Latest / Wedding Pros who are ready to grow - with Becca Pountney / Should your wedding business be on TikTok with Meagan Culkin

Transcript

Should your wedding business be on TikTok with Meagan Culkin · Wedding Pros who are ready to grow - with Becca Pountney

0:00
Meagan: In TikTok, it's kind of like you reach who you reach, and if that connects
0:04
with you, then great, give us a follow.
0:06
And if not, may the force be with you.
0:08
And so I think that there's a little bit of freedom in that to
0:11
allow your personality to shine through a little bit better.
0:14
And now three years later, it's, it's allowed us to make better relationships
0:18
with our couples because especially when they find us on TikTok, they
0:23
feel like they know who they're getting into bed with, if you will.
0:29
Becca: I'm Becca Pountney, wedding business marketing expert,
0:32
speaker and blogger, and you're listening to the Wedding Pros
0:34
Who Are Ready to Grow podcast.
0:37
I'm here to share with you actionable tips, strategies, and real life
0:40
examples to help you take your wedding business to the next level.
0:44
If you are an ambitious wedding business owner that wants to take your passion
0:48
and use it to build a profitable, sustainable business, doing what you
0:51
love, then you're in the right place.
0:53
Let's get going with today's episode.
0:56
Today, I'm chatting with Meagan Colkin, owner of Magnolia Collective,
1:00
a wedding planning and design company, which is now in its 13th year.
1:04
When not designing event spaces, Megan spends her time helping other
1:07
wedding business owners by teaching them how to use TikTok, something I
1:11
wish I understood a whole lot more.
1:13
Megan and I recently taught on a wedding pro panel together, and I
1:16
wanted to take the opportunity to.
1:17
Find out a little more from her and share it with all of you.
1:21
So Megan, welcome to the podcast.
1:23
Meagan: Thank you for having me.
1:24
I'm super excited to be here.
1:26
Becca: It's such a pleasure.
1:28
It was fun.
1:29
We did a panel together and it was a really fun time and there was
1:32
quite a few of us on the panel.
1:33
So we only got kind of a few sentences each.
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So I'm really excited that I'm going to get to dive a whole lot deeper
1:40
with you during today's episode.
1:42
Meagan: Definitely.
1:44
Send me all your questions.
1:45
I'm here for you.
1:46
Becca: Okay, well, before we get into the world of TikTok, which I know
1:50
is what we're going to be talking about in depth today, I'd like to
1:53
find out where people have come from.
1:55
So I mentioned in the intro that you're in your 13th year of your
1:59
wedding business, which is incredible.
2:00
Congratulations.
2:01
I love it when people have been in business a long time,
2:04
it shows that it can happen.
2:06
You know, we don't have to just have a wedding business for one
2:08
year and then forget about it.
2:10
So how did you end up in the wedding industry in the first place?
2:14
Meagan: Sure.
2:14
So I came at it a bit of a glutton for punishment.
2:18
So I'm third generation.
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Business owner in our family, but my dad is a chef.
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And then on my mom's side, my cousin's family is 30 years in
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the floral industry in New York.
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So I grew up in weddings.
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My and my dad's mother actually was a wedding dress designer,
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and so weddings and catering and events were kind of all I knew.
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And I loved them, but was also wary of them and was very much thought that
2:57
I would always have a nine to five.
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I would always, you know, like I would never work weekends and holidays
3:03
and do all the things that they did.
3:05
And I.
3:07
Got into college and was like, my brain doesn't work this way.
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I, I don't know how to do anything else.
3:13
Right.
3:13
And so very quickly I, I pivoted and, and started, I started in the catering world.
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I opened an online bakery and I did.
3:26
catering and moved into restaurant management and country clubs,
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social clubs, things of that nature.
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And then before I went full time in my business, I was working on college
3:41
campuses, doing student activities there, which really helped me.
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More than I realized it at the time because to be in your early 20s and
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to be given an event for 1800 students and then to turn around and have
3:58
someone's wedding that's 150 people.
4:01
Yes, it's their most, most important day, but It's small potatoes, right?
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It's like, yeah, it's fine.
4:07
You're going to be fine.
4:08
It's really okay.
4:09
So everything became relative to me in terms of crisis management very quickly.
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And as I was working on college campus, I just started cultivating this team of
4:23
Students who were also going to school for hospitality and, you know, like
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they would get out into the world and be like, well, maybe I'm working a 9 to
4:34
5 and I wanted to work weddings on the weekends or I wanted to do something else.
