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We Need to Talk About Greeting Cards

We start with a simple question that somehow turns into a full-blown investigation:

Who decided greeting cards should cost $7.99 and why are we all pretending that’s normal?

From there, things spiral — as they tend to do.

We talk about the slow, awkward death of the traditional mall in some regions of the country (how it's thriving in others), why food courts were secretly holding society together, and how outlet shopping somehow became just regular shopping with better lighting.

Then we pivot (hard) into movies. Specifically: why modern films feel like they’re built for the attention span of…

The skinny

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