Latest / The Entrepreneur's Logbook: Lessons from Growing Businesses
Amber Goetz - Building Lead Generation Machines Through Strategic SEO | #28
In this episode of The Entrepreneur's Logbook Podcast, host Zachary Bernard sits down with Amber Goetz, founder of Active Media, a high-performance web and SEO agency that's been turning websites into lead generation machines since 2005. With over 500 websites under her belt and clients pulling in over $10 million through organic search, Amber has spent two decades learning what actually works in SEO. Key Takeaways Start with market research: Validate search demand, competition levels, and real market need before building your business Fix messaging first: Address root causes (messaging and…
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