Latest / Family Business Stories with Fexingo: Succession, Legacy, and Multi-Generational Companies
How the Ferrero Family Turned Nutella Into 11 Billion
Leaning into a messy wooden desk in the Ferrero headquarters in Alba, Italy — that's where Pietro Ferrero created the first batch of hazelnut-chocolate paste in 1946. In this episode, Lucas and Luna trace how a single kitchen recipe became an $11 billion empire spanning Nutella, Kinder, Tic Tac, and Ferrero Rocher. They focus on one decisive moment: how the second generation, Michele Ferrero, professionalized the company without selling out or going public. They examine the 'third-gen trap' — the 70 percent failure rate for family businesses passing from gen-2 to gen-3 — and…
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