Latest / The Experimentation Edge
How Walmart Connect learned to align cross-sell with shopper intent
Summary
Arv Ramchandani, Senior Product Manager for Experimentation & Analytics at Walmart Connect, runs ad experiments on pages owned by other teams, from search to the conversational AI shopping agents, each with its own primary metric. He explains how his team negotiates a degradation threshold with every page owner, why relevance and latency sit next to revenue as guardrails, and how months-long ad-free holdouts measure what ads cost in customer trust.
Host Ashley Stirrup also hears the story of a cross-sell test everyone expected to win: showing complementary items on searches like…
The skinny
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