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Navigating the Tech Landscape: Women Leading the Way with Nomiki Petrolla · #WisdomOfWomen Show

• 0:00
  Welcome
• 0:00
  to
• 0:01
  the
• 0:01
  Wisdom
• 0:01
  of
• 0:02
  Women
• 0:02
  Show.
• 0:02
  We
• 0:03
  are
• 0:03
  dedicated
• 0:04
  to
• 0:04
  amplifying
• 0:05
  the
• 0:05
  voice
• 0:05
  of
• 0:06
  women
• 0:06
  in
• 0:07
  business.
• 0:08
  A
• 0:08
  new
• 0:08
  model
• 0:09
  of
• 0:09
  leadership
• 0:09
  is
• 0:09
  emerging
• 0:10
  and
• 0:11
  we
• 0:11
  are
• 0:11
  here
• 0:11
  to
• 0:12
  amplify
• 0:12
  the
• 0:12
  voices
• 0:13
  of
• 0:13
  women
• 0:14
  leading
• 0:15
  the
• 0:15
  way.
• 0:16
  I
• 0:16
  am
• 0:16
  your
• 0:17
  host
• 0:17
  Coco
• 0:17
  Sellman,
• 0:18
  five
• 0:18
  time
• 0:18
  founder,
• 0:19
  impact
• 0:19
  investor
• 0:20
  and
• 0:21
  creator
• 0:21
  of
• 0:21
  the
• 0:22
  Force
• 0:22
  for
• 0:22
  Good
• 0:23
  system.
• 0:24
  Thank
• 0:24
  you
• 0:25
  for
• 0:25
  joining
• 0:25
  us
• 0:25
  today
• 0:26
  as
• 0:26
  we
• 0:26
  illuminate
• 0:27
  the
• 0:27
  pack
• 0:27
  to
• 0:27
  unlocking
• 0:29
  opportunities
• 0:29
  and
• 0:30
  prosperity
• 0:30
  for
• 0:31
  women
• 0:31
  led
• 0:31
  enterprises
• 0:32
  by
• 0:33
  amplifying
• 0:34
  the
• 0:34
  voice
• 0:34
  and
• 0:35
  wisdom
• 0:36
  of
• 0:36
  women.
• 0:37
  So
• 0:38
  today
• 0:38
  we
• 0:39
  have
• 0:39
  a
• 0:40
  founder
• 0:41
  forging
• 0:42
  fire
• 0:43
  starter.
• 0:43
  With
• 0:44
  us
• 0:44
  we
• 0:45
  have
• 0:45
  Nomiki
• 0:46
  Petrola,
• 0:47
  a
• 0:47
  visionary
• 0:48
  product
• 0:49
  leader
• 0:50
  and
• 0:50
  tech
• 0:50
  founder
• 0:51
  transforming
• 0:52
  how
• 0:53
  women
• 0:53
  build
• 0:54
  and
• 0:54
  sell
• 0:55
  scale
• 0:55
  tech
• 0:55
  companies.
• 0:57
  With
• 0:57
  15
• 0:57
  years
• 0:58
  of
• 0:58
  experience
• 0:58
  across
• 0:59
  healthcare,
• 1:00
  fintech,
• 1:01
  AI
• 1:01
  and
• 1:02
  enterprise
• 1:02
  SaaS,
• 1:03
  she
• 1:04
  has
• 1:04
  led
• 1:05
  product
• 1:05
  and
• 1:05
  strategy
• 1:07
  in
• 1:07
  some
• 1:07
  of
• 1:07
  the
• 1:08
  toughest
• 1:08
  sectors
• 1:09
  and
• 1:10
  broken
• 1:10
  countless
• 1:11
  barriers
• 1:11
  doing
• 1:12
  so
• 1:13
  as
• 1:13
  the
• 1:13
  founder
• 1:13
  of
• 1:14
  PDS
• 1:14
  Lab.
• 1:15
  And
• 1:15
  now
• 1:15
  Theana.
• 1:16
  Nomakee
• 1:17
  is
• 1:17
  creating
• 1:18
  unprecedented
• 1:19
  infrastructure
• 1:20
  for
• 1:20
  women
• 1:21
  tech
• 1:22
  founders
• 1:22
  guiding
• 1:23
  them
• 1:23
  from
• 1:23
  0
• 1:23
  to
• 1:24
  1
• 1:24
  million
• 1:24
  with
• 1:25
  clarity,
• 1:25
  connection
• 1:26
  and
• 1:26
  data
• 1:27
  driven
• 1:28
  insight.
• 1:28
  Her
• 1:29
  platform,
• 1:29
  Diana
• 1:30
  is
• 1:30
  the
• 1:30
  first
• 1:31
  of
• 1:31
  its
• 1:31
  kind,
• 1:32
  a
• 1:32
  social
• 1:33
  network
• 1:34
  and
• 1:34
  data
• 1:35
  tool
• 1:35
  built
• 1:36
  specifically
• 1:36
  to
• 1:37
  close
• 1:37
  the
• 1:38
  gender
• 1:38
  gap
• 1:39
  in
• 1:39
  tech
• 1:40
  by
• 1:40
  matching
• 1:41
  women
• 1:41
  to
• 1:41
  the
• 1:42
  right
• 1:42
  support
• 1:42
  at
• 1:43
  the
• 1:43
  right
• 1:43
  time.
• 1:44
  A
• 1:44
  mother
• 1:45
  of
• 1:45
  four
• 1:46
  textors,
• 1:47
  mentor
• 1:47
  and
• 1:47
  Harvard
• 1:48
  speaker,
• 1:49
  Nomake
• 1:49
  brings
• 1:50
  the
• 1:50
  rare
• 1:50
  combination
• 1:51
  of
• 1:51
  technical
• 1:52
  expertise,
• 1:53
  lived
• 1:53
  experience
• 1:54
  and
• 1:54
  radical
• 1:55
  clarity
• 1:56
  needed
• 1:56
  to
• 1:57
  help
• 1:57
  more
• 1:57
  women
• 1:57
  lead
• 1:58
  companies
• 1:58
  of
• 1:58
  substance
• 1:59
  and
• 1:59
  scale.
• 2:00
  Welcome.
• 2:01
  Noviki.
• 2:02
  Hi.
• 2:02
  Thank
• 2:03
  you
• 2:03
  so
• 2:03
  much
• 2:03
  for
• 2:03
  having
• 2:03
  me.
• 2:04
  Coco.
• 2:04
  I'm
• 2:04
  glad
• 2:04
  to
• 2:05
  be
• 2:05
  here.
• 2:06
  We
• 2:06
  are
• 2:06
  so
• 2:07
  happy
• 2:07
  to
• 2:07
  have
• 2:07
  you.
• 2:07
  I'm
• 2:08
  excited
• 2:08
  to
• 2:08
  share
• 2:09
  everything
• 2:09
  that
• 2:09
  you
• 2:10
  have
• 2:10
  going
• 2:10
  on
• 2:11
  with
• 2:11
  Iyanna.
• 2:12
  So
• 2:13
  what
• 2:13
  is
• 2:14
  one
• 2:14
  book
• 2:15
  written
• 2:15
  by
• 2:16
  a
• 2:16
  woman
• 2:16
  that
• 2:16
  has
• 2:17
  significantly
• 2:18
  influenced
• 2:19
  your
• 2:19
  life?
• 2:21
  My
• 2:21
  favorite
• 2:21
  book
• 2:22
  of
• 2:22
  all
• 2:22
  time
• 2:22
  written
• 2:23
  by
• 2:23
  a
• 2:23
  woman
• 2:23
  is
• 2:24
  Growth
• 2:24
  Mindset
• 2:25
  by
• 2:25
  Carol
• 2:25
  Dweck.
• 2:26
  I
• 2:26
  believe
• 2:26
  that
• 2:27
  anything
• 2:27
  you
• 2:27
  do
• 2:28
  in
• 2:28
  life
• 2:28
  has
• 2:28
  to
• 2:28
  start
• 2:29
  with
• 2:29
  your
• 2:29
  mind
• 2:30
  first.
• 2:30
  It
• 2:31
  has
• 2:31
  changed
• 2:31
  how
• 2:32
  I
• 2:32
  think
• 2:32
  and
• 2:32
  operate
• 2:33
  day
• 2:33
  to
• 2:33
  day
• 2:33
  for
• 2:34
  years.
• 2:34
  It's
• 2:34
  my
• 2:35
  favorite
• 2:35
  book.
• 2:36
  It's
• 2:36
  so
• 2:37
  wonderful.
• 2:37
  What's
• 2:38
  one
• 2:38
  pearl
• 2:38
  that
• 2:39
  you
• 2:39
  sort
• 2:39
  of
• 2:40
  take
• 2:40
  away
• 2:40
  with
• 2:41
  you
• 2:41
  and
• 2:42
  inspires
• 2:42
  you
• 2:43
  to
• 2:43
  lead
• 2:43
  in
• 2:44
  a
• 2:44
  daily
• 2:44
  way?
• 2:45
  Honestly,
• 2:46
  it's
• 2:46
  seeing
• 2:46
  all
• 2:46
  the
• 2:46
  women
• 2:47
  that
• 2:47
  I
• 2:47
  work
• 2:47
  with
• 2:48
  and
• 2:48
  the
• 2:48
  challenges
• 2:49
  that
• 2:49
  they
• 2:49
  overcome
• 2:50
  daily.
• 2:51
  I'm
• 2:51
  inspired
• 2:52
  constantly.
• 2:53
  There's
• 2:53
  never
• 2:53
  a
• 2:54
  day
• 2:54
  that
• 2:54
  I'm
• 2:54
  not
• 2:54
  inspired
• 2:55
  just
• 2:55
  by
• 2:55
  what
• 2:56
  people
• 2:56
  are
• 2:56
  doing
• 2:56
  out
• 2:56
  there
• 2:57
  to
• 2:57
  keep
• 2:57
  me
• 2:57
  driving
• 2:57
  forward
• 2:58
  to
• 2:58
  build
• 2:58
  the
• 2:59
  best
• 2:59
  platform
• 2:59
  for
• 2:59
  them.
• 3:00
  Growth
• 3:00
  Mindset
• 3:01
  by
• 3:01
  Carol
• 3:01
  Dweck.
• 3:02
  We
• 3:02
  haven't
• 3:02
  had
• 3:03
  that
• 3:03
  one
• 3:03
  on
• 3:03
  the
• 3:03
  show
• 3:03
  yet,
• 3:04
  so
• 3:04
  this
• 3:04
  is
• 3:05
  great
• 3:05
  to
• 3:05
  have
• 3:06
  this
• 3:06
  inserted
• 3:07
  into
• 3:07
  our
• 3:07
  conversations
• 3:08
  and
• 3:09
  for
• 3:09
  everybody
• 3:09
  to
• 3:10
  pick
• 3:10
  up
• 3:10
  a
• 3:10
  copy.
• 3:11
  It's
• 3:11
  an
• 3:11
  excellent
• 3:12
  foundational
• 3:12
  book
• 3:13
  that
• 3:13
  anyone
• 3:14
  should
• 3:14
  be
• 3:15
  reading.
• 3:15
  Regardless
• 3:16
  if
• 3:16
  you're
• 3:16
  an
• 3:16
  entrepreneurship
• 3:17
  or
• 3:17
  not.
• 3:17
  It's
• 3:18
  something
• 3:18
  that
• 3:18
  we
• 3:18
  teach
• 3:18
  our
• 3:18
  kids
• 3:19
  to
• 3:19
  have
• 3:19
  a
• 3:19
  growth
• 3:19
  mindset.
• 3:20
  My
• 3:20
  parents
• 3:20
  taught
• 3:21
  me.
• 3:21
  It's.
• 3:21
  It's
• 3:22
  changed
• 3:22
  my
• 3:22
  perspective
• 3:23
  on
• 3:23
  life
• 3:24
  and
• 3:24
  highly
• 3:25
  recommend
• 3:25
  for
• 3:25
  anyone.
• 3:26
  I
• 3:27
  highly
• 3:27
  recommend
• 3:27
  you
• 3:28
  too.
• 3:28
  It's
• 3:28
  a
• 3:28
  great
• 3:28
  read.
• 3:29
  So
• 3:30
  one
• 3:30
  of
• 3:31
  the
• 3:31
  things
• 3:31
  I
• 3:31
  like
• 3:31
  to
• 3:32
  start
• 3:32
  with
• 3:32
  ever
• 3:33
  we
• 3:33
  have
• 3:33
  guests
• 3:33
  on
• 3:34
  the
• 3:34
  show
• 3:34
  is
• 3:34
  to
• 3:35
  invite
• 3:35
  you
• 3:36
  to
• 3:36
  look
• 3:36
  back
• 3:36
  over
• 3:37
  your
• 3:37
  life
• 3:37
  and
• 3:38
  think
• 3:38
  about
• 3:39
  the
• 3:39
  moments
• 3:40
  that
• 3:41
  shaped
• 3:41
  you,
• 3:41
  the
• 3:42
  moments
• 3:42
  that
• 3:42
  evaded
• 3:43
  the
• 3:43
  person
• 3:43
  that
• 3:44
  you
• 3:44
  are,
• 3:45
  what's
• 3:45
  important
• 3:45
  to
• 3:46
  you,
• 3:46
  what
• 3:47
  drives
• 3:48
  you
• 3:48
  and.
• 3:48
  And
• 3:49
  why
• 3:49
  you
• 3:49
  do
• 3:50
  what
• 3:50
  you
• 3:50
  do
• 3:50
  today.
• 3:51
  And
• 3:51
  so
• 3:52
  they
• 3:52
  could
• 3:52
  be
• 3:52
  moments
• 3:53
  of
• 3:54
  being
• 3:54
  overcome
• 3:55
  or
• 3:55
  overwhelmed.
• 3:56
  Moments
• 3:57
  when
• 3:57
  you
• 3:58
  step
• 3:58
  forward
• 3:58
  and
• 3:59
  did
• 3:59
  something
• 4:00
  big
• 4:00
  or
• 4:00
  said
• 4:01
  yes
• 4:01
  to
• 4:01
  an
• 4:01
  opportunity,
• 4:02
  overcame
• 4:03
  a
• 4:03
  challenge.
• 4:04
  So
• 4:04
  what
• 4:05
  are
• 4:05
  three
• 4:06
  big
• 4:06
  shaping
• 4:07
  moments
• 4:08
  of
• 4:08
  your
• 4:09
  life?
• 4:10
  Yeah,
• 4:11
  I
• 4:11
  think
• 4:11
  one
• 4:11
  of
• 4:11
  the
• 4:12
  biggest
• 4:12
  things
• 4:12
  that
• 4:13
  have
• 4:13
  impacted
• 4:13
  me
• 4:14
  is
• 4:14
  that
• 4:14
  I
• 4:14
  am
• 4:15
  one
• 4:15
  girl
• 4:15
  of
• 4:15
  four
• 4:16
  brothers.
• 4:17
  My
• 4:17
  mom
• 4:17
  is
• 4:17
  an
• 4:17
  entrepreneur.
• 4:18
  She
• 4:19
  has
• 4:19
  five
• 4:19
  kids
• 4:20
  and
• 4:20
  she's
• 4:20
  an
• 4:20
  entrepreneur
• 4:21
  for
• 4:21
  30
• 4:21
  years.
• 4:21
  She
• 4:21
  just
• 4:22
  sold
• 4:22
  her
• 4:22
  company.
• 4:23
  Being
• 4:24
  led
• 4:24
  by
• 4:25
  a
• 4:25
  woman
• 4:26
  back
• 4:26
  in
• 4:27
  the
• 4:27
  80s
• 4:27
  and
• 4:28
  90s.
• 4:28
  Starting
• 4:28
  a
• 4:28
  company
• 4:30
  with
• 4:30
  five
• 4:30
  children
• 4:31
  in
• 4:31
  a
• 4:31
  Greek
• 4:32
  household
• 4:32
  is
• 4:33
  very
• 4:33
  uncommon.
• 4:34
  She
• 4:34
  basically
• 4:35
  taught
• 4:35
  me
• 4:35
  the
• 4:36
  norm
• 4:36
  of
• 4:37
  being
• 4:37
  able
• 4:37
  to
• 4:38
  fight
• 4:38
  for
• 4:38
  what
• 4:38
  I
• 4:38
  wanted
• 4:39
  for
• 4:39
  equality.
• 4:40
  Because
• 4:40
  when
• 4:40
  you
• 4:40
  have
• 4:40
  four
• 4:40
  brothers,
• 4:42
  the
• 4:42
  balance
• 4:43
  or
• 4:43
  it's
• 4:43
  very
• 4:44
  unbalanced
• 4:44
  on
• 4:44
  what
• 4:44
  the
• 4:45
  opportunities
• 4:45
  are.
• 4:46
  But
• 4:46
  that
• 4:47
  general
• 4:47
  childhood
• 4:48
  of
• 4:49
  being
• 4:49
  pushed,
• 4:50
  having
• 4:50
  a
• 4:50
  close
• 4:50
  family
• 4:51
  unit
• 4:51
  and
• 4:52
  constantly
• 4:52
  seeing
• 4:53
  like
• 4:53
  what
• 4:53
  I
• 4:53
  wanted
• 4:53
  to
• 4:54
  change
• 4:54
  double
• 4:55
  standards
• 4:55
  that
• 4:55
  were
• 4:56
  maybe
• 4:56
  unintentional.
• 4:57
  My
• 4:57
  dad's
• 4:58
  a
• 4:58
  great
• 4:58
  supporter.
• 4:58
  But
• 4:58
  just
• 4:59
  generally
• 4:59
  there's
• 4:59
  double
• 4:59
  standards
• 5:00
  when
• 5:00
  you
• 5:00
  have
• 5:00
  four
• 5:00
  boys
• 5:01
  and
• 5:01
  a
• 5:01
  girl.
• 5:01
  Being
• 5:02
  being
• 5:02
  able
• 5:02
  to
• 5:02
  call
• 5:02
  them
• 5:03
  out
• 5:03
  and
• 5:03
  then
• 5:04
  being
• 5:04
  respected
• 5:04
  for
• 5:04
  calling
• 5:05
  them
• 5:05
  out
• 5:05
  and
• 5:06
  trying
• 5:06
  to
• 5:06
  take
• 5:07
  change,
• 5:07
  essentially,
• 5:07
  that
• 5:08
  is
• 5:08
  definitely
• 5:08
  one
• 5:08
  of
• 5:09
  the
• 5:09
  biggest
• 5:09
  things
• 5:10
  growing
• 5:10
  up
• 5:10
  that
• 5:10
  changed
• 5:11
  how
• 5:11
  I
• 5:11
  operate
• 5:12
  as
• 5:12
  a
• 5:12
  human.
• 5:13
  Another
• 5:14
  moment,
• 5:14
  I
• 5:15
  think
• 5:15
  the
• 5:16
  one
• 5:16
  that
• 5:16
  brings
• 5:16
  the
• 5:17
  most
• 5:17
  clarity
• 5:17
  to
• 5:18
  me
• 5:18
  is
• 5:18
  a
• 5:19
  couple
• 5:19
  years
• 5:19
  ago
• 5:19
  when
• 5:19
  we
• 5:20
  had
• 5:20
  a
• 5:20
  family
• 5:21
  event.
• 5:21
  Our
• 5:21
  youngest
• 5:22
  was
• 5:22
  on
• 5:22
  a
• 5:22
  ventilator.
• 5:23
  My
• 5:23
  husband
• 5:24
  and
• 5:24
  I
• 5:24
  was
• 5:24
  a
• 5:25
  head
• 5:25
  of
• 5:25
  product
• 5:25
  at
• 5:25
  an
• 5:25
  AI
• 5:26
  company
• 5:26
  at
• 5:26
  the
• 5:26
  time.
• 5:27
  And
• 5:27
  I
• 5:28
  loved
• 5:28
  my
• 5:28
  work,
• 5:28
  but
• 5:29
  I
• 5:29
  definitely
• 5:29
  was
• 5:29
  hitting
• 5:29
  a
• 5:30
  growth
• 5:30
  tipping
• 5:30
  point
• 5:31
  where
• 5:32
  it
• 5:32
  was
• 5:32
  time
• 5:32
  for
• 5:32
  me
• 5:33
  to
• 5:33
  become
• 5:33
  an
• 5:33
  entrepreneur
• 5:34
  full
• 5:34
  time
• 5:35
  myself.
• 5:35
  I'm
• 5:36
  calling
• 5:36
  the
• 5:36
  shots,
• 5:37
  making
• 5:37
  decisions,
• 5:37
  testing
• 5:38
  things
• 5:38
  out,
• 5:38
  taking
• 5:39
  risks,
• 5:39
  et
• 5:39
  cetera.
• 5:40
  I
• 5:41
  didn't
• 5:41
  want
• 5:41
  to
• 5:41
  do
• 5:41
  it
• 5:41
  or
• 5:42
  I
• 5:42
  wanted
• 5:42
  to
• 5:42
  do
• 5:42
  it,
• 5:42
  but
• 5:43
  I
• 5:43
  didn't
• 5:43
  have
• 5:43
  the
• 5:43
  gumption
• 5:44
  to
• 5:44
  do
• 5:44
  it
• 5:44
  yet
• 5:45
  until
• 5:45
  my
• 5:45
  daughter
• 5:46
  was
• 5:46
  sick.
• 5:47
  That
• 5:47
  moment
• 5:47
  brings
• 5:47
  a
• 5:47
  lot
• 5:48
  of
• 5:48
  clarity
• 5:48
  in
• 5:48
  how
• 5:49
  I
• 5:49
  now
• 5:49
  drive
• 5:49
  forward.
• 5:50
  I
• 5:50
  quit
• 5:51
  my
• 5:51
  job
• 5:51
  the
• 5:51
  day
• 5:51
  I
• 5:51
  came
• 5:52
  home
• 5:52
  from
• 5:52
  the
• 5:52
  hospital
• 5:52
  and
• 5:53
  I've
• 5:53
  never
• 5:53
  looked
• 5:54
  back.
• 5:54
  So
• 5:54
  I'm
• 5:54
  grateful
• 5:55
  for
• 5:55
  that
• 5:55
  traumatic
• 5:55
  event.
• 5:56
  She's
• 5:56
  healthy
• 5:56
  now.
• 5:57
  But
• 5:57
  that
• 5:57
  changed
• 5:57
  my
• 5:58
  perspective
• 5:58
  on
• 5:58
  life
• 5:59
  and
• 5:59
  same
• 5:59
  with
• 6:00
  my
• 6:00
  husband
• 6:00
  as
• 6:00
  well.
• 6:01
  So
• 6:01
  that's
• 6:01
  the
• 6:02
  second
• 6:02
  moment.
• 6:02
  There
• 6:03
  was
• 6:03
  a
• 6:03
  third
• 6:03
  moment
• 6:04
  too,
• 6:04
  also
• 6:05
  childhood.
• 6:05
  I
• 6:06
  got
• 6:06
  into
• 6:06
  a
• 6:06
  fist
• 6:06
  fight
• 6:07
  with
• 6:07
  a
• 6:07
  child.
• 6:08
  We
• 6:08
  were
• 6:08
  kids.
