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THE SIGNAL: SaaS is Dead, Long Live SaaS + Payments | Episode 453

Subscriptions aren’t enough anymore. We dig into why the next wave of software winners are building full commerce platforms where payments are invisible to users yet central to growth. With NMI’s CMO Peter Galvin and Product Director of Developer Experience, Luis Peña, we unpack how vertical SaaS turns checkout into a native, on-brand experience that drives revenue, cuts churn, and opens the door to embedded finance.

We start with the big shift: horizontal tools are giving way to vertical platforms that automate every workflow and own the moment of payment. From dentist offices to gyms and…

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