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Never Give Up: From Immigrant Struggles to High-End Art and Influence · The Lawtino™

• 0:01
  SPEAKER_00: Welcome to the Latino podcast where we discuss the intersection of law and our Latino communities with legal, political, and community leaders and visionaries.
• 0:09
  SPEAKER_00: Let's get started.
• 0:14
  SPEAKER_01: Hey Sean Gomez, welcome to another episode of the Latino, where we bring together uh law and our Latino community.
• 0:23
  SPEAKER_01: Uh we feature judges, attorneys, community leaders, elected officials, um, leaders in different spaces, sports, art, cuisine.
• 0:36
  SPEAKER_01: Um, and uh this episode is brought to you as always by our sponsor, Gomez Trial Attorneys.
• 0:43
  SPEAKER_01: Uh we are a full service consumer rights law firm uh that offers the very highest level of legal representation to consumers that have suffered personal injury, uh, wrongful employment practices, civil rights abuses, defective and dangerous drugs, and um scrupulous corporations.
• 1:06
  SPEAKER_01: You know, we offer these languages in both the Spanish and English languages in a culturally sensitive way.
• 1:13
  SPEAKER_01: So we call ourselves binational, bicultural, and best in class.
• 1:17
  SPEAKER_01: I'm joined here, as always, by my co-host David Arreguin, a former guest of ours.
• 1:23
  SPEAKER_01: Um I recruited him, I brought him on basically to recruit him to the firm.
• 1:28
  SPEAKER_01: Um and now he's in with us.
• 1:30
  SPEAKER_01: He runs our California, Mexico uh cross-border corridor practice.
• 1:35
  SPEAKER_01: He's also really um a guy who's well connected in the community.
• 1:41
  SPEAKER_01: And he uh opened my eyes to our amazing guest today, who I think I'm gonna spend a lot of time studying, buying his stuff.
• 1:50
  SPEAKER_01: Hopefully uh he's got a big event coming up that I'm excited to be part of, but um super excited um to hear from our guests today.
• 1:58
  SPEAKER_01: So, who did you convince to come see us today, David?
• 2:02
  SPEAKER_02: Well, I was able to get this uh real personality from uh San Diego, originally from Guadalajara, and he'll get more into that.
• 2:10
  SPEAKER_02: Uh I was excited because you know, here I go as we are uh all the leave in sports, exercise.
• 2:16
  SPEAKER_02: Uh we have a lot of good basketball players, uh former uh basketball players as well.
• 2:22
  SPEAKER_02: So we have here uh Paco Pablos, who is a mix of like an artist, former basketball player, uh with a binational focus, which is something that we appreciate because, like John said, we are binational, we are bicultural, and we are best in class, offering the best legal services in English and Spanish, uh, something that we share with our guests today.
• 2:46
  unknown: Yes.
• 2:47
  SPEAKER_02: So without further ado, you know, I I welcome uh Paco Pablos and we look forward to you know learning more from you.
• 2:53
  SPEAKER_04: Thank you guys.
• 2:53
  SPEAKER_04: Thank you.
• 2:54
  SPEAKER_04: I really appreciate the opportunity.
• 2:56
  SPEAKER_04: You know, I appreciate everyone that that wants to make their platform binational matters, you know, because I believe that where we are, at least where we stand in San Diego, it's it's one of the most important things that you know we should be focusing in, you know, the relationships that we have binationally.
• 3:12
  SPEAKER_01: To be sure, you know, we are, as we stand in this room, like a very short drive, you know, to the border.
• 3:19
  SPEAKER_01: And really it's seamless.
• 3:20
  SPEAKER_01: A lot of our team members cross every day.
• 3:23
  SPEAKER_01: Um, you know, we're down there a lot, and we view it as just one larger community, you know, um, and despite this attempt to artificially separate us.
• 3:33
  SPEAKER_01: And so uh very happy to have you on.
• 3:35
  SPEAKER_01: Thank you.
• 3:36
  SPEAKER_01: So, what we like to do um is kind of talk a little bit about um how you grew up, what your interests were, and kind of what led you to this point in your life.
• 3:45
  SPEAKER_04: Okay.
• 3:45
  SPEAKER_04: Yeah, like uh like David said, um, I'm originally from Gualhara, born and raised.
• 3:50
  SPEAKER_04: Um ever since I was a kid, I've been I've been a creative mind.