• 6:09
  Yeah,
• 6:09
  it
• 6:10
  was
• 6:10
  actually.
• 6:12
  It's
• 6:12
  a
• 6:12
  core
• 6:13
  memory
• 6:13
  of
• 6:13
  mine.
• 6:13
  I
• 6:14
  got
• 6:14
  punched
• 6:14
  in
• 6:14
  the
• 6:14
  face
• 6:15
  and
• 6:15
  I
• 6:16
  came
• 6:16
  home.
• 6:16
  I
• 6:16
  didn't
• 6:17
  fight
• 6:17
  back.
• 6:17
  I
• 6:17
  just
• 6:18
  said,
• 6:18
  you
• 6:18
  know,
• 6:18
  I
• 6:18
  went
• 6:19
  inside,
• 6:19
  I
• 6:19
  held
• 6:19
  it
• 6:19
  in.
• 6:19
  I
• 6:20
  remember
• 6:20
  probably
• 6:21
  seven
• 6:21
  or
• 6:21
  eight.
• 6:22
  We're
• 6:22
  in
• 6:22
  our
• 6:23
  first
• 6:23
  house,
• 6:23
  like
• 6:23
  this
• 6:24
  tiny
• 6:25
  1800
• 6:25
  square
• 6:25
  foot
• 6:25
  house
• 6:26
  and
• 6:26
  seven
• 6:26
  family.
• 6:27
  I
• 6:27
  mean,
• 6:27
  we're
• 6:27
  in
• 6:27
  the
• 6:28
  kitchen.
• 6:28
  The
• 6:28
  kitchen
• 6:29
  had
• 6:29
  purple
• 6:29
  carpet.
• 6:30
  This
• 6:30
  is
• 6:30
  a
• 6:30
  core
• 6:31
  memory,
• 6:31
  Coco.
• 6:31
  Yeah,
• 6:32
  totally.
• 6:32
  And
• 6:33
  my
• 6:33
  mom,
• 6:34
  she,
• 6:35
  in
• 6:35
  that
• 6:35
  moment,
• 6:36
  she
• 6:36
  always
• 6:36
  taught
• 6:36
  us
• 6:36
  like,
• 6:37
  you
• 6:37
  don't,
• 6:37
  don't
• 6:37
  hit,
• 6:38
  you
• 6:38
  respect
• 6:38
  others,
• 6:39
  you
• 6:39
  walk
• 6:39
  away,
• 6:39
  do
• 6:40
  all
• 6:40
  these
• 6:40
  things.
• 6:40
  But
• 6:40
  in
• 6:40
  that
• 6:41
  moment,
• 6:41
  she
• 6:41
  was
• 6:41
  like,
• 6:42
  you
• 6:42
  fight
• 6:42
  back
• 6:43
  if
• 6:43
  someone
• 6:44
  disrespects
• 6:44
  you
• 6:44
  to
• 6:45
  that
• 6:45
  point,
• 6:45
  you
• 6:46
  fight
• 6:46
  back
• 6:46
  and
• 6:47
  reclaim
• 6:47
  your
• 6:48
  ownership
• 6:48
  and
• 6:49
  move
• 6:49
  forward.
• 6:50
  And
• 6:50
  that's
• 6:50
  a
• 6:50
  moment
• 6:50
  that
• 6:51
  I
• 6:51
  haven't
• 6:51
  talked
• 6:51
  about
• 6:52
  ever.
• 6:52
  I
• 6:52
  don't
• 6:52
  think
• 6:52
  in
• 6:52
  public,
• 6:53
  but
• 6:53
  it's
• 6:53
  a
• 6:53
  core
• 6:54
  memory.
• 6:54
  I
• 6:54
  remember
• 6:54
  my
• 6:54
  mom
• 6:55
  sitting
• 6:55
  like
• 6:55
  slowing
• 6:56
  down
• 6:56
  to
• 6:56
  me,
• 6:56
  so
• 6:56
  we
• 6:57
  were
• 6:57
  eye
• 6:57
  level
• 6:57
  and
• 6:58
  her
• 6:58
  telling
• 6:58
  with
• 6:59
  conviction
• 6:59
  that
• 7:00
  it's
• 7:00
  okay
• 7:01
  to
• 7:01
  stand
• 7:01
  up
• 7:01
  for
• 7:01
  yourself
• 7:02
  and
• 7:02
  you
• 7:03
  don't
• 7:03
  always
• 7:03
  have
• 7:03
  to
• 7:04
  just
• 7:04
  sit
• 7:04
  back.
• 7:05
  I'm
• 7:05
  very
• 7:05
  audacious
• 7:06
  in
• 7:07
  my
• 7:07
  language
• 7:07
  and
• 7:08
  now,
• 7:08
  but
• 7:08
  I
• 7:08
  was
• 7:09
  not
• 7:09
  always
• 7:09
  like
• 7:09
  that.
• 7:10
  That's
• 7:10
  definitely
• 7:11
  a
• 7:11
  core
• 7:11
  memory
• 7:11
  that
• 7:12
  shaped
• 7:12
  a
• 7:13
  lot
• 7:13
  of
• 7:13
  how
• 7:13
  I
• 7:13
  react
• 7:14
  now
• 7:14
  and
• 7:14
  take
• 7:14
  care
• 7:15
  of
• 7:15
  myself.
• 7:16
  Well,
• 7:16
  and
• 7:16
  what
• 7:17
  an
• 7:17
  amazing
• 7:18
  mentor
• 7:18
  your
• 7:19
  mother
• 7:19
  is.
• 7:20
  Oh,
• 7:20
  she's
• 7:21
  next
• 7:22
  level.
• 7:22
  I'm
• 7:23
  lucky.
• 7:23
  I'm
• 7:23
  very
• 7:23
  lucky.
• 7:25
  Really
• 7:25
  amazing.
• 7:26
  And
• 7:26
  I'm
• 7:26
  curious,
• 7:27
  you've
• 7:27
  you
• 7:28
  daughter
• 7:29
  of
• 7:30
  five
• 7:30
  kids,
• 7:30
  one
• 7:31
  girl
• 7:31
  and
• 7:31
  four
• 7:32
  brothers.
• 7:33
  Then
• 7:33
  you
• 7:33
  went
• 7:33
  through
• 7:34
  this
• 7:34
  experience
• 7:35
  where
• 7:35
  you
• 7:35
  had
• 7:36
  a
• 7:36
  family
• 7:36
  event
• 7:37
  where
• 7:37
  your
• 7:37
  daughter
• 7:38
  was
• 7:38
  very
• 7:39
  sick
• 7:39
  on
• 7:39
  a
• 7:39
  ventilator.
• 7:40
  And
• 7:40
  I
• 7:40
  know
• 7:40
  from
• 7:41
  personal
• 7:41
  experience
• 7:42
  having
• 7:42
  a
• 7:42
  medically
• 7:43
  fragile
• 7:43
  that
• 7:44
  that's
• 7:45
  life
• 7:45
  changing.
• 7:46
  And
• 7:46
  then
• 7:46
  this
• 7:47
  fist
• 7:47
  fight.
• 7:48
  So
• 7:48
  what
• 7:49
  did
• 7:49
  you,
• 7:49
  what
• 7:49
  do
• 7:49
  you
• 7:50
  feel
• 7:50
  like?
• 7:50
  You,
• 7:52
  what
• 7:52
  do
• 7:53
  you.
• 7:53
  What
• 7:53
  who
• 7:53
  are
• 7:54
  you
• 7:54
  today
• 7:55
  because
• 7:55
  of
• 7:55
  those
• 7:55
  experiences,
• 7:56
  what
• 7:56
  do
• 7:57
  you
• 7:57
  feel
• 7:57
  like
• 7:58
  those
• 7:58
  experiences
• 7:59
  brought
• 8:00
  out
• 8:00
  in
• 8:00
  you
• 8:02
  a.
• 8:02
  Relentless
• 8:03
  pursuit
• 8:04
  of
• 8:06
  just
• 8:06
  making
• 8:07
  a
• 8:07
  difference
• 8:07
  and
• 8:08
  standing
• 8:08
  up
• 8:08
  for,
• 8:09
  you
• 8:09
  know
• 8:09
  what's
• 8:09
  right.
• 8:10
  All
• 8:10
  speaking
• 8:11
  up
• 8:12
  and
• 8:12
  doing
• 8:12
  my
• 8:12
  best
• 8:12
  to
• 8:13
  be
• 8:13
  a
• 8:13
  leader,
• 8:14
  to
• 8:14
  show
• 8:14
  others
• 8:15
  that
• 8:15
  you
• 8:15
  can
• 8:15
  stand
• 8:16
  up
• 8:16
  for
• 8:16
  yourself
• 8:16
  as
• 8:16
  well
• 8:17
  and
• 8:17
  that
• 8:17
  you
• 8:18
  can
• 8:18
  do
• 8:18
  whatever
• 8:18
  you
• 8:18
  want
• 8:18
  to
• 8:18
  do
• 8:19
  in
• 8:19
  life.
• 8:19
  I
• 8:19
  have
• 8:19
  three
• 8:20
  girls,
• 8:20
  so
• 8:20
  I
• 8:20
  have
• 8:20
  four
• 8:21
  kids,
• 8:21
  but
• 8:21
  three
• 8:21
  of
• 8:21
  them
• 8:21
  are
• 8:22
  girls.
• 8:22
  And
• 8:23
  I
• 8:23
  always
• 8:23
  tell
• 8:24
  My
• 8:24
  husband.
• 8:24
  No
• 8:24
  matter
• 8:25
  what,
• 8:25
  my
• 8:25
  girls
• 8:26
  are
• 8:26
  going
• 8:26
  to
• 8:26
  know
• 8:26
  that
• 8:26
  they
• 8:26
  can
• 8:26
  do
• 8:27
  anything
• 8:27
  they
• 8:27
  want
• 8:27
  in
• 8:28
  life.
• 8:28
  Those
• 8:28
  things
• 8:29
  taught
• 8:29
  me
• 8:29
  how
• 8:30
  to
• 8:30
  show
• 8:30
  them
• 8:31
  that
• 8:31
  they're
• 8:31
  capable
• 8:32
  of
• 8:32
  anything.
• 8:33
  My
• 8:33
  daughter,
• 8:33
  my
• 8:34
  oldest,
• 8:34
  is
• 8:34
  eight
• 8:34
  and
• 8:35
  she'll
• 8:35
  ask
• 8:35
  me
• 8:36
  about
• 8:36
  business
• 8:36
  every
• 8:37
  night.
• 8:37
  We
• 8:37
  switch
• 8:37
  rooms
• 8:38
  and
• 8:38
  say
• 8:38
  good
• 8:38
  night.
• 8:38
  We
• 8:38
  get
• 8:39
  her
• 8:39
  one
• 8:39
  on
• 8:39
  one
• 8:39
  time
• 8:39
  with
• 8:39
  all
• 8:40
  the
• 8:40
  kids,
• 8:40
  and
• 8:40
  when
• 8:40
  we
• 8:41
  lay
• 8:41
  there,
• 8:41
  she's
• 8:41
  like,
• 8:41
  tell
• 8:41
  me
• 8:41
  about
• 8:42
  the
• 8:42
  founders
• 8:42
  you
• 8:42
  worked
• 8:42
  with.
• 8:42
  I'm
• 8:43
  like,
• 8:43
  you're
• 8:43
  eight,
• 8:43
  meet
• 8:43
  and
• 8:44
  you
• 8:44
  love
• 8:44
  hearing
• 8:44
  about
• 8:44
  these
• 8:45
  things.
• 8:45
  I'm
• 8:45
  going
• 8:45
  to
• 8:45
  teach
• 8:45
  you
• 8:46
  how
• 8:46
  to
• 8:46
  build
• 8:46
  a
• 8:46
  product.
• 8:47
  And
• 8:47
  lovable.
• 8:47
  I'm
• 8:48
  like,
• 8:48
  I'm
• 8:48
  going
• 8:48
  to
• 8:48
  teach
• 8:48
  you
• 8:48
  how
• 8:48
  to
• 8:48
  code.
• 8:49
  She's
• 8:50
  so
• 8:50
  interested.
• 8:51
  And
• 8:51
  that
• 8:52
  is
• 8:52
  affirmation
• 8:53
  that
• 8:53
  I'm
• 8:53
  doing
• 8:53
  the
• 8:54
  right
• 8:54
  thing,
• 8:54
  I'm
• 8:54
  on
• 8:54
  the
• 8:54
  right
• 8:54
  path.
• 8:55
  Like,
• 8:55
  they
• 8:55
  can
• 8:55
  do
• 8:56
  anything.
• 8:56
  They're
• 8:56
  interested
• 8:57
  in
• 8:57
  business.
• 8:57
  They're
• 8:57
  interested
• 8:58
  in
• 8:58
  doing
• 8:58
  things
• 8:58
  that
• 8:59
  they
• 8:59
  love
• 8:59
  and
• 8:59
  that
• 9:00
  they
• 9:00
  know
• 9:00
  they
• 9:00
  can
• 9:00
  do
• 9:00
  it.
• 9:01
  No
• 9:01
  one's
• 9:01
  telling
• 9:01
  them
• 9:01
  they
• 9:02
  can't.
• 9:02
  And
• 9:02
  I
• 9:02
  think
• 9:02
  that's
• 9:03
  the
• 9:03
  biggest
• 9:03
  thing
• 9:03
  that's
• 9:04
  taught
• 9:04
  me
• 9:04
  how
• 9:04
  to
• 9:04
  be
• 9:04
  a
• 9:05
  better
• 9:05
  mom
• 9:05
  and
• 9:06
  show
• 9:06
  people
• 9:06
  you
• 9:06
  can
• 9:07
  do
• 9:07
  it,
• 9:07
  whatever
• 9:07
  the
• 9:07
  f
• 9:08
  you
• 9:08
  want
• 9:08
  to
• 9:08
  do.
• 9:09
  I
• 9:09
  love
• 9:09
  that,
• 9:09
  you
• 9:10
  know,
• 9:10
  and
• 9:10
  I
• 9:11
  have
• 9:11
  a,
• 9:12
  I
• 9:12
  have
• 9:12
  a
• 9:12
  deep
• 9:13
  conviction
• 9:13
  that
• 9:14
  building
• 9:14
  business
• 9:15
  is
• 9:15
  creative.
• 9:16
  Like,
• 9:16
  it's
• 9:16
  a.
• 9:17
  It's
• 9:18
  so
• 9:18
  like
• 9:18
  building
• 9:19
  art
• 9:19
  in
• 9:19
  many
• 9:19
  ways.
• 9:20
  It's
• 9:20
  a
• 9:20
  science
• 9:20
  and
• 9:21
  an
• 9:21
  art
• 9:21
  and
• 9:21
  it
• 9:22
  requires
• 9:23
  all
• 9:23
  kinds
• 9:23
  of
• 9:24
  super
• 9:24
  skills
• 9:25
  and
• 9:25
  it's
• 9:25
  punishing.
• 9:27
  Oh,
• 9:27
  my
• 9:27
  God.
• 9:28
  Exactly.
• 9:28
  And,
• 9:29
  and
• 9:29
  so,
• 9:29
  you
• 9:30
  know,
• 9:30
  I
• 9:30
  have
• 9:30
  a,
• 9:30
  I
• 9:30
  have
• 9:31
  two
• 9:31
  daughters
• 9:31
  as
• 9:31
  well.
• 9:32
  The
• 9:32
  gift
• 9:32
  I
• 9:33
  feel
• 9:33
  like,
• 9:33
  of
• 9:34
  being
• 9:34
  a
• 9:34
  mom
• 9:35
  and
• 9:36
  being
• 9:36
  an
• 9:36
  entrepreneur
• 9:37
  is
• 9:37
  that
• 9:37
  they
• 9:37
  get
• 9:37
  to
• 9:38
  see
• 9:38
  us
• 9:38
  out
• 9:38
  there
• 9:39
  taking
• 9:40
  big
• 9:40
  risks,
• 9:41
  creating
• 9:42
  things
• 9:42
  out
• 9:43
  of
• 9:43
  nothing.
• 9:44
  And
• 9:44
  at
• 9:44
  the
• 9:44
  same
• 9:45
  time,
• 9:45
  anybody
• 9:46
  can
• 9:46
  start
• 9:46
  a
• 9:46
  business.
• 9:47
  They
• 9:47
  can
• 9:47
  create
• 9:48
  code
• 9:49
  or
• 9:49
  build
• 9:49
  a
• 9:49
  product
• 9:50
  and
• 9:50
  sell
• 9:51
  it
• 9:51
  in
• 9:51
  some
• 9:52
  form
• 9:52
  or
• 9:52
  fashion.
• 9:53
  And
• 9:53
  that's
• 9:54
  really.
• 9:55
  I
• 9:55
  don't
• 9:55
  know,
• 9:56
  I
• 9:56
  just
• 9:56
  think
• 9:56
  it's
• 9:56
  powerful.
• 9:57
  We're
• 9:57
  so
• 9:57
  lucky
• 9:58
  to
• 9:58
  be
• 9:58
  on
• 9:58
  this
• 9:58
  space
• 9:59
  where
• 9:59
  anyone
• 9:59
  can
• 9:59
  do
• 9:59
  anything
• 10:00
  because
• 10:00
  the
• 10:00
  technology
• 10:00
  is
• 10:01
  caught
• 10:01
  up.
• 10:01
  Use
• 10:02
  the
• 10:02
  tools
• 10:02
  to
• 10:02
  your
• 10:02
  advantage
• 10:03
  and
• 10:03
  be
• 10:03
  okay
• 10:04
  with
• 10:04
  trying
• 10:04
  it
• 10:04
  and
• 10:04
  not
• 10:05
  second
• 10:05
  guessing
• 10:05
  yourself.
• 10:06
  We
• 10:06
  do
• 10:06
  a
• 10:07
  lot
• 10:07
  of,
• 10:07
  like,
• 10:07
  mindset
• 10:07
  coach
• 10:08
  with
• 10:08
  our
• 10:08
  kids
• 10:09
  too.
• 10:09
  One
• 10:09
  word
• 10:09
  they're
• 10:10
  not
• 10:10
  allowed
• 10:10
  to
• 10:10
  say
• 10:10
  in
• 10:10
  this
• 10:10
  house
• 10:11
  is
• 10:11
  can't.
• 10:12
  Like
• 10:12
  they
• 10:12
  get
• 10:12
  told
• 10:12
  you
• 10:13
  can't
• 10:13
  say
• 10:13
  that
• 10:13
  word.
• 10:13
  Reframe
• 10:14
  it
• 10:14
  right
• 10:14
  now
• 10:15
  of,
• 10:15
  okay,
• 10:15
  I'll
• 10:15
  learn
• 10:16
  how
• 10:16
  to
• 10:16
  do
• 10:16
  it
• 10:16
  and
• 10:16
  then
• 10:16
  I
• 10:16
  can.
• 10:17
  Or
• 10:17
  training
• 10:18
  them
• 10:18
  early
• 10:18
  and
• 10:18
  young
• 10:19
  that
• 10:19
  possibilities
• 10:20
  are
• 10:20
  available
• 10:21
  to
• 10:21
  them.
• 10:21
  They
• 10:21
  just
• 10:21
  have
• 10:22
  to
• 10:22
  believe
• 10:22
  in
• 10:22
  them.
• 10:23
  Right,
• 10:23
  Exactly.
• 10:24
  Reframing
• 10:24
  that
• 10:24
  idea.
• 10:25
  Right.
• 10:25
  It's,
• 10:26
  it's
• 10:26
  right
• 10:26
  now
• 10:26
  I
• 10:27
  don't
• 10:27
  know
• 10:27
  how,
• 10:27
  but
• 10:28
  I
• 10:28
  can
• 10:28
  learn
• 10:29
  and
• 10:30
  I
• 10:30
  can
• 10:30
  get
• 10:30
  somebody
• 10:31
  to
• 10:31
  help
• 10:31
  me
• 10:31
  or
• 10:32
  whatever.
• 10:32
  Right.
• 10:33
  It's
• 10:33
  very
• 10:34
  few
• 10:34
  things
• 10:34
  that
• 10:34
  we
• 10:35
  can't.
• 10:35
  Right.
• 10:37
  Like,
• 10:37
  you
• 10:37
  know,
• 10:38
  live
• 10:38
  without
• 10:38
  breathing.
• 10:39
  People
• 10:39
  ask,
• 10:39
  like,
• 10:39
  are
• 10:39
  you
• 10:40
  going
• 10:40
  to
• 10:40
  be
• 10:40
  the
• 10:40
  technical
• 10:40
  founder?
• 10:41
  Are
• 10:41
  you
• 10:41
  going
• 10:41
  to
• 10:41
  learn
• 10:41
  how
• 10:41
  to
• 10:42
  code
• 10:42
  that?
• 10:42
  Like,
• 10:43
  no,
• 10:43
  I
• 10:43
  can,
• 10:44
  but
• 10:44
  I
• 10:45
  don't
• 10:45
  want
• 10:45
  to.
• 10:45
  I'm
• 10:46
  going
• 10:46
  to
• 10:46
  do
• 10:46
  that
• 10:46
  so
• 10:47
  I
• 10:47
  can
• 10:47
  do
• 10:47
  these
• 10:47
  things
• 10:48
  instead.
• 10:49
  But
• 10:49
  I'm
• 10:49
  sure
• 10:49
  in
• 10:50
  a
• 10:50
  weekend
• 10:50
  I
• 10:50
  can
• 10:50
  learn
• 10:51
  how
• 10:51
  to
• 10:51
  write
• 10:51
  some
• 10:52
  scripts.
• 10:52
  But
• 10:52
  no,
• 10:53
  thanks.
• 10:53
  Right.
• 10:54
  It's
• 10:54
  not
• 10:54
  my
• 10:54
  highest
• 10:55
  and
• 10:55
  best.
• 10:55
  Right.
• 10:56
  There's.
• 10:57
  Yeah,
• 10:57
  right.
• 10:58
  Okay,
• 10:58
  so
• 10:59
  you've
• 10:59
  seen
• 11:00
  inside
• 11:01
  of
• 11:01
  powerful
• 11:02
  tech
• 11:02
  and
• 11:03
  you've
• 11:03
  built
• 11:03
  your
• 11:03
  own
• 11:04
  from
• 11:04
  ground
• 11:04
  up.
• 11:05
  What
• 11:05
  truth
• 11:06
  about
• 11:06
  tech
• 11:07
  leadership
• 11:07
  did
• 11:07
  you
• 11:08
  have
• 11:08
  to
• 11:08
  unlearn
• 11:09
  in
• 11:09
  order
• 11:09
  to
• 11:09
  build
• 11:10
  something
• 11:10
  that
• 11:11
  really
• 11:11
  works
• 11:11
  for
• 11:12
  women?
• 11:13
  That's
• 11:13
  a
• 11:13
  really
• 11:13
  good
• 11:14
  question.
