Intellectual Property Breakdown: How to Protect Your Brand BEFORE You Launch Your Product
Most entrepreneurs don't think about trademarks until it's too late. And that mistake can cost them their entire brand.
In this episode of Pitch To Product Podcast, Peter sits down with trademark attorneys Kevin Hartley and Derrick Davis from Trust Tree to break down everything inventors and entrepreneurs need to know about protecting their brand before bringing a product to market.
During this episode we cover:
- Why trademarks can be more valuable than patents or even the product itself
- The "distinctiveness spectrum" – Generic, descriptive, suggestive, arbitrary, and fanciful marks
- Why…
The skinny
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