• 3:54
  SPEAKER_04: You know, I've always been drawing, doing some kind of art on the notebooks or on the walls or wherever I had the opportunity to.
• 4:02
  SPEAKER_04: Um so that was my my my experience growing up uh until I would say around middle school when I had a growth spur that took me from I don't know, fairly from 5'8 to probably 6'4 in two, three years.
• 4:20
  SPEAKER_04: Um so that that changed my whole um focus on the arts first, instead of, you know, now I alright, I'm tall and I'm I'm athletic, I I can move easily.
• 4:33
  SPEAKER_04: Let's try sports, you know.
• 4:35
  SPEAKER_04: And and my dad was a professional basketball player, he was always in relationships with uh, you know, with people that matter in the industry.
• 4:42
  SPEAKER_04: And I remember his words, he said, um, if you decide that you want to play basketball, I'm gonna take you to the best that they, you know, the the best that you're gonna find here.
• 4:53
  SPEAKER_04: Because once you are competing with the best, that's the best experience you can have, you know, because you're gonna learn from the best.
• 5:00
  SPEAKER_04: Literally, the best option that you have, you're gonna have access to it, you know.
• 5:05
  SPEAKER_04: So it doesn't matter if you're bad at the beginning, it doesn't matter, you're starting.
• 5:09
  SPEAKER_04: The important part is to learn from the people on top, you know.
• 5:13
  SPEAKER_04: So that was always something that I kept him in mind, you know, and and and the opportunity of of uh you know growing in the in the sports led me to be able to represent my state in national tournaments and also my university in university uh tournaments, as well as my country in international tournaments.
• 5:32
  SPEAKER_04: So that that on its own helped me to open my perspective on things, you know, because obviously you only know what you know.
• 5:42
  SPEAKER_04: But when you are put in a position where you are actually experiencing different points of view, different perspectives, international views, then you you yourself, within yourself, you say, like, you know what, there's more than what I'm used to.
• 5:57
  SPEAKER_04: And that's what pushed me to be, you know, okay, I want to go to the United States.
• 6:01
  SPEAKER_04: So so I was able to, on my last trains of the sports, because you know, injuries are whatever, um, I was able to be still uh uh enough, good enough player to have a position in the junior college, would allow me, which allowed me the legal entry, which is on its own thing, its own situation, you know.
• 6:20
  SPEAKER_04: So now that I was a student under a student visa, now I could start focusing on the things that matter, which was sports and you know the the daily life.
• 6:29
  SPEAKER_01: Yeah, so it's so interesting, you know.
• 6:32
  SPEAKER_01: Um, as you talk about basketball as a means of um allowing you to see different perspectives, different viewpoints, different cultures, and it's what eventually allowed you to come here.
• 6:47
  SPEAKER_01: I was just talking to one of our lawyers here about you know the the the real uh uh internationalization of the NBA.
• 6:57
  SPEAKER_01: Like if you went back like, you know, 30 years ago, you know, yeah, I sure some guys, but now, you know, arguably the best players in the world are not from here anymore.
• 7:09
  SPEAKER_04: Yeah, I think I think there's a lot of of of you know narratives that can't go into that because to your point, I remember what was it, 1997, I believe, that was when Horacio Yamas was the first ever Mexican-born player to play there, you know.
• 7:25
  SPEAKER_04: So that opened the door for Eduardo Najera for all of the next ones, right, coming up.
• 7:30
  SPEAKER_04: But I do think that one of the biggest issues that we as Americans have is that we believe that just because we're Americans, we're better than everyone.
• 7:42
  SPEAKER_04: You know, when when if you put that in perspective, 30 years ago, we had one Mexican player, right?
• 7:49
  SPEAKER_04: And Europeans were counted with the fingers.
• 7:52
  SPEAKER_04: Right.
• 7:52
  SPEAKER_04: The reason why is because there was no interested.
• 7:55
  SPEAKER_04: They were not interested in coming here because they were getting paid a lot of money to the euro.
• 8:00
  SPEAKER_04: You know, you have you have this case of Tony Kukaj, you know, Tony Kukic to play with the balls.
• 8:04
  SPEAKER_04: He even said it in the you know in the documentary.
• 8:07
  SPEAKER_04: I didn't want to go there.
• 8:08
  SPEAKER_04: Why?
