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RadioWeek 2026 Insights, AI in Audio, and SCMS's 50th Anniversary · RedTech daily podcast - Powered by AI

• 0:00
  Welcome to today's episode of the RedTech Daily Podcast, powered by artificial intelligence.
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  I'm Marguerite Clark, and today we're diving into some exciting topics.
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  We'll explore five takeaways for radio’s next phase, lessons on creating tune-in rather than
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  chasing tune-out, and how to turn audio into strategy.
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  Plus, we'll discuss the Star's takeover of Beasley Augusta cluster, SCMS's 50th
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  anniversary, and Spotwise raising four hundred fifty thousand dollars to expand its artificial
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  intelligence broadcast sales platform.
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  RedTech’s RadioWeek 2026 brought industry leaders together to discuss turning radio
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  challenges into opportunities.
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  The key takeaway is that radio doesn't need reinvention, just smarter execution.
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  Connected-car platforms are revolutionizing radio by making it measurable in real time.
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  In Dallas, DTS AutoStage measures over one hundred seven thousand vehicles daily, a huge
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  leap from traditional panels.
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  Advertisers are paying more for visual ads on dashboards, with a major U.S.
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  broadcaster already generating six million dollars in revenue this way.
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  This visibility revolutionizes programming and sales.
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  Day Two of RadioWeek highlighted that human connection builds audience loyalty.
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  KEXP in Seattle uses its DJs' unique scheduling to blend familiar and new music, driving
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  listener growth through organic recommendations.
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  Meanwhile, Bauer Media selects presenters with strong social media followings to engage
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  younger audiences.
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  The lesson?
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  While platforms offer convenience, radio's strength lies in human connection and cultural
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  reflection.
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  Cybersecurity emerged as a critical focus on Day Three.
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  AI-powered voice impersonation, slow incident response times, and supply chain
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  vulnerabilities pose significant threats.
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  The SolarWinds attack showed how quickly trusted systems can be compromised.
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  With incidents affecting broadcasters worldwide, security measures like staff
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  training and network segmentation are essential.
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  Cyber resilience is now as important as transmission infrastructure.
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  Artificial intelligence was a major theme on Day Four, with CaptionCast Media showcasing its
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  AI-assisted audio production.
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  This platform turns written content into audio, adjusting tone and language for different
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  platforms without needing a recording booth.
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  AI is most valuable when enhancing existing content rather than replacing human creativity.
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  Editorial control is crucial, ensuring AI complements rather than overtakes the craft of
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  radio.
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  RadioWeek concluded by linking artificial intelligence to radio's core economics.
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  Continuous transcription transforms audio into structured data, offering insights for
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  programming and sales strategies.
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  AI enables multilingual broadcasting without extra costs, expanding audience reach.
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  It also shifts performance evaluation from subjective opinions to data-driven insights,
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  enhancing talent development and commercial strategy.
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  AI doesn't replace experience; it scales it.
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  Ken Benson, founder of P1 Media Group, challenges radio stations to shift focus from
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  preventing tune-out to creating tune-in.
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  Historically, stations have minimized elements that drive listeners away, but data shows
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  average listening spans under 10 minutes.
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  Instead, stations should cultivate moments listeners anticipate, like distinctive segments
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  or contests, to encourage tune-in.
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  This approach, leveraging fear of missing out, builds audience loyalty and increases listening
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  occasions, strengthening audience share over time.
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  Audio broadcasters have a new tool to turn audio into strategy.
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  Radiozeit's AI-powered platform offers real-time categorization and transcription of
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  content, enabling broadcasters to navigate and analyze their audio.
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  With strategic program analytics, broadcasters can gain insights into music strategies, format
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  clocks, and editorial priorities.
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  Radiozeit's platform combines content structure, format profiling, and music analysis
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  into one intelligence layer, providing clarity for programming teams and strategic leaders.
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  From accessibility to competitor comparisons, Radiozeit is reshaping the audio landscape.
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  Beasley Media Group has announced that Adam Star will take over its Augusta, Georgia,
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  cluster of stations.
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  Star, who was previously the operations manager for Beasley's Fort Meyers, Florida, group
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  before it was sold, is returning to the company.
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  Beasley Media Group Vice President of Operations AJ Lurie praised Star's instincts
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  for audience connection and brand growth.
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  Star expressed excitement about building on the strong foundation in Augusta, working with
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  operations manager Tee Gentry and Chris O'Kelley.
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  SCMS Incorporated is celebrating fifty years in business since its founding in nineteen
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  seventy-six by Bob and Gloria Cauthen.
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  Originally a regional dealer for radio studio equipment on the U.S.
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  East Coast, SCMS has expanded into television, towers, cellular equipment, AV, and wireless
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  digital networking through strategic acquisitions.
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  The company has also entered international markets such as Latin America and Africa.
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  Bob and his sons, Matt and Ben, continue to lead SCMS with a focus on diversification and
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  providing customer solutions.
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  Spotwise, a Latvia-based startup, has successfully raised four hundred fifty thousand
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  dollars in a pre-seed funding round to expand its artificial intelligence-based sales
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  intelligence platform for broadcast media.
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  Led by the Nordic-Baltic venture firm Outlast Fund, with additional backing from
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  BADideas.fund and five hundred Global, the investment supports Spotwise's expansion into
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  Western European markets.
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  Founded in late two thousand twenty-four, Spotwise's platform combines broadcast
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  monitoring, analytics, and sales automation, providing real-time data insights and
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  transforming broadcaster operations.
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  Thank you for joining us for today's episode of the RedTech Daily Podcast, powered by
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  artificial intelligence.
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  For more detailed articles and insights on today's topics, head over to our website at
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  redtech.pro.
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  I'm Marguerite Clark, signing off.
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  Have a great day!