm five to nine.
- 12:24I've been too big for my height at times, and when you drop fifty
- 12:28even sixty pounds, which I've done before, it's no better feeling in the
- 12:35world than liking the way you look, liking the way you feel, and
- 12:39that energy going out into everything you do. So I'm hoping musically, the
- 12:48first time I press playing on something, I'm like, yeah, that's it.
- 12:50We be back. So we'll see. Speaking of teases for albums,
- 13:00if you've been under a hip hop rock somewhere, ja Cole will I assume
- 13:07this year we'll be dropping his album The fall Off. I think it's his
- 13:11seventh studio album. Ja Cole doesn't have a ton of albums like Drake.
- 13:16Drake has a lot of albums, a lot of projects, I mean,
- 13:18but he also has a lot of mixtapes, so you gotta put it all
- 13:22together. But he had announced his joint and this was supposed to be like
- 13:26his last excuse Me album before he does whatever play soccer. I don't know,
- 13:33but everybody's anticipating it, right because his last album was really dope.
- 13:41It was. It was probably the most lyrically well, I won't say lyrically
- 13:48focused. It was probably the one album that you could point to from J
- 13:52Cole to say yo, on that album, he was just about Bars period.
- 13:56Like if you know, he got other albums that have concepts and songs
- 14:01and catchy hooks and most of them are dope, but his last album was
- 14:09really about like Bars, if you ask me, and just like the lead
- 14:15up to previous albums, whether they were the same content or not. J
- 14:20Cole has dropped a teaser called Mike Delete Later with a video that's kind of
- 14:26like people said, it's like an ode to the whole DVD era, if
- 14:31you know what that's about. The DVD era hip hop, A lot of
- 14:37dope stuff, a lot of underground stuff happened in the DVD era. But
- 14:41if you are wrestling fed or you at least remember wrestling from the late nineties
- 14:48early two thousands, it reminded me a lot of nWo their promos with the
- 14:54black and white drunge kind of look and stuff like that, like just a
- 14:58throwback to the nineties and all of that was the nineties, right. The
- 15:03DVD era started in the nineties, late nineties so to speak, maybe even
- 15:07close to mid but it really took off a little bit later. But when
- 15:13I tell y'all, this man is rapping on he's rapping in the best way
- 15:22he's ever wrapped ever. And I don't I don't understand how or why.
- 15:28And I think because there may be two things. There may be a level
- 15:35of doubt about him being the best of the three. That's Kendrick and Drake,
- 15:41right or you know. And when I say that, I'm not just
- 15:46talking about bars, right, I'm talking about just when you look at the
- 15:50three, and you look at for most people, and we'll get into that
- 15:52a little bit later, success level. Right, Well, when it comes
- 15:56to success level, Drake is at the top, and then it's Kendrick,
- 16:02and then it's Jake Cole, and it's like, well, how do you
- 16:06separate these three? Well, musically they're all three very different. But with
- 16:14Drake he kind of has his lane and every now and again he has some
- 16:18bars for y'all know, a little scary hours or whatever. Same thing with
- 16:23Kendrick. Kendrick might give you a song or two where he reminds you he's
- 16:26still kot right, but no real commitment to just being nice with it.
- 16:37And j Cole that is his lane. I'm gonna be the dude that y'all
- 16:41gonna say, yo. He could just he's just nice. He's probably the
- 16:45best lyricists out the crew, right, And I think when you look at
- 16:48it now, especially the fact that Kendrick does more conceptual music than anything because
- 16:56let's keep it a buck, Kendrick had like a flat top fade when when
- 17:02he was like about bars, you know, and BT safe and TDE.
- 17:07Since then, he's become more of an artist, right with the music and
- 17:12Drake he's more hip pop, right, not hip hop, but hip hop.
- 17:18He does both. He does hip hop, but he kind of makes
- 17:21a lot of songs that are pop records to be real, and everybody loves
- 17:26j Cole because of bars and might delete later is no different. The only
- 17:32thing, it's the only thing I'm afraid of, y'all. He's done this
- 17:36in the past where he's dropped now he didn't do it with the last album.