• 8:08
  SPEAKER_04: You know, I'm I'm getting paid here, you know, and I'm going to a place that I might not be like.
• 8:13
  SPEAKER_04: So why do I want to?
• 8:14
  SPEAKER_04: You know, so there was a breakage where where all these players are saying, you know what, let's go.
• 8:19
  SPEAKER_04: And I do believe that that was the turnaround because now we have players like Jokic that are dominating the league.
• 8:26
  SPEAKER_04: And where did you come from?
• 8:28
  SPEAKER_04: You know, it's just things that we are not aware of us.
• 8:32
  SPEAKER_01: Right.
• 8:32
  SPEAKER_01: You talk about we'll get to art and your business and and those things and the great events that you have coming up uh in a little bit, you know.
• 8:42
  SPEAKER_01: But you talk about, hey, we're as Americans, we think we're, you know, we basketball was invented here.
• 8:48
  SPEAKER_01: Also baseball, and I know that you um have done some pieces um, you know, documenting the the uh World Series championship of the Dodgers and their best player who's like the best player ever, perhaps.
• 9:05
  SPEAKER_01: And where's that guy from?
• 9:06
  SPEAKER_04: Yeah, Japan.
• 9:07
  SPEAKER_04: So it's it's exactly it's exactly my point, right?
• 9:10
  SPEAKER_04: Because it's not it's not that we're close to get you know the narrative, oh no, no, they're better than us.
• 9:17
  SPEAKER_04: It's just that we believe we are because it's all we see.
• 9:22
  SPEAKER_04: You know, uh the reality is Otani came and he just took over the league.
• 9:27
  SPEAKER_04: You know, just just like all of these European players, all of the it's just the opportunities, you know.
• 9:32
  SPEAKER_04: Once once the the leagues decide to give the opportunity for foreign players, that's where you know the dynamics and all of these um you know points that are very beneficial for both leagues, you know, for any league, you know, it's just it's just it's just the nature of the beast.
• 9:51
  SPEAKER_01: Yeah, I mean, it kind of leads to a larger issue.
• 9:56
  SPEAKER_01: It's just you know, access, it's just being in an environment.
• 10:00
  SPEAKER_01: You know, we're starting to um more and more look to um, especially Latin America, you know, we have you know uh emphasis on Spanish, English, bilingual capabilities.
• 10:13
  SPEAKER_01: And, you know, uh professionals down there, you know, those who have committed their you know lives to study, you know, um, you know, at least in some parts of that part of the world are a bit stymied in their progression, you know, you give them a chance up here and they just crush it, you know, and so it's just access, right?
• 10:34
  SPEAKER_04: Yeah, I I I I I have to say that um, you know, I connect with the words that you just said just because uh when you're down there, anywhere, when you're outside the United States and you are connected or wired in the way that you can't overcome all the obstacles and all of the sacrifices that someone that has to move their life to another country, you know, when you give that opportunity to someone, they're going to excel because they're they're they're wired differently, you know.
• 11:05
  SPEAKER_04: And this is something that I tell my friends um that have experienced something similar to to me when when when you have to leave all your life behind just because you believe that there's something more that you are looking or you're willing, you know, to commit or to get all the sacrifices that it requires for in order for you to get there.
• 11:24
  SPEAKER_04: Like I remember, you know, when I first got here, I spent my first birthday alone, you know, just because you don't have anyone.
• 11:30
  SPEAKER_04: You know, I came here with the idea that I was gonna stay with someone, then things change, you know, and and and that's life.
• 11:37
  SPEAKER_04: You know, nobody can sit and cry and say, Oh my god, no, no, no.
• 11:41
  SPEAKER_04: You you take it and then you say, Okay, here's where I am.
• 11:44
  SPEAKER_04: What do I have to do?
• 11:46
  SPEAKER_04: You know, but but a lot of people, when when things go so, they just say, No, no, no, it's not for me, I'm out.
• 11:53
  SPEAKER_04: You know, but the people that actually succeed is the people that never give up.
• 11:58
  SPEAKER_04: You know, I do believe that all of these dreamers would have accomplished their their dreams if they had more time.
• 12:04
  SPEAKER_04: You know, it's just that most people hear and know and they just give up.
• 12:10
  SPEAKER_04: You know, they say, Oh, but they don't say why, or they don't say, but wait, you know, and when you have someone that is wired like us that they're willing to take all of it, we take notes and we collect them.