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And so we just started building this team.
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Kind of along the way of people that had this love for the industry, but maybe they
4:50
weren't really ready to do it full time.
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And that's really what the business has grown into now.
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So I have a team of 14 and of those 14.
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I believe nine of them have been with me for at least eight years.
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So whether they were a student or a sorority sister or we planned their
5:14
wedding and then they circled back or, you know, like they just kind of became
5:18
part of welcomed into the fold and brought their own strength to, to the team.
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So it's been, it's been enjoyable for sure.
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Becca: I absolutely love that.
5:29
There's two things that really stand out to me from your story.
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The first one is around your parents and your family being in
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weddings and being business owners.
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Because so often I speak to people who are self employed and
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they have self employed parents.
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It's definitely a thing that we often become, you know, the sum
5:46
of the people that, that made us.
5:48
I always laugh when I tell my story because as a child, I used to laugh at
5:52
my dad because he did loads of networking and he was always like helping businesses.
5:55
And then one day I woke up in my thirties and realized I'd become my dad.
5:59
Like we all do it, but I definitely think it gives you a headstart when
6:03
you've got self employed parents because you've grown up and you've seen that
6:06
different way of living and doing life that other people haven't seen.
6:09
The other thing that really stood out to me, which I, Always love is how
6:13
much you learn from doing another job.
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And I think so often I speak to wedding pros and maybe they're part time in
6:19
the wedding business and part time in something else and they're frustrated.
6:22
And I'm always saying, yeah, but we can learn so much.
6:25
And when you look back on your journey and you see.
6:28
All of the stuff you learned from those days on student campus, the connections
6:32
that you made, it's just incredible.
6:34
So for anyone listening and feeling that frustration right now that
6:37
you're not quite where you want to be, like take in every moment, absorb
6:41
everything, make every connection.
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Cause I guarantee there are things that you're learning from your business right
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now that you're learning in your job.
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So you got full time into weddings and you've got all of
6:53
these these great team members.
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How have you seen the industry change across those years?
6:59
Meagan: Well, you know, 13 years we've hit in North, or in the U.
7:05
S.
7:05
we've had the recession, which hit us pretty hard, 2008, and then obviously the
7:11
pandemic, which hit us everywhere, right?
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We also have, I'm in North, we have two teams, one in North
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Carolina and one in Virginia.
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We're on the coast primarily, so we also have hurricanes, which
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are very prevalent every year.
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It is not a scenario where it's like sometimes you get it and sometimes
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you don't fall wedding season.
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You always have them.
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And so it's this very interesting skill set really that you have to hone of not
7:43
only are you making these rain plans, but are you learning how to work with vendors
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who could potentially move up an entire wedding 24 hours Earlier, if a storm is
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coming or, you know, like a catering team that was supposed to be full service and
8:01
move to a drop off caterer and, you know, just all of these things that again, in,
8:08
in that moment are that, Oh shit scenario.
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Right.
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Like, but they make you so much stronger.
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on the back end.
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You know, they prepare you, they set you up for success for that next time.
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One of the things that I, it was not a natural disaster.
8:27
It was just a thing that happens.
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But in 2020, we had our first bride that Had to reschedule her
8:35
wedding and she got pregnant in the interim and she was going to be very
8:39
pregnant at the time of the wedding.
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And they were like, well, here it is.
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And so when we were working through this wedding, we then had to work
8:50
through the timeline, things that we typically don't do things like.
8:54
When she's going to have to pump and when, you know, she's going to have to,
9:00
like the baby is going to have to eat.
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And when, you know, just all of these things that are not normative
9:06
things, after we did that wedding, we booked three other brides that had.
9:13
A baby within the calendar year of getting married because I told that
9:18
story and they were like, we have not even begun to think about this yet.
9:24
It's not even remotely on our radar that we're going to be pumping.
9:28
We're just thinking that we're not going to be pregnant anymore
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and that's going to be fantastic.
9:32
Right.
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But it made us better.
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You know, like that moment of, we're going to have to move this around and
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we're going to have to change allowed us to better prepare for the future couples.
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Becca: That's such a good story.
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Absolutely love that.
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And you're so right.
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And in the wedding and events industry, we have to be so adaptable.