- 17:41Last album kind of fulfilled the promise. But he'll drop like a teaser
- 17:48or a freestyle or a song that's like boom back, bars, crazy,
- 17:55all of that. It's a lead up to the album and then when the
- 17:59album comes out, usually none of the music, except for maybe one or
- 18:04two tracks, are anything like that freestyle, right, And to me,
- 18:11I never. I get it, but I didn't always like it because you
- 18:18gave us a boomback kind of album with Bars. You gave us a Bars
- 18:22album already, so I get it, but I kind of feel like,
- 18:29don't get people hyped up to anticipate the album that really doesn't include that sound
- 18:34like that, because that's why you get albums like what's that one album for
- 18:41your Eyes Only? Where I didn't think it was a bad album, to
- 18:48be honest, I just thought that the anticipation coming off his previous classic twenty
- 18:56fourteen Forest Hill Drive, set a sting that, oh he back to give
- 19:02you some more of this. Oh wait a minute, they folded close,
- 19:06right. I took it for what it was. That's what I like about
- 19:10Ja Cole. He just kind of makes his music is thoughtful and he'll just
- 19:14make whatever he thinks should happen, and some people feel like he should do
- 19:18other things. And I think that was the case as far as people's like
- 19:22disappointment in that particular album. I get the feeling based off of what he's
- 19:30done with his previous album, how he's killed like every feature he's been on
- 19:36from Drake's Album to Benny the Butcher's album and now this freestyle. I can't
- 19:45even see a future for this album not containing a lot on the bar side
- 19:52of things, right, So we'll see because J Cole, if I'm looking
- 20:00at this correctly. Ever since Forest Hill's Drive, he's kind of like dipped
- 20:07his toe in conceptual albums like for Your Eyes Only was clearly like conceptual,
- 20:14right. It might have been about relationships, not heavy, not Drake style,
- 20:18but it may have had a heavy tone relationship music. But I thought
- 20:22that was fine, right. Even the other joint what is It kod which
- 20:27I really liked, a lot of people didn't like it because they wanted J
- 20:32Cole and I always call it mixtape Ja Cole because Mike Delete Later is clearly
- 20:37mixtape Ja Cole. Some people just want him to do that. But I
- 20:41like his concepts. I like him because they're never just done to say,
- 20:47yeah, you know how some of these rappers and artists be here. So
- 20:52you know, one day I was looking at the moon and I figured,
- 20:55like, you know, maybe I make a song about each crater on the
- 20:59moon or eat or where the moon lands in the scot like dog Relax.
- 21:03Nobody want to hear that, Boss, because it's just too much. So
- 21:11I'm almost anticipating some form of concept considering what he just gave us. Because,
- 21:18to be honest, as dope as that last Jacob album was, I
- 21:25think I forget what it was called, like Comeback Season or something like that.
- 21:30I don't want that again because I feel like it was really aggressive and
- 21:41dark and angry, and I feel like Ja Cole can do a couple of
- 21:48different things now. I don't want the glorious Stefan singing hook Jacob either.
- 21:53I think that's who's hook straight up, No, No, Paul Abdou,
- 21:59I don't want him doing that no more. But I don't think he does
- 22:03because he haven't done it in a while, So we'll see. I don't
- 22:07know what to think. Honestly, this is dope, but I have to
- 22:11sit back and wait. And what makes it and it's the last thing I'll
- 22:15say about this. What makes it difficult to feel comfortable in my anticipation of
- 22:21his album are the fans, some of you J Cole fans, and I'm
- 22:27a J Cole fan, but some of you J cole stands are ridiculous.
- 22:34And if I read way too many of your tweets or your videos or here,
- 22:40you talk about this album at midnight and you haven't even heard all of
- 22:42it. It just sours the experience for me because I know it can't be
- 22:49as great as they're saying now. Don't get me wrong. Could but chances
- 22:56are with most projects, you haven't even had enough time to digest what's being
- 23:02said, what's being presented on an album to call it a classic. By
- 23:07morning, you just have it. You may like it a lot. Most
- 23:12classics are like that. It's rare that you hear an album and say yourself,
- 23:18it's a classic. It's happened before. When I heard Get Rich of
- 23:22Die Trying Like, I went to the I went to the record store back
- 23:26then got the album. I think I'll pop the DVD in first one or
- 23:30the other. When I heard that album and I heard each song, I
- 23:37already knew this is this is a special one. This this is one of
- 23:41those albums where you like, this will be considered a classic. Now.
