Ep. 116 - Chris Haueter - "It's not who's the best, it's who's left" applied to business, life, and training as you age.

The Business of Jiu Jitsu · Jun 18, 2026 · 47m

"I can tell almost instantly if an academy is going to be successful or not, and it almost rarely has to do with the aesthetics." — Chris Haueter

In this episode I sit down with Chris Haueter one of the original American BJJ black belts and a coach who's taught at academies all over the world, from packed warehouses to hole-in-the-wall strip malls.

We get into what actually separates a successful jiu jitsu academy from one that folds: healthy leadership that still rolls and competes, why "location, location, location" only half-applies to a BJJ school, and how a welcoming room quietly absorbs…