Latest / The Faceoff Podcast | Youth Sports Business / Episode 3: Skye Eddy & The Sideline Project — Level-Headed and Sometimes Stressed
Transcript
- Paul Variano: Welcome. This is The Coach's Board, the playbook for modern youth sports. I'm Paul Variano, every episode we sit down with someone who actually runs this game. My guest today was born in 1971, the year before Title IX passed, and she spent every decade since inside the game. A youth All-American of Reston, Virginia, four years in goal at UMass, then a fifth at George Mason, where the last team to get into the tournament went all the way to the national championship game. She was named Defensive MVP of that 1993 Final Four and a First-Team All-American. Then she went and played professionally, weekends with the Philadelphia Freedom in the W-League, and in 1997, she sold her car, put everything she owned into storage, and flew to northeastern Italy to play for Tavagnacco Femminile in the Italian Women's League. She came home to coach, assistant coach at the University of Richmond, where she also picked up an MBA. And then she did the thing almost nobody in this sport does. She stopped trying to fix the kids and started working on the adults. Soccer Parenting, built on one idea, inspire players by empowering parents and the Sideline Project, a 15-minute certification now running in every sport, chasing a million certified adults by 2029. She is the founder of Soccer Parenting and the Sideline Project. Skye Eddy, welcome to The Coach's Board. Skye Eddy: Thanks, Paul. I'm looking forward to the conversation. Thanks for that nice intro. Paul Variano: Skye, thank you for doing this. I've wanted this conversation since we first talked in August. Here's why. I coach youth ice hockey, and every adult in my rink at six in the morning is sure that they're the one that's supporting their kid the most. But somebody in that building is wrong. Everybody in youth sports agrees the sideline is a problem. Nobody ever works on it on purpose. You've made it your whole job. tell us more about your background, your story, and why you've decided to make the switch from coaching kids to coaching their parents. Skye Eddy: It happened pretty naturally. It was more so my path down adult education was born out of the idea that I needed help and I needed support. And I wasn't showing up correctly for my children, despite my playing background and my coaching background. I actually found being a sports parent to my daughter, especially, who was more of a high performer, high potential player. I found it hard to show up for her the way she needed me to. This curiosity led to founding Soccer Parenting, the Sideline Project, really trying to drive this understanding that if things are hard for me with my background, then of course they're hard for other parents as well. Instead of ridiculing them, instead of saying parents are a problem, let's flip the script on that and let's educate parents, let's support them, let's empower them. We believe parents are part of of the solution. Paul Variano: Parents always want to be as supportive as they can for their kids. And sometimes that could be a little blinding when there's bigger stories and other things going on at play. you've been a goalie, that's how you started up playing being in that position, it's a little different than being players. Skye Eddy: One of the key things with being a goalkeeper is that you're constantly overcoming mistakes. anytime a goal is scored on you, anytime there is a a dangerous situation, oftentimes it's a mistake or it's a setback. You're constantly picking the ball out of the net and starting again. You're constantly reviewing and thinking, what could I have done differently? How can I adjust my communication to my teammates so that we can prevent these situations from happening? What needs to happen tactically? The way that I approach life is really from a sense of resilience. I think that ties in perfectly because I hear from coaches and club leaders in sport all the time, how do you do this? better you than me. Or let me buy you a drink, I'm saying that in air quotes because it's not really what I believe needs to happen. We need to consider ourselves collaborators and working together. But I do think there is this built-in foundational sense to my role as a goalkeeper and being really resilient. That's let me keep going here. Cause I will tell you, this hasn't been easy. The path to parent education to inviting parents and aligning leaders in sports that parents are part of the solution, not the problem. It hasn't been an easy path. It's getting easier, thankfully, but it's been a journey. Paul Variano: You've had quite a journey, you sold your car and you moved, all the way across to Europe. That's where you are today, and thank you for doing this in the Netherlands. What did that experience teach you, that resiliency, and what carried on to what you're building now? Skye Eddy: I don't know that I would look at it as resiliency, but I would say that ultimately my dreams as a soccer player did not get realized. I wanted to be on the women's national team. I wanted to be the goalkeeper in the Olympics. I wanted to be the goalkeeper in the World Cup. I was very close to that dream happening, but ultimately I didn't accomplish it. But what I had foundational to that was this passion for sport. This passion for soccer. It's that love of the game that's really driven me in this work. This is largely about staying connected, about giving back to the game, about acknowledging what incredible benefits I had in my life, despite the fact that I never ultimately accomplished my goal. It's that love of the game that really drives me in the work that I do today. Moving overseas and going to Italy and going into such