• 12:21
  SPEAKER_04: You know, we look for them because that's going to teach us what are we doing wrong in order for the next one to be right.
• 12:27
  SPEAKER_02: You know, so like it's that uh resilience mentality, especially coming from Mexico, right?
• 12:32
  SPEAKER_02: For you, you know, you're uh hours away on a plane, uh families far away.
• 12:37
  SPEAKER_02: For me, you know, it was a different process because you know I was raised in Tijuana, which basically is right across.
• 12:44
  SPEAKER_02: But it's still that, you know, division from the border, the fact that you arrive here and again you really have a community.
• 12:51
  SPEAKER_02: It takes a little time to get that community, so you gotta push through.
• 12:54
  SPEAKER_02: Uh, but especially for you coming from a little far away, you know, it's it's it's harder.
• 12:59
  SPEAKER_02: Yeah.
• 12:59
  SPEAKER_02: Um, but I think a lot of the uh mentality that we were talking about with, you know, going back to basketball, the mentality from these other players coming into the NBA.
• 13:08
  SPEAKER_02: I feel like what changed the game was the mentality and the way that they trained over there.
• 13:14
  SPEAKER_02: The US was more about power and force.
• 13:17
  SPEAKER_02: And I feel like Europe, Mexico, some of these players like Najeral or Astro Lamas, uh, who I see on your post that you hang out with all the time for some reason.
• 13:26
  SPEAKER_02: Right.
• 13:26
  SPEAKER_02: Um, I feel like that the mentality is what actually changed the game.
• 13:30
  SPEAKER_02: Would you like agree with that?
• 13:31
  SPEAKER_04: Yes, I I do believe that the mentality has a lot to do with with um you know with the development of the players, you know.
• 13:40
  SPEAKER_04: But but I believe that at the end of the day, it's it's timing and opportunity.
• 13:45
  SPEAKER_04: Because even if you had all the jokic in the world, if timing was not right, the NBA was not gonna tell the it was not gonna allow it.
• 13:54
  SPEAKER_04: You know, so I do believe that everything goes hand in hand, and just like evolution, you know.
• 13:59
  SPEAKER_04: When I started the first play, I mean fives and fours were big guys and they were just strong shacks, you know.
• 14:07
  SPEAKER_04: Now there's not a shack, there's nothing like that.
• 14:10
  SPEAKER_04: It's just the evolution of the game.
• 14:12
  SPEAKER_04: And that came in play because you started to have different ways of play around the world, you know.
• 14:18
  SPEAKER_04: So it's just like everything.
• 14:19
  SPEAKER_04: Just because we do per se, we do law here, it's not the same that is going to be applied in China or it's going to be applied in Mexico or it's going to be just because it's different, you know, perspectives, different rules, different everything.
• 14:32
  SPEAKER_04: But when you are able to combine all of them and play in the same league, now you have to adapt on a way that everything's going to be coordinated for them to play along, you know.
• 14:42
  SPEAKER_04: So I believe that it's the evolution and timing of everything.
• 14:46
  SPEAKER_01: So, you know, take us from you you come up here on a student visa to play college basketball, and um it sounds like at first maybe you're supposed to, you know, sleep here or do this, and then that doesn't super work out.
• 15:02
  SPEAKER_01: But at some point, you know, college basketball is over.
• 15:06
  SPEAKER_01: Yeah.
• 15:06
  SPEAKER_01: So then what happened?
• 15:08
  SPEAKER_04: So so to me, to me, being able to take that opportunity was more of me gaining time on figuring out what I wanted to do here and how I wanted to get it done.
• 15:20
  SPEAKER_04: Um because because reality is when I when I was playing here, I was basically just another body.
• 15:27
  SPEAKER_04: You know, I couldn't I couldn't perform the way I would have wanted.
• 15:31
  SPEAKER_04: I couldn't perform the way I would have required for myself.
• 15:35
  SPEAKER_04: But when you're in a situation that you have to take opportunities, this opportunity on on maybe maybe have bad games all the time was never going to be more important to figure it out a way that you're gonna be able to stay here and you know fight for what you want, you know.
• 15:54
  SPEAKER_04: So so after after you know, my playing time, um I I I moved with one of my uncles that that they have a company here, a fried company, you know, cross cross-border.
• 16:07
  SPEAKER_04: So one of the things that that led me to what I do right now, which is open possibilities, you know, give a hand whenever you can, create initiatives that will help people, is because to get where I am right now, several people helped me a lot.
