How Ripi Landed Whole Foods & Target In Its First 15 Months
Breaking into a crowded grocery category takes more than a great product – it takes a brand shoppers can't ignore.
In this episode, Ian Tecklin, the founder and CEO of chef-driven frozen pasta brand Ripi, explains why he made brand identity and packaging a core investment from day one and how it helped the company secure nationwide launches at Whole Foods and Target within its first 15 months.
He also shares what emerging CPG brands can learn about modernizing legacy categories with a distinct point of view, and why founders should be more candid about building companies with long-term…
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