Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Black Friday Strategy for the Power 30 Days of Q4
Luke Austin, President of Common Thread Collective, joins Richard Gaffin to explain how to keep shoppers engaged after your Black Friday sale goes live.
They break down the Power 30, the holiday window that accounts for 55% of Q4 website revenue in the data discussed, and the offer decisions that deserve attention throughout it. Luke shares examples of brands using VIP hours, featured-product flash sales, and changing gifts with purchase to give customers fresh reasons to visit and buy.
The conversation covers how to prepare those moments, adapt to sales and inventory, and keep each offer…
The skinny
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