• 16:26
  SPEAKER_04: Several people helped me in a way that that I prove probably would have done it, but I would have had to think a lot in in in order for them to to make it through.
• 16:38
  SPEAKER_04: But they did help me, you know, so that allowed me to learn, you know, and stay in a way that it was doable without breaking any laws, without breaking anything.
• 16:48
  SPEAKER_04: And it was a way for me to understand how the American life was.
• 16:54
  SPEAKER_04: What do I wanted to do here, and how do I wanted to take the control of my life then?
• 16:59
  SPEAKER_04: So what I did then, um I'm uh I'm a graphic designer, I have a bachelor's in graphic designer from the University of Guadalajara.
• 17:07
  SPEAKER_04: So when I graduated in 2004, I was on a plane here in 2005 in January.
• 17:15
  SPEAKER_04: So I graduated in December and I flew on January.
• 17:17
  SPEAKER_04: So I didn't have time for anything.
• 17:19
  SPEAKER_04: Um so so from that point to 2009, the University of Guadalajara came up with this article that said that if you if you didn't get your professional diploma, you know, right after or or let five years pass, you will have to go again and and take another course and you know, go to another semester and things like that.
• 17:42
  SPEAKER_04: So that allowed me to have an opportunity to say, you know what?
• 17:45
  SPEAKER_04: I know what this is, I know how how American life plays out or where I am right now.
• 17:52
  SPEAKER_04: Let me go back to Guadalhara, let me get my diploma, let me take a break, let me see what I really want.
• 17:58
  SPEAKER_04: You know, so so because you got to think about it.
• 18:02
  SPEAKER_04: I mean, the the the the opportunities, the the labor that I was able to do, I was I was a warehouse manager, you know, and I was a graphic designer already.
• 18:10
  SPEAKER_04: So so anything would be better than what I was doing, you know.
• 18:13
  SPEAKER_04: So the clash, my mentality clash, and I don't want to call it ego because it wasn't ego, but but the clash that I had of thinking, what am I doing here?
• 18:23
  SPEAKER_04: If I am, you know, putting pallets together and doing all that, just fighting for my dream, when if I go back, I could actually leave you know a better lifestyle.
• 18:31
  SPEAKER_04: I have a my dad's a surgeon, so it's not like I was struggling.
• 18:36
  SPEAKER_04: We were not struggling, we were not the richest by far, but we were not struggling.
• 18:41
  SPEAKER_04: You know, we have a good upbringing, but but at the same time, that mentality is what why am I struggling here?
• 18:47
  SPEAKER_04: You know, and and and uh one of the things that I remember the most when I was working in the warehouses, they would get these uh uh marine containers from Long Beach and they would bring in from China, and they were full with bags of beans, you know, the little bags of beans.
• 19:03
  SPEAKER_04: And and we part of the work was was to pallet all of the the the bags, you know.
• 19:09
  SPEAKER_04: So we would have a container with 500 bags that it's like I don't know, 50 pounds each, 70 pounds each, and you would have to put one by one, 25 by pallet, and it was like 25 pallets, something like that.
• 19:20
  SPEAKER_04: You know, so so I remember my dad visited me once, and I was super ashamed of it because I I I I told because I saw him taking pictures.
• 19:29
  SPEAKER_04: And and in my head, I was like, I I don't want to be seen like this because this is not who I am.
• 19:36
  SPEAKER_04: So I went and confirmed my dad.
• 19:37
  SPEAKER_04: I told him, hey, you know what?
• 19:38
  SPEAKER_04: I don't, I don't, I don't appreciate you taking pictures of it just because it's not my favorite place right now.
• 19:44
  SPEAKER_04: And what he said stuck with me forever because he said, What you're doing right now is what's solidifying what you're gonna do in the future.
• 19:51
  SPEAKER_04: So basically he said, in order to lead, you need to follow.
• 19:55
  SPEAKER_04: You know, so that was a very, very, very important um, you know, knowledge for me because he gave me perspective in the things that I was missing.
• 20:06
  SPEAKER_04: You know, amazing.
• 20:07
  SPEAKER_04: Yeah, it's part of life.
• 20:08
  SPEAKER_02: Yeah, that actually resonates with me because a little bit of my story was different because I was in Wannahata for nine months after college.