• 11:14
  For
• 11:15
  the
• 11:15
  majority
• 11:15
  of
• 11:15
  my
• 11:15
  career,
• 11:16
  the
• 11:16
  founders
• 11:17
  that
• 11:17
  I
• 11:17
  worked
• 11:17
  with,
• 11:17
  except
• 11:18
  for
• 11:18
  one
• 11:19
  who
• 11:19
  was
• 11:19
  a
• 11:20
  co
• 11:20
  founder,
• 11:20
  so
• 11:21
  not
• 11:21
  a
• 11:21
  solo
• 11:21
  woman,
• 11:23
  were
• 11:23
  all
• 11:23
  men.
• 11:24
  They
• 11:24
  were
• 11:24
  wonderful.
• 11:25
  They
• 11:25
  did
• 11:25
  exceptional
• 11:26
  things.
• 11:26
  They
• 11:26
  gave
• 11:26
  me
• 11:26
  opportunity.
• 11:27
  But
• 11:28
  something
• 11:28
  that
• 11:28
  I
• 11:28
  learned,
• 11:30
  shifting
• 11:30
  my
• 11:30
  focus
• 11:30
  to
• 11:30
  primarily
• 11:31
  working
• 11:31
  with
• 11:32
  women,
• 11:32
  was
• 11:32
  how
• 11:33
  they
• 11:33
  approach
• 11:34
  taking
• 11:34
  action.
• 11:35
  And
• 11:36
  again,
• 11:36
  this
• 11:36
  comes
• 11:36
  down
• 11:37
  to
• 11:37
  mindset.
• 11:37
  We
• 11:38
  know
• 11:38
  the
• 11:38
  odds
• 11:38
  are
• 11:38
  against
• 11:39
  us.
• 11:39
  We
• 11:39
  know
• 11:40
  that
• 11:40
  we
• 11:40
  only
• 11:40
  get
• 11:40
  2%
• 11:41
  of
• 11:41
  funding.
• 11:42
  We
• 11:42
  know
• 11:42
  that
• 11:42
  9
• 11:42
  out
• 11:43
  of
• 11:43
  10
• 11:43
  businesses
• 11:44
  fail.
• 11:44
  We
• 11:45
  know
• 11:45
  that
• 11:45
  the
• 11:45
  odds
• 11:45
  are
• 11:45
  against
• 11:46
  us.
• 11:47
  So
• 11:47
  what
• 11:47
  I
• 11:47
  saw
• 11:48
  when
• 11:48
  I
• 11:48
  worked
• 11:48
  with
• 11:49
  those
• 11:49
  men
• 11:49
  is
• 11:49
  that
• 11:49
  they
• 11:50
  never
• 11:50
  second
• 11:51
  guessed
• 11:51
  anything.
• 11:51
  They
• 11:52
  just
• 11:52
  kind
• 11:52
  of
• 11:53
  effed
• 11:54
  around
• 11:54
  and
• 11:54
  found
• 11:54
  out.
• 11:55
  I
• 11:55
  try
• 11:55
  to
• 11:56
  instill
• 11:56
  that
• 11:56
  in
• 11:57
  the
• 11:57
  women
• 11:57
  that
• 11:57
  I
• 11:57
  work
• 11:57
  with
• 11:58
  because
• 11:58
  I
• 11:58
  want.
• 11:58
  It's
• 11:59
  not
• 11:59
  an
• 11:59
  unlearning,
• 11:59
  I
• 11:59
  guess
• 12:00
  it's
• 12:00
  more
• 12:00
  of
• 12:00
  a
• 12:00
  how
• 12:01
  do
• 12:01
  I
• 12:01
  take
• 12:01
  this
• 12:01
  mentality
• 12:02
  and
• 12:02
  also
• 12:03
  teach
• 12:03
  other
• 12:03
  people
• 12:03
  to
• 12:04
  teach
• 12:04
  women
• 12:05
  to
• 12:05
  take
• 12:05
  this
• 12:06
  mental
• 12:06
  attitude
• 12:07
  of
• 12:07
  I
• 12:07
  can
• 12:07
  do
• 12:07
  whatever
• 12:08
  I
• 12:08
  want,
• 12:08
  like,
• 12:08
  no
• 12:09
  one's
• 12:09
  going
• 12:09
  to
• 12:09
  tell
• 12:09
  me
• 12:09
  not
• 12:09
  to,
• 12:10
  but
• 12:10
  with
• 12:10
  precision,
• 12:11
  right?
• 12:12
  Like,
• 12:12
  women
• 12:12
  are
• 12:12
  very
• 12:13
  good
• 12:14
  at
• 12:15
  seeing
• 12:15
  a
• 12:15
  lot
• 12:15
  of
• 12:16
  data,
• 12:16
  a
• 12:16
  lot
• 12:17
  of
• 12:17
  perspective
• 12:17
  and
• 12:18
  in
• 12:18
  many
• 12:18
  angles
• 12:19
  and
• 12:19
  making
• 12:20
  a
• 12:20
  decision.
• 12:21
  And
• 12:22
  I
• 12:22
  want
• 12:22
  to
• 12:23
  capture
• 12:23
  that
• 12:24
  ability,
• 12:24
  that
• 12:25
  superpower
• 12:26
  with
• 12:27
  the
• 12:27
  risk,
• 12:28
  excitement
• 12:29
  and
• 12:29
  bias
• 12:30
  to
• 12:30
  action
• 12:30
  and
• 12:31
  not
• 12:31
  overthink
• 12:31
  their
• 12:32
  decision
• 12:32
  making
• 12:32
  and
• 12:33
  do
• 12:33
  it
• 12:33
  faster.
• 12:34
  Because
• 12:34
  I
• 12:34
  believe
• 12:35
  if
• 12:35
  they're
• 12:35
  able
• 12:35
  to
• 12:35
  do
• 12:36
  that,
• 12:36
  they'll
• 12:36
  reach
• 12:36
  their
• 12:36
  goals
• 12:37
  a
• 12:37
  lot
• 12:37
  faster
• 12:38
  rather
• 12:38
  than
• 12:38
  sitting
• 12:38
  in
• 12:39
  analysis
• 12:40
  paralysis
• 12:42
  and
• 12:42
  kind
• 12:42
  of
• 12:42
  marrying
• 12:43
  the
• 12:43
  two.
• 12:43
  So
• 12:43
  I
• 12:43
  don't
• 12:44
  know
• 12:44
  if
• 12:44
  that's
• 12:44
  an
• 12:44
  unlearning,
• 12:44
  but
• 12:45
  kind
• 12:45
  of
• 12:45
  combining
• 12:45
  the
• 12:46
  two,
• 12:46
  that's
• 12:47
  something
• 12:47
  that
• 12:47
  I
• 12:47
  really
• 12:47
  work
• 12:48
  hard
• 12:48
  on.
• 12:48
  I'm
• 12:48
  trying
• 12:49
  to
• 12:49
  tell
• 12:49
  women,
• 12:49
  you're
• 12:49
  badass
• 12:50
  at
• 12:50
  this.
• 12:51
  You
• 12:51
  have
• 12:51
  these
• 12:51
  skills
• 12:51
  that
• 12:52
  you
• 12:52
  don't
• 12:52
  even
• 12:52
  know
• 12:52
  because
• 12:52
  they're
• 12:53
  second
• 12:53
  nature
• 12:53
  to
• 12:53
  you.
• 12:53
  But
• 12:54
  I
• 12:54
  see
• 12:54
  them.
• 12:55
  Let's
• 12:55
  put
• 12:55
  these
• 12:55
  other
• 12:55
  things
• 12:56
  on
• 12:56
  top
• 12:56
  of
• 12:56
  it
• 12:56
  now
• 12:57
  and
• 12:57
  see
• 12:57
  what
• 12:57
  you
• 12:57
  can
• 12:58
  do.
• 12:58
  Let's
• 12:58
  put
• 12:58
  you
• 12:58
  in
• 12:58
  overdrive.
• 12:59
  And
• 12:59
  the
• 13:00
  ones
• 13:00
  that
• 13:00
  take
• 13:00
  hold
• 13:00
  onto
• 13:01
  that,
• 13:01
  they
• 13:01
  do
• 13:02
  exceptional
• 13:02
  things.
• 13:02
  It's
• 13:03
  really
• 13:03
  fun
• 13:03
  to
• 13:03
  witness.
• 13:05
  So
• 13:05
  tell
• 13:05
  us,
• 13:06
  let's
• 13:06
  explain
• 13:07
  to
• 13:07
  our
• 13:07
  listeners
• 13:08
  what
• 13:09
  the
• 13:10
  is
• 13:11
  and
• 13:11
  why
• 13:12
  you
• 13:12
  created
• 13:13
  this
• 13:13
  particular
• 13:14
  platform.
• 13:15
  Okay,
• 13:16
  for
• 13:16
  context,
• 13:17
  after
• 13:18
  I
• 13:18
  worked
• 13:18
  with
• 13:18
  all
• 13:18
  these
• 13:18
  men,
• 13:19
  as
• 13:19
  the
• 13:19
  first
• 13:19
  employee,
• 13:20
  I
• 13:20
  did
• 13:20
  product
• 13:20
  development,
• 13:21
  product
• 13:21
  design
• 13:22
  strategy.
• 13:22
  I
• 13:23
  also
• 13:23
  dabbled
• 13:24
  in
• 13:24
  like
• 13:24
  quality
• 13:24
  assurance
• 13:25
  and
• 13:25
  testing
• 13:26
  and
• 13:26
  data
• 13:27
  analytics.
• 13:27
  All
• 13:27
  these
• 13:27
  different
• 13:28
  things
• 13:28
  that,
• 13:28
  you
• 13:28
  know,
• 13:28
  entrepreneurs
• 13:29
  kind
• 13:29
  of
• 13:29
  do
• 13:29
  in
• 13:30
  a
• 13:30
  five
• 13:30
  or
• 13:30
  less
• 13:31
  team
• 13:31
  members
• 13:31
  in
• 13:31
  a
• 13:32
  company.
• 13:32
  I
• 13:32
  did
• 13:32
  all
• 13:33
  the
• 13:33
  things.
• 13:33
  What
• 13:34
  I
• 13:34
  found
• 13:34
  out
• 13:35
  when
• 13:35
  we
• 13:35
  went
• 13:35
  through
• 13:36
  that
• 13:36
  traumatic
• 13:36
  life
• 13:36
  event
• 13:36
  is
• 13:37
  that
• 13:37
  when
• 13:37
  women
• 13:37
  were
• 13:37
  starting
• 13:38
  to
• 13:38
  hire
• 13:38
  me
• 13:38
  or
• 13:39
  wanting
• 13:39
  to
• 13:39
  hire
• 13:39
  me
• 13:39
  to
• 13:39
  work
• 13:40
  on
• 13:40
  their
• 13:40
  product,
• 13:40
  they
• 13:41
  couldn't
• 13:41
  afford
• 13:41
  it.
• 13:42
  And
• 13:42
  I
• 13:42
  didn't
• 13:42
  understand
• 13:42
  why.
• 13:43
  I
• 13:43
  was
• 13:43
  in
• 13:43
  a
• 13:43
  bubble
• 13:44
  because
• 13:44
  I
• 13:44
  worked
• 13:45
  for
• 13:45
  all
• 13:45
  those
• 13:45
  men
• 13:45
  that
• 13:45
  had
• 13:45
  opportunity,
• 13:46
  had
• 13:46
  funds,
• 13:47
  had
• 13:47
  previously
• 13:47
  sold
• 13:48
  companies.
• 13:49
  And
• 13:49
  when
• 13:49
  I
• 13:49
  jumped
• 13:50
  drastically
• 13:50
  to
• 13:51
  the
• 13:51
  other
• 13:51
  side,
• 13:52
  I
• 13:52
  saw,
• 13:52
  oh
• 13:53
  my
• 13:53
  God,
• 13:53
  that
• 13:53
  access
• 13:53
  is
• 13:54
  not
• 13:54
  the
• 13:54
  same.
• 13:54
  How
• 13:55
  do
• 13:55
  I
• 13:55
  teach
• 13:55
  them
• 13:55
  how
• 13:55
  to
• 13:55
  do
• 13:56
  this?
• 13:56
  So
• 13:56
  prior
• 13:56
  to
• 13:56
  Sayana,
• 13:57
  I
• 13:58
  built
• 13:58
  an
• 13:58
  accelerator.
• 13:59
  The
• 13:59
  accelerator
• 13:59
  basically
• 14:00
  said,
• 14:00
  I'm
• 14:00
  going
• 14:00
  to
• 14:00
  productize
• 14:01
  myself.
• 14:02
  Instead
• 14:02
  of
• 14:02
  paying
• 14:02
  me
• 14:03
  my
• 14:03
  rate,
• 14:03
  I'm
• 14:03
  going
• 14:03
  to
• 14:04
  teach
• 14:04
  you
• 14:04
  how
• 14:04
  to
• 14:04
  do
• 14:04
  it
• 14:04
  for
• 14:04
  a
• 14:05
  nominal
• 14:05
  fee
• 14:05
  and
• 14:06
  you're
• 14:06
  going
• 14:06
  to
• 14:06
  be
• 14:06
  empowered
• 14:07
  from
• 14:07
  it.
• 14:07
  Then
• 14:07
  you
• 14:08
  own
• 14:08
  all
• 14:08
  the
• 14:08
  product
• 14:08
  knowledge.
• 14:09
  I
• 14:09
  don't
• 14:09
  have
• 14:09
  to
• 14:10
  own
• 14:10
  it
• 14:10
  and
• 14:10
  educate
• 14:11
  you.
• 14:11
  You're
• 14:11
  in
• 14:11
  it
• 14:12
  because
• 14:12
  that's
• 14:12
  the
• 14:12
  best
• 14:12
  way
• 14:12
  to
• 14:13
  learn,
• 14:13
  is
• 14:13
  by
• 14:13
  doing
• 14:14
  so.
• 14:14
  I'm
• 14:14
  going
• 14:14
  to
• 14:14
  teach
• 14:14
  everyone
• 14:15
  how
• 14:15
  to
• 14:15
  do
• 14:15
  the
• 14:16
  things
• 14:16
  that
• 14:16
  I've
• 14:16
  been
• 14:16
  doing
• 14:16
  for
• 14:17
  years.
• 14:17
  That
• 14:18
  went
• 14:18
  exceptionally
• 14:19
  well.
• 14:19
  But
• 14:19
  when
• 14:19
  they
• 14:20
  started,
• 14:20
  it
• 14:20
  was
• 14:21
  because
• 14:21
  it
• 14:21
  went
• 14:21
  well.
• 14:22
  I
• 14:22
  started
• 14:22
  to
• 14:22
  see
• 14:22
  systemic
• 14:23
  issues
• 14:23
  inside
• 14:24
  of
• 14:24
  the
• 14:25
  accelerator
• 14:26
  and
• 14:26
  more
• 14:27
  things
• 14:27
  started
• 14:27
  to
• 14:27
  come
• 14:27
  to
• 14:28
  light
• 14:28
  on
• 14:28
  pattern
• 14:29
  recognition,
• 14:30
  how
• 14:30
  they
• 14:30
  took
• 14:30
  action,
• 14:31
  what
• 14:31
  triggers
• 14:32
  made
• 14:32
  them
• 14:32
  want
• 14:33
  to
• 14:33
  keep
• 14:33
  going
• 14:33
  or
• 14:34
  stop.
• 14:34
  Maybe
• 14:34
  it
• 14:35
  was
• 14:35
  mental,
• 14:35
  maybe
• 14:35
  it
• 14:35
  was
• 14:36
  in
• 14:36
  business,
• 14:36
  maybe
• 14:37
  it
• 14:37
  was
• 14:37
  past
• 14:37
  experiences,
• 14:38
  maybe
• 14:38
  it
• 14:38
  was
• 14:38
  home.
• 14:39
  I
• 14:39
  was
• 14:39
  like,
• 14:39
  oh
• 14:39
  my
• 14:39
  God,
• 14:40
  I
• 14:40
  need
• 14:40
  to
• 14:40
  build
• 14:40
  this
• 14:40
  platform
• 14:41
  that
• 14:41
  takes
• 14:41
  all
• 14:41
  these
• 14:42
  learnings,
• 14:43
  puts
• 14:43
  the
• 14:43
  accelerator
• 14:44
  into
• 14:44
  a
• 14:44
  platform
• 14:44
  and
• 14:45
  puts
• 14:45
  them
• 14:45
  on
• 14:45
  overdrive
• 14:46
  with
• 14:46
  accountability
• 14:46
  and
• 14:47
  collaboration
• 14:47
  and
• 14:47
  community.
• 14:48
  Women
• 14:49
  thrive
• 14:49
  in
• 14:50
  community,
• 14:51
  right?
• 14:51
  We
• 14:51
  do
• 14:51
  so
• 14:52
  well
• 14:52
  when
• 14:52
  we're
• 14:53
  uplifting
• 14:53
  others.
• 14:53
  We
• 14:54
  have
• 14:54
  a
• 14:54
  very
• 14:54
  give
• 14:55
  first
• 14:55
  mentality.
• 14:56
  So
• 14:56
  how
• 14:56
  do
• 14:57
  we
• 14:57
  do
• 14:57
  that?
• 14:58
  By
• 14:58
  creating
• 14:59
  this
• 14:59
  like
• 14:59
  circular
• 14:59
  motion
• 15:00
  of
• 15:00
  I'm
• 15:00
  going
• 15:00
  to
• 15:01
  give
• 15:01
  and
• 15:01
  I'm
• 15:01
  also
• 15:02
  going
• 15:02
  to
• 15:02
  take
• 15:02
  action.
• 15:02
  I'm
• 15:03
  going
• 15:03
  to
• 15:03
  get
• 15:03
  from
• 15:04
  my
• 15:04
  business,
• 15:04
  like
• 15:05
  my
• 15:05
  business
• 15:05
  is
• 15:05
  going
• 15:05
  to
• 15:05
  reap
• 15:06
  the
• 15:06
  rewards.
• 15:06
  And
• 15:06
  then
• 15:07
  I
• 15:07
  keep
• 15:07
  repeating
• 15:07
  this
• 15:08
  cycle
• 15:09
  in
• 15:09
  Dayana.
• 15:09
  It's
• 15:10
  really
• 15:10
  doing
• 15:10
  that
• 15:11
  at
• 15:11
  scale.
• 15:11
  The
• 15:12
  goal
• 15:12
  is
• 15:12
  to
• 15:12
  reach
• 15:13
  every
• 15:13
  woman
• 15:13
  at
• 15:13
  the
• 15:13
  idea
• 15:14
  stage
• 15:14
  and
• 15:15
  give
• 15:15
  them
• 15:15
  a
• 15:16
  personalized
• 15:16
  roadmap
• 15:17
  for
• 15:17
  their
• 15:17
  tech
• 15:17
  company
• 15:18
  so
• 15:18
  they
• 15:18
  can
• 15:18
  get
• 15:18
  to
• 15:18
  a
• 15:18
  million
• 15:19
  in
• 15:19
  annual
• 15:19
  recurring
• 15:19
  revenue
• 15:20
  with
• 15:20
  the
• 15:20
  thesis
• 15:21
  that
• 15:21
  if
• 15:21
  they
• 15:22
  have
• 15:22
  community
• 15:23
  and
• 15:23
  action
• 15:23
  to
• 15:23
  build
• 15:24
  momentum,
• 15:24
  they'll
• 15:24
  open
• 15:24
  more
• 15:25
  doors.
• 15:25
  So
• 15:25
  if
• 15:25
  they
• 15:25
  want
• 15:25
  to
• 15:25
  go
• 15:26
  get
• 15:26
  funding,
• 15:26
  guess
• 15:26
  what?
• 15:26
  You
• 15:27
  have
• 15:27
  the
• 15:27
  traction.
• 15:27
  You
• 15:27
  just
• 15:28
  proved
• 15:28
  it.
• 15:28
  You
• 15:28
  validated
• 15:29
  the
• 15:29
  business.
• 15:30
  Now
• 15:30
  you
• 15:30
  have
• 15:30
  all
• 15:30
  these
• 15:31
  resources
• 15:31
  in
• 15:32
  front
• 15:32
  of
• 15:32
  you.
• 15:32
  You
• 15:32
  have
• 15:32
  all
• 15:32
  this
• 15:33
  collaboration,
• 15:33
  you
• 15:33
  have
• 15:33
  all
• 15:33
  this
• 15:34
  networking.
• 15:35
  You're
• 15:35
  going
• 15:35
  to
• 15:35
  be
• 15:35
  on
• 15:35
  hyperdrive
• 15:37
  and
• 15:37
  would
• 15:37
  be
• 15:37
  stupid
• 15:38
  not
• 15:38
  to
• 15:38
  fund
• 15:38
  you.
• 15:39
  Right.
• 15:39
  If
• 15:39
  you
• 15:40
  choose
• 15:40
  to
• 15:40
  be
• 15:40
  funded,
• 15:40
  of
• 15:41
  course.
• 15:41
  So
• 15:41
  that's
• 15:41
  really
• 15:42
  what
• 15:42
  I'm
• 15:42
  trying
• 15:42
  to
• 15:42
  do
• 15:42
  in
• 15:42
  Dayana.
• 15:43
  I
• 15:44
  think
• 15:44
  it's
• 15:44
  so
• 15:44
  cool.
• 15:45
  What
• 15:45
  resonates
• 15:46
  for
• 15:46
  me
• 15:47
  is
• 15:47
  that
• 15:48
  anybody
• 15:49
  can
• 15:49
  read
• 15:49
  a
• 15:49
  book
• 15:50
  or
• 15:50
  take
• 15:50
  a
• 15:50
  class
• 15:51
  on
• 15:51
  how
• 15:51
  to
• 15:51
  build
• 15:52
  a
• 15:52
  business,
• 15:53
  but
• 15:53
  what
• 15:54
  separates
• 15:55
  the
• 15:55
  girls
• 15:55
  from
• 15:55
  the
• 15:55
  women
• 15:56
  are
• 15:56
  the
• 15:56
  ones
• 15:57
  that
• 15:57
  take
• 15:57
  action.
• 15:58
  Yep.
• 15:59
  They
• 15:59
  keep
• 15:59
  going,
• 16:00
  that
• 16:01
  keep
• 16:01
  trying.
• 16:02
  They
• 16:02
  keep,
• 16:03
  you
• 16:03
  know,
• 16:04
  take
• 16:05
  making
• 16:05
  bets,
• 16:06
  making
• 16:06
  small
• 16:06
  bets,
• 16:07
  and
• 16:07
  keep
• 16:07
  moving
• 16:08
  forward.
• 16:09
  That's
• 16:09
  what
• 16:09
  really
• 16:10
  creates
• 16:10
  the
• 16:10
  difference.
• 16:11
  Right?
• 16:11
  Not
• 16:12
  the
• 16:12
  analysis.
• 16:13
  Not
• 16:14
  getting
• 16:14
  held
• 16:15
  back
• 16:15
  by
• 16:15
  the
• 16:16
  thousands
• 16:16
  of
• 16:16
  hurdles
• 16:17
  that
• 16:17
  present
• 16:17
  themselves
• 16:18
  as
• 16:18
  you're
• 16:18
  trying
• 16:18
  to
• 16:18
  build
• 16:19
  a
• 16:19
  company.
