504. What We Can Learn From the Barbie $150M Marketing Campaign

The Product Boss with Jacqueline Snyder · Aug 31, 2023 · 40m

The brilliance of Barbie's marketing move is undeniable. With a monumental global box office collection already surpassing a billion dollars by mid-August, Barbie has not only become an iconic movie but has also set a new benchmark.

It's a game changer in numerous aspects—and not just in the entertainment industry. So let’s dive deep into the phenomenon of Barbie and its remarkable $150 million marketing campaign. This isn't just about a toy—it's a marketing masterclass!

So, join us as we delve into the intricacies of this revolutionary way of marketing—a merger of movies, brands, products…