unfamiliar territory, different language, different people, different tactics, different setup. Different cultural understanding of the role of a woman and culture. There are so many layers to my brief time there. I was really not even there for a whole season, but I will say those handful of months that I had in Tavagnacco and Udine were life-changing, and some of my favorite as well. Paul Variano: I can see your love of the passion for the game is something that's carried, throughout. I mentioned at the beginning, the introduction, your bio, just the start of passing of Title IX before you were born. Were there any, individuals in your life who helped, create that passion for the game? Skye Eddy: I was really lucky growing up in Reston in Northern Virginia, really such a progressive area. For me, I do consider myself a Title IX baby. I was given so many opportunities in sport. I was extremely athletic, and I was lucky enough to have coaches and other adults around me that picked up on that and supported that, encouraged it, really pushed that narrative for me. Unlike other women that I meet that are a generation ahead of me that just didn't have these opportunities, but maybe had similar levels of athleticism. I consider that to be a real gift. My actual really key driver of mentor in sport was my track coach in high school, Mr. Dobson. He was so committed to all of us track athletes and supporting us, building this foundation of care and support around us. I really drew a lot of inspiration from him and my coaching. I'm so lucky, as I grew as a goalkeeper and as a goalkeeper coach to be working with Tony DiCicco, who has since passed away, but there are hundreds of thousands of people that that were positively impacted by Tony and just his wonderful sense of empowerment, positivity, belief in people, strong standards were all things that come to me when I think about Tony and the impact he had on me. Paul Variano: In terms of what you're building now, who are the types of parents that you're coming into? Skye Eddy: Let me start by saying that we believe that the vast majority of sports parents are what we call level-headed and sometimes stressed. That's how I would classify myself as a sports parent as my kids were coming up in the game. It wasn't always easy. I didn't always do the right thing. I wasn't always super calm. It seems like there's a lot at stake, unfortunately, sometimes based on the structures that we have in youth sports. Is the foundation of the work that we're doing is that the majority of parents are level-headed and sometimes stressed. I founded the Soccer Parenting to begin with, and Soccer Parenting is specifically for the parents of youth soccer players. I will say that the education and support we have on the site is really relevant across all sport, but it's a membership site, an education platform, that's geared specifically to sports parents, dealing with topics around the body, the mind, the game, the coach club relationship, the next level, and actual parenting skills and how we support our children. That's really morphed over the last two years, and I have doubled down and really started focusing on what I feel like is probably the best introduction to bring coaches and parents together and to align around a culture, and that is around the Sideline Project, is around creating a shared standard for adults, adult behaviors in youth sports. Our aim with the Sideline Project is to have, as you mentioned, a million adults Sideline Project Certified by 2029. This is a large goal, but it's absolutely doable. The idea around the Sideline Project is to create, this shared standard. We think that's important because not all adults are showing up with the same mentality to what might be the best way to support their child. If we can align around that standard, we're aligning and creating a culture around our children that ultimately feeds the sense of joy, the sense of inspiration for our kids, the sense of wanting to continue to play sport so that they then have a path to a healthy adulthood, regardless of which level our aspirations our children have in sport. We want them to stay healthy and we want the adults around them to be level-headed. Paul Variano: I think what you're building is so important. Every week we see a headline of something that's going on in the sidelines, whether it's soccer, hockey, football, basketball. I saw that you bucket adults into three different kinds of behavior, supportive, distracting, and hostile. I'm sure a lot of parents would think that they're probably in that first bucket. What does distracting actually sound like from the stands? And when do you get to that point where it is hostile? Skye Eddy: I found that the number one reason for distracting behavior is stress of parents on the sidelines. We feel like the stakes are really high, that this game or this match or this meet really matters. Then our stress levels rise. And as that happens, we start communicating. And oftentimes that communication is like go to the ball or jump or shoot or pass telling our child what to do. We're actually really emotionally connected in a way that is not healthy for our child nor for us. It's not the way youth sports was intended. That is the distracting behavior. It's you're coaching your child, coaching other children in the moment, instead of letting them learn and giving them the gift of learning in a way that actually. Actually, we will facilitate long-term cognitive growth and skill acquisition, which is learning through trial and error instead of teaching our children. Distracting communication is a challenge to identify sometimes, Paul, because we think we're helping. And actually in the moment, we might be. To use soccer as an example, we might pick the ball