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I mean, here in the UK, hurricanes, thankfully, are not a thing, but we
9:56
all have these things that happen and we're just not sure what's
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going to be around the next corner.
10:00
Now, obviously for us in the wedding industry, in more
10:02
recent years, that was COVID.
10:04
We had to shut down.
10:05
And I believe if I'm right, that was when you personally started
10:08
to explore the world of TikTok.
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Meagan: Yes.
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So we had In March of 2020 was when weddings pretty much
10:17
got grounded for us here.
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And, you know, we were just.
10:22
It was no fly zone.
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Nothing was happening.
10:24
Right.
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And all of these brides started going on Tik TOK and they had
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been consuming as vendors.
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We were not there, right?
10:39
We, we were on other platforms potentially, but
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that was not on our radar.
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Potentially we were watching Tik TOKs, but we were not creating.
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And what I was noticing was they were.
10:53
There was almost this mob mentality, right?
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Of as couples by us were saying, well, My venue has canceled on me and then
11:03
someone in the comments would say, Oh, well, you should just threaten to sue them
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or you should just pick up and move and do your wedding in your backyard or you
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should tell them you have, you know, and they were kind of banning together and
11:20
saying, I'm getting married at this venue.
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So if we all do this, Then, you know, like strength in numbers and
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it was getting scary really fast.
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And so I was like, and I had a background in venue management.
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I had, you know, like a background in venue consulting.
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And so I was just kind of inserting myself into their comments
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originally to just be like, hi.
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So, you know, we're working on a lot of.
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different coalitions and trying to talk to senators to get a lot
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of these different bills passed.
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And, you know, there's really just no, there's no rules right now.
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Like we're in this gray area, right?
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Where we're not a restaurant, we're not a private public event space.
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We're not.
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And so they're not trying to just take your money.
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They're not trying to do any of these things.
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And so then I.
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Took it one step further and started creating videos just sitting on my couch.
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Like we obviously didn't have any weddings that we could showcase,
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but just to try and explain it and then like respond to their videos.
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And it started to kind of, you know, tamp down the hurt a little bit.
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And then as more people started to be able to have weddings where you could have.
12:46
12 people or something like that, then I was able to use it to say, this is
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what it means to safely gather, right?
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Like this is what it looks like in a ballroom that has
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a capacity of 150 people.
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Yes, you can still have 40 people and it looked beautiful, right?
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So it was really showing using it as an opportunity to teach them.
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And now obviously flash forward, we are doing weddings every weekend.
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So we have the, the portfolio more so, but once from my perspective,
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kind of once I had like cold, some of the herd, even if it was just
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like five brides at a time, right?
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Like I knew that even if I didn't have weddings right now in the same way that.
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We were still posting pretty photos on Instagram, you know, I could pull old
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videos or photos off of my camera roll and post it to use an example of like,
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here's the time where we had an intimate wedding at a larger venue and look at
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how this worked or, you know, and just kind of like, in my mind, I'll Nobody
14:05
was really showing up, so it didn't really matter, you know what I mean?
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Like, I was like, if my mom watches this, then who cares, you know?
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And she was like, great job, I liked your video today.
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I'm like, cool, great, thanks.
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And ironically, the first video that ever, that went like super viral for us, I was
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doing like a, a craft, just like a random.
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You know, non wedding related thing, but people started coming back and
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kind of the domino effect is like, you know, if they come back, it doesn't
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really matter what they showed up for.
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It just matters that they stay, you know?
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So if they liked it and they engaged in the content and they ask a question and
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they know you're going to answer it.
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You, I mean, how many accounts do you follow because you're
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like, Oh, that's a cute video of a dog, or that's a great recipe.
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And then you end up going down a rabbit hole of all of their content.
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And then you're like, Oh, I didn't even realize that they also produce, you
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know, five different types of content.
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This is just one of those things, right?
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And so it was very much this kind of.
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Opportunity to just create, you know, it wasn't, I look at Instagram and I
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still kind of look at Instagram where you have this grid where you're like.
15:34
Okay, well I posted a picture of a cake today and so I guess tomorrow I
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should post a picture of a couple and I haven't posted a diverse couple but
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that's in our, our mission statement so we should really show diversity
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and I'm like, that is so obnoxious.
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Like nothing against Instagram, we should always use Instagram, but like there's
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something more kind of freeing about that's not the reality of our jobs.
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Right.