• 20:15
  SPEAKER_02: And I was like on a sabbatical kind of thing.
• 20:18
  SPEAKER_01: That's what I meant by.
• 20:18
  SPEAKER_01: You were like looking for it.
• 20:22
  SPEAKER_02: I was not looking for love.
• 20:24
  SPEAKER_02: It turned out that love was there, and then you know, I met my wife.
• 20:26
  SPEAKER_04: So you went to the right place.
• 20:27
  SPEAKER_04: Yeah, exactly.
• 20:28
  SPEAKER_02: So I was down there and I also had a conversation with my dad, who's also a professional.
• 20:33
  SPEAKER_02: He's a dentist.
• 20:34
  SPEAKER_02: And you know, that's this was after college, and they knew I had the dreams to go to law school.
• 20:39
  SPEAKER_02: So at one point, after a few months, my dad actually caught me up.
• 20:42
  SPEAKER_02: He's like, What are you doing?
• 20:44
  SPEAKER_02: Are you ever gonna come back and start law school?
• 20:46
  SPEAKER_02: Uh but I had in my mind that I knew I was gonna go to law school at one point, but I appreciated the fact that he reached out because I mean he didn't like break his back working every single day from you, just like going relaxing whada, right?
• 20:58
  SPEAKER_02: Yeah.
• 20:58
  SPEAKER_02: Uh, but I think I knew it's not the way your dad was doing, right?
• 21:00
  SPEAKER_02: Like pushing you and you've been and and getting that.
• 21:03
  SPEAKER_02: Yeah.
• 21:03
  SPEAKER_04: And and to me, to me, there's um there's there's basic knowledge when when obviously you're not gonna take constructive criticism from someone that hasn't constructed anything, you know.
• 21:15
  SPEAKER_04: So so the words from my dad were very important because he left his town when he was 14.
• 21:22
  SPEAKER_04: See, he was in Ovregon Sonora, which is an up-north state, and he just moved by himself when he was 14 to Guadalajara.
• 21:29
  SPEAKER_04: You know, and he figured it out.
• 21:31
  SPEAKER_04: He, you know, back there were different times, but he figured it out, you know.
• 21:36
  SPEAKER_04: So, so he knows what it is, he understands the sacrifices that people like us have to take.
• 21:42
  SPEAKER_04: You know, so his criticism is very well funded.
• 21:47
  SPEAKER_04: You know, so that's the reason why, and this is this is the MO that I take.
• 21:51
  SPEAKER_04: I take criticism when it's coming from a person that already built something.
• 21:57
  SPEAKER_04: Right.
• 21:57
  SPEAKER_04: You know, because if not, it's just air.
• 21:59
  SPEAKER_04: Sure.
• 22:00
  SPEAKER_04: know and like like for example i hate when my wife criticisms critics criticize me but she's right uh and when she's right well god damn i gotta take it yes you know so so it's it's it's basic it doesn't matter if we're in the wrong the right thing to do is accept it take it figure it out and move forward you know i agree yeah my um i you know my wife is very nice to me but like sometimes she'll say something and it burns a little bit and like when i was younger i would respond in that moment but now i like sit with it for a little bit and think about it and you're right um she's always right in the end yes you know yes and and i believe i believe that that that um i hope she's listening because uh i i believe they're right you know they're right and and and it's it's our own insecurities and the things that they're saying that it's what makes us react that way you know I'll say yeah I'll say you know I have probably here 80 employees or so and a lot of times in the old days you know they would come up to me and have a criticism or a complaint or you know ask for something from me and I would have the same response as like at just initially like no like uh and with a bunch of reasons and you know oh you're a whiner with a bunch of reasons but but now I've learned to just kind of sit with it and like my wife you know they're they're pretty much always right yeah they have they have this intuition you know and and we of course hate it because they're always right we are we I feel like we're gonna get a a lot of points from this interview yeah no but it but it's it's uh it's it's it's true you know the the the the matter the important matter is that in order for you to have a relationship you know you you have to be able to take it you know you have to be able because we're not perfect we're far from perfect per personally I am far from perfect you know and things that we do um you know we we take it with what we know and sometimes we are not open to listen to other perspectives because we say no no no no this is why what I want to do it and how I want to do it and all you know so we we ourselves are at fault you know for for them to be right you know just because we we are sometimes we do things like horses like this so when we do things like this we don't see what's in our surroundings and when you don't use your peripherals to see what's around you you don't know what's coming you know so it's one of those things that it's not that they want to be like hey no no no no no it's just they want to warn us because at this at the end of the day my wife is my love of my life you know it's the love of my life I would listen to everything that she said even if he hurts me to what he hurts me.