up, the ball goes out of bounds. We pick it up really quickly. We throw it to our child, say, throw the ball in quick, quick, quick, it can be a breakaway. Our child does that, and there is a breakaway, and the team scores. And we think that we had something to do with that when in actuality, that's really not the way that we should be showing up as adults. Our child should maybe fail and not have that opportunity to take the breakaway. And then maybe their coach or we talk to them about hey, there are a couple times, since you keep having throw-ins, sometimes look to see if a quick throw-in might lead to a breakaway and try that in the next game. Maybe we say that in a really low key time to our child and in the next match they try it. That's learning. That's the real happening when our child looks up and sees it and is solving a problem for themselves instead of us solving it for them. The hostile communication, you would think that if we're creating education for adults related to sideline behavior, that the number one thing we'd be talking about is this hostile behavior. But in fact, we're not, because the hostile behavior is usually the irrational parents or the really distracting ones that have gotten caught up in a mob effect type moment and it's turned into hostile behavior. That's not what we're addressing. We're addressing the majority of parents. This is a call to action for all sports parents, not just those that show up repeatedly hostile. We have other interventions and response plans for those types of situations through the Sideline Project, but the course itself, this 15-minute certification, the certification is for all sports parents to align around this behavior and this deeper understanding of what distracting behavior is. Paul Variano: The fifteen minute course, hopefully if you listen to what's being shared in that you don't end up being in the more extensive resource. How have you been targeting parents, coaches, club athletic directors, governing bodies on, partnering with the Sideline Project? Has it been directly connecting with parents, directly to coaches, club administrators who then have coaches go through the program? Skye Eddy: It is broad and it needs to be in order for us to obtain this goal of a million adults Sideline Project Certified. We do a lot of direct marketing to parents to have them individually purchase the certification for $9.99, spend 15 minutes to get certified. That direct to parent communication is happening on social media, via various mailing lists that we have, promotions just like this, like podcasts and parents that are listening or other education that we're doing globally. We have a team kit for coaches. So if you are a coach in youth sports of any sport, we have a resource for you to download and implement the Sideline Project within your team. It gives you a 10% discount that you can pass along to your parents in the course, and it provides coaches with everything that they need from outlining a parent meeting to a handout for parents to an emails to parents to working with team managers or other parent advocates you might have within your team, social messaging, everything that a coach needs to make their life better and easier. It's really simple to implement, despite the fact I just gave this long list of everything that's in the team kit. It's very simple to implement. We have club partnerships we're having clubs that are bulk buying the course for their parents, requiring it during registration, or that are requiring the course now for parents. We have a club that is requiring every new coach in their organization take the course and download a team kit. Working across all sports, largely in the United States. We do have a growing presence in Europe, Australia based on work that I'm doing there. The course is available in Spanish language as well. Paul Variano: You're targeting every part of the ecosystem, the spectators, the people on the sidelines watching it. I like to think that in youth sports when you hear stuff word of mouth, it means that it's really good. I heard about the Sideline Project word of mouth through a good mentor and a friend of mine, Ozzie Mesa. As with any founder in any early stage company or organization, there's always challenges along the way. Any stories you could share, any challenges, impasses that you faced as a founder, an organization? Skye Eddy: A couple of years ago I started seeking funding for Soccer Parenting. I will say that this just this change and the shift that I've had to the Sideline Project and really doubling down on the Sideline Project is based off of that experience. I, developed my pitch deck and had some really good pitches that I was excited about. I felt good about the structure, the future, the potential. I felt good that we're solving a big problem. But What I found from my conversations with investors, even ones that were really excited about the industry or excited about the space or really trusted me and believed in me was that the product wasn't right. the work that we're doing at Soccer Parenting and the financials around that, we weren't charging enough money for club membership. It wasn't a financial model that an investor felt comfortable investing with. I get it. I had to take a really deep, hard, difficult look at my Soccer Parenting company and say, what could be different here? That's where I really aligned on, what everyone wants, what we all agree is we want better sideline behavior. That interestingly, was where Soccer Parenting also began. The first course I created was the Sideline Project course. And from there, we built all this other content, all that we got more chaotic, more complex. More, things that people could do with a membership. What I've done is I've gone back to