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What You’re Wearing, Part 3: Down

Misconceptions about down are everywhere — fill power, proper care, and animal welfare are all often wildly misunderstood. So today, in part 3 of our “What You’re Wearing” miniseries, we talk to Matthew Betcher of Allied Feather & Down, a company that works with and supplies down for some of the biggest names in the outdoor industry. (There’s a good chance your down jacket is stuffed with Allied down.)

Matthew and I discuss down’s fascinating entrance into the outdoor industry; the physical characteristics that make down such a high-performance fiber; the myths about “fill power” caused by…

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