Latest / Mini Scroll / MINI SCROLL: Huddy exposes Hype House, Jeff Wittek calls out Snapchat for David Dobrik support + OBAW TikTok trend

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MINI SCROLL: Huddy exposes Hype House, Jeff Wittek calls out Snapchat for David Dobrik support + OBAW TikTok trend · Mini Scroll

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  Hi everyone, welcome to Mini Scroll, the daily Internet
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  culture podcast bringing you the biggest stories from social
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  media, the creator economy, and the digital space every Monday
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  through Thursday. I'm your host, Lauren Meisner,
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  the founder of the youth digital media brand Centennial World.
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  Welcome back to Mini Scroll, everyone.
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  I am podcasting from bed, which I've actually never done before
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  in the five years, almost five years that we've done the
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  podcast, I've never been in bed before.
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  I'm still not feeling great, as you might be able to tell from
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  my voice, but I didn't want to not bring you guys an episode.
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  I feel like fine enough to bring you guys an episode.
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  But if you do listen on YouTube, I'm going to upload this
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  recording to YouTube, but you'll notice there's no video because
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  I'm in bed. So this is audio only today.
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  Anyways, let's just get right into the stories for today.
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  So the first Ray that I have for you guys is that Huddy has
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  exposed the Hype House and just claiming that he made no money
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  from the experience. TikTok star Chase Hudson sat
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  down for a new interview on the Zack Sang Show this week and
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  exposed what it was really like to be part of the Hype House.
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  When asked about his experience, Huddy said he had strong
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  friendships with everybody, but it was hard because they were
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  all competing with each other in a sense.
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  He also said that when he needed them to support his music, they
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  weren't there for him. Zach then said he feels like
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  none of them are relevant anymore, which was so savage.
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  Zach was actually being like so savage about these people.
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  I feel like when Zach interviews influencers or people that, you
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  know, he can kind of like chat with in a more casual sense,
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  like, you know, he always interviews like really big
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  celebrities. Not always, but like a lot of
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  the time. And I'm sure that they have so
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  many, so much red tape around them.
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  I feel like he kind of gets a little bit savage in his
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  interviews, which is awesome. So he literally said he doesn't
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  think that anyone that's in the hype house anymore is relevant.
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  And he said that it looked like a giant scam, to which Huddy
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  said he made $0.00 from the hype house.
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  He claimed that he made no money from any of the group brand
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  deals like their Target sponsorship and any of the merch
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  sales, despite the fact that all of them had like their own
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  discount code that they were pushing.
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  He also said he made no money from their Adsense.
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  Like, none of that was split. Zach also didn't have great
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  things to say about Hype House founder and manager Thomas
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  Petrou. For anyone that doesn't know or
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  doesn't remember, Thomas briefly lived at the Team 10 house back
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  in 2019, and he basically wanted to start his own version of that
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  with Tik Tokers. Yeah, like it just looked like
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  an older guy taking blatant advantage of a bunch of younger
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  people who had looks and talent that he didn't have.
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  So I feel like this is TI mean. I know that Alex Warren came out
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  last year and said that he made no money from the hype house,
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  but I think it's crazy to think about how quickly the hype house
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  exploded and then absolutely fell apart.
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  Like those kids literally ruled TikTok and were like the biggest
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  stars on the Internet for about a year there.
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  And now, I mean, it is kind of what Zach said.
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  Like they're kind of irrelevant, like what is going on with them.
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  But yeah, the interview was T there was about 5 minutes where
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  they talked about the hype house.
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  And I recommend going to watch it.
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  All right, the next way that I have for you guys is that Jeff
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  Wittek has publicly called out Snapchat for continuing to
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  support David Dobrik. So in a tweet posted yesterday,
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  Jeff wrote, yo, at Snapchat, you're paying a guy that smashed
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  my skull in for a prank and left me with lifelong injuries.
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  He also filmed and organized multiple sexual assaults.
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  That's why I stopped posting. I don't want blood money.
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  So this tweet seemed to come out of nowhere.
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  It could be because he's been, you know, approached by Snapchat
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  on and off of them being like, why aren't you posting?
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  Or like, do you want to get into our creator program or whatever?
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  But it seemed like unprovoked and then Snapchat responded, but
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  it's obviously just their like general bot, like their
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  automated bot that said hi, can you please send us Adm so we
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  could try to help? And then Jeff responded, his
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  name is David Dobrik and he's traveling the world partying on
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  your dime while I have another surgery next month.
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  So obviously what Jeff is talking about is the excavator
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  accident that happened. David was driving an excavator.