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Like, and if couples think that that's the reality of our jobs, they
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always have us at an arm's length.
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And I think that that was such a problem with COVID was there
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was no personalization, right?
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Like they didn't think of any of us as human beings.
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They thought of us as a transaction.
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And so they didn't see, in my case, they didn't see their wedding planner as.
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Also, you know, like posting a funny video of their dog or making dinner
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for their step kids or, you know, doing any of those things because
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those were never going to be on my instagram because it messed up the grid.
16:41
Right.
16:41
Like, so that was all about, like, I'm here to, to reach a wedding client.
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I'm going to reach that target market in tik tok.
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It's kind of like you reach who you reach.
16:56
And if that connects with you, then great.
16:58
Give us a follow.
16:59
And if not, whatever, go may the force be with you, you know?
17:04
And so I think that there's a little bit of freedom in that.
17:07
To allow your personality to shine through a little bit better.
17:11
And now three years later, it's, it's allowed us to make better relationships
17:15
with our couples because especially when they find us on TikTok, they feel
17:20
like they know who they're getting into bed with, if you will, right?
17:25
They know that I'm kind of sassy.
17:27
They know that I don't want, my client is not their mom.
17:32
And so if their mom wants to plan their wedding, it's not going to
17:37
be with me because like, that's going to be with someone else.
17:41
But I have an opportunity when I'm not face to face on a consultation
17:47
to have that conversation.
17:49
You know, there's just this opportunity to put it out into the
17:52
world and say, this is what I like.
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This is what I don't like.
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This is our ideal.
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This is, you know, like these couples that we love to work with.
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This is what these weddings look like.
18:04
This is what that ideal budget looks like.
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And if you really want this kind of experience, this is the reality.
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And we can put that out in the universe and then see who
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actually gravitates to that.
18:19
Becca: It's interesting to me that you say that TikTok is a freeing place to
18:23
be because I think there's a lot of fear around the platform for a lot of
18:27
people in the wedding industry, a lot of vendors who don't want to go on to
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TikTok for the opposite reason because they're scared because they're not sure
18:36
that it is this free place because they don't know what to do or why should.
18:41
They'd be on there and they don't feel comfortable in it.
18:44
So just give us a little sales pitch right now because we have loads of
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marketing platforms that we can be on.
18:50
Why is someone going to want to get uncomfortable and try TikTok?
18:53
Why should they be paying attention to it in the wedding industry?
18:56
Meagan: So the one thing that I'll say is when I first saw TikTok, my first thought
19:01
was TikTok, TikTok is not for my business because I'm not going to learn a dance.
19:08
I'm not going to do a trending dance.
19:09
I'm not, my client is not going to be looking for their wedding planner
19:14
to do a trending dance on TikTok.
19:16
That's all I saw at face value, right?
19:19
However, when I started to look at it as in the, In the line of thinking
19:26
that when I'm on a wedding, you know, capturing a wedding day,
19:31
I'm already, I have my phone out.
19:34
I'm taking photos and videos of the first look, the couple cutting the
19:40
cake, you know, before and afters of the ballroom behind the scenes of
19:46
the groomsmen coursing around, right?
19:49
Like.
19:50
All those moments I'm already capturing those things that a lot
19:55
of times the bride doesn't see.
19:57
You know, because she's doing 500 other things and I am creating
20:04
that content without ever being like, okay guys, get together.
20:09
And I want you to film this transition, you know, like we're
20:14
not doing any of that, right?
20:15
I'm just simply a passerby or, you know, like an observer,
20:21
a silent observer of the day
20:26
Then I'm going to put some music to it and throw a description over the
20:31
top, you know, sometimes that looks like the photographer taking pictures
20:36
with a couple at a first look.
20:38
And I'm explaining like by doing this, they freed up 30 minutes in
20:43
their cocktail hour and they'll be able to join their cocktail hour.
20:47
And they won't have to go table to table and greet their guests, you know,
20:52
like where it's just like five to eight seconds of a video and you can have like
20:58
one of those teaching moments, right?
21:01
Like, I had this conversation with a station or friend of mine the
21:05
other day, and she was talking about getting photo galleries back.
21:10
And she said, I hate when I hate when I get a gallery back and the only detail
21:17
images of my design suite have the shoes next to it, because often this
21:22
bride has broken in these shoes and.
21:26
There's dirty shoes next to this design suite that costs, you
21:30
know, 800 or whatever to make.