• 16:19
  It's
• 16:20
  just
• 16:20
  like
• 16:20
  going
• 16:20
  to
• 16:21
  the
• 16:21
  gym,
• 16:21
  right?
• 16:21
  Like,
• 16:22
  I
• 16:22
  want,
• 16:22
  by
• 16:23
  summer,
• 16:23
  I
• 16:23
  want
• 16:23
  to
• 16:23
  have
• 16:23
  a
• 16:24
  bikini
• 16:24
  body.
• 16:25
  Okay.
• 16:25
  Well,
• 16:25
  in
• 16:25
  order
• 16:25
  to
• 16:26
  do
• 16:26
  that
• 16:26
  six
• 16:26
  months
• 16:26
  in
• 16:27
  advance,
• 16:27
  you
• 16:27
  have
• 16:27
  to
• 16:27
  make
• 16:28
  a
• 16:28
  plan
• 16:28
  that
• 16:29
  you
• 16:29
  go
• 16:29
  to
• 16:29
  the
• 16:29
  gym
• 16:30
  five
• 16:30
  days
• 16:30
  a
• 16:30
  week
• 16:30
  and
• 16:31
  you
• 16:31
  focus
• 16:31
  on
• 16:31
  arms,
• 16:32
  legs,
• 16:32
  core
• 16:33
  endurance,
• 16:33
  etc.
• 16:34
  So
• 16:34
  that
• 16:34
  you
• 16:35
  feel
• 16:35
  good
• 16:35
  by
• 16:36
  the
• 16:36
  end
• 16:36
  of
• 16:36
  that
• 16:36
  goal.
• 16:37
  Right.
• 16:37
  It's
• 16:37
  the
• 16:37
  exact
• 16:37
  same
• 16:38
  thing.
• 16:38
  You're
• 16:38
  building
• 16:38
  a
• 16:38
  muscle
• 16:39
  physically
• 16:40
  in
• 16:40
  your
• 16:40
  business
• 16:41
  to
• 16:42
  get
• 16:42
  to
• 16:42
  the
• 16:42
  stage
• 16:42
  of
• 16:43
  what
• 16:43
  you
• 16:43
  want
• 16:43
  to
• 16:43
  do.
• 16:43
  And
• 16:43
  you
• 16:44
  have
• 16:44
  to
• 16:44
  wait
• 16:45
  to
• 16:45
  see
• 16:45
  progress.
• 16:46
  Like
• 16:46
  at
• 16:46
  the
• 16:46
  gym,
• 16:46
  you
• 16:47
  don't
• 16:47
  see
• 16:47
  progress.
• 16:47
  The
• 16:48
  first
• 16:48
  four
• 16:48
  weeks.
• 16:48
  The
• 16:49
  first
• 16:49
  four
• 16:49
  weeks,
• 16:50
  you
• 16:50
  start
• 16:50
  to
• 16:50
  feel
• 16:50
  better.
• 16:51
  Eight
• 16:51
  weeks,
• 16:51
  people
• 16:52
  start
• 16:52
  to
• 16:52
  notice
• 16:53
  that
• 16:53
  you
• 16:53
  started
• 16:54
  to
• 16:54
  change,
• 16:54
  your
• 16:54
  body
• 16:54
  started
• 16:55
  to
• 16:55
  change.
• 16:55
  12
• 16:55
  weeks,
• 16:56
  you
• 16:56
  start
• 16:56
  to
• 16:56
  see
• 16:57
  the
• 16:57
  change.
• 16:57
  Right.
• 16:58
  So
• 16:58
  it's
• 16:58
  the
• 16:58
  same
• 16:58
  exact
• 16:59
  mentality
• 17:00
  in
• 17:00
  business
• 17:00
  over
• 17:00
  time.
• 17:01
  You
• 17:01
  just
• 17:01
  have
• 17:01
  to
• 17:01
  keep
• 17:01
  going
• 17:02
  to
• 17:03
  start
• 17:03
  to
• 17:03
  see
• 17:03
  the
• 17:04
  progression.
• 17:05
  Right.
• 17:05
  And
• 17:05
  reap
• 17:06
  the
• 17:06
  rewards.
• 17:07
  Well,
• 17:07
  you
• 17:07
  know
• 17:07
  the
• 17:07
  other
• 17:08
  thing,
• 17:08
  and
• 17:08
  I'm
• 17:08
  wondering
• 17:09
  if
• 17:09
  you
• 17:09
  can
• 17:09
  share
• 17:09
  how
• 17:10
  this
• 17:10
  might
• 17:10
  happen
• 17:11
  within
• 17:11
  the
• 17:12
  ANA
• 17:12
  and
• 17:13
  within
• 17:13
  the
• 17:13
  community
• 17:13
  and
• 17:14
  the
• 17:14
  structure
• 17:14
  that
• 17:14
  you
• 17:15
  offer.
• 17:16
  As
• 17:16
  a
• 17:16
  founder,
• 17:17
  you
• 17:17
  don't
• 17:17
  have
• 17:18
  a
• 17:18
  full
• 17:19
  infrastructure,
• 17:20
  policies,
• 17:20
  procedures,
• 17:21
  tech,
• 17:21
  everything,
• 17:22
  like
• 17:22
  you're
• 17:22
  building
• 17:23
  everything.
• 17:24
  And
• 17:24
  that
• 17:25
  can
• 17:25
  be
• 17:25
  fun
• 17:25
  and
• 17:26
  exciting,
• 17:27
  but
• 17:27
  if
• 17:27
  you
• 17:27
  can
• 17:27
  sort
• 17:28
  of
• 17:28
  Spin
• 17:28
  your
• 17:28
  wheels.
• 17:29
  Yep.
• 17:30
  Not,
• 17:30
  you
• 17:30
  know,
• 17:31
  not
• 17:31
  getting
• 17:31
  anything
• 17:32
  done.
• 17:32
  Trying
• 17:32
  to
• 17:33
  make
• 17:33
  progress
• 17:34
  can
• 17:34
  feel
• 17:35
  hard
• 17:35
  because
• 17:36
  you're
• 17:36
  scattered
• 17:37
  and
• 17:37
  so
• 17:37
  many
• 17:37
  hats.
• 17:38
  How
• 17:39
  do
• 17:39
  you
• 17:39
  help
• 17:39
  founders
• 17:41
  focus
• 17:41
  and
• 17:42
  do
• 17:42
  what
• 17:43
  they
• 17:43
  need
• 17:43
  to
• 17:44
  do?
• 17:44
  Yeah,
• 17:45
  maybe
• 17:45
  talk
• 17:46
  too
• 17:47
  about.
• 17:48
  I
• 17:48
  know
• 17:48
  you're
• 17:49
  very
• 17:49
  data
• 17:50
  oriented.
• 17:50
  So
• 17:51
  how
• 17:51
  does
• 17:51
  data
• 17:53
  play
• 17:53
  into
• 17:53
  what
• 17:54
  you
• 17:54
  do
• 17:54
  with
• 17:54
  Fiana?
• 17:55
  Data
• 17:56
  is
• 17:56
  really
• 17:56
  critical.
• 17:57
  What
• 17:57
  we're
• 17:57
  building
• 17:57
  right
• 17:58
  now
• 17:58
  and
• 17:58
  it's
• 17:58
  launching
• 17:58
  like
• 17:59
  in
• 17:59
  the
• 17:59
  next
• 17:59
  30,
• 17:59
  45
• 18:00
  days
• 18:00
  is
• 18:01
  milestone
• 18:01
  coaching.
• 18:02
  So
• 18:02
  if
• 18:03
  anyone
• 18:03
  here
• 18:03
  run,
• 18:04
  you
• 18:04
  might
• 18:04
  be
• 18:04
  familiar
• 18:04
  with
• 18:05
  the
• 18:05
  Strava
• 18:06
  app
• 18:06
  or
• 18:06
  Apple
• 18:06
  Fitness,
• 18:07
  where
• 18:07
  you
• 18:07
  can
• 18:07
  see
• 18:08
  your
• 18:08
  progression
• 18:08
  and
• 18:09
  then
• 18:09
  you
• 18:09
  have
• 18:09
  challenges
• 18:09
  with
• 18:10
  maybe
• 18:10
  your
• 18:10
  husband
• 18:11
  or
• 18:11
  your
• 18:11
  partner
• 18:12
  or
• 18:12
  friend
• 18:12
  that
• 18:12
  you
• 18:13
  can
• 18:13
  see
• 18:13
  their
• 18:13
  rings
• 18:14
  close.
• 18:14
  We're
• 18:15
  taking
• 18:15
  that
• 18:16
  progression
• 18:17
  mind
• 18:17
  into
• 18:18
  Dayana
• 18:19
  so
• 18:19
  that
• 18:19
  you
• 18:19
  get
• 18:20
  personalized
• 18:20
  goals
• 18:21
  based
• 18:21
  on
• 18:22
  where
• 18:22
  you
• 18:22
  are
• 18:22
  in
• 18:22
  your
• 18:22
  business.
• 18:22
  It's
• 18:23
  broken
• 18:23
  out
• 18:23
  by
• 18:23
  four
• 18:24
  stages.
• 18:24
  Idea,
• 18:24
  launch,
• 18:25
  grow
• 18:25
  and
• 18:25
  scale,
• 18:25
  which
• 18:26
  is
• 18:26
  revenue
• 18:26
  oriented
• 18:27
  because
• 18:27
  at
• 18:27
  the
• 18:27
  end
• 18:28
  of
• 18:28
  the
• 18:28
  day,
• 18:28
  we're
• 18:28
  not
• 18:28
  building
• 18:28
  hobbies,
• 18:29
  we're
• 18:29
  building
• 18:29
  revenue
• 18:30
  generating
• 18:30
  businesses.
• 18:31
  And
• 18:31
  in
• 18:32
  those
• 18:32
  four
• 18:32
  stages,
• 18:32
  you're
• 18:33
  going
• 18:33
  to
• 18:33
  get
• 18:34
  a
• 18:34
  personalized
• 18:35
  roadmap
• 18:35
  of
• 18:35
  all
• 18:35
  the
• 18:36
  things
• 18:36
  that
• 18:36
  you
• 18:36
  need
• 18:36
  to
• 18:36
  be
• 18:36
  accomplishing
• 18:38
  and
• 18:38
  coach
• 18:38
  on
• 18:38
  one
• 18:39
  at
• 18:39
  a
• 18:39
  specific
• 18:39
  time.
• 18:40
  So
• 18:40
  focus
• 18:40
  is
• 18:40
  actually
• 18:41
  a
• 18:42
  very
• 18:42
  critical
• 18:42
  factor
• 18:43
  in
• 18:43
  making
• 18:44
  sure
• 18:44
  that
• 18:44
  people
• 18:44
  actually
• 18:44
  move
• 18:45
  the
• 18:45
  needle
• 18:45
  in
• 18:45
  their
• 18:45
  business.
• 18:46
  And
• 18:46
  the
• 18:47
  way
• 18:47
  that
• 18:47
  we're
• 18:47
  doing
• 18:47
  it
• 18:48
  is
• 18:49
  you
• 18:49
  can
• 18:49
  track
• 18:49
  all
• 18:49
  your
• 18:49
  milestones,
• 18:50
  save.
• 18:50
  I'll
• 18:51
  just
• 18:51
  tell
• 18:51
  you
• 18:51
  exactly.
• 18:51
  There's
• 18:52
  three
• 18:52
  top
• 18:52
  of
• 18:52
  minds
• 18:53
  that
• 18:53
  you're
• 18:53
  allowed
• 18:53
  to
• 18:53
  have,
• 18:53
  right?
• 18:54
  There's
• 18:54
  always,
• 18:54
  at
• 18:55
  any
• 18:55
  given
• 18:55
  time,
• 18:56
  three
• 18:56
  things
• 18:56
  that
• 18:56
  you
• 18:57
  know
• 18:57
  are
• 18:57
  the
• 18:57
  most
• 18:57
  important,
• 18:58
  whether
• 18:58
  that's
• 18:59
  in
• 18:59
  a
• 18:59
  quarter
• 19:00
  or
• 19:00
  a
• 19:00
  monthly
• 19:00
  timeframe.
• 19:01
  Then
• 19:01
  you
• 19:02
  always
• 19:02
  have
• 19:02
  the
• 19:02
  back
• 19:02
  burners.
• 19:03
  Right?
• 19:03
  Like
• 19:03
  there's
• 19:04
  always
• 19:04
  things
• 19:04
  that
• 19:04
  you
• 19:04
  should
• 19:04
  be
• 19:04
  thinking
• 19:05
  about,
• 19:05
  but
• 19:05
  they're
• 19:05
  not
• 19:05
  top
• 19:06
  priority.
• 19:06
  Maybe
• 19:06
  that
• 19:07
  gets
• 19:07
  your
• 19:07
  extra
• 19:07
  attention
• 19:08
  later
• 19:08
  when
• 19:09
  you're
• 19:09
  tired
• 19:09
  and
• 19:09
  you
• 19:09
  need
• 19:10
  a
• 19:10
  break,
• 19:10
  you
• 19:10
  can
• 19:10
  add
• 19:11
  any
• 19:11
  back
• 19:11
  burner
• 19:12
  item
• 19:12
  that
• 19:12
  you
• 19:12
  want.
• 19:13
  The
• 19:13
  milestone
• 19:14
  coach
• 19:14
  is
• 19:14
  going
• 19:14
  to
• 19:15
  take
• 19:15
  the
• 19:15
  one
• 19:16
  that
• 19:16
  you
• 19:16
  need
• 19:16
  to
• 19:16
  be
• 19:17
  focusing
• 19:17
  on
• 19:17
  right
• 19:18
  now.
• 19:18
  And
• 19:19
  every
• 19:19
  day
• 19:20
  you're
• 19:20
  going
• 19:21
  to
• 19:21
  track
• 19:22
  how
• 19:22
  you
• 19:22
  did
• 19:22
  against
• 19:23
  that
• 19:23
  milestone.
• 19:23
  For
• 19:24
  example,
• 19:24
  perhaps
• 19:25
  you're
• 19:25
  in
• 19:25
  validation
• 19:26
  and
• 19:26
  you
• 19:26
  need
• 19:26
  to
• 19:26
  do
• 19:27
  customer
• 19:27
  interviews.
• 19:28
  You
• 19:28
  have
• 19:28
  to
• 19:28
  do
• 19:28
  a
• 19:29
  check
• 19:29
  in
• 19:29
  every
• 19:29
  day
• 19:30
  that
• 19:30
  check
• 19:30
  in
• 19:31
  is
• 19:31
  going
• 19:31
  to
• 19:31
  prompt
• 19:31
  our
• 19:31
  AI
• 19:32
  and
• 19:32
  the
• 19:32
  AI
• 19:33
  is
• 19:33
  going
• 19:33
  to
• 19:33
  give
• 19:33
  you
• 19:33
  suggestions,
• 19:34
  tasks,
• 19:35
  challenges.
• 19:36
  Then
• 19:36
  you
• 19:36
  can
• 19:36
  track
• 19:37
  those
• 19:37
  in
• 19:37
  reports.
• 19:38
  At
• 19:38
  the
• 19:38
  end
• 19:39
  of
• 19:39
  the
• 19:39
  milestone,
• 19:39
  you'll
• 19:39
  know
• 19:40
  how
• 19:40
  many
• 19:40
  days
• 19:40
  it
• 19:40
  took,
• 19:41
  how
• 19:41
  many
• 19:41
  days
• 19:41
  were
• 19:41
  you
• 19:42
  on
• 19:42
  a
• 19:42
  streak?
• 19:42
  How
• 19:42
  many
• 19:42
  did
• 19:42
  you
• 19:43
  miss?
• 19:43
  What
• 19:43
  were
• 19:43
  your
• 19:43
  achievements,
• 19:44
  what
• 19:44
  were
• 19:44
  your
• 19:44
  blockers,
• 19:45
  what
• 19:45
  were
• 19:45
  your
• 19:45
  wins?
• 19:46
  We're
• 19:47
  going
• 19:47
  to
• 19:47
  tell
• 19:47
  you
• 19:47
  all
• 19:47
  of
• 19:48
  these
• 19:48
  things
• 19:48
  so
• 19:49
  that
• 19:49
  then
• 19:49
  we
• 19:49
  can
• 19:49
  suggest,
• 19:50
  by
• 19:50
  the
• 19:50
  way,
• 19:51
  this
• 19:51
  is
• 19:51
  what
• 19:51
  we
• 19:51
  think
• 19:51
  you
• 19:51
  should
• 19:52
  do
• 19:52
  next
• 19:52
  so
• 19:52
  that
• 19:52
  you
• 19:52
  hit
• 19:53
  your
• 19:53
  goal
• 19:53
  of
• 19:54
  X
• 19:54
  by
• 19:55
  the
• 19:55
  end
• 19:55
  of
• 19:55
  2025.
• 19:56
  So
• 19:57
  precision
• 19:58
  and
• 19:58
  focus
• 19:58
  is
• 19:59
  really
• 19:59
  important.
• 19:59
  I'm
• 20:00
  doing
• 20:00
  that
• 20:00
  by
• 20:00
  giving
• 20:01
  them
• 20:01
  the
• 20:01
  guidelines
• 20:02
  of
• 20:02
  okay,
• 20:02
  here's
• 20:02
  the
• 20:02
  feedback.
• 20:03
  The
• 20:03
  one
• 20:03
  on
• 20:03
  one,
• 20:03
  we
• 20:04
  know
• 20:04
  about
• 20:04
  your
• 20:04
  business,
• 20:04
  it's
• 20:05
  going
• 20:05
  to
• 20:05
  be
• 20:05
  catered
• 20:06
  to
• 20:06
  you.
• 20:06
  Then
• 20:06
  on
• 20:06
  top
• 20:07
  of
• 20:07
  that
• 20:07
  you
• 20:07
  have
• 20:07
  the
• 20:07
  community
• 20:07
  where
• 20:08
  you're
• 20:08
  like,
• 20:08
  I
• 20:08
  need
• 20:09
  help.
• 20:09
  This
• 20:09
  is
• 20:09
  what
• 20:09
  I
• 20:09
  sucked
• 20:10
  at.
• 20:10
  Give
• 20:10
  me
• 20:10
  support,
• 20:11
  get
• 20:11
  other
• 20:12
  people's
• 20:12
  ideas,
• 20:12
  we
• 20:12
  meet
• 20:13
  every
• 20:13
  week.
• 20:13
  Then
• 20:13
  you
• 20:14
  get
• 20:14
  that
• 20:14
  additional
• 20:15
  collaboration
• 20:15
  and
• 20:15
  accountability
• 20:16
  on
• 20:16
  top
• 20:16
  of
• 20:17
  your
• 20:17
  self
• 20:17
  propelling.
• 20:18
  Right?
• 20:18
  So
• 20:18
  that's
• 20:19
  literally
• 20:19
  what
• 20:19
  we're
• 20:19
  building
• 20:19
  right
• 20:20
  now.
• 20:21
  I
• 20:21
  love
• 20:21
  it.
• 20:21
  It's
• 20:22
  so
• 20:22
  great
• 20:23
  because
• 20:23
  I
• 20:23
  think
• 20:23
  we
• 20:24
  respond
• 20:24
  so
• 20:25
  well
• 20:25
  to
• 20:25
  having
• 20:26
  both
• 20:26
  a
• 20:26
  long
• 20:27
  term
• 20:27
  vision
• 20:27
  of
• 20:27
  where
• 20:27
  we're
• 20:28
  going,
• 20:28
  but
• 20:28
  then
• 20:29
  having
• 20:29
  immediate,
• 20:30
  like
• 20:30
  this
• 20:30
  is
• 20:30
  what
• 20:30
  I
• 20:30
  need
• 20:31
  to
• 20:31
  do
• 20:31
  today
• 20:32
  and,
• 20:32
  and
• 20:33
  how
• 20:33
  I
• 20:33
  can
• 20:33
  really
• 20:34
  move
• 20:34
  things
• 20:34
  forward.
• 20:35
  And
• 20:35
  then
• 20:35
  if
• 20:35
  you
• 20:35
  do
• 20:36
  that
• 20:38
  subsequently
• 20:38
  over,
• 20:39
  you
• 20:39
  know,
• 20:40
  days
• 20:40
  and
• 20:40
  weeks
• 20:40
  and.
• 20:40
  Months,
• 20:41
  you
• 20:41
  see
• 20:41
  progress,
• 20:42
  you
• 20:42
  see
• 20:43
  real.
• 20:43
  And
• 20:43
  one
• 20:43
  of
• 20:43
  the
• 20:44
  things
• 20:44
  that
• 20:44
  I'm
• 20:44
  adding
• 20:44
  to
• 20:45
  the
• 20:45
  dashboard
• 20:45
  is
• 20:46
  your
• 20:46
  monthly
• 20:46
  revenue
• 20:47
  tracker
• 20:47
  and
• 20:47
  your
• 20:48
  growth
• 20:48
  tracker
• 20:49
  so
• 20:49
  that
• 20:49
  you
• 20:50
  can
• 20:50
  see
• 20:50
  exactly
• 20:50
  how
• 20:51
  it's
• 20:51
  impacting
• 20:51
  your
• 20:51
  numbers
• 20:52
  over
• 20:52
  time.
• 20:53
  Maybe
• 20:54
  you
• 20:54
  tracked
• 20:55
  10
• 20:55
  out
• 20:55
  of
• 20:55
  30
• 20:56
  days
• 20:56
  for
• 20:56
  your
• 20:56
  challenge
• 20:57
  and
• 20:57
  you
• 20:57
  only
• 20:57
  like
• 20:58
  customers.
• 20:58
  We're
• 20:59
  going
• 20:59
  to
• 20:59
  say
• 20:59
  try
• 20:59
  to
• 21:00
  track
• 21:00
  10
• 21:00
  more
• 21:00
  days
• 21:01
  and
• 21:01
  see
• 21:01
  if
• 21:01
  the
• 21:02
  numbers
• 21:02
  correlate.
• 21:03
  It's
• 21:03
  all
• 21:03
  data,
• 21:04
  so
• 21:05
  show
• 21:05
  that
• 21:05
  data
• 21:05
  in
• 21:06
  a
• 21:06
  way
• 21:06
  that
• 21:06
  incentivizes
• 21:07
  them
• 21:07
  to
• 21:08
  keep
• 21:08
  going
• 21:08
  and
• 21:09
  doing
• 21:09
  more
• 21:10
  and
• 21:10
  pushing
• 21:10
  and
• 21:11
  making
• 21:11
  sure
• 21:11
  that
• 21:11
  they're
• 21:11
  moving
• 21:12
  the
• 21:12
  needle
• 21:12
  in
• 21:12
  the
• 21:12
  right
• 21:13
  way.
• 21:13
  Amazing.
• 21:15
  This
• 21:15
  is,
• 21:15
  I
• 21:16
  feel
• 21:16
  like
• 21:16
  this
• 21:16
  is
• 21:17
  so
• 21:17
  necessary
• 21:18
  and
• 21:18
  so
• 21:18
  needed.
• 21:19
  Is
• 21:19
  your
• 21:19
  are
• 21:20
  most
• 21:20
  or
• 21:21
  all?