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  It was like a prank that they were doing for the vlog, for
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  David's blog, and Jeff was swinging off of it and he
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  crashed the excavator and Jeff essentially almost died from his
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  injuries. So post cancellation, which, you
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  know, the excavator was kind of part of it, that whole accident
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  and how David handled that. But it was also very much around
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  the fact that David fostered this environment that enabled
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  sexual assault, the the sexual assault of a young woman by one
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  of his friends, Dom. So David has really pulled back
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  from social media since then, except for Snapchat, where he
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  does post multiple times a day. This is all part of a larger
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  plan from Snapchat. So it was reported a couple
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  years ago that Snapchat was pouring money into paying huge
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  creators to post like literally 30 times a day on their
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  platform. And Bryce Hall even said that
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  last year Snapchat was his biggest source of income, if
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  that gives you any perspective. I know Bryce Hall also might be
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  like not super relevant anymore, but he's like a huge influencer
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  and the fact that Snapchat was his biggest source of income,
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  not, you know, Adsense or his brand deals or whatever, is wild
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  to put into perspective. In replying to the comments,
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  Jeff indicated that David is only on Snapchat now because
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  there is no comment section. And I mean, that's not really
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  that surprising. That's actually a huge reason
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  why people like Snapchat is because it isn't really like
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  social media. Like it's more about like
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  connecting with your friends. And that's why young people love
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  it, right? It's like, you open it, You
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  don't open it to a news feed where you can just end up like
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  scrolling mindlessly for hours. You open it to your face.
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  It's all about sending your friends photos and videos and
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  messages. And there isn't a comment
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  section as this user said. So it's a much more positive
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  place. However, Jeff did get some
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  backlash for tweeting all of this.
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  Lots of people are saying that he's just looking for clout and
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  he needs to let it go at this point.
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  I mean, I don't think he's necessarily looking for clout.
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  I understand he just has a lot of like pent up anger.
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  And I would too, like so much resentment, I'm sure towards
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  David and like what happened to him and he's just kind of
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  dealing with it. But I do agree, like, we've
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  heard his side, his perspective for a long time now, and he's
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  publicly out here kind of talking about it constantly.
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  So I understand for some people it might feel like he's riding
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  this out and like, really milking it.
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  But I'm going to choose to believe that.
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  Like, it's just a very difficult thing to process.
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  Like his best friend put him in such extreme harm's way for his
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  best friend's vlog, you know, like, for content that David was
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  going to make money from. And he didn't really seem to
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  care that he almost killed Jeff. And that would be a difficult
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  thing to grapple with. All right, And the last story
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  that I have for you guys, this is so unhinged.
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  I don't even know how to like introduce this.
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  So this is like a meme heavy week for sure.
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  The latest meme to come out of TikTok.
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  The latest viral video, I should say to come out of TikTok is one
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  Big Ass Wheat or as it's known by its acronym now OBAW.
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  So if you are seeing the acronym OBAW all over social media, it
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  stands for one Big Ass Weed and this is the latest viral TikTok
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  video. I feel like I can't even keep up
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  with all the virality on TikTok with all the funny things that
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  are happening on TikTok. But I really wanted to share
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  this because I feel like if you are in social media or
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  marketing, this is a really easy and fast trend to jump on like
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  right now. So basically it's just this
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  video of this woman walking up to shredded wheat cereal.
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  But like the big ones, like obviously not like the little
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  baby little shredded wheats, like the big like full ones,
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  full size ones and saying hold on hold.
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  On hold on, is this one big ass wheat?
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  When they started making one big ass wheat?
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  What the fuck? So I feel like if you work in
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  social or marketing for FMCG where you sell cereal or even if
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  you sell food or like anything that comes in like a jumbo size,
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  like you need to use the sound ASAP.
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  It's everywhere. The video has 15,000,000 views.
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  People are making acronyms out of it.
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  There's a hashtag. Like people are obsessed with
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  this video because it's so freaking funny.
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  So for example, you know how like baby bell cheese, this kind
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  of went viral on TikTok a while ago.
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  But like baby bell cheese is obviously like small, right?
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  Like the little small cheeses, there's a big cheese baby bell
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  cheese is based on one big wheel of cheese and someone posted
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  about that on TikTok and everybody was like, what the
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  fuck? So I feel like that's a good
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  example where you could use this sound even though cheese is
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  obviously not wheat or cereal, but it like applies to it,
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  right? If your brand sells something in
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  a jumbo size of what it's known for, use this sound to show it.
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  It's like honestly a 5 second sound.
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  It's such an easy video and I feel like you need to use the
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  acronym somewhere in your caption or on the video itself
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  in text to show that, you know, because it's like that's the
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  acronym that lets everybody know, like you know, you know.
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  OK anyways guys, thank you for listening to Mini Scroll today.
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  Sorry that there's no video, but I will be back tomorrow with a
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  regular deep dive, which will of course have a video.
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  I am going to rest now for the rest of the weekend, but thank
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  you so much for listening. Please remember to rate, review
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  and subscribe if you like my podcast.
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  It really helps me out so much and I will talk to you on
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  Monday. Bye.