21:34
And so she's like, I never, I never use those images.
21:39
And I end up never posting the photographer's photos.
21:44
I end up hiring a photographer once a year to go back and take pictures of samples.
21:50
So it looks like I only work with one photographer a year when I could have been
21:54
working with all of these photographers.
21:57
And I was like, you know, photographers don't know that if they, you know,
22:04
like that's just a, that's a thing that you, you do in a detailed photo, right?
22:12
You do the rings and then you throw the shoes in there and you throw
22:15
a flower and you call it a day.
22:17
Right?
22:18
Like, but if Teresa had a tiktok and she had taken a video of her invitation suite
22:28
and it was like a do this, not this.
22:32
And then photographers saw that that's such a quick and easy thing that then
22:38
opens the, you know, Pandora's box, if you will, of the opportunity for all
22:44
the more exposure for her to be sharing the work of, of all of those artists.
22:50
Becca: So when it comes to making these videos, you make it sound very
22:53
easy, but I know that people listening will be, again, panicking about this
22:56
and thinking, yikes so complicated.
22:59
Like, how well polished would you say your videos are?
23:02
How quick are you throwing them together?
23:03
Are you building them in the TikTok app?
23:05
Meagan: Yeah, so I...
23:07
Never edit anything on the wedding day, unless I'm in that moment, like,
23:15
again, a planner that I'm sitting in that hour of dancing where it's just
23:19
all the DJ, you know, I'm always just sitting, I'm, I capture, capture,
23:24
capture 90 percent of what I'm doing, I'm editing in the TikTok app.
23:29
And it's really very basic if I am using let me pull it up right now if
23:36
I am using like gallery images just from a photographer's gallery that they
23:43
were to share and I wanted to do just a slide show I use the called in shot.
23:53
And it looks like, I'll send it to you so we can put it in the show notes.
23:57
It almost looks like it's the Instagram logo, but that's a really easy way
24:02
to just drop a bunch of images in and then you can like edit them
24:07
all at one time to the same size.
24:11
So you don't have to click on every single image and, you
24:14
know, change the length of time.
24:17
So there's a couple of things like that.
24:19
I have one file that I'll also send you.
24:23
That's a very quick and easy.
24:24
Like these are the apps that I use that make it super easy.
24:28
So I'll send that to you for everybody listening as well, just to make it
24:33
as easy as possible, but really the.
24:36
Like people are not looking for the high resolution, like most everybody
24:42
is editing in app, you know, like the.
24:45
teeny boppers who have 500 million followers and are doing all
24:51
of the dance videos and stuff.
24:53
It's, the app is created and honestly promoted for you to be editing in app.
25:02
So like the whole, it's almost like they, they're more likely to push out
25:09
your video if you are utilizing the features that are, that are already there.
25:16
So, you can kind of cut yourself some slack as far as that goes.
25:20
Becca: Now what about the people who are thinking, I don't want to go
25:23
onto an app and just get crickets.
25:25
Like, it's a new app, I don't have a following, I'm going to go over there,
25:28
I'm going to make these videos, and then who on earth is ever going to find them?
25:31
Like, have you got any tips on, number one, how to get over that,
25:35
and number two, how to actually get people to find your videos?
25:37
Meagan: Yeah.
25:38
So two things.
25:40
One, video content is king these days on all platforms.
25:46
So, you know, whether you are comfortable on Instagram and are getting comfortable
25:53
with reels or are, you know, just trying to figure out ways to approach
26:01
TikTok where maybe it's a tutorial that you're hypnotized, Just coming at it
26:07
from an educational standpoint, you know, I come, I come from an educational
26:11
standpoint, but I also come from like a, this is the work that we're showcasing.
26:16
There is a venue, however, in North Carolina, she is brilliant because
26:21
she has used her entire tiktok as essentially her FAQ page for.
26:27
Any and every question she ever gets for the venue, she makes a tiktok
26:33
and then when her parent, when parents, couples, anybody asks that
26:37
question, she's like, great question.
26:39
Here's a link to that.
26:40
And she embeds it in an email.
26:42
She'll link it on her website and she sends them right back to her tiktok that
26:46
she's like, if you have more questions.
26:48
Here you go, because she's done the job.
26:51
She's done the work already, right?
26:53
Like the work has been done once.
26:55
She's not going to do it again.