• 21:21
  What's
• 21:21
  your
• 21:21
  breakdown
• 21:22
  of
• 21:22
  founder
• 21:23
  in
• 21:23
  your
• 21:23
  ecosystem
• 21:24
  system
• 21:25
  that
• 21:25
  are
• 21:25
  tech?
• 21:25
  Are
• 21:26
  they
• 21:26
  all
• 21:27
  tech?
• 21:28
  I
• 21:28
  specifically
• 21:29
  cater
• 21:29
  to
• 21:29
  women
• 21:30
  tech
• 21:30
  founders.
• 21:31
  There's
• 21:31
  27
• 21:31
  industries
• 21:32
  and
• 21:32
  four
• 21:33
  stages
• 21:33
  of
• 21:33
  business.
• 21:34
  78%
• 21:35
  of
• 21:35
  our
• 21:35
  founders
• 21:36
  are
• 21:36
  in
• 21:36
  the
• 21:36
  idea
• 21:36
  stage
• 21:37
  or
• 21:37
  building.
• 21:37
  When
• 21:38
  I
• 21:38
  say
• 21:38
  idea,
• 21:39
  I
• 21:39
  mean
• 21:39
  there's
• 21:39
  a
• 21:40
  difference
• 21:40
  between
• 21:40
  I
• 21:40
  have
• 21:40
  an
• 21:41
  idea
• 21:41
  versus
• 21:41
  I'm
• 21:42
  building
• 21:42
  that
• 21:42
  idea.
• 21:43
  We're
• 21:43
  the
• 21:43
  builders.
• 21:44
  Like
• 21:44
  we're
• 21:45
  people
• 21:45
  that
• 21:45
  get
• 21:45
  shit
• 21:46
  done.
• 21:46
  78%
• 21:47
  of
• 21:47
  them
• 21:47
  are
• 21:47
  building,
• 21:48
  prepping
• 21:49
  to
• 21:49
  launch
• 21:49
  MVPs.
• 21:50
  We've
• 21:50
  already
• 21:50
  had
• 21:50
  several
• 21:50
  launch
• 21:51
  MVPs
• 21:51
  in
• 21:51
  our
• 21:51
  short
• 21:52
  amount
• 21:52
  of
• 21:52
  time
• 21:52
  being
• 21:53
  live.
• 21:54
  So
• 21:54
  how
• 21:55
  I
• 21:55
  just
• 21:56
  totally
• 21:56
  going
• 21:56
  into
• 21:56
  this
• 21:57
  because
• 21:57
  I'm
• 21:57
  very
• 21:57
  curious.
• 21:58
  So,
• 21:58
  so
• 21:58
  how
• 21:59
  much
• 21:59
  of
• 21:59
  the
• 21:59
  support
• 22:00
  and
• 22:00
  structure
• 22:00
  do
• 22:01
  you
• 22:01
  provide
• 22:02
  helps
• 22:03
  a
• 22:03
  founder
• 22:04
  figure
• 22:05
  out
• 22:05
  what
• 22:05
  their
• 22:05
  product
• 22:06
  is
• 22:06
  and
• 22:07
  then,
• 22:07
  you
• 22:07
  know,
• 22:07
  actually
• 22:08
  find
• 22:08
  which
• 22:09
  tools
• 22:09
  to
• 22:09
  use
• 22:10
  and
• 22:10
  how
• 22:10
  much
• 22:11
  of
• 22:11
  it
• 22:11
  is
• 22:11
  that
• 22:12
  kind
• 22:12
  of.
• 22:13
  So
• 22:13
  we
• 22:13
  have
• 22:13
  a
• 22:13
  knowledge
• 22:14
  base
• 22:14
  that
• 22:14
  is
• 22:14
  catered
• 22:15
  around
• 22:15
  specific
• 22:16
  topics
• 22:16
  in
• 22:16
  those
• 22:16
  four
• 22:17
  stages
• 22:17
  as
• 22:17
  well.
• 22:18
  So
• 22:18
  I
• 22:18
  recommend
• 22:18
  templates,
• 22:19
  tools
• 22:19
  that
• 22:20
  we
• 22:20
  like
• 22:20
  to
• 22:20
  use
• 22:20
  that
• 22:20
  are
• 22:21
  best.
• 22:21
  These
• 22:21
  are
• 22:21
  things
• 22:21
  that
• 22:21
  I've
• 22:22
  used
• 22:22
  over
• 22:22
  my
• 22:23
  tenure.
• 22:24
  Eventually
• 22:24
  we'll
• 22:24
  make
• 22:24
  this
• 22:25
  AI
• 22:25
  driven,
• 22:25
  so
• 22:26
  in
• 22:26
  the
• 22:26
  milestone
• 22:26
  traction
• 22:27
  and
• 22:27
  all
• 22:27
  those
• 22:28
  things
• 22:28
  will
• 22:28
  pull
• 22:29
  in.
• 22:29
  By
• 22:29
  the
• 22:29
  way,
• 22:29
  we
• 22:29
  recommend
• 22:30
  these
• 22:31
  two
• 22:31
  books
• 22:31
  based
• 22:31
  on
• 22:32
  where
• 22:32
  you're
• 22:32
  at.
• 22:32
  You
• 22:32
  should
• 22:32
  read
• 22:33
  these
• 22:33
  during
• 22:33
  your
• 22:33
  milestone
• 22:34
  or
• 22:34
  these
• 22:34
  are
• 22:35
  a
• 22:35
  couple
• 22:35
  tools
• 22:35
  that
• 22:35
  you
• 22:36
  should
• 22:36
  use.
• 22:36
  The
• 22:36
  pros
• 22:36
  and
• 22:36
  cons
• 22:37
  of
• 22:37
  them
• 22:37
  make
• 22:37
  a
• 22:37
  decision
• 22:37
  for
• 22:38
  your
• 22:38
  tech
• 22:38
  stack.
• 22:38
  So
• 22:39
  I'll
• 22:39
  be
• 22:39
  pulling
• 22:39
  the
• 22:39
  knowledge
• 22:40
  base,
• 22:40
  which
• 22:40
  is
• 22:40
  segregated
• 22:41
  right
• 22:41
  now,
• 22:41
  into
• 22:42
  the
• 22:42
  coaching
• 22:43
  so
• 22:43
  that
• 22:43
  you
• 22:43
  get
• 22:44
  really
• 22:44
  detailed.
• 22:45
  This
• 22:45
  is
• 22:45
  what
• 22:45
  I
• 22:46
  should
• 22:46
  do.
• 22:46
  A
• 22:46
  roadmap
• 22:47
  of
• 22:47
  every
• 22:48
  milestone
• 22:48
  and
• 22:49
  the
• 22:49
  journey
• 22:49
  from
• 22:50
  a
• 22:50
  long
• 22:50
  form.
• 22:51
  Great.
• 22:51
  What's.
• 22:52
  What
• 22:52
  are
• 22:52
  the
• 22:52
  I
• 22:53
  know
• 22:53
  this
• 22:53
  is
• 22:53
  totally
• 22:53
  in
• 22:54
  the
• 22:54
  weeds
• 22:54
  but
• 22:54
  like
• 22:55
  what
• 22:55
  are
• 22:55
  some
• 22:55
  of
• 22:55
  your
• 22:56
  favorite
• 22:56
  building
• 22:56
  tools
• 22:57
  in
• 22:57
  the
• 22:57
  tech
• 22:57
  stack
• 22:58
  that
• 22:58
  you
• 22:59
  guide?
• 22:59
  Those
• 23:00
  early
• 23:00
  stage
• 23:00
  idea
• 23:01
  founders
• 23:02
  and
• 23:02
  launch
• 23:02
  founders,
• 23:03
  what
• 23:03
  are
• 23:04
  you
• 23:04
  kind
• 23:04
  of
• 23:04
  guiding
• 23:05
  them
• 23:05
  towards?
• 23:06
  So
• 23:06
  do
• 23:06
  you
• 23:07
  mean
• 23:07
  building
• 23:07
  your
• 23:07
  mvp?
• 23:08
  Yeah,
• 23:08
  first
• 23:09
  at
• 23:09
  the
• 23:09
  idea
• 23:10
  stage
• 23:10
  of
• 23:10
  building
• 23:10
  your
• 23:11
  MVP
• 23:11
  and
• 23:11
  then
• 23:11
  I
• 23:12
  would
• 23:12
  love
• 23:12
  to
• 23:12
  know
• 23:12
  what
• 23:12
  you're
• 23:13
  using
• 23:13
  to
• 23:13
  help
• 23:13
  them
• 23:14
  launch
• 23:14
  test
• 23:14
  and
• 23:15
  what
• 23:15
  you're
• 23:15
  helping
• 23:15
  them
• 23:16
  to
• 23:16
  grow.
• 23:16
  Oh
• 23:16
  sure,
• 23:16
  sure,
• 23:17
  sure.
• 23:17
  So
• 23:17
  for
• 23:17
  ideas
• 23:18
  stage
• 23:18
  founder,
• 23:19
  I
• 23:19
  always
• 23:19
  tell
• 23:19
  them
• 23:20
  to
• 23:20
  try
• 23:21
  to
• 23:21
  build
• 23:21
  something
• 23:21
  on
• 23:21
  there.
• 23:22
  Learn
• 23:22
  the
• 23:22
  tech
• 23:23
  jargon.
• 23:23
  It
• 23:24
  doesn't
• 23:24
  mean
• 23:24
  you're
• 23:24
  going
• 23:24
  to
• 23:24
  be
• 23:24
  on
• 23:24
  there
• 23:25
  forever
• 23:25
  by
• 23:26
  any
• 23:26
  means,
• 23:26
  but
• 23:26
  there's
• 23:27
  enough
• 23:27
  tools
• 23:27
  out
• 23:28
  there
• 23:28
  right
• 23:28
  now.
• 23:28
  We
• 23:28
  just
• 23:28
  partnered
• 23:29
  with
• 23:29
  Lovable
• 23:30
  and
• 23:30
  did
• 23:30
  a
• 23:30
  five
• 23:30
  day
• 23:31
  hackathon
• 23:31
  literally
• 23:32
  last
• 23:32
  week
• 23:33
  where
• 23:33
  50
• 23:34
  founders
• 23:34
  came
• 23:35
  in,
• 23:35
  built
• 23:35
  an
• 23:35
  MVP
• 23:36
  and
• 23:36
  today
• 23:37
  submitted
• 23:37
  it
• 23:37
  and
• 23:38
  won
• 23:38
  cash
• 23:38
  prizes.
• 23:39
  For
• 23:39
  me
• 23:39
  and
• 23:39
  Lovables
• 23:40
  combined,
• 23:40
  it's
• 23:40
  not
• 23:41
  something
• 23:41
  that's
• 23:41
  scalable,
• 23:42
  but
• 23:42
  as
• 23:42
  a
• 23:42
  non
• 23:42
  technical
• 23:43
  person,
• 23:43
  specifically
• 23:44
  you
• 23:44
  should
• 23:44
  learn
• 23:45
  how
• 23:45
  these
• 23:45
  tools
• 23:45
  work
• 23:46
  so
• 23:46
  that
• 23:46
  when
• 23:46
  you
• 23:47
  bring
• 23:47
  on
• 23:47
  a
• 23:47
  technical
• 23:48
  hire
• 23:48
  or
• 23:48
  CTO
• 23:49
  or
• 23:49
  co
• 23:49
  founder
• 23:50
  that's
• 23:50
  technical,
• 23:51
  you
• 23:51
  can
• 23:51
  have
• 23:51
  an
• 23:52
  educated
• 23:52
  conversation
• 23:53
  on
• 23:53
  what
• 23:54
  a
• 23:54
  database
• 23:54
  is,
• 23:55
  how
• 23:55
  to
• 23:56
  what
• 23:56
  is
• 23:56
  an
• 23:56
  integration,
• 23:57
  what's
• 23:57
  an
• 23:57
  API?
• 23:58
  You
• 23:58
  need
• 23:58
  to
• 23:58
  learn
• 23:59
  these
• 23:59
  things.
• 23:59
  I
• 23:59
  always
• 24:00
  guide
• 24:00
  people
• 24:00
  go
• 24:00
  to
• 24:00
  replit
• 24:01
  cursor
• 24:01
  level,
• 24:02
  play
• 24:03
  with
• 24:03
  it,
• 24:03
  learn
• 24:04
  the
• 24:04
  terms,
• 24:04
  go
• 24:05
  through
• 24:05
  the
• 24:05
  documentation,
• 24:05
  etc.
• 24:06
  It's
• 24:06
  incredibly
• 24:07
  powerful
• 24:08
  in
• 24:08
  terms
• 24:08
  of
• 24:08
  going
• 24:09
  after
• 24:09
  that.
• 24:09
  My
• 24:09
  favorite
• 24:10
  tool
• 24:10
  right
• 24:10
  now
• 24:10
  is
• 24:10
  Customer
• 24:11
  IO.
• 24:12
  It's
• 24:12
  my
• 24:12
  email
• 24:12
  marketing
• 24:13
  and
• 24:13
  transactional
• 24:14
  marketing
• 24:15
  campaign
• 24:15
  builder.
• 24:15
  They
• 24:16
  are
• 24:16
  very
• 24:16
  data
• 24:16
  centric.
• 24:17
  It's
• 24:17
  not
• 24:18
  for
• 24:18
  every
• 24:18
  everyone
• 24:18
  because
• 24:18
  you
• 24:19
  need
• 24:19
  to
• 24:19
  have
• 24:19
  an
• 24:19
  engineer
• 24:19
  that
• 24:19
  integrates
• 24:20
  all
• 24:20
  your
• 24:20
  data
• 24:20
  into
• 24:21
  the
• 24:21
  platform.
• 24:22
  But
• 24:22
  I
• 24:22
  love
• 24:23
  them
• 24:23
  I
• 24:23
  tell
• 24:23
  everyone
• 24:24
  about
• 24:24
  them.
• 24:24
  They're
• 24:25
  one
• 24:25
  of
• 24:25
  my
• 24:25
  favorite
• 24:25
  tools.
• 24:26
  It
• 24:26
  makes
• 24:26
  it
• 24:27
  so
• 24:27
  easy
• 24:27
  to
• 24:27
  see
• 24:28
  every
• 24:28
  user.
• 24:28
  I
• 24:29
  use
• 24:29
  it
• 24:29
  as
• 24:29
  a
• 24:29
  gut
• 24:29
  check
• 24:30
  when
• 24:30
  people
• 24:31
  apply
• 24:31
  and
• 24:31
  get
• 24:31
  in
• 24:32
  what,
• 24:32
  what's
• 24:32
  happening.
• 24:33
  But
• 24:33
  in
• 24:33
  addition
• 24:34
  it
• 24:34
  makes
• 24:34
  me
• 24:34
  hyper
• 24:35
  segment
• 24:35
  things
• 24:36
  that
• 24:36
  I
• 24:36
  need
• 24:36
  to
• 24:36
  be
• 24:36
  communicating
• 24:37
  to
• 24:37
  groups
• 24:37
  of
• 24:37
  people
• 24:37
  and
• 24:38
  they
• 24:38
  do
• 24:38
  an
• 24:38
  excellent
• 24:39
  job
• 24:39
  at
• 24:39
  all
• 24:39
  the
• 24:39
  workflows.
• 24:41
  Awesome.
• 24:41
  And
• 24:41
  then
• 24:42
  later,
• 24:42
  what
• 24:42
  are
• 24:43
  you
• 24:43
  seeing?
• 24:43
  So
• 24:43
  that's
• 24:44
  good
• 24:44
  for
• 24:44
  growing
• 24:45
  as
• 24:45
  well.
• 24:45
  Is
• 24:46
  there
• 24:46
  any
• 24:46
  other
• 24:46
  tech
• 24:46
  that
• 24:47
  you
• 24:47
  find
• 24:47
  yourself
• 24:48
  really
• 24:49
  like,
• 24:49
  techie
• 24:50
  stuff?
• 24:50
  You're.
• 24:50
  Let's
• 24:51
  say
• 24:51
  I've
• 24:51
  done
• 24:51
  my
• 24:52
  idea
• 24:52
  stage,
• 24:53
  I've
• 24:53
  got
• 24:53
  my
• 24:53
  mvp,
• 24:54
  I'm
• 24:54
  growing
• 24:54
  and
• 24:54
  now
• 24:55
  I'm
• 24:55
  starting
• 24:55
  to
• 24:56
  incorporate
• 24:56
  more
• 24:56
  AI.
• 24:57
  Or
• 24:57
  you,
• 24:57
  you're
• 24:58
  building
• 24:58
  your
• 24:59
  platform.
• 24:59
  Like
• 25:00
  what
• 25:00
  are
• 25:00
  some
• 25:00
  of
• 25:00
  the
• 25:01
  things,
• 25:01
  how
• 25:01
  do
• 25:01
  you
• 25:01
  go
• 25:01
  about
• 25:02
  doing
• 25:02
  some
• 25:02
  of
• 25:03
  that
• 25:03
  work?
• 25:04
  Right
• 25:04
  now
• 25:04
  there
• 25:04
  you
• 25:05
  have
• 25:05
  a
• 25:05
  difference.
• 25:05
  For
• 25:05
  generative
• 25:06
  AI
• 25:06
  to
• 25:07
  use
• 25:07
  different
• 25:07
  tools
• 25:07
  like
• 25:07
  anthropic
• 25:08
  or
• 25:09
  OpenAI,
• 25:09
  they're
• 25:10
  super
• 25:10
  easy
• 25:11
  to
• 25:11
  integrate.
• 25:11
  Like
• 25:12
  there's
• 25:12
  different
• 25:12
  models,
• 25:13
  you
• 25:13
  have
• 25:13
  to
• 25:13
  understand
• 25:13
  the
• 25:14
  cost
• 25:14
  analysis,
• 25:14
  do
• 25:15
  breakdowns,
• 25:15
  you
• 25:15
  have
• 25:16
  to
• 25:16
  understand
• 25:16
  how
• 25:16
  to
• 25:16
  prompt,
• 25:17
  you
• 25:17
  have
• 25:17
  to
• 25:17
  know
• 25:17
  what
• 25:17
  data
• 25:18
  to
• 25:18
  use
• 25:18
  inside
• 25:19
  of
• 25:19
  your
• 25:19
  platform.
• 25:20
  The
• 25:20
  basics
• 25:20
  are
• 25:21
  you
• 25:21
  can
• 25:21
  easily
• 25:21
  put
• 25:21
  something
• 25:22
  in
• 25:22
  there
• 25:22
  that
• 25:22
  lacks
• 25:23
  context
• 25:23
  in
• 25:23
  a
• 25:23
  few
• 25:24
  hours.
• 25:24
  Like
• 25:24
  it's
• 25:24
  super
• 25:24
  easy.
• 25:25
  We're
• 25:26
  using,
• 25:26
  we're
• 25:26
  using
• 25:26
  OpenAI's
• 25:27
  models
• 25:27
  right
• 25:28
  now
• 25:28
  for
• 25:28
  this
• 25:29
  first
• 25:29
  section.
• 25:29
  We're
• 25:30
  pulling
• 25:30
  in
• 25:30
  profile
• 25:31
  data
• 25:31
  from
• 25:32
  every
• 25:32
  account
• 25:32
  in
• 25:33
  addition
• 25:33
  to
• 25:34
  their
• 25:34
  milestones
• 25:35
  and
• 25:35
  what
• 25:35
  they're
• 25:35
  tracking
• 25:36
  so
• 25:36
  we
• 25:36
  can
• 25:36
  give
• 25:36
  them
• 25:36
  contextual
• 25:37
  data.
• 25:37
  We're
• 25:38
  building
• 25:38
  a
• 25:38
  knowledge
• 25:38
  hub
• 25:39
  too.
• 25:39
  So
• 25:39
  if
• 25:39
  you
• 25:39
  want
• 25:39
  to
• 25:39
  put
• 25:39
  your
• 25:40
  brand
• 25:40
  stuff,
• 25:40
  you
• 25:41
  want
• 25:41
  to
• 25:41
  put
• 25:41
  your
• 25:41
  voice,
• 25:41
  put
• 25:42
  it
• 25:42
  all
• 25:42
  there.
• 25:42
  So
• 25:42
  anytime
• 25:43
  we
• 25:43
  give
• 25:43
  you
• 25:43
  a
• 25:43
  prompt,
• 25:44
  we're
• 25:44
  pulling
• 25:44
  this
• 25:44
  knowledge
• 25:45
  and
• 25:45
  giving
• 25:45
  it
• 25:45
  back
• 25:45
  to
• 25:46
  you
• 25:46
  intelligently.
• 25:47
  Right?
• 25:48
  So
• 25:48
  anytime
• 25:48
  it
• 25:48
  learn,
• 25:49
  it's
• 25:49
  going
• 25:49
  to
• 25:49
  continue
• 25:49
  to
• 25:49
  learn
• 25:50
  the
• 25:50
  more
• 25:50
  data
• 25:50
  that
• 25:50
  you
• 25:51
  give
• 25:51
  it.
• 25:51
  I'm
• 25:51
  using
• 25:52
  OpenAI
• 25:52
  right
• 25:52
  now.
• 25:53
  Eventually,
• 25:54
  when
• 25:54
  hopefully
• 25:55
  we
• 25:55
  scale,
• 25:56
  you
• 25:56
  know,
• 25:57
  tens
• 25:57
  of
• 25:57
  millions,
• 25:57
  hundreds
• 25:58
  of
• 25:58
  millions
• 25:58
  and
• 25:58
  we
• 25:58
  are
• 25:58
  doing,
• 25:59
  we're
• 25:59
  serving
• 25:59
  every
• 25:59
  woman
• 26:00
  that
• 26:00
  has
• 26:00
  a
• 26:00
  tech
• 26:00
  idea.
• 26:01
  So
• 26:01
  we'll
• 26:01
  be
• 26:02
  building
• 26:02
  our
• 26:02
  own
• 26:02
  model.
• 26:03
  We
• 26:03
  can
• 26:03
  be
• 26:03
  more
• 26:04
  intelligent.
• 26:05
  In
• 26:05
  order
• 26:05
  to
• 26:05
  do
• 26:05
  that,
• 26:06
  you
• 26:06
  need
• 26:06
  data.
• 26:07
  So
• 26:07
  it's
• 26:08
  a
• 26:08
  nice
• 26:08
  easy
• 26:08
  way
• 26:08
  to
• 26:09
  bring
• 26:09
  in
• 26:09
  other
• 26:10
  open
• 26:10
  source
• 26:10
  models
• 26:11
  that
• 26:11
  can
• 26:11
  help
• 26:12
  you
• 26:12
  because
• 26:12
  they
• 26:12
  have
• 26:13
  all
• 26:13
  the
• 26:13
  data.
• 26:14
  When
• 26:14
  you're
• 26:14
  using
• 26:14
  your
• 26:14
  own,
• 26:15
  you
• 26:15
  need
• 26:16
  tens
• 26:16
  of
• 26:16
  thousands,
• 26:17
  hundreds
• 26:17
  of
• 26:17
  thousands
• 26:18
  of
• 26:18
  data
• 26:18
  points
• 26:18
  for
• 26:19
  it
• 26:19
  to
• 26:19
  actually
• 26:19
  be
• 26:19
  intelligent.
