E109: Will Sold 100 Million Protein Bars
In this episode the Operators interview Will Nitze, the founder of IQ Bar, a rapidly growing nutrition bar company. They discuss Will's journey from the software industry to launching IQ Bar, the challenges of introducing a consumable product, and the impact of market dynamics such as cocoa prices on business operations. The conversation also delves into the current state of the CPG industry, investment trends, and the role of crowdfunding in startup success. Will shares insights on building a profitable business in a competitive landscape and the importance of survival in the ever-evolving…
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