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EXPLAINED: Every Big 12 Team is DENYING Brett Yormark's Free $30 Million
The air around Big 12 headquarters usually smells like expansion and relentless optimism, but lately, there’s a new, colder scent in the room: private equity. While Commissioner Brett Yormark made history this month by finalizing a league-wide deal with RedBird Capital Partners, the "free money" isn't being scooped up as fast as many expected.
As of May 7, 2026, a wave of member schools—including TCU, Baylor, Cincinnati, Houston, and BYU—have officially declined the school-level $30 million credit option. On the surface, turning down eight figures in an era of $20 million-a-year athlete…
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