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Unlocking the ROI for Non-Fiction Authors | 591
In today's episode of Leveraging Thought Leadership, our host Peter Winick is joined by Bill Sherman, co-host and COO of Leveraging Thought Leadership, Dr. AJ Marsden, an organizational psychologist and statistician, Josh Bernoff, author of Build a Better Business Book, Marissa Eigenbrood, President of Smith Publicity, Inc., Alison Schwartz, COO of Gotham Ghostwriters, and Naren Aryal of Amplify Publishing Group.
They discuss the findings of their recent research into the Return on Investment of publishing a business book.
In today's presentation we will have a first look at the data that was…
The skinny
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