• 26:20
  I
• 26:20
  don't
• 26:20
  recommend
• 26:21
  doing
• 26:21
  that
• 26:21
  early
• 26:21
  on,
• 26:22
  but
• 26:22
  hopefully
• 26:22
  we
• 26:23
  get
• 26:23
  to
• 26:23
  that
• 26:23
  stage.
• 26:23
  That's
• 26:24
  the
• 26:24
  goal.
• 26:24
  And
• 26:24
  then
• 26:24
  we
• 26:25
  have
• 26:25
  a
• 26:25
  true
• 26:25
  data
• 26:25
  moat.
• 26:26
  A
• 26:27
  true
• 26:27
  data
• 26:27
  moat
• 26:27
  is
• 26:28
  what
• 26:28
  keeps
• 26:29
  you
• 26:29
  from
• 26:29
  having
• 26:29
  any
• 26:30
  real
• 26:30
  competition.
• 26:31
  Know
• 26:31
  that
• 26:31
  this
• 26:32
  is
• 26:32
  a
• 26:32
  big
• 26:32
  part
• 26:33
  of
• 26:33
  for
• 26:33
  you
• 26:34
  having
• 26:35
  women
• 26:35
  be
• 26:36
  involved.
• 26:36
  The
• 26:36
  tech
• 26:37
  ecosystem
• 26:37
  is
• 26:38
  important
• 26:38
  to
• 26:38
  you
• 26:39
  economically,
• 26:40
  socially,
• 26:40
  even
• 26:41
  spiritually.
• 26:42
  Can
• 26:42
  you
• 26:42
  say
• 26:42
  more
• 26:43
  about
• 26:43
  the
• 26:44
  role
• 26:44
  and
• 26:45
  important
• 26:45
  value
• 26:46
  of
• 26:46
  women
• 26:46
  in
• 26:47
  tech?
• 26:48
  Yeah,
• 26:48
  the
• 26:49
  data
• 26:49
  is
• 26:49
  all
• 26:49
  out
• 26:49
  there.
• 26:50
  63%
• 26:51
  of
• 26:51
  women
• 26:51
  outperform
• 26:52
  their
• 26:53
  male
• 26:53
  counterparts
• 26:53
  in
• 26:54
  leadership
• 26:54
  positions.
• 26:55
  Women
• 26:56
  also
• 26:56
  return
• 26:56
  35%
• 26:57
  return
• 26:58
  on
• 26:58
  investment
• 26:58
  to
• 26:59
  male
• 26:59
  led
• 26:59
  startups.
• 27:00
  The
• 27:00
  data's
• 27:01
  there.
• 27:01
  It's
• 27:02
  actually
• 27:02
  saying
• 27:03
  to
• 27:03
  me
• 27:03
  that
• 27:04
  we're
• 27:04
  not
• 27:04
  being
• 27:04
  invested
• 27:05
  in
• 27:05
  more.
• 27:05
  But
• 27:05
  that's
• 27:06
  because
• 27:06
  generationally
• 27:07
  who's
• 27:08
  currently
• 27:08
  in
• 27:08
  the
• 27:08
  seats
• 27:09
  has
• 27:09
  not
• 27:09
  shifted
• 27:10
  yet.
• 27:10
  What
• 27:10
  I'm
• 27:10
  going
• 27:11
  to
• 27:11
  anticipate
• 27:11
  happening
• 27:11
  in
• 27:12
  the
• 27:12
  next
• 27:12
  10,
• 27:12
  20
• 27:13
  years
• 27:13
  is
• 27:13
  that
• 27:13
  does
• 27:14
  start
• 27:14
  to
• 27:14
  shift.
• 27:15
  What
• 27:15
  I
• 27:15
  would
• 27:15
  like
• 27:15
  to
• 27:16
  start
• 27:16
  to
• 27:16
  see
• 27:16
  is
• 27:16
  that
• 27:16
  once
• 27:17
  we
• 27:17
  start,
• 27:17
  well,
• 27:17
  listen,
• 27:17
  we
• 27:17
  have
• 27:18
  to
• 27:18
  play
• 27:18
  the
• 27:18
  game,
• 27:18
  okay.
• 27:19
  And
• 27:19
  the
• 27:19
  game
• 27:19
  is
• 27:19
  if
• 27:20
  we
• 27:20
  know
• 27:20
  we're
• 27:20
  not
• 27:20
  getting
• 27:20
  funded,
• 27:21
  let's
• 27:21
  prove
• 27:21
  that
• 27:21
  we
• 27:21
  should
• 27:22
  be
• 27:22
  funded.
• 27:22
  Let's
• 27:22
  get
• 27:22
  people
• 27:23
  in
• 27:23
  our
• 27:23
  inbound
• 27:24
  saying
• 27:24
  we
• 27:24
  want
• 27:24
  to
• 27:24
  fund
• 27:24
  you.
• 27:25
  The
• 27:25
  best
• 27:25
  way
• 27:25
  to
• 27:25
  do
• 27:25
  that
• 27:26
  is
• 27:26
  building
• 27:26
  better
• 27:26
  businesses.
• 27:27
  Right.
• 27:28
  Instead
• 27:28
  of
• 27:28
  saying
• 27:28
  we
• 27:29
  have
• 27:29
  an
• 27:29
  idea,
• 27:29
  will
• 27:29
  you
• 27:30
  fund
• 27:30
  us?
• 27:30
  They're
• 27:30
  going
• 27:30
  to
• 27:30
  fund
• 27:30
  the
• 27:31
  male
• 27:31
  counterpart
• 27:32
  first.
• 27:32
  They're
• 27:32
  going
• 27:32
  to
• 27:32
  felt
• 27:33
  they,
• 27:33
  they
• 27:33
  look
• 27:34
  like
• 27:34
  the
• 27:34
  investor.
• 27:34
  The
• 27:35
  investors
• 27:35
  are
• 27:35
  91%
• 27:36
  of
• 27:36
  them
• 27:36
  are
• 27:36
  men.
• 27:37
  So
• 27:37
  they're
• 27:37
  going
• 27:37
  to
• 27:38
  invest
• 27:38
  in
• 27:38
  what
• 27:38
  looks
• 27:38
  like
• 27:38
  them.
• 27:39
  Bias
• 27:39
  in
• 27:40
  what
• 27:40
  happens.
• 27:41
  So
• 27:41
  instead
• 27:42
  of
• 27:42
  saying
• 27:42
  I
• 27:42
  want
• 27:42
  money
• 27:42
  because
• 27:43
  I
• 27:43
  have
• 27:43
  an
• 27:43
  idea
• 27:43
  it's
• 27:43
  better
• 27:44
  than
• 27:44
  his,
• 27:45
  let's
• 27:45
  actually
• 27:45
  prove
• 27:45
  it.
• 27:46
  Give
• 27:46
  the
• 27:46
  numbers
• 27:46
  and
• 27:47
  show
• 27:47
  the
• 27:47
  traction.
• 27:47
  Show
• 27:48
  what
• 27:48
  we've
• 27:48
  been
• 27:48
  able
• 27:49
  to
• 27:49
  accomplish.
• 27:49
  That's
• 27:50
  really
• 27:50
  where
• 27:50
  I
• 27:50
  want
• 27:51
  to
• 27:51
  say
• 27:51
  can
• 27:52
  we
• 27:52
  shift
• 27:52
  the
• 27:52
  needle
• 27:53
  for
• 27:53
  women
• 27:53
  tech
• 27:54
  founders
• 27:54
  by
• 27:55
  proving
• 27:56
  everything
• 27:56
  that
• 27:56
  we're
• 27:56
  doing,
• 27:57
  giving
• 27:57
  them
• 27:57
  the
• 27:57
  groundwork
• 27:58
  so
• 27:58
  that
• 27:58
  when
• 27:58
  we
• 27:59
  go
• 27:59
  against
• 28:00
  someone
• 28:00
  that
• 28:00
  has
• 28:00
  an
• 28:00
  idea,
• 28:01
  we
• 28:01
  win.
• 28:01
  Right.
• 28:02
  So
• 28:03
  I'm,
• 28:03
  I'm
• 28:03
  hopeful
• 28:04
  that
• 28:04
  in
• 28:04
  the
• 28:04
  next
• 28:04
  10
• 28:04
  or
• 28:05
  20
• 28:05
  years,
• 28:05
  the
• 28:05
  generation
• 28:06
  starts
• 28:06
  to
• 28:06
  shift.
• 28:06
  Who
• 28:07
  used
• 28:07
  to
• 28:07
  be
• 28:07
  investors
• 28:08
  are
• 28:08
  no
• 28:08
  longer
• 28:08
  in
• 28:08
  the
• 28:08
  seats.
• 28:09
  We
• 28:09
  have
• 28:09
  newcomers,
• 28:10
  more
• 28:10
  women
• 28:11
  led
• 28:11
  investment
• 28:12
  funds
• 28:12
  are
• 28:12
  coming
• 28:13
  into
• 28:13
  play
• 28:13
  every
• 28:14
  day.
• 28:14
  Every
• 28:15
  day.
• 28:15
  Yeah.
• 28:16
  So
• 28:16
  let's
• 28:16
  work.
• 28:17
  We
• 28:17
  just
• 28:17
  gotta
• 28:17
  keep
• 28:18
  playing
• 28:18
  the
• 28:18
  game
• 28:18
  and
• 28:18
  try
• 28:19
  to
• 28:19
  beat
• 28:19
  them
• 28:19
  at
• 28:20
  it.
• 28:20
  Right.
• 28:21
  Because
• 28:21
  of
• 28:21
  access.
• 28:22
  And
• 28:22
  while
• 28:22
  it's
• 28:22
  getting
• 28:23
  better,
• 28:23
  especially
• 28:24
  for
• 28:24
  pre
• 28:24
  seed
• 28:25
  and
• 28:25
  seed,
• 28:25
  as
• 28:26
  you
• 28:26
  go
• 28:26
  lock
• 28:27
  the
• 28:27
  chain
• 28:27
  of
• 28:28
  series
• 28:28
  abc,
• 28:29
  the
• 28:29
  number
• 28:29
  of
• 28:30
  investors
• 28:30
  that
• 28:30
  are
• 28:31
  really
• 28:31
  women
• 28:31
  focused
• 28:32
  starts
• 28:32
  to
• 28:32
  shrivel.
• 28:33
  How
• 28:33
  do
• 28:33
  you
• 28:33
  think
• 28:34
  about
• 28:34
  that
• 28:34
  in
• 28:34
  terms
• 28:35
  of
• 28:35
  helping
• 28:36
  women
• 28:36
  in
• 28:36
  your
• 28:36
  ecosystem
• 28:38
  grow
• 28:39
  and
• 28:39
  what
• 28:39
  would
• 28:40
  be
• 28:40
  different
• 28:40
  that
• 28:41
  you
• 28:41
  would
• 28:41
  be
• 28:41
  supporting
• 28:42
  women
• 28:43
  given
• 28:43
  the
• 28:44
  later
• 28:44
  stages
• 28:44
  are
• 28:45
  harder
• 28:45
  to
• 28:45
  get
• 28:45
  money?
• 28:46
  If
• 28:46
  I'm
• 28:47
  honest,
• 28:47
  I'm
• 28:47
  a
• 28:47
  bootstrapper
• 28:48
  myself.
• 28:49
  Well,
• 28:49
  I
• 28:49
  think
• 28:50
  the
• 28:50
  funding
• 28:50
  game
• 28:50
  is
• 28:51
  definitely
• 28:51
  something
• 28:52
  we
• 28:52
  should
• 28:52
  be
• 28:52
  fixing.
• 28:52
  Fixing.
• 28:53
  99%
• 28:54
  of
• 28:55
  businesses
• 28:55
  are
• 28:55
  not
• 28:55
  venture
• 28:56
  backed.
• 28:57
  So
• 28:57
  I
• 28:57
  think
• 28:58
  education
• 28:59
  on
• 28:59
  what
• 29:00
  is
• 29:00
  a
• 29:00
  venture
• 29:00
  backed
• 29:00
  business.
• 29:01
  Is
• 29:01
  that
• 29:01
  the
• 29:01
  route
• 29:01
  that
• 29:01
  I
• 29:02
  want
• 29:02
  to
• 29:02
  go
• 29:02
  down?
• 29:02
  Do
• 29:03
  I
• 29:03
  want
• 29:03
  to
• 29:03
  keep
• 29:03
  more
• 29:03
  of
• 29:03
  my
• 29:04
  equity
• 29:04
  so
• 29:04
  that
• 29:04
  when
• 29:04
  I
• 29:04
  exit
• 29:05
  I,
• 29:05
  I
• 29:05
  get
• 29:05
  bigger
• 29:06
  paycheck
• 29:06
  versus
• 29:07
  me
• 29:07
  playing
• 29:07
  the
• 29:08
  game
• 29:08
  and
• 29:08
  trying
• 29:08
  to
• 29:08
  do
• 29:08
  tech
• 29:09
  bro
• 29:09
  stuff,
• 29:10
  Make
• 29:10
  a
• 29:10
  decision
• 29:10
  for
• 29:11
  yourself
• 29:11
  what's
• 29:11
  best.
• 29:12
  And
• 29:12
  it's
• 29:12
  okay
• 29:12
  if
• 29:13
  you
• 29:13
  choose
• 29:13
  to
• 29:13
  bootstrap.
• 29:14
  Women
• 29:14
  are
• 29:15
  better
• 29:15
  bootstrappers.
• 29:15
  There's
• 29:16
  data
• 29:16
  around
• 29:16
  that
• 29:16
  we
• 29:17
  know
• 29:17
  how
• 29:17
  to
• 29:17
  use
• 29:17
  our
• 29:17
  money
• 29:18
  to
• 29:18
  our
• 29:18
  advantage
• 29:19
  and
• 29:19
  play
• 29:19
  the
• 29:19
  game
• 29:20
  that
• 29:20
  way.
• 29:20
  I'm
• 29:20
  more
• 29:20
  on
• 29:21
  the
• 29:21
  mindset
• 29:21
  of
• 29:22
  why
• 29:22
  don't
• 29:22
  you
• 29:22
  just
• 29:22
  build
• 29:23
  a
• 29:23
  badass
• 29:23
  business
• 29:23
  where
• 29:24
  you
• 29:24
  rake
• 29:24
  in
• 29:24
  millions
• 29:25
  yourself
• 29:26
  and
• 29:26
  then
• 29:26
  if
• 29:26
  you
• 29:26
  wanted
• 29:27
  to
• 29:27
  go
• 29:27
  down
• 29:27
  the
• 29:27
  funding
• 29:28
  game,
• 29:28
  you
• 29:28
  wanted
• 29:29
  to
• 29:29
  do
• 29:29
  that,
• 29:29
  by
• 29:29
  all
• 29:29
  means
• 29:30
  play
• 29:30
  the
• 29:30
  game,
• 29:31
  but
• 29:31
  you
• 29:31
  don't
• 29:31
  have
• 29:31
  to
• 29:32
  do
• 29:32
  so
• 29:32
  well
• 29:33
  that
• 29:33
  you
• 29:33
  have
• 29:33
  optionality.
• 29:34
  That's
• 29:35
  kind
• 29:35
  of
• 29:35
  where
• 29:35
  I
• 29:35
  sit
• 29:36
  with
• 29:36
  that
• 29:37
  whole
• 29:38
  game
• 29:38
  and
• 29:38
  my
• 29:38
  vision
• 29:39
  of
• 29:39
  it.
• 29:39
  I
• 29:39
  totally
• 29:40
  agree
• 29:40
  with
• 29:40
  you.
• 29:40
  Don't
• 29:41
  let
• 29:41
  the
• 29:41
  funding
• 29:41
  hurdles
• 29:42
  take
• 29:42
  away
• 29:42
  your
• 29:43
  power.
• 29:44
  Right.
• 29:44
  Like
• 29:45
  you,
• 29:45
  you
• 29:45
  can
• 29:46
  figure
• 29:46
  out.
• 29:47
  I,
• 29:47
  I,
• 29:47
  I
• 29:47
  am
• 29:48
  a
• 29:48
  big
• 29:48
  believer
• 29:49
  that
• 29:49
  whatever
• 29:49
  resources
• 29:50
  you
• 29:51
  have,
• 29:51
  you
• 29:51
  always
• 29:52
  have
• 29:52
  what
• 29:52
  you
• 29:52
  need
• 29:53
  to
• 29:53
  take
• 29:53
  the
• 29:53
  next
• 29:54
  step.
• 29:54
  Some
• 29:54
  of,
• 29:55
  part
• 29:55
  of
• 29:55
  why
• 29:55
  I
• 29:55
  asked
• 29:56
  you
• 29:56
  about
• 29:56
  some
• 29:56
  of
• 29:56
  these
• 29:56
  tech
• 29:57
  tools
• 29:57
  is
• 29:57
  because
• 29:58
  these
• 29:58
  are
• 29:58
  tools
• 29:59
  especially
• 29:59
  early
• 30:00
  on,
• 30:00
  that
• 30:01
  if
• 30:01
  you
• 30:01
  get
• 30:01
  your
• 30:01
  hands
• 30:02
  in
• 30:02
  there
• 30:02
  and
• 30:02
  figure
• 30:03
  this
• 30:03
  out,
• 30:04
  you
• 30:04
  can
• 30:04
  keep
• 30:04
  figuring
• 30:05
  things
• 30:05
  out
• 30:05
  and
• 30:06
  at
• 30:06
  some
• 30:06
  point
• 30:06
  you'll
• 30:07
  have
• 30:07
  enough
• 30:07
  traction
• 30:08
  to
• 30:08
  afford
• 30:09
  either
• 30:09
  through
• 30:09
  funding
• 30:10
  or
• 30:10
  through
• 30:10
  your
• 30:11
  own
• 30:11
  generate.
• 30:11
  You
• 30:12
  can
• 30:12
  take
• 30:12
  a
• 30:12
  loan,
• 30:12
  VA
• 30:13
  will
• 30:13
  step
• 30:13
  in,
• 30:13
  you
• 30:14
  can,
• 30:14
  there's
• 30:14
  different
• 30:15
  options
• 30:16
  once
• 30:16
  you
• 30:16
  get
• 30:17
  some
• 30:17
  traction
• 30:18
  that
• 30:19
  might
• 30:19
  not
• 30:19
  be
• 30:19
  available.
• 30:21
  And
• 30:21
  so
• 30:22
  I
• 30:22
  think
• 30:22
  that's
• 30:22
  really,
• 30:23
  I
• 30:23
  think
• 30:23
  it's
• 30:23
  really
• 30:23
  great
• 30:24
  what
• 30:24
  you're
• 30:24
  helping
• 30:24
  women
• 30:25
  to
• 30:25
  do.
• 30:26
  So
• 30:26
  it's
• 30:26
  not
• 30:26
  like,
• 30:27
  well,
• 30:27
  I
• 30:27
  have
• 30:27
  this
• 30:27
  idea
• 30:27
  but
• 30:28
  I
• 30:28
  can't
• 30:28
  do
• 30:28
  it
• 30:28
  because
• 30:28
  I
• 30:28
  don't
• 30:29
  have
• 30:29
  money.
• 30:29
  Exactly.
• 30:30
  And
• 30:30
  I
• 30:31
  think
• 30:31
  too
• 30:31
  this,
• 30:32
  we
• 30:32
  women
• 30:33
  are
• 30:33
  about
• 30:34
  the,
• 30:34
  the
• 30:35
  whole
• 30:35
  wealth
• 30:35
  thing
• 30:36
  going
• 30:36
  on
• 30:36
  right
• 30:36
  now.
• 30:37
  Like
• 30:37
  the
• 30:37
  transfer
• 30:38
  of
• 30:38
  wealth
• 30:38
  is
• 30:38
  happening,
• 30:39
  right?
• 30:39
  Yes.
• 30:39
  Yeah.
• 30:40
  I
• 30:40
  think
• 30:41
  we're
• 30:41
  in
• 30:41
  a
• 30:41
  very
• 30:42
  interesting
• 30:42
  stage
• 30:43
  of
• 30:43
  like
• 30:44
  what's
• 30:44
  happening
• 30:44
  in
• 30:44
  the
• 30:45
  ecosystem
• 30:45
  generally,
• 30:46
  not
• 30:46
  just
• 30:46
  in
• 30:46
  tech.
• 30:47
  Where
• 30:48
  money's
• 30:48
  going,
• 30:48
  who's
• 30:49
  spending
• 30:49
  it,
• 30:49
  who's
• 30:50
  going
• 30:50
  to
• 30:50
  have
• 30:50
  the
• 30:50
  power.
• 30:51
  I
• 30:51
  do
• 30:51
  believe
• 30:52
  a
• 30:52
  shift
• 30:52
  is
• 30:53
  going
• 30:53
  to
• 30:53
  happen.
• 30:53
  I
• 30:54
  genuinely
• 30:54
  do.
• 30:55
  And
• 30:55
  I
• 30:55
  also
• 30:56
  believe
• 30:56
  that
• 30:56
  women
• 30:56
  want
• 30:57
  to
• 30:57
  see
• 30:57
  more
• 30:58
  women
• 30:58
  succeed.
• 30:59
  And
• 30:59
  because
• 31:00
  of
• 31:00
  that
• 31:00
  the
• 31:00
  transfer
• 31:01
  is
• 31:01
  going
• 31:01
  to
• 31:01
  happen
• 31:02
  from
• 31:02
  the
• 31:02
  boomers
• 31:03
  and
• 31:03
  the
• 31:04
  boomers
• 31:05
  coming
• 31:05
  down
• 31:05
  think
• 31:06
  it's
• 31:06
  going
• 31:06
  to
• 31:06
  trickle
• 31:06
  down
• 31:07
  it's
• 31:07
  going
• 31:07
  to
• 31:07
  take
• 31:07
  time,
• 31:08
  but
• 31:08
  I
• 31:08
  do
• 31:08
  believe
• 31:09
  it's
• 31:09
  going
• 31:09
  to
• 31:09
  happen.
• 31:09
  There's
• 31:10
  more
• 31:10
  systems
• 31:10
  in
• 31:11
  place
• 31:11
  that
• 31:12
  we're
• 31:12
  aware
• 31:12
  of
• 31:12
  it
• 31:13
  now,
• 31:13
  we're
• 31:13
  hyper
• 31:14
  aware
• 31:14
  and
• 31:14
  we
• 31:15
  just
• 31:15
  need
• 31:16
  to
• 31:16
  keep
• 31:16
  building
• 31:17
  badass
• 31:17
  businesses
• 31:18
  like
• 31:18
  it's
• 31:18
  going
• 31:18
  to
• 31:19
  happen.
• 31:19
  What
• 31:20
  do
• 31:20
  you
• 31:20
  see
• 31:20
  that's
• 31:21
  unique
• 31:21
  or
• 31:21
  different
• 31:22
  about
• 31:22
  the
• 31:22
  types
• 31:23
  of
• 31:23
  businesses,
• 31:24
  the
• 31:24
  ideas
• 31:24
  that
• 31:24
  are
• 31:25
  coming
• 31:25
  about
• 31:25
  with
• 31:26
  the
• 31:26
  women
• 31:26
  that
• 31:26
  are
• 31:26
  in
• 31:27
  your
• 31:27
  ecosystem?