26:57
The other thing is like, I don't spend any time in reels, but I know
27:01
that people like if I post on just rough numbers here, I have, we have
27:09
over 7, 000 followers on Instagram.
27:12
We get like 25 likes a day on a photo.
27:16
It's trash.
27:17
Like the engagement is absolutely terrible.
27:21
If I post a reel, we get like 2, 500 views and like 300 likes.
27:30
So it's pretty obvious that we need to be posting more video content, but I
27:35
just take TikToks that I've already made.
27:39
And post them onto Instagram.
27:41
I'm not creating completely new content.
27:45
I've already created it once and I'm just sharing it onto the other
27:49
platform because now it's given me, it, it's just performs better.
27:56
So I'm just doing the work once and showing up twice.
28:00
Becca: So that's okay for us to be doing that, to share the same thing.
28:02
And how are you doing that?
28:03
Are you editing it in an outside app, and then uploading it to
28:07
TikTok and Instagram separately so that you don't have the logos?
28:10
Or how are you working that?
28:11
Meagan: I just, yep, so one of the apps that I use, which will
28:15
also be on that same PDF, is...
28:18
Called I believe it's called safe tick and it removes the watermark.
28:23
So when you go, yep, it's safe text.
28:27
So when you copy the link from your tiktok and you bring it into safe tick,
28:33
then you save it to your camera roll.
28:36
You upload it as a real on Instagram and it took that.
28:40
That TikTok watermark out and all of the music and stuff is all still
28:44
there, so you do not have to find it and realign it or anything.
28:48
It's already still.
28:48
It's already done.
28:50
It's just removing the watermark
28:51
Becca: and so presumably does that work the other way around.
28:54
So if people have got some content on reels, they can go ahead and
28:56
open a TikTok and they've already got content to put on there.
28:59
Absolutely love that.
29:00
That's great.
29:00
Golden.
29:01
We definitely need a copy of this resource.
29:03
I'll be putting it in the show notes for sure.
29:05
So let's just talk then as we draw this conversation to a close about
29:09
conversion, because ultimately we want to do our marketing to get more sales.
29:14
And if we are going to go on TikTok, Reels, Instagram, any of
29:16
these things, they take our time.
29:18
So.
29:19
How would you say it works from a conversion standpoint?
29:22
Do you see conversion from people finding you on TikTok?
29:25
Do they come over to another platform?
29:26
Do they reach out directly?
29:27
How's that working?
29:28
Meagan: Absolutely.
29:29
So last year alone, we had seven couples who booked us that came
29:36
from either Instagram or TikTok, which would have, which would have
29:42
equated to about 28, 000 in revenue.
29:46
Comparatively, we paid for about 12, we, we spent about 12 in paid advertising.
29:55
We made.
29:57
Exactly.
29:58
Like we broke even on what we booked from those people.
30:03
So TikTok and Instagram are free.
30:06
So it was, it was time, but it was 100 percent profit.
30:11
And it's not, that's not to say that we're not spending time
30:15
engaging with all of the couples.
30:18
Making sure our sites are monitored, making sure our storefronts are monitored,
30:23
you know, like we're still spending all of that time on these paid sites
30:30
and so instead, we've been pulling back on a lot of these paid sites and now
30:37
we're going to be doing for next year.
30:39
Is taking a lot of that money and going into like TikTok ads and
30:44
Instagram ads and Google ads, because even just a fraction of that spend
30:52
will only increase that revenue.
30:54
Becca: That's fascinating.
30:55
It's really.
30:56
important for us to hear those numbers and to hear that you are
30:59
getting that return on investment because yes, our time is worthwhile.
31:02
So therefore it's worth something we need to make sure we're getting
31:05
some business off of the back of it.
31:07
Now, the great thing about TikTok is that people can go and find your account
31:10
and they can go through and they can see which kind of content is doing the best
31:15
because the numbers show for everyone.
31:17
Is that right?
31:18
Meagan: Yes, absolutely.
31:19
So, you know, there's definitely.
31:23
What's really fascinating is if you were to look at a lineup of 10 different
31:29
wedding planners all across the country, all across the world, they're all
31:34
going to perform very differently.
31:35
And the things that.
31:38
I show up and speak about might perform very differently than,
31:45
you know, another planner.
31:47
So you do have to find out what works for you at the end of the day.