the roots and come back to the Sideline Project. It's a little bit different now than it was 12 years ago, but it's essentially the exact same script with just some minor tweaks to it and then the resourcing that we have around. That was a big shift that has occurred within the last 12 months. We are just now ramping up. I'm just finishing, connecting all the automations correctly and making sure that all of those things are in place for the Sideline Project. Just hired a new marketing team that's been, doing a big overview of the site and will launch into more social media in the next couple of weeks. We've just created social channels. All of that shift happened really based on guess what somebody could look at and say like failed attempts to receive financial funding. when at the end of the day, I took advantage of these great smart people that I was talking to to try to understand how I needed to create a company, structure this company so that it can grow in a way and have the metrics and have the structure that I need in order to create more of a system, sustainable long-term company with more growth potential. I think that's where we are with the Sideline Project right now. The Sideline Project, where we are right now is kind of step one. There's of course a step two, a step three, and who knows where that'll go into the future, but there's certainly a plan that we're implementing and we're in a heavy growth phase right now. Paul Variano: It sounds like you already have a vision in place and step one is very much on the way. In terms of step two, what does the Sideline Project look like in a year from now? Two years from now or five years from now? Skye Eddy: I will start by saying I get emails every week. I was just reading them to my husband yesterday that I got after sending out our newsletter on Saturday morning from parents thanking me. Like, you have been a game changer in my family's life because I needed this extra help, or I was showing up incorrectly for my daughter in sport, and this really helped me. I get this feedback all the time. So I know what we're doing and the education and support we're providing around those pillars I mentioned the body, the mind, the game, the coach club relationship, the next level and parenting. I know those educational pillars are really important. But I also know that our biggest challenge with Soccer Parenting has been the curiosity of parents, the apathy of parents, the lack of parents' desire or realization that education will help. What we're doing with the Sideline Project is we're starting with education for everyone that we can all align on. We're opening the door to parents to be more curious once they do get Sideline Project Certified. Level two will be an education platform for youth sports parents in general. Similar to what we have for Soccer Parenting, will be an improved site for sports parents. Sports Parenting will be the next generation. I imagine I'm also open enough to this to see how all of this plays out. But what we're also doing with the Sideline Project, because what I really know to be true after Soccer Parenting is that. This work doesn't happen solely from parents. This has to be a shift of culture between coaches, club leaders, parents. Everyone has to get aligned on this understanding of the role of the parent in sport. that will really drive this curiosity. That will really drive this desire for parents to be more educated. We're laying that foundation and that groundwork with the Sideline Project by getting coaches involved, by getting clubs involved. By slowly shifting the idea around the role of the parent in sport. From there, next generation will be likely, Sports Parenting and a more robust education platform across all of those pillars for sports parents. Paul Variano: Skye, you keep going back to so many parts of the ecosystem and you're equal weighting, each one of them, whether it's the parent, the coach, the athletic director. Has there been a certain segment or a certain stakeholder that's been more difficult to break into? Skye Eddy: This is where my resilience from being a goalkeeper really helps. Cause it's like, does that stick? Does that work? Does that message resonate? Did that shift? Did we get any more clicks or likes or follows or purchases based off of this or that messaging? I will say that I founded Soccer Parenting thinking, hey, there are 10 million soccer parents in America. Let's get 1% of them into the platform and we'll be good to go. This will be a great business. Of course, thinking from a business standpoint as I'm developing this as well. And we really had difficulty with that. Parents eight, 10 years ago just weren't willing. Plus, membership sites are challenged, lots of inherent issues. We quickly shifted to club memberships, because we found that clubs really wanted to provide this to their parents. The club memberships have been two part. One, we've seen a lot of good growth with that. But the biggest challenge with club memberships and why the numbers really weren't working is retention of club memberships, because those are driven and club leaders are under-resourced, they're overworked. One more thing for them to do, one more email to send, for them to remember, we just kept getting forgotten. So the clubs would join with the greatest of intentions. And then maybe for the first year or two or three years, they did great. And then the person that was driving the initiative got a new job within the club or moved on to a different club. And then they didn't have an advocate within their staff to keep pushing. So we would lose them as a club, club member despite the fact that they had lots of parents that were engaged. They just didn't have somebody internally. The structure of youth sports has