• 24:48
  SPEAKER_04: You know that's the reason why they push because they know that they can and they're gonna do whatever they can for us to be able to see what they want us to see.
• 24:57
  SPEAKER_04: You know it's it's it's a dynamic but you know it is a thing they're gonna and you realize that they probably know you better than you know yourself at least in my case which is yeah because it helps me improve i i feel like even it helped me improve personally and professional which was uh which was great for me right yeah but uh but yeah so great you know that that advice from your dad the fact that you was taking the photos uh felt like a little push right I mean that happened yes yes like I said at the time at the time it was it was it was a tough pill to swallow just because you don't understand it you know but he was a hundred percent right you know I would love to see those pictures now I would love to see and show them and do and say this is how far we've come yeah you know but um but those are those are personal you know um things that that built your character or build the persona that you're eventually going to become how did you give from stacking pallets and bags of beans into your um you know your studied field back into art so when I went back to Guadalhara I got my diploma I stayed there for a year and that year allowed me to say you know what I love art you know I'm gonna do what I can you know if I have to sleep under a bridge well so be it I'm gonna do what I want to do you know because because this is what I love um so when I came back um I I stayed for a little while with my uncle again I did not want to partake again in in in the warehouse situation um but I wanted something more you know so so I started to work as a professional graphic designer in the nightclub industry you know where they where they allow me to um well to begin with I started I started as a um in the nightclub industry I started as a security staff here in St.
• 26:59
  SPEAKER_04: Here in St.
• 26:59
  SPEAKER_04: Even Stingery oh yeah yeah the the funny thing is that a year not a year prior like probably six months prior of me starting working there um I don't know if you guys remember Stingory but you used to have like a big window at the front and that would be like the main entrance.
• 27:17
  SPEAKER_04: Yeah I remember so so there was a time I don't remember the day but a taxi calf I remember that room in front I was like two feet away from that I was saying goodbye to to whoever turned out to be my boss again.
• 27:30
  SPEAKER_04: So when I turned around you were I saw the calf coming and all the people just mashing in the window.
• 27:36
  SPEAKER_04: So I was like what heck for me you know so a lot of people got hurt right yeah I think I think that person lost a leg.
• 27:43
  SPEAKER_04: Oh gosh yeah it was it was the apparently the guy you know fall asleep or whatever but it was it was it was quite an impact bitch.
• 27:49
  SPEAKER_04: It was quite that was a big deal.
• 27:51
  SPEAKER_04: Yeah yeah yeah so so who I mean that day was when I said well you know what if if if I can work here I will you know so that's what started the whole thing.
• 28:00
  SPEAKER_04: So so when I started to work there um you know before up before I started to have the uh uh the graphic designer gigs to flyers and all that um I used my first tax return on buying the materials that I wanted I remember I remember that back then I decided that I wanted to be an artist it doesn't matter what it was going to be I wanted to be an artist and when I got my first tax return I remembered that that there was a lot of Jordans that I wanted or there was clothes that I wanted or things like that.
• 28:32
  SPEAKER_04: But something inside me said no grab that money buy yourself a laptop and buy yourself a tablet you know a a a drawing tablet and that's how it started because once I got that I remember when I was in college I used to hate graph uh digital art because I thought that it was cheating you know but then I started to appreciate what it was and the things that I could create you know in certain ways that that it's not that I couldn't on on on the tangible paintings but but it was easier and more manageable and giving more range exactly so so I started to embrace you know digital art and I remember I started to to uh to make cartoons or drawings about other bottle girls or the experience that we had you know the night before or things like that.
• 29:18
  SPEAKER_04: So so so I started to make my name in the industry you know so so they they were asking me hey how you know how how are you able to do these things and and you're a security staff you know um just because I'm working here doesn't mean that that's what I do.
• 29:36
  SPEAKER_04: You know it's the situation that I'm that I'm you know so so I said well now you see what I do if you think that there's anything that I can do here with my skills please let me know.
