Latest / Banking Transformed with Jim Marous
The Future of Open and Embedded Banking at Truist
In the past, consumers relied almost exclusively on legacy banking institutions for their financial interactions. Today, businesses across all industries have access to embedded banking products enabled by Open Banking policies and powered by Banking-as-a-Service (BaaS) providers.
Embedded financial services within the user journey makes the experience seamless for the user and unlocks revenue streams and analytics for businesses. The question becomes, what is the role of traditional banks in this new business model?
My guest on the Banking Transformed podcast is Anthony Burton, SVP of…
The skinny
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