been a challenge in general. I do believe that with the right messaging that going direct to parents, it will be better and easier. We're testing that out now with the Sideline Project. I sort of just shifted and we moved on to club memberships, we didn't really directly market to parents aside from promoting an article I might have written on Facebook. So we'd get more people into the mailing list, and we'd see some individual membership growth. But we haven't ever really done any key ads or had a clear campaign that has been geared exactly to parents. I'm looking forward to seeing how that will go. But beyond everything, it's all been a challenge. And I think that mostly goes to the fact of two reasons. One, parents are busy too. they've got enough going on between working and trying to get their kids and childs to sports practices, finishing up schoolwork, having a good family life, just balancing it all out, adding one more thing, if it feels like it's adding, it's just not gonna work. But if we can position this like we're creating a solution, we're helping your child stay involved in sport, get this certification to support them, I think is a different positioning statement and one that we're starting to see a little bit more uptick from. We have 44,000 parents as of now that are certified. We do have a ways to go, but to me, that's a great initial step. It really demonstrates the fact that there is alignment from parents around wanting to improve the sidelines and the game day experience, experiences for their children. Paul Variano: You've started off with B2B, is how I'll sort of call it, and now you're sort Skye Eddy: Yeah. Paul Variano: of dabbling into that B2C realm. In terms of capital, capital raising, what has been that process for you in going out to raise capital? Has it started off with family and friends? Have you gotten pitches with private equity investors? Have you had partnerships from professional sports teams? Skye Eddy: To be clear, I'm not seeking funding right now. I found it to be a big drain of my time and also it wasn't working. I've just pulled back on that. Now we're really doubling down on the Sideline Project and we'll see how it goes. I might consider going back into that funding circuit. In the next year, we'll just see how this next year goes. But right now I don't have the need for that capital. We're growing on a really good level, from small to large, and I don't feel like a large infusion of capital will help in any substantive way based on what my aims and goals are for the company right now. But when I was pitching, I was seeking three million dollars. People that I was speaking to were not equity groups, it was angel investors, it was not friends and family and not comfortable with that, didn't want to go that route. But I was able to get in the door with a lot of really great I will say all white men. Which is a challenge and a problem when we're thinking about funding. But I knew that there are a lot of inherent challenges for me as a female founder, the potential challenges that I will face in raising funds and so little equity or investment goes to female founders. But I was really lucky to navigate through contacts, through board relationships I have with organizations that I sit on, and to be able to pitch. I would say I probably had like six pitches that really were good. I learned a lot from we had great conversations around and I do think that I could likely in two years, a year, go back to a handful of those people and pitch again with a real positive response because essentially I took their advice to heart and I've shifted things around. The company that we're building now with a Sideline Project is much more focused on tracking things like I never have before. I'm curious about the numbers like I've never have been before. The KPIs, the KRIs that we have in place make a lot more sense based on where we are right. Doing things simply too. Things that got pretty complex with Soccer Parenting. With the Sideline Project, we're really leading with this idea of making sure that we're doing the minimal necessary, making sure that we have that MVP product in place and then layering as we need, being really strategic. Paul Variano: Where do you see being the biggest impasse or challenge that could prevent getting from, that one million goal? Skye Eddy: In order for us to reach that goal, we're going to need to have the support of either large corporations or of federations. US Soccer, USA Volleyball, USA Hockey, they're going to have to come on board and support, encourage, require, USA Hockey does a great job with parent education and coach education and the requirement for coach educations based on their their developmental plan for hockey players. I do think that it's going to take that. I'm not ready to go for those asks yet. I'm gonna be ready to actually get there in two to four weeks from where I am right now, but we're just wrapping up and making sure that everything is perfect, running right, we've got our messaging down, that we're executing on our marketing plan, and then I'll be going to these larger organizations. I will need their help and support. But that's why the million has been a great thing because it's a story that you can tell. I can sit in front of ESPN and talk to them about this aim, it's a story that they want to hear about. It's something big, it's aspirational, and this is what our children need and deserve. I'm really optimistic around what the next six months to a year is gonna look like for the Sideline Project and for us getting closer to reaching our goal. Paul Variano: Our last question before close out, club director, a coach, a parent, is watching all this right now. What's a piece of advice you give to those stakeholders? Skye