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Trailer: Authenticity, The Cult of SEO and Failure | The Systems of Business Podcast - Episode 7

Welcome to the Systems of Business Podcast.

Every Tuesday at 12 pm AEST, Tony Gavin and Damon Simms cut through the typical entrepreneurial advice to talk about what actually happens when you build and run organisations.

In this episode, Tony and Damon explore what authenticity means when credibility can be manufactured, AI can make anyone sound polished and even sincere advice can be completely wrong.

They discuss the changing realities of search and marketing, why genuine expertise still matters, and what business failure teaches you about accountability, tough conversations and recognising…

The skinny

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