31:52
But I think it's so fascinating and really very freeing to be able
31:58
to engage and follow and interact with all of these people and to
32:05
start conversations with everyone.
32:07
To be able to say like, You know, Oh, I see that this is working for you, or I see
32:13
that this is not working for you, or even in the sense where people are complaining
32:19
in more of like a anonymous way, like about a client every once in a while
32:25
where you're like, Oh, you're not alone.
32:27
This is happening in Scotland too, or this is happening in Colorado as well.
32:33
Right.
32:33
Where it's just like.
32:35
Yeah.
32:35
Okay.
32:36
They're crazy everywhere.
32:37
Got it.
32:38
You know, like, and there's, there's some camaraderie there too.
32:43
And where occasionally, you know, you'll just end up having
32:46
a little sidebar conversation with people and making friends.
32:50
Just that again, I just don't really think that I see on Instagram in
32:56
the same way when you're just, Posting beautiful images, right?
32:59
Where you're like, wow, beautiful work, but you're not
33:03
transparent in the same way.
33:04
Becca: So your personality can shine through more on the TikTok app.
33:09
We could talk about this for ages.
33:10
There are so many more questions that we could discuss, but we need
33:14
to bring this conversation Take care.
33:15
to a close.
33:16
Now, before I find out more about where people can find you, I always
33:20
end my conversations with the same question and it's this, what's one
33:24
thing you personally wish you'd known sooner in your own wedding business?
33:28
Meagan: I would, I feel like this is a question that, or an answer that
33:33
people who are over that like 10 year mark would give a lot, but it's that
33:39
you're not each other's competition.
33:41
You know, that it's just that there really is enough to go around.
33:46
And if there is those that pick you are, are the right ones and the clients,
33:54
and sometimes the clients that pick you are still not the right ones.
33:57
Right.
33:58
Like, but you are not for everyone and that needs to be okay.
34:02
And so just really being able to hone in on what works for you and.
34:07
One thing, if the pandemic has taught us anything, if the
34:12
economy teaches us of anything, is that this job is so difficult.
34:17
And it's too difficult to make it more difficult on ourselves.
34:22
You know, we, the beauty of owning a business is you're supposed to
34:26
be able to do what you love, right?
34:28
You're supposed to be able to choose your clients and choose who you work with and
34:33
choose who you surround yourself with.
34:35
And so it does not have to be a scenario where you, where you work at every
34:40
venue and you work with every client.
34:43
And, you know, like some of them, you just have to let them go.
34:47
And it has to be okay.
34:48
Becca: Yeah, a hundred percent community over competition.
34:51
Every single time there's plenty of work to go around.
34:54
You couldn't possibly service every wedding.
34:56
So it's always good to be reminded of that.
34:59
Megan is been such a pleasure chatting all things.
35:02
tiktok with you.
35:03
Just share with everyone.
35:04
If they want more help from you.
35:06
on TikTok, or if they want to find your TikTok account, where's
35:10
the best places for them to go?
35:11
Absolutely.
35:12
Meagan: My TikTok is magnolia.
35:14
collective.
35:16
And I, if you're not on TikTok yet, and you're still hanging out on
35:20
Instagram, we're over there too.
35:22
We're magnolia.
35:23
collective LLC.
35:25
I offer TikTok coaching.
35:27
We offer wedding coaching, business coaching.
35:32
If you're not on TikTok at all and just need to chat.
35:35
Feel free to reach out.
35:36
I will send you those resources for anybody who's listening today and
35:41
we'd love to help however we can.
35:42
Becca: Fabulous.
35:43
I will make sure that I put all of those links in the show notes.
35:46
Maybe I need some TikTok coaching because I went on TikTok and then quickly ran
35:50
away and haven't been on it since.
35:51
So maybe that's something that I need to do as well to get myself back on TikTok.
35:56
It's been so great chatting Megan.
35:57
Thank you so much for your time and I'll make sure I share all
36:00
of those links in the show notes.
36:02
I'll see you soon.
36:05
I absolutely love that conversation with Megan.
36:08
Isn't she awesome?
36:08
I just wish I could get as excited about TikTok as she did.
36:12
I think it's definitely something that we need to keep exploring
36:15
and keep pushing ourselves to do.
36:16
So if you do nothing else after listening to today's episode, go look up her
36:20
TikTok, go and see what she's doing, go get inspired, and think about how you
36:24
could do something similar yourselves.
36:26
I'll see you next time.