Eddy: I often say to parents is to be curious. I've used that word a number of times in this conversation. We have a tendency as coaches, as club leaders. For myself as a coach, I've had very difficult situations with parents who have been these irrational parents and have really ruined the experience for me as a coach during those seasons. I think when we're faced with difficult situations as coaches, as club leaders, just to be really curious about About what the motivations or what the parent might be thinking. I think it's really important for us to not make large, broad assumptions. I find myself oftentimes when I'm doing coach and club leader education saying some, because coaches have a tendency to say, parents do this and parents do that. I'm like, some parents do that. We need to not bucket everyone into this category and make these assumptions. The same thing goes for parents' curiosity in a different way. Coaches and club leaders, I want them to be curious about the role of the parent, what their biases towards parents might be. For parents, I want them to to think like, what stress do you feel about your child's youth sporting experience? Is it car ride stress, nutritional stress, the body? Is there a late performer, early developer? What might be going on? And could education help you? What could you learn about that might relieve some of your stress? Because that is what we believe to be true, is that education will drive this release of stress in parents, which will create a more joyful inspirational environment for children to compete and to learn and to grow. Paul Variano: A more joyful environment for kids to compete and have joy and grow. I love that. I will ask one more question before we close out here, Skye. One piece of advice for founders who are building in the youth sports space. Skye Eddy: We talked about it from the beginning, is just this need for resiliency. As a high performance athlete, I feel like I've got a plan, I'm executing on this plan, I'm go, go, go. Sometimes the best thing that we can do is to pause and think and reflect and get really good advice. I look back and I spent six years doing more and more and more. People that had said, what about this? What about that? I was too single-minded. Using the curiosity analogy, maybe reflect, spend that time once I started really looking at the numbers, not pretending I was looking at the numbers, but really looking at the numbers, how much growth we had in the last month, how many people left our membership, how many club new members we had, the amount of money I spent on my sales team to drive three new club members. Like, where's the profit margin in this? What's the retention? Right, once I started actually really looking at those numbers then things became really clear actually what I had to had to do because I was willing to listen and see those numbers. Paul Variano: Excellent. Well, appreciate you sharing that advice about founders. Rapid fire before we close out. I'm sure you'll do great. You're a goaltender. Your odds of saving are better than most probably. All right, speaking of goaltending, the save you still think about? Skye Eddy: National championship semifinals. I saved PKs to make it into the national championship game and there was this one to my left that specifically remember pretty well. I mean obviously we won PKs with that save and everything erupted from that moment. So yeah. Paul Variano: I'm sure that one stays in your dreams forever. Skye Eddy: Yeah. Paul Variano: One dish you'd fly back to Italy for? Skye Eddy: Gorgonzola with penne. I'd never had gorgonzola before now I like yeah, just the most basic. Anything from the Nonna, like the grandmother of the family that took me in and had me over for dinner now and then anything she made, just if the Nonna was still alive and cooking, I would be there. Yeah. Paul Variano: Whatever Nana makes, I agree with that being an Italian. The loudest sideline in youth sports, and be honest? Skye Eddy: I don't have experiences across all sports, but I will say that softball, my daughter played softball. Paul Variano: Mm. Skye Eddy: It was really loud, but part of it was all this cheering and I mean maybe the I it was just not my thing, but it was pretty it was pretty intense and a lot of pressure on these kids. My daughter was 11 and I felt like a lot of stress. Paul Variano: The phrase every parent should delete from the car ride home? Skye Eddy: That's such a good question. It starts with "Well, you know," and then it just goes from there. When we just try to find a way to insert our opinion into the conversation and letting instead of letting our child lead the way. Or anything related to complaining. That ref, that coach, that this, that player, well if your teammate, anything like that, of course, is removed. Paul Variano: I think my parents could have used some of the Sideline Project growing up. Where should people go to find you and how does a club get started? Skye Eddy: Go to thesidelineproject.com. From there you can navigate you're a coach, a club, you're a parent, we're here to help at thesidelineproject.com. Paul Variano: Excellent. Well, thanks again, Skye. Really appreciate you coming on the podcast. Skye Eddy: Thanks so much. Paul Variano: Thank you for listening and watching. And if you enjoyed today's FACEOFF guest interview with Skye Eddy from Soccer Parenting and The Sideline Project, be sure to hit that subscribe or follow button. Every Thursday, we sit down with a founder or leader in the youth sports space and get to hear their story, their journey, their successes, and their failures, honest conversations with honest people. Be sure to tune in for next week for our first in-person guest interview for the FACEOFF. Thanks and have a great week.