- 23:45I know there's people who don't like it. I don't care you. Maybe
- 23:48you wasn't around, but that album in fifty cent it was dominating radio,
- 23:57streets whatever. It was dominating. And I wasn't even n n y when
- 24:03that dropped. I was in a whole other state and city and it was
- 24:07still dominating, like it was Queen's you know what I'm saying, So I'm
- 24:12hopeful. What do you think? You know? Are you? Did you
- 24:15hear it? First of all, did you hear the Mike delete later teaser
- 24:19from JCole? Are you hyped for this album? Are you kind of like
- 24:22me, like waiting to see what you're gonna get? Leave your comments in
- 24:26a comment section below on YouTube. Also, you know, you can hit
- 24:30me up on social media and we could talk about it as well. And
- 24:36last, so, hip hopdx dot com posted an article with Cormega and he
- 24:48had some things to say that I feel have been talked about since the nineties,
- 24:56but it almost felt like a perfect time to double I can talk about
- 25:00it since the nineties was a long time ago, right, So again,
- 25:06the article is on hip Hop dx dot com. It says Cormega ponders when
- 25:11numbers replaced skill in rap, somehow the lines got blurred. Here's a quote
- 25:19from Cormega. The thing that made these albums special was they caught your attention
- 25:26before you even listened to it, and they all had no jewelry and cause
- 25:30it said, etc. As the vocal point. Their vocals were the point.
- 25:37The beauty of us as a culture is the ability to make something out
- 25:41of nothing or to maximize the potential of what we had. Somehow the lines
- 25:47got blurred and numbers became more important than artistry. Excessive spending and bragging replaced
- 25:55the main thing rappers should brag about, which is skilled. And he went
- 26:02on to like post a series of classic albums like or album covers on his
- 26:07Instagram, like a Doggy Style and the Chronic and album from Kanye and Nas
- 26:17cort Maker. You preaching to the choir. Okay, you preaching to the
- 26:22choir. But I'm glad you're preaching because it's absolutely true as it relates to
- 26:27hip hop specifically in the era that everybody loves the eror that everybody calls the
- 26:34Golden age, even though I think the late eighties is the golden age,
- 26:37and I feel like the nineties is like a resurgence of hip hop. You
- 26:44know. But he's right now two things. One to his point of you
- 26:55know, people not having jury and cars like that and the music being pure.
- 26:59I think that could be true for any up and coming artists because you
- 27:03just don't have the bread yet. I think some people look at these younger
- 27:07artists and be like, yo, look at all the money they got.
- 27:08But they they made their money off of YouTube before they even got the main
- 27:14deal, So they doing it differently, right They like, for example,
- 27:18right Glow Thriller. I'm not really a fan, but if you look at
- 27:22the song that got her popping on YouTube, it is very low budget.
- 27:30There's no wardrobe, probably no makeup besides the makeup they put on, but
- 27:36no one cared. They loved it. Now she could you know, Now
- 27:40she got the jewelry, got her head done, blah blah blah, she
- 27:42got the whole thing. But this is after her humble beginnings. And maybe
- 27:48that speaks to Cormega's point about you know, it be more pure at one
- 27:55point, but specifically talking about that time with the nineties, I think it's
- 28:00just as simple as rappers at one point weren't big sellers, right, They
- 28:08didn't have big record sales at all. They were just a chosen few.
- 28:14Right ll would go platinum, run deem See would do they thing. It
- 28:17was like a chosen few really had dope record sales EPMD. I always used
- 28:23to wonder when I was younger, like, why they always talking about going
- 28:29gold and all of that, And I didn't realize how big of a deal
- 28:32that was for hip hop at the time because not everybody was achieving that.
- 28:37And I'm talking about some of our legends in the game weren't selling that much.
- 28:42You know, their singles would do crazy on the radio and stuff like
- 28:47that, but they weren't golden plat some of them weren't even gold artists,
- 28:52you know. But I think in the nineties, and as much as people
- 29:00like to talk about it, that whole death ro bad Boy era brought money
- 29:07to the game and Nas Illmatic did not sell, but Doggie Style did,
- 29:15right, So it was almost like the old era of hip hop artists,
- 29:21like you could be very dope, right Illmatic is like you would think Illmatic
- 29:26was diamond the way people talk about it. But it went platinum just a
- 29:30couple of years ago, literally just a couple of years ago. And you
- 29:37know, back then, you felt like, well that's what happens. You
- 29:41know, Snoops is a bigger artist. He's the one that's gonna go platinum.