• 31:28
  You
• 31:28
  know
• 31:28
  a
• 31:28
  big
• 31:29
  thing
• 31:29
  that
• 31:29
  I
• 31:29
  noticed
• 31:30
  when
• 31:30
  I
• 31:30
  worked
• 31:31
  with
• 31:31
  men
• 31:31
  is
• 31:31
  that
• 31:32
  they're
• 31:32
  more
• 31:32
  revenue
• 31:33
  or
• 31:33
  money
• 31:34
  focused.
• 31:34
  Only
• 31:35
  they
• 31:35
  cared
• 31:36
  about
• 31:36
  exits
• 31:36
  and
• 31:37
  an
• 31:37
  exit
• 31:37
  plan
• 31:38
  that
• 31:38
  was
• 31:38
  pretty
• 31:39
  status
• 31:39
  quo.
• 31:40
  When
• 31:40
  I
• 31:40
  started
• 31:41
  to
• 31:41
  work
• 31:41
  with
• 31:41
  women
• 31:41
  only,
• 31:42
  I
• 31:43
  noticed
• 31:43
  a
• 31:43
  huge
• 31:44
  difference.
• 31:44
  Where
• 31:45
  they
• 31:45
  wanted
• 31:45
  to
• 31:45
  make
• 31:46
  the
• 31:46
  world
• 31:46
  a
• 31:46
  better
• 31:46
  place,
• 31:47
  they
• 31:47
  wanted
• 31:47
  to
• 31:47
  have
• 31:48
  impact
• 31:48
  for
• 31:49
  other
• 31:49
  people
• 31:49
  and
• 31:49
  in
• 31:49
  their
• 31:50
  own
• 31:50
  personal
• 31:50
  lives
• 31:50
  and
• 31:51
  they
• 31:51
  wanted
• 31:51
  to
• 31:51
  solve
• 31:51
  real
• 31:52
  problems.
• 31:52
  They
• 31:53
  didn't
• 31:53
  just
• 31:53
  be
• 31:53
  like
• 31:53
  I
• 31:53
  had
• 31:54
  50
• 31:54
  grand,
• 31:54
  I
• 31:54
  was
• 31:54
  going
• 31:55
  to
• 31:55
  go,
• 31:55
  you
• 31:55
  know,
• 31:55
  code
• 31:56
  figure
• 31:56
  out
• 31:56
  if
• 31:56
  I
• 31:57
  can
• 31:57
  make
• 31:57
  this
• 31:57
  work
• 31:57
  and
• 31:57
  send
• 31:58
  some
• 31:58
  ads
• 31:58
  to
• 31:58
  it.
• 31:59
  The
• 31:59
  mentality
• 32:00
  of
• 32:00
  what
• 32:01
  they
• 32:01
  want
• 32:01
  to
• 32:01
  put
• 32:02
  into
• 32:02
  the
• 32:02
  world
• 32:02
  is
• 32:03
  very
• 32:03
  different
• 32:04
  and
• 32:04
  they
• 32:04
  put
• 32:04
  a
• 32:05
  lot
• 32:05
  of
• 32:05
  nurture
• 32:06
  and
• 32:06
  care
• 32:07
  into
• 32:07
  how
• 32:08
  they
• 32:08
  solve
• 32:08
  problems.
• 32:09
  I'm
• 32:09
  not
• 32:10
  saying
• 32:10
  that
• 32:10
  every
• 32:10
  man
• 32:10
  is
• 32:10
  like
• 32:11
  that,
• 32:11
  but
• 32:11
  just
• 32:11
  using
• 32:12
  the,
• 32:12
  the
• 32:13
  last
• 32:13
  15
• 32:13
  years
• 32:13
  of
• 32:14
  my
• 32:14
  experience
• 32:14
  and
• 32:15
  if
• 32:15
  I
• 32:15
  were
• 32:15
  to
• 32:15
  just
• 32:15
  black
• 32:16
  and
• 32:16
  white
• 32:16
  to
• 32:16
  separate
• 32:17
  what
• 32:17
  the
• 32:17
  differences
• 32:17
  were,
• 32:18
  that
• 32:19
  is
• 32:19
  the
• 32:19
  biggest
• 32:19
  one
• 32:19
  that
• 32:19
  I
• 32:20
  noticed.
• 32:21
  I
• 32:21
  completely
• 32:22
  agree
• 32:22
  with
• 32:22
  that.
• 32:23
  When
• 32:23
  I
• 32:23
  first
• 32:23
  started
• 32:24
  creating
• 32:25
  a
• 32:25
  force
• 32:25
  for
• 32:26
  good,
• 32:26
  I
• 32:26
  didn't
• 32:26
  know
• 32:27
  that
• 32:28
  it
• 32:28
  was
• 32:28
  going
• 32:28
  to
• 32:28
  be
• 32:28
  specifically
• 32:29
  for
• 32:29
  women,
• 32:29
  but
• 32:30
  it
• 32:30
  was
• 32:30
  always
• 32:30
  intended
• 32:31
  to
• 32:31
  be
• 32:31
  purpose
• 32:31
  led,
• 32:32
  visionary
• 32:33
  entrepreneurs
• 32:34
  and,
• 32:35
  and
• 32:36
  then
• 32:36
  you
• 32:36
  know,
• 32:36
  like
• 32:37
  I
• 32:37
  didn't
• 32:37
  even.
• 32:37
  I
• 32:37
  don't
• 32:38
  have
• 32:38
  to
• 32:38
  say
• 32:38
  purpose
• 32:38
  led
• 32:39
  anymore.
• 32:39
  All
• 32:39
  I
• 32:40
  have
• 32:40
  to
• 32:40
  do
• 32:40
  is
• 32:40
  say
• 32:40
  women
• 32:41
  and
• 32:41
  it's,
• 32:41
  it
• 32:42
  is
• 32:42
  always
• 32:43
  purpose
• 32:43
  led.
• 32:44
  Well,
• 32:44
  I
• 32:44
  shouldn't
• 32:44
  say
• 32:44
  always,
• 32:45
  but
• 32:45
  generally.
• 32:46
  99
• 32:46
  of
• 32:47
  the
• 32:47
  time
• 32:47
  it
• 32:47
  is
• 32:48
  right.
• 32:48
  When
• 32:48
  women
• 32:49
  are
• 32:49
  successful,
• 32:50
  what
• 32:50
  they
• 32:50
  do
• 32:50
  with
• 32:50
  their
• 32:51
  success
• 32:52
  is
• 32:52
  so
• 32:52
  different.
• 32:53
  Right.
• 32:54
  You
• 32:54
  want
• 32:54
  to
• 32:54
  give
• 32:54
  back.
• 32:55
  They
• 32:55
  want
• 32:55
  to
• 32:55
  give
• 32:56
  back
• 32:57
  in
• 32:57
  all
• 32:57
  the
• 32:58
  ways.
• 32:58
  They
• 32:58
  want
• 32:58
  to
• 32:58
  make
• 32:58
  sure
• 32:59
  everybody's
• 32:59
  taken
• 32:59
  care
• 33:00
  of.
• 33:00
  They're
• 33:01
  their
• 33:01
  families
• 33:01
  of
• 33:02
  course,
• 33:02
  but
• 33:02
  then
• 33:02
  their
• 33:03
  communities
• 33:03
  in
• 33:03
  the
• 33:03
  world
• 33:04
  long
• 33:04
  term.
• 33:05
  That's
• 33:05
  what
• 33:06
  my
• 33:06
  husband,
• 33:06
  I
• 33:06
  always
• 33:06
  say
• 33:06
  like
• 33:07
  if
• 33:07
  this
• 33:07
  ever
• 33:08
  I
• 33:08
  don't
• 33:08
  have
• 33:08
  an
• 33:08
  exit
• 33:09
  plan.
• 33:09
  I
• 33:09
  love
• 33:09
  my
• 33:09
  work
• 33:10
  so
• 33:10
  if
• 33:10
  I
• 33:10
  can
• 33:10
  work
• 33:10
  on
• 33:11
  this
• 33:11
  till
• 33:11
  the
• 33:11
  end
• 33:11
  of
• 33:11
  time,
• 33:11
  I
• 33:11
  will.
• 33:12
  We
• 33:12
  always
• 33:12
  say
• 33:12
  what
• 33:13
  are
• 33:13
  our
• 33:13
  goals?
• 33:14
  Have
• 33:14
  a
• 33:14
  good
• 33:14
  life,
• 33:14
  travel
• 33:15
  with
• 33:15
  our
• 33:15
  kids,
• 33:15
  take
• 33:15
  care
• 33:15
  of
• 33:16
  my
• 33:16
  parents,
• 33:16
  be
• 33:16
  able
• 33:16
  to
• 33:17
  pay
• 33:17
  off
• 33:17
  their,
• 33:17
  his
• 33:18
  parents
• 33:18
  debt,
• 33:18
  medical
• 33:19
  bill.
• 33:19
  Just
• 33:19
  be
• 33:20
  able
• 33:20
  to
• 33:20
  make
• 33:20
  sure
• 33:20
  that
• 33:21
  everyone
• 33:21
  is
• 33:21
  healthy,
• 33:22
  happy,
• 33:22
  they
• 33:22
  can
• 33:22
  live
• 33:23
  their
• 33:23
  lives
• 33:24
  and
• 33:24
  experience
• 33:24
  life
• 33:25
  Right.
• 33:26
  That's
• 33:26
  what
• 33:26
  we
• 33:26
  care.
• 33:26
  That's
• 33:27
  the
• 33:27
  goal.
• 33:27
  We're
• 33:28
  only
• 33:28
  here
• 33:28
  for
• 33:28
  so
• 33:29
  long.
• 33:29
  We're
• 33:29
  not
• 33:29
  trying
• 33:29
  to
• 33:30
  become
• 33:30
  robots.
• 33:30
  Like
• 33:31
  what
• 33:31
  can
• 33:31
  we
• 33:31
  do?
• 33:31
  Just
• 33:32
  enjoy
• 33:32
  what
• 33:32
  we
• 33:33
  have?
• 33:33
  You
• 33:33
  don't.
• 33:33
  And
• 33:34
  the
• 33:34
  thing
• 33:34
  is,
• 33:34
  you
• 33:34
  don't
• 33:35
  need
• 33:35
  billions
• 33:35
  to
• 33:35
  do
• 33:35
  it.
• 33:36
  You
• 33:36
  can
• 33:37
  build
• 33:37
  a
• 33:37
  very
• 33:37
  beautiful
• 33:38
  business
• 33:38
  that
• 33:38
  supports
• 33:39
  and
• 33:39
  serves
• 33:39
  your
• 33:39
  family.
• 33:40
  You
• 33:40
  can
• 33:41
  always
• 33:41
  have
• 33:41
  optionality.
• 33:42
  It's
• 33:42
  good
• 33:42
  to
• 33:43
  build
• 33:43
  a
• 33:43
  business
• 33:43
  that
• 33:44
  could
• 33:44
  be
• 33:44
  sold
• 33:44
  if
• 33:44
  you
• 33:45
  decide
• 33:45
  you
• 33:45
  want.
• 33:46
  You
• 33:46
  know,
• 33:46
  it
• 33:46
  doesn't
• 33:46
  have
• 33:46
  to
• 33:47
  be
• 33:47
  billions
• 33:47
  at
• 33:48
  all.
• 33:48
  It
• 33:48
  doesn't
• 33:48
  have
• 33:49
  to
• 33:49
  be
• 33:49
  hundreds
• 33:49
  of
• 33:49
  millions.
• 33:50
  It
• 33:50
  can
• 33:50
  be
• 33:50
  whatever
• 33:51
  works
• 33:51
  for
• 33:51
  you.
• 33:52
  You
• 33:52
  get
• 33:52
  that
• 33:52
  choice
• 33:53
  to
• 33:53
  make.
• 33:53
  I'm
• 33:54
  curious
• 33:54
  to
• 33:54
  know
• 33:55
  what
• 33:55
  are
• 33:55
  the,
• 33:55
  the
• 33:56
  fears
• 33:56
  that
• 33:57
  you
• 33:57
  see
• 33:57
  that
• 33:57
  women
• 33:58
  experience
• 33:58
  experience
• 33:59
  and
• 33:59
  what
• 33:59
  are
• 33:59
  the
• 34:00
  superpowers
• 34:01
  that
• 34:01
  women
• 34:02
  entrepreneurs
• 34:03
  really,
• 34:03
  you
• 34:04
  see,
• 34:04
  you
• 34:05
  know,
• 34:06
  come
• 34:06
  out
• 34:06
  in
• 34:07
  the
• 34:07
  journey.
• 34:07
  So
• 34:07
  things
• 34:08
  that
• 34:08
  are
• 34:08
  uniquely
• 34:08
  women
• 34:09
  fears
• 34:10
  and
• 34:10
  superpowers
• 34:12
  fears.
• 34:14
  Imposter
• 34:15
  syndrome
• 34:15
  is
• 34:15
  pretty
• 34:15
  common
• 34:16
  based
• 34:16
  on
• 34:17
  years
• 34:17
  of
• 34:17
  being
• 34:18
  in
• 34:18
  male
• 34:18
  dominated
• 34:19
  spaces
• 34:20
  and
• 34:20
  their
• 34:21
  voice
• 34:21
  not
• 34:21
  being
• 34:22
  heard
• 34:22
  or
• 34:23
  maybe
• 34:23
  second
• 34:23
  guessing
• 34:24
  if
• 34:25
  what
• 34:25
  they
• 34:25
  think
• 34:25
  is
• 34:25
  right.
• 34:26
  Even
• 34:26
  if
• 34:26
  it's
• 34:26
  like
• 34:26
  matter
• 34:27
  of
• 34:27
  fact.
• 34:27
  Like
• 34:28
  you
• 34:28
  don't
• 34:28
  have
• 34:28
  to
• 34:28
  sound
• 34:29
  and
• 34:29
  use
• 34:29
  big
• 34:30
  words
• 34:30
  to
• 34:30
  be
• 34:30
  smart.
• 34:31
  And
• 34:32
  I
• 34:32
  think
• 34:32
  when
• 34:32
  you're
• 34:33
  constantly
• 34:33
  in
• 34:33
  those
• 34:34
  spaces
• 34:34
  for
• 34:34
  so
• 34:34
  long,
• 34:34
  you
• 34:35
  get
• 34:35
  out
• 34:35
  of
• 34:35
  them,
• 34:35
  you're.
• 34:35
  You
• 34:36
  second
• 34:36
  guess
• 34:36
  them.
• 34:36
  That
• 34:37
  is
• 34:37
  definitely
• 34:37
  something
• 34:37
  I
• 34:37
  see
• 34:38
  is
• 34:38
  being
• 34:38
  afraid
• 34:39
  to
• 34:39
  just
• 34:39
  take
• 34:39
  the
• 34:39
  leap
• 34:40
  and
• 34:40
  not
• 34:40
  give
• 34:41
  a
• 34:41
  flying
• 34:41
  F
• 34:42
  U
• 34:42
  C
• 34:42
  K
• 34:42
  I
• 34:43
  literally
• 34:43
  hosted
• 34:43
  a
• 34:43
  webinar
• 34:44
  on
• 34:44
  this
• 34:44
  yesterday
• 34:44
  about
• 34:45
  building
• 34:45
  in
• 34:45
  public.
• 34:46
  You
• 34:46
  have
• 34:46
  to
• 34:46
  not
• 34:46
  care.
• 34:47
  I
• 34:47
  showed
• 34:47
  them
• 34:48
  posts
• 34:48
  of
• 34:48
  the
• 34:49
  names
• 34:49
  that
• 34:49
  people
• 34:49
  called
• 34:49
  me
• 34:50
  on
• 34:50
  TikTok
• 34:51
  and
• 34:51
  I'm
• 34:51
  like,
• 34:51
  you
• 34:51
  think
• 34:52
  I
• 34:52
  care?
• 34:52
  I'm
• 34:52
  like,
• 34:52
  thank
• 34:53
  you
• 34:53
  for
• 34:53
  that
• 34:53
  feedback
• 34:53
  you
• 34:54
  just
• 34:54
  gave
• 34:54
  me,
• 34:55
  man.
• 34:55
  Thank
• 34:56
  you.
• 34:56
  I
• 34:56
  don't
• 34:56
  care.
• 34:57
  Call
• 34:57
  me
• 34:57
  names,
• 34:57
  I
• 34:58
  don't
• 34:58
  give
• 34:58
  a
• 34:58
  shit.
• 34:58
  And
• 34:58
  you
• 34:59
  have
• 34:59
  to
• 34:59
  get
• 34:59
  over
• 34:59
  that.
• 34:59
  Like
• 35:00
  you
• 35:00
  have
• 35:00
  to
• 35:00
  be
• 35:00
  so
• 35:00
  mentally
• 35:01
  strong
• 35:01
  that
• 35:02
  that
• 35:02
  does
• 35:02
  not
• 35:02
  bother
• 35:03
  you.
• 35:03
  So
• 35:04
  that's
• 35:04
  the
• 35:04
  one
• 35:04
  that
• 35:05
  I
• 35:05
  am
• 35:05
  constantly
• 35:05
  talking
• 35:06
  about
• 35:06
  is
• 35:06
  trying
• 35:06
  to
• 35:06
  get
• 35:06
  you
• 35:07
  over
• 35:07
  that
• 35:07
  fear.
• 35:07
  Just
• 35:08
  keep
• 35:08
  going.
• 35:08
  And
• 35:08
  I
• 35:09
  see
• 35:09
  it
• 35:09
  like
• 35:09
  when
• 35:10
  I
• 35:10
  see
• 35:10
  the
• 35:10
  founders
• 35:11
  all
• 35:11
  over
• 35:11
  link,
• 35:11
  they're
• 35:11
  doing
• 35:12
  it
• 35:12
  because
• 35:13
  this
• 35:13
  is
• 35:13
  their
• 35:13
  superpower.
• 35:14
  When
• 35:14
  they
• 35:15
  do
• 35:15
  it,
• 35:15
  people
• 35:15
  come
• 35:16
  along,
• 35:17
  they
• 35:17
  are
• 35:17
  very
• 35:18
  good
• 35:18
  storytellers.
• 35:19
  They
• 35:20
  understand
• 35:20
  how
• 35:21
  to
• 35:21
  connect
• 35:21
  with
• 35:22
  people
• 35:22
  really
• 35:22
  well
• 35:23
  and
• 35:23
  they
• 35:23
  know
• 35:23
  how
• 35:24
  to
• 35:24
  take
• 35:24
  that
• 35:24
  feedback
• 35:25
  and
• 35:25
  the
• 35:25
  audience
• 35:25
  that
• 35:26
  like
• 35:26
  connecting
• 35:26
  with
• 35:26
  them
• 35:27
  into
• 35:27
  building.
• 35:28
  They're
• 35:28
  empaths.
• 35:29
  They
• 35:29
  want
• 35:29
  to
• 35:29
  solve
• 35:30
  really
• 35:30
  good
• 35:30
  problems.
• 35:30
  They're
• 35:30
  not
• 35:31
  afraid
• 35:31
  to
• 35:31
  get
• 35:31
  that
• 35:31
  feedback.
• 35:32
  And
• 35:32
  I
• 35:32
  think
• 35:33
  that's
• 35:33
  one
• 35:33
  of
• 35:33
  their
• 35:33
  superpowers
• 35:34
  which
• 35:34
  is
• 35:34
  going
• 35:34
  to
• 35:34
  help
• 35:34
  them
• 35:34
  make
• 35:35
  better
• 35:35
  products.
• 35:36
  Where
• 35:37
  is
• 35:37
  this
• 35:37
  all
• 35:38
  going,
• 35:39
  what
• 35:39
  is
• 35:39
  your
• 35:39
  dream?
• 35:40
  What
• 35:40
  are
• 35:40
  you
• 35:40
  creating?
• 35:41
  What
• 35:41
  is
• 35:42
  your
• 35:42
  vision
• 35:43
  that
• 35:43
  you
• 35:43
  are
• 35:44
  building
• 35:44
  with
• 35:45
  Diana?
• 35:46
  You
• 35:46
  know
• 35:47
  the
• 35:47
  vision
• 35:47
  is
• 35:48
  static,
• 35:49
  right?
• 35:49
  It's
• 35:49
  always,
• 35:50
  how
• 35:50
  do
• 35:50
  I
• 35:51
  put
• 35:51
  more
• 35:51
  power
• 35:52
  in
• 35:52
  women's
• 35:52
  hands?
• 35:52
  And
• 35:53
  building
• 35:53
  software
• 35:53
  companies
• 35:55
  particularly
• 35:55
  love
• 35:56
  software.
• 35:56
  So
• 35:56
  that's
• 35:56
  the
• 35:57
  angle.
• 35:57
  But
• 35:58
  bigger
• 35:58
  than
• 35:58
  that,
• 35:59
  where
• 35:59
  I
• 36:00
  see
• 36:00
  this
• 36:00
  going
• 36:00
  too
• 36:01
  is
• 36:01
  how
• 36:01
  do
• 36:01
  I
• 36:02
  do
• 36:02
  this
• 36:02
  for
• 36:02
  cpg?
• 36:03
  How
• 36:03
  do
• 36:03
  I
• 36:04
  do
• 36:04
  this
• 36:04
  for
• 36:04
  service
• 36:05
  based
• 36:05
  businesses?
• 36:05
  Because
• 36:05
  ultimately,
• 36:06
  if
• 36:06
  I
• 36:06
  create
• 36:06
  the
• 36:07
  formula,
• 36:07
  the
• 36:08
  community
• 36:08
  plus
• 36:08
  action
• 36:09
  equals
• 36:09
  momentum.
• 36:09
  If
• 36:10
  I
• 36:10
  create
• 36:10
  that
• 36:10
  and
• 36:10
  I
• 36:11
  prove
• 36:11
  it,
• 36:12
  I
• 36:12
  can
• 36:12
  expand
• 36:12
  to
• 36:13
  any
• 36:13
  industry.
• 36:13
  For
• 36:14
  any
• 36:14
  woman
• 36:14
  that
• 36:14
  wants
• 36:15
  to
• 36:15
  build
• 36:15
  a
• 36:15
  strong
• 36:15
  business
• 36:16
  and
• 36:16
  help
• 36:17
  literally
• 36:17
  change
• 36:17
  the
• 36:18
  whole
• 36:18
  ecosystem,
• 36:19
  that's
• 36:20
  really
• 36:20
  what
• 36:20
  I
• 36:20
  want
• 36:20
  to
• 36:20
  accomplish.
• 36:21
  I
• 36:21
  just
• 36:22
  happen
• 36:22
  to
• 36:22
  be
• 36:22
  testing
• 36:22
  it
• 36:22
  with
• 36:23
  women
• 36:23
  tech
• 36:23
  founders
• 36:24
  right
• 36:24
  now
• 36:24
  to
• 36:25
  prove
• 36:25
  I
• 36:25
  can
• 36:25
  do
• 36:25
  it.
