The Business Value of Data with Doug Laney | CDO Matters Ep. 05
Your critical enterprise data should serve as a foundation for your business providing significant business value. So why not leverage this data for EVERYTHING it is worth?In this episode of CDO Matters, Malcolm sits down with West Monroe’s Data & Analytics Strategy Innovation Fellow, former Gartner analyst and best-selling author Doug Laney to discuss the business value that can come from data. Doug’s book, Infonomics: How to Monetize, Manage, and Measure Information for Competitive Advantage, was selected by CIO Magazine as the “Must-Read Book of the Year,” a “Top 5 Books for Business…
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