- 29:44Nas isn't as big, but people love him on the same level.
- 29:48Right, But then that bad Boy and and Death Row era just took off,
- 29:56especially once Tupac came home and joined Death Ro and cats had more money,
- 30:00and that that's why the era of people talking about money got so big,
- 30:07because it wasn't just like the shiny suit era. It was that they
- 30:10were just more rappers eating on a level that was only exclusive to people like
- 30:17LLKOJ and run DMC previously. Right, So now more people were able to
- 30:23eat. Now, the compromise was like, you know, you put on
- 30:27that shiny suit. You know, you had to make club records. You
- 30:32know, you had to have some kind of club record in order to get
- 30:36in on some of this, right, and most artists did. Nas flipped
- 30:40a lot of his style and music to be more appealing to crowds who were
- 30:45listening to you know, the club death Row records and the club bad Boy
- 30:52records. Right. He wanted to be in that mix, and he eventually
- 30:56got in that mix. And I feel personally at that time it was the
- 31:03best of both worlds with some of these artists, because hip hop comes from
- 31:08partying and dancing, so let's not be anti that just because of the shiny
- 31:14suit era, and you wanted the dirt bomb era to be king. The
- 31:18dirt bomb era was cool early nineties, right, I was with y'all man,
- 31:22I had the fatigues and I was with it, but that was hip
- 31:25hop. It was different errors. But once people started getting money, you
- 31:30kind of went back to dances. But people started talking about the money more
- 31:37and it became less like, for lack of a better term, grassroots rapping
- 31:44and more about status rapping. And it was fine because you still got like
- 31:52somebody like a DMX who was highly successful, but he wasn't like Mooley in
- 31:56the Sky. He wasn't doing all of that, but he was still successful.
- 32:00So it was dope. But like Big said, more money, more
- 32:07problems, and the more money hip hop got, the more diluted the art
- 32:13became. Because it seemed like, well when Pe was talking Black Power or
- 32:20NAS was talking Project Always, everybody loved those albums. It was classics,
- 32:24but you know they didn't do numbers like when we got Life After Death and
- 32:30All Eyes on Me, So we need to do more of that stuff,
- 32:35right, those hits, those types of artists, those big artists, and
- 32:42it just throughout time it just stayed on the like the money thing kind of
- 32:47became that's all you really got to talk about. Like, when you're a
- 32:52rapper, let me hear some you know, like let me double back.
- 32:57When you're a rapper, wants to dealt me hear something. Man, if
- 33:00you ain't like, you know my bathtub, let up my walls, do
- 33:05a three six if you ain't, if you ain't talking like that, some
- 33:09people not really feeling you right on a on a grander scale, there's gonna
- 33:15be people who love your music whether you talk about this stuff or not.
- 33:19But the main, the main thing is it became important or more important because
- 33:28of the business. The business seeped into the lyrics, the production, the
- 33:36strategy of releasing artists, whether you are talented or not, and it became
- 33:43if you would like to be barking book bag, dude, do that over
- 33:49there. You not getting on the radios if you're DMX not DMX rapper.
- 33:57But if you're a DMX type rapper today, he chances are you not getting
- 34:01the same look because that was that time and now it's really about Honestly,
- 34:12I feel like sometimes is it even about catchy records? It's not even about
- 34:17that, like the Rinto era, even though there's a lot of people who
- 34:21didn't like it. One thing I'll say about it. Having catchy hooks and
- 34:25catchy songs have been a part of the record industry forever. So every song,
- 34:32I'm like, oh, it's a dance, I can see why people
- 34:35like that. You know, Oh it's a chant, I can see why
- 34:37people like that. But now it's not even that. Now it's like,
- 34:44say the same thing. It's almost like buzzwords, right, Like, if
- 34:47you use AI right, you can create whatever you want, honestly, just
- 34:52by typing in what you want and then it'll just gather information and create it,
- 34:58right, whether it's an image of a video or paragraph or whatever.
- 35:01That's what I feel about some of these new rappers today, and it's same
- 35:07thing for the ladies. There's just certain things you need to say and keep
- 35:10saying them on every song, on every hook, over and over again,
- 35:15because it's almost like these are the the buzzworthy words, right. This is
- 35:22the seo, right, this seo hip hop era where it's not really about
- 35:28skill, it's about if I say this word this many times combined with this
- 35:36word this many times, and I'm being real, like, analytics is a
- 35:42big part of all of this. Then people will react because people like this.