• 36:27
  So
• 36:27
  fun.
• 36:27
  What
• 36:28
  about
• 36:28
  you
• 36:28
  personally?
• 36:29
  What's
• 36:29
  important
• 36:29
  to
• 36:29
  you?
• 36:30
  What
• 36:30
  do
• 36:30
  you
• 36:30
  want
• 36:31
  in
• 36:31
  your
• 36:31
  life
• 36:32
  a
• 36:32
  decade
• 36:32
  from
• 36:33
  now?
• 36:34
  Well,
• 36:34
  I'm
• 36:34
  very
• 36:34
  fortunate
• 36:35
  to
• 36:35
  have
• 36:35
  four
• 36:35
  healthy
• 36:36
  kids
• 36:36
  and
• 36:36
  a
• 36:36
  husband
• 36:37
  that,
• 36:37
  you
• 36:37
  know,
• 36:37
  after
• 36:38
  how
• 36:38
  many
• 36:38
  years
• 36:38
  we've
• 36:39
  known
• 36:39
  each
• 36:39
  other
• 36:39
  since
• 36:39
  we
• 36:39
  were
• 36:39
  12
• 36:40
  and
• 36:40
  we
• 36:40
  saw,
• 36:40
  oh,
• 36:41
  really
• 36:41
  like
• 36:42
  each
• 36:42
  other.
• 36:43
  That's
• 36:43
  wonderful.
• 36:43
  Lucky.
• 36:44
  I
• 36:44
  want
• 36:45
  to
• 36:45
  show
• 36:45
  my
• 36:45
  kids
• 36:45
  the
• 36:45
  world.
• 36:46
  I
• 36:46
  want
• 36:46
  them
• 36:47
  to
• 36:47
  experience
• 36:48
  life.
• 36:49
  I
• 36:49
  want
• 36:49
  to
• 36:50
  spend
• 36:51
  more
• 36:51
  time
• 36:51
  unplugging,
• 36:52
  being
• 36:52
  intentional.
• 36:53
  You
• 36:53
  know,
• 36:53
  I
• 36:53
  can't
• 36:53
  unplug
• 36:54
  that
• 36:54
  much
• 36:54
  right
• 36:54
  now.
• 36:54
  I'm
• 36:54
  building
• 36:55
  from
• 36:55
  scratch.
• 36:55
  But
• 36:56
  in
• 36:56
  10
• 36:56
  years,
• 36:57
  I
• 36:57
  hope
• 36:57
  to
• 36:57
  be
• 36:57
  in
• 36:57
  a
• 36:57
  place
• 36:58
  where
• 36:59
  I,
• 36:59
  I
• 36:59
  can
• 37:00
  serve
• 37:00
  my
• 37:00
  family,
• 37:01
  where
• 37:02
  they
• 37:02
  reap
• 37:03
  the
• 37:03
  rewards
• 37:03
  tenfold
• 37:04
  and
• 37:04
  we
• 37:04
  can
• 37:05
  experience
• 37:05
  life
• 37:06
  and
• 37:06
  just
• 37:06
  be
• 37:06
  happy.
• 37:07
  We're
• 37:07
  not
• 37:07
  big
• 37:07
  spenders.
• 37:08
  Like,
• 37:08
  we're
• 37:09
  not,
• 37:09
  you
• 37:10
  know,
• 37:10
  we
• 37:11
  don't
• 37:11
  do
• 37:11
  the
• 37:11
  lavish
• 37:12
  lifestyle.
• 37:12
  So
• 37:13
  for
• 37:13
  us,
• 37:13
  what
• 37:14
  that
• 37:14
  means
• 37:14
  is
• 37:15
  can
• 37:15
  we
• 37:15
  go
• 37:16
  to
• 37:16
  a
• 37:16
  cabin
• 37:17
  for
• 37:17
  a
• 37:17
  week
• 37:17
  and
• 37:18
  just
• 37:18
  spend
• 37:18
  time
• 37:18
  with
• 37:19
  our
• 37:19
  kid,
• 37:19
  laugh
• 37:19
  and
• 37:19
  play
• 37:19
  board
• 37:20
  games
• 37:20
  and
• 37:20
  things
• 37:20
  like
• 37:21
  that?
• 37:21
  Of
• 37:21
  course
• 37:21
  we
• 37:21
  want
• 37:22
  to
• 37:22
  go
• 37:22
  to
• 37:22
  Europe
• 37:22
  and
• 37:22
  we
• 37:22
  go
• 37:23
  to
• 37:23
  Australia.
• 37:23
  If
• 37:23
  we're
• 37:24
  lucky
• 37:24
  enough,
• 37:24
  we
• 37:24
  can
• 37:24
  do
• 37:24
  all
• 37:25
  those
• 37:25
  things.
• 37:25
  But
• 37:26
  it's
• 37:26
  really
• 37:26
  just
• 37:27
  getting
• 37:27
  time.
• 37:27
  You
• 37:27
  know,
• 37:28
  our
• 37:28
  lives
• 37:28
  are
• 37:28
  short.
• 37:29
  They.
• 37:30
  And
• 37:30
  like,
• 37:30
  even
• 37:31
  now
• 37:31
  my
• 37:31
  kids
• 37:31
  are
• 37:31
  little,
• 37:31
  two,
• 37:32
  four,
• 37:32
  six
• 37:32
  and
• 37:32
  eight,
• 37:33
  and
• 37:33
  I'm
• 37:33
  like,
• 37:33
  how
• 37:33
  is
• 37:33
  my
• 37:34
  youngest?
• 37:34
  Two
• 37:35
  and
• 37:35
  a
• 37:35
  half.
• 37:36
  Like,
• 37:36
  time
• 37:37
  is
• 37:37
  something
• 37:37
  we'll
• 37:37
  never
• 37:38
  get
• 37:38
  back.
• 37:39
  So
• 37:39
  we
• 37:39
  value
• 37:40
  time
• 37:40
  that
• 37:41
  hopefully
• 37:41
  I
• 37:41
  get
• 37:41
  more
• 37:42
  time.
• 37:43
  Wonderful.
• 37:44
  And
• 37:45
  so
• 37:45
  if
• 37:45
  you
• 37:45
  could
• 37:46
  whisper
• 37:46
  one
• 37:46
  piece
• 37:47
  of
• 37:47
  truth
• 37:48
  into
• 37:48
  the
• 37:48
  ear
• 37:49
  of
• 37:49
  every
• 37:50
  woman
• 37:50
  founder,
• 37:51
  navigating
• 37:53
  doubt
• 37:53
  at
• 37:54
  the
• 37:54
  edge
• 37:54
  of
• 37:55
  a
• 37:55
  big
• 37:55
  leap,
• 37:56
  what
• 37:56
  would
• 37:56
  you
• 37:57
  say?
• 37:57
  You
• 37:58
  can
• 37:58
  do
• 37:58
  anything
• 37:59
  you
• 38:00
  want
• 38:00
  to
• 38:00
  do.
• 38:01
  Pardon
• 38:01
  my
• 38:02
  French.
• 38:06
  It's
• 38:07
  literally,
• 38:07
  if
• 38:07
  you
• 38:07
  believe
• 38:07
  in
• 38:08
  yourself,
• 38:08
  then
• 38:08
  people
• 38:08
  will
• 38:09
  believe
• 38:09
  in
• 38:09
  you.
• 38:10
  It's
• 38:11
  magnetic.
• 38:12
  So
• 38:12
  just
• 38:12
  talk
• 38:13
  to
• 38:13
  yourself.
• 38:13
  I
• 38:13
  do
• 38:14
  soft
• 38:14
  talk.
• 38:14
  Just
• 38:14
  tell
• 38:14
  yourself
• 38:15
  I
• 38:15
  can
• 38:15
  do
• 38:15
  whatever
• 38:15
  I
• 38:15
  want.
• 38:16
  Yeah,
• 38:16
  guess
• 38:16
  what?
• 38:16
  You
• 38:16
  can
• 38:17
  and
• 38:17
  you
• 38:17
  will.
• 38:17
  And
• 38:18
  so
• 38:19
  how
• 38:19
  can
• 38:19
  listeners
• 38:20
  be
• 38:20
  a
• 38:20
  part
• 38:21
  of
• 38:21
  your
• 38:22
  community?
• 38:23
  Well,
• 38:23
  if
• 38:23
  you're
• 38:24
  building
• 38:24
  software,
• 38:25
  you
• 38:25
  want
• 38:25
  to
• 38:25
  build
• 38:25
  software.
• 38:26
  This
• 38:27
  is
• 38:27
  the
• 38:27
  perfect
• 38:27
  place
• 38:27
  to
• 38:28
  join
• 38:28
  the
• 38:28
  best
• 38:29
  community.
• 38:29
  These
• 38:29
  women
• 38:30
  are
• 38:30
  go
• 38:30
  getters
• 38:31
  and
• 38:31
  they're
• 38:31
  building
• 38:31
  really
• 38:32
  cool
• 38:32
  stuff
• 38:32
  and
• 38:32
  they
• 38:33
  love
• 38:33
  to
• 38:33
  collaborate.
• 38:34
  We
• 38:34
  bring
• 38:34
  in
• 38:34
  experts,
• 38:35
  all
• 38:35
  the
• 38:35
  things
• 38:35
  but
• 38:36
  really
• 38:36
  the
• 38:36
  community
• 38:36
  is
• 38:37
  gold
• 38:38
  standard.
• 38:38
  So
• 38:39
  you
• 38:39
  can
• 38:39
  come
• 38:39
  join.
• 38:39
  I'd
• 38:40
  love
• 38:40
  to
• 38:40
  support
• 38:40
  you.
• 38:41
  I'm
• 38:41
  there
• 38:41
  for
• 38:41
  you.
• 38:41
  So
• 38:42
  how
• 38:42
  does
• 38:42
  it
• 38:42
  work?
• 38:43
  You
• 38:43
  go
• 38:43
  to
• 38:43
  Theana
• 38:44
  IO
• 38:45
  and
• 38:46
  you
• 38:46
  click
• 38:46
  on
• 38:47
  Interested.
• 38:48
  There's
• 38:48
  a
• 38:48
  join
• 38:49
  membership
• 38:49
  process
• 38:50
  and
• 38:50
  it's
• 38:50
  actually
• 38:50
  an
• 38:51
  application.
• 38:52
  The
• 38:52
  application
• 38:52
  is
• 38:53
  making
• 38:53
  sure
• 38:53
  that
• 38:53
  the
• 38:53
  right
• 38:53
  people
• 38:54
  are
• 38:54
  coming
• 38:54
  in.
• 38:55
  We
• 38:55
  don't
• 38:55
  want
• 38:55
  investors
• 38:56
  or
• 38:56
  advisors
• 38:56
  or
• 38:57
  service
• 38:57
  providers
• 38:57
  in
• 38:57
  there.
• 38:58
  We
• 38:58
  don't
• 38:58
  want
• 38:58
  people
• 38:58
  selling
• 38:59
  to
• 38:59
  you.
• 38:59
  We
• 38:59
  want
• 38:59
  the
• 38:59
  right
• 39:00
  curating,
• 39:00
  the
• 39:00
  right
• 39:00
  people.
• 39:01
  So
• 39:01
  you
• 39:01
  apply.
• 39:02
  If
• 39:02
  you
• 39:03
  are
• 39:03
  a
• 39:03
  founder,
• 39:03
  then
• 39:04
  you'll
• 39:04
  get
• 39:04
  into
• 39:04
  the
• 39:04
  platform,
• 39:05
  you
• 39:05
  can
• 39:06
  subscribe.
• 39:06
  It's
• 39:06
  $99
• 39:07
  a
• 39:07
  month
• 39:07
  or
• 39:07
  990
• 39:08
  for
• 39:08
  the
• 39:08
  year
• 39:09
  for
• 39:09
  all
• 39:09
  the
• 39:09
  toolings.
• 39:10
  Like
• 39:10
  it's
• 39:10
  one
• 39:11
  static
• 39:11
  price
• 39:11
  for
• 39:11
  everything.
• 39:12
  And
• 39:12
  then
• 39:12
  immediately
• 39:13
  you
• 39:13
  get
• 39:13
  thrust
• 39:14
  into
• 39:14
  me
• 39:14
  being
• 39:15
  like,
• 39:15
  hey,
• 39:15
  welcome
• 39:16
  by
• 39:16
  the
• 39:16
  way,
• 39:16
  we
• 39:16
  have
• 39:17
  three
• 39:17
  events
• 39:17
  this
• 39:17
  week
• 39:17
  that
• 39:17
  happened
• 39:18
  twice
• 39:18
  this
• 39:18
  morning
• 39:18
  from
• 39:18
  our
• 39:19
  two
• 39:19
  new
• 39:19
  members.
• 39:19
  I'm
• 39:20
  like,
• 39:20
  are
• 39:20
  you
• 39:20
  coming
• 39:20
  to
• 39:20
  these?
• 39:21
  I'd
• 39:21
  love
• 39:21
  to
• 39:21
  see
• 39:21
  you.
• 39:22
  I
• 39:22
  currently
• 39:22
  right
• 39:22
  now
• 39:23
  meet
• 39:23
  every
• 39:23
  founder
• 39:23
  so
• 39:24
  there's
• 39:24
  a
• 39:24
  one
• 39:24
  on
• 39:24
  one
• 39:24
  with
• 39:25
  me
• 39:25
  because
• 39:25
  I
• 39:25
  want
• 39:25
  to
• 39:25
  make
• 39:25
  sure
• 39:26
  that
• 39:26
  I
• 39:26
  can
• 39:26
  build
• 39:26
  the
• 39:26
  support
• 39:26
  system
• 39:27
  for,
• 39:27
  for
• 39:27
  you.
• 39:28
  So
• 39:28
  yeah,
• 39:28
  it's
• 39:28
  very
• 39:28
  personal
• 39:29
  right
• 39:29
  now
• 39:29
  and
• 39:29
  I'd
• 39:30
  love
• 39:30
  to
• 39:30
  support
• 39:30
  you.
• 39:30
  Come
• 39:30
  on
• 39:31
  in,
• 39:31
  let's
• 39:31
  build
• 39:32
  this.
• 39:33
  All
• 39:34
  right.
• 39:34
  It
• 39:34
  makes
• 39:34
  me
• 39:34
  want
• 39:34
  to
• 39:35
  go
• 39:35
  build
• 39:35
  SaaS
• 39:35
  product
• 39:36
  right
• 39:36
  now.
• 39:37
  Going
• 39:37
  at
• 39:37
  it
• 39:37
  again.
• 39:38
  You
• 39:38
  never
• 39:38
  know.
• 39:39
  I
• 39:39
  sort
• 39:39
  of
• 39:40
  dabble.
• 39:40
  I
• 39:40
  keep
• 39:40
  saying
• 39:41
  the
• 39:41
  force
• 39:41
  for
• 39:41
  good
• 39:42
  in
• 39:42
  a
• 39:42
  format
• 39:42
  of
• 39:43
  a
• 39:43
  product.
• 39:43
  You
• 39:44
  know
• 39:44
  where
• 39:44
  to
• 39:44
  go
• 39:44
  then
• 39:44
  Coco?
• 39:45
  Yeah,
• 39:46
  I'll
• 39:46
  go,
• 39:46
  I'll
• 39:47
  figure
• 39:47
  out
• 39:47
  how
• 39:47
  to
• 39:47
  use.
• 39:48
  What
• 39:48
  did
• 39:48
  you
• 39:48
  say
• 39:48
  lovable?
• 39:49
  Yes,
• 39:49
  I
• 39:50
  can
• 39:50
  learn
• 39:50
  how
• 39:50
  to
• 39:50
  use
• 39:50
  lovable
• 39:51
  and
• 39:51
  go
• 39:51
  hack
• 39:52
  away,
• 39:52
  right?
• 39:53
  Well,
• 39:53
  our
• 39:54
  listeners
• 39:54
  should
• 39:54
  also
• 39:55
  know
• 39:55
  that
• 39:55
  Coco
• 39:55
  is
• 39:56
  coming
• 39:56
  to
• 39:56
  join
• 39:56
  us
• 39:56
  in
• 39:57
  two
• 39:57
  weeks
• 39:57
  because
• 39:57
  Coco
• 39:58
  is
• 39:58
  a
• 39:58
  badass
• 39:59
  and
• 39:59
  she's
• 39:59
  going
• 40:00
  to
• 40:00
  come
• 40:00
  educate
• 40:00
  the
• 40:00
  founders
• 40:01
  too
• 40:01
  because
• 40:01
  her
• 40:01
  experience
• 40:02
  is
• 40:02
  we
• 40:02
  get
• 40:03
  experts
• 40:03
  like
• 40:03
  Coco
• 40:04
  coming
• 40:04
  in
• 40:04
  to
• 40:04
  educate
• 40:05
  and
• 40:05
  bring
• 40:06
  you
• 40:06
  access.
• 40:06
  So
• 40:07
  welcome
• 40:07
  to
• 40:07
  Dayana.
• 40:08
  Coco.
• 40:09
  Hey,
• 40:09
  I
• 40:09
  can't
• 40:09
  wait.
• 40:10
  It's
• 40:10
  going
• 40:10
  to
• 40:10
  be
• 40:10
  so
• 40:11
  fun
• 40:11
  and
• 40:11
  I've
• 40:11
  just
• 40:11
  had
• 40:12
  such
• 40:12
  a
• 40:12
  blast
• 40:12
  talking
• 40:12
  with
• 40:13
  you
• 40:13
  today.
• 40:13
  No
• 40:14
  Mickey,
• 40:14
  it
• 40:14
  really
• 40:14
  is
• 40:15
  a
• 40:15
  pleasure
• 40:15
  and
• 40:16
  you
• 40:16
  are
• 40:16
  just
• 40:17
  a
• 40:17
  beautiful
• 40:17
  soul.
• 40:18
  I
• 40:18
  love
• 40:18
  your
• 40:19
  energy.
• 40:19
  I
• 40:20
  love
• 40:20
  what
• 40:20
  you're
• 40:20
  bringing
• 40:20
  to
• 40:21
  the
• 40:21
  world
• 40:21
  and
• 40:22
  I
• 40:22
  love
• 40:22
  how
• 40:23
  fierce
• 40:23
  and
• 40:24
  data
• 40:24
  centric
• 40:25
  you
• 40:25
  are.
• 40:26
  It's
• 40:26
  just
• 40:26
  so
• 40:27
  amazing.
• 40:27
  And
• 40:28
  for
• 40:28
  founders
• 40:29
  listening,
• 40:29
  this
• 40:29
  is
• 40:30
  the
• 40:30
  truth.
• 40:31
  Whenever
• 40:31
  I
• 40:31
  meet
• 40:32
  somebody
• 40:33
  who
• 40:33
  is
• 40:33
  a
• 40:33
  gifted
• 40:34
  communicator
• 40:35
  that
• 40:35
  can
• 40:36
  also
• 40:36
  get
• 40:37
  into
• 40:37
  the
• 40:37
  guts
• 40:38
  of
• 40:38
  data,
• 40:39
  especially
• 40:39
  where
• 40:40
  it
• 40:40
  comes
• 40:40
  to
• 40:41
  building
• 40:42
  traction
• 40:43
  and
• 40:44
  looking
• 40:44
  at
• 40:44
  data
• 40:45
  and
• 40:45
  then
• 40:45
  following
• 40:45
  it.
• 40:46
  This
• 40:46
  is
• 40:46
  not
• 40:46
  a
• 40:47
  strength
• 40:47
  of
• 40:47
  mine,
• 40:48
  but
• 40:48
  I'm
• 40:49
  always
• 40:49
  looking
• 40:49
  for
• 40:50
  people
• 40:50
  who
• 40:50
  can
• 40:50
  do
• 40:50
  this
• 40:51
  and
• 40:51
  who
• 40:51
  can
• 40:51
  teach
• 40:52
  others
• 40:52
  how
• 40:52
  to
• 40:52
  do
• 40:53
  this
• 40:53
  because
• 40:54
  this
• 40:54
  is
• 40:55
  what
• 40:56
  shapes
• 40:57
  companies
• 40:58
  being
• 40:58
  able
• 40:59
  to
• 40:59
  quickly
• 41:00
  scale.
• 41:01
  It's
• 41:01
  the
• 41:02
  most
• 41:02
  efficient
• 41:03
  way
• 41:03
  to
• 41:03
  scale.
• 41:04
  It's
• 41:04
  challenging,
• 41:06
  but
• 41:06
  it's
• 41:07
  efficient.
• 41:08
  And
• 41:09
  you'll
• 41:09
  get
• 41:10
  there.
• 41:10
  It'll
• 41:11
  get
• 41:11
  there.
• 41:11
  You
• 41:12
  know,
• 41:12
  especially
• 41:12
  everyone
• 41:13
  to
• 41:13
  track
• 41:13
  everything
• 41:13
  because
• 41:14
  you
• 41:14
  get
• 41:14
  the
• 41:14
  aha
• 41:15
  moment
• 41:15
  faster
• 41:15
  than
• 41:15
  if
• 41:16
  you
• 41:16
  didn't
• 41:16
  track.
• 41:17
  A
• 41:17
  great
• 41:17
  example
• 41:18
  of
• 41:18
  this
• 41:18
  is
• 41:18
  if
• 41:18
  you
• 41:18
  were
• 41:18
  doing
• 41:19
  customer
• 41:19
  interviews.
• 41:20
  Make
• 41:20
  sure
• 41:20
  that
• 41:21
  they
• 41:21
  do
• 41:21
  AI
• 41:21
  transcripts
• 41:22
  for
• 41:22
  everyone
• 41:23
  and
• 41:23
  then
• 41:23
  we
• 41:23
  literally
• 41:24
  synthesize
• 41:24
  every
• 41:25
  single
• 41:25
  one
• 41:25
  so
• 41:25
  you
• 41:25
  get
• 41:26
  data
• 41:26
  within
• 41:26
  3
• 41:26
  to
• 41:26
  5.
• 41:27
  If
• 41:27
  you
• 41:27
  don't
• 41:27
  do
• 41:28
  that,
• 41:28
  guess
• 41:28
  what?
• 41:28
  You
• 41:28
  pick
• 41:29
  out
• 41:29
  things
• 41:29
  that
• 41:30
  you
• 41:30
  remember
• 41:30
  but
• 41:31
  not
• 41:31
  necessarily
• 41:31
  were
• 41:32
  important
• 41:32
  and
• 41:32
  you
• 41:33
  don't
• 41:33
  see
• 41:33
  the
• 41:33
  pattern
• 41:34
  in
• 41:34
  all
• 41:34
  the
• 41:34
  data.
• 41:34
  So
• 41:35
  I
• 41:35
  start
• 41:35
  people
• 41:36
  on
• 41:36
  day
• 41:37
  one,
• 41:37
  track
• 41:38
  everything.
• 41:39
  Yes.
• 41:39
  Oh,
• 41:40
  everybody
• 41:41
  go
• 41:41
  and
• 41:42
  check
• 41:42
  out
• 41:43
  this
• 41:43
  incredible
• 41:43
  product,
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• 42:41
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