- 35:47So it's not as simple as well, people like when people talk about
- 35:51money and ladies talk about the China. No, it's about hm such as
- 36:00such was very successful and she said da da da da. And when I
- 36:05look at her counterparts to do the same things, and I look at all
- 36:07the numbers, do more of that include this, And it's just to wrap
- 36:17it up and to speak to Cormega's overall point. As fans of hip hop,
- 36:27and I'm not just talking of the nineties, but those who are coming
- 36:30up now and maybe somewhere in the you know, twenty tens, maybe twenty
- 36:35fifteen on. It's kind of become a measuring stick. And a lot of
- 36:42rappers in the nineties started that measuring stick, you know, like you you
- 36:46didn't do numbers or like, you know, like it became about the numbers.
- 36:51So jay Z said it, Men live, women lie, but numbers
- 36:55don't. And it became about it became like almost the law. If you
- 37:00are not successful, if you are not popular, you are not adult artists.
- 37:09But the great thing about music and history is the fact that you have
- 37:15people who are around who remember a time, who are still out here doing
- 37:21it. Who can show you this is what artistry is. Concepts, bars,
- 37:30thought, food production, roll out album cover videos, promo freestyles on
- 37:38different la ligas, folk mass deflects. There's a way to work the system.
- 37:45And the good thing is, unfortunately it doesn't always equate to sales.
- 37:50But the good thing is is you have a lane where people love artists ackut
- 37:58freestyle. Like they're young cats who listen to all these you know, Globe
- 38:02Wheelers and all of them, right, all of them, but they love
- 38:07that black thought freestyle with funk Master reflex. So it's kind of like the
- 38:14game changes and you gotta change with it. It's sad that it's not what
- 38:17it was once before, but there are artists who keep that essence that Cormega
- 38:24described alive. You just have to be a hip hop head and watch watch
- 38:30the hip hop wave right see where they at, see who people are talking
- 38:35about. And here's one last thing because it's a very long episode for me,
- 38:39the best way for you as a true hip hop head to keep your
- 38:45eye on the quality music. And I'm talking to a person who is just
- 38:52like man, I don't even know. I turned on the radio, I
- 38:55hear trash and turned it off. None of my friends listened to hip hop
- 38:59like that anymore. I just have no way of keeping my eye on who
- 39:04might be dope and who you know who to look out for. I think
- 39:08all you gotta do on your phone, on your laptop or whatever is google
- 39:15best of list from the past couple of years and look at the albums that
- 39:21appear on most lists. Right. And I don't mean oh well, I
- 39:27looked at Rolling Stones and I looked a complex. You can but also look
- 39:31at hip hop sites. Find the hip hop sites you never heard of,
- 39:36like some of those that I mentioned on the show, like hip Hop DX.
- 39:39And once you once you like google that and you see a pattern,
- 39:45you'll be able to navigate to those who are dope. You're gonna find at
- 39:49least one and be like, yo, I like this, dude, this
- 39:52is more like I remember in the nineties. And then you can just go
- 39:54down a rabbit hole with his music and it'll lead you to similar artists.
- 40:00That's one thing I'll say for streaming services. Let's just say, like,
- 40:02man, yo, I listen to hip hop. Yeahs man White Family blah
- 40:07blah blah, man I miss boomback, and you stumble across Conway the Machine.
- 40:15Well on streaming services, you know, once you don't listen to all
- 40:20Conway and Griselda, you can look at the bottom, for example Apple Music,
- 40:25and they are suggested artists who are similar. And that's what I mean.
- 40:29There's a path to the hip hop you enjoy. What do y'all think?
- 40:36Do you even care whether a record sells or not? You know,
- 40:39does that qualify it as quality? Right? Leave your comments in a comment
- 40:45section below. On YouTube, I do respond, I do check them.
- 40:49We can chop it up. Also follow me on social media. I'm on
- 40:52every social media platform for the most part. At Vegas World, I n
- 40:58C And if you for the audio version of the podcast, because you don't
- 41:02always have time to sit down and watch on YouTube, well, this podcast
- 41:07is available on all podcasting platforms. Subscribe, like share, and definitely comment
- 41:17because I want to know what you think. Until next time, y'all.
- 41:21I'm not a critic, I'm a fan. Pace