• 29:46
  SPEAKER_04: So I started I started uh the graphic design you know they they started to commission me to do the the posters for the events and whatever you know for the this is for the corporate for stingeries yes yes for for a corporate I actually read on one of your interviews that you would take advantage of the connections that you made at a particular place so I I'm assuming like from Stingery uh you get a bunch of contacts people coming in so so my biggest my biggest learning process was to understand to ask a question because nothing of my career would have happened if I would have not decided to ask the question because I asked the question say my is my skill set useful for something else yes here's the fives you can you can get them done then my question was okay it's cool and I appreciate the flyers and all but I want something more can I present a painting for the next talent you know because back in the day I I don't know now I haven't been in the nightclub industry in a long time but back in the day Beyoncé could have been in the nightclub you know Drake could have been in the nightclub all these big names they would just show up in the nightclub you know so I knew that by creating a name by doing something to celebrities your name would be around faster you know it's basically marketing so so I started to take advantage of those opportunities and he'd pay off because my first talent was Waka Flocca he was a very famous rapper back in the day and Instagram was starting so when he posted the image we got like 6,000 likes and that was a world of likes that was unheard of you know and and that's how it started because now I'm not only delivering something that I want to do but now the nightclub and the talent that's coming is asking for the paintings.
• 31:37
  SPEAKER_04: Now you had the next next several talent that came over starting hey I saw that you guys did that for that can I get one okay you know so they start to ask now you have uh I I I don't remember exactly all of them but I remember um even Drake got one you know like I got commissioned to do a lot for these big names you know in the nightclub industry and and one thing led to another you know when you when you understand that asking the right questions will open doors it's just a matter to formulate them.
• 32:05
  SPEAKER_04: And that's what I did.
• 32:06
  SPEAKER_04: Back in the day now I have experience doing this in Stingery.
• 32:10
  SPEAKER_04: What would happen if I go to Flux?
• 32:12
  SPEAKER_04: What would happen if I go to park?
• 32:14
  SPEAKER_04: What would happen if I go to all of the other these are all the places I used to go yeah you don't know any of them but I think park maybe park's still around we're still around in college flux is not there I did go to that one back then so yeah so so now you understand that connecting the dots in something that it's plain in front of you you know what I did extra was now that I was seeing that I was starting to get some kind of a name or whatever I started to understand Instagram and I started to see important people following me you know like like I remember when I first saw George Lopez following me I yeah that was that was like oh George Lopez you know so so in my head I'm always like okay this is what you have what can you create create with this you know so so you understand that that in order for for people to help you you gotta help them you know you gotta understand that you have to help them first in order for them to be accessible or flexible to whatever so so when George started following me um I just just ask him a question.
• 33:28
  SPEAKER_04: So you reach out yeah I reach out to him I said George I love what you're doing you know big fan if there's anything that I can do to help you or to help your cause let me know I can donate a painting I can do this I can do that you know get in touch with this person I did next thing I know I was part of a George George Lopez tournament golf tournament in in Toluca League you know for the next three years now I have these network you know that I can do exactly the same thing.
• 34:01
  SPEAKER_04: So in my head I'm starting to think okay that's how things work you know you you you have to ask the questions because what's the worst thing that can happen just say no no problem.
• 34:12
  SPEAKER_03: Okay no problem to the next and then move on.
• 34:15
  SPEAKER_04: Exactly you go to the next one so once you understand that asking the right questions in the right place of the right people you know will open the doors now you just have to be very strategic on how you knock on those doors.
• 34:26
  SPEAKER_04: You know and that's that's how I've been doing this whole time Pacopablos has been the face of an artist which the art is just the vehicle for me to be able to create bigger and broader things.
• 34:42
  SPEAKER_04: You know the art is just the vehicle for me to be able to get into places for me to get able to to be recognized for something for me to be able to do that.
• 34:51
  SPEAKER_04: But in reality the art is just the vehicle that allow me to get into these big doors government doors or very important brand doors or things like that where I can present my initiatives where I can present my projects and make them happen just because I know what I'm doing and I know what I'm talking about.
• 35:09
  SPEAKER_04: You know so that's the reason why things happen.
• 35:12
  SPEAKER_04: That's the reason why people if if you follow me online I don't I don't really post a lot but when I post it's something that it's gonna blow your mind because you have no expectation whatsoever I can't wait.
• 35:25
  SPEAKER_04: Yeah so it's it's it's it's it's kind of the MO um I and I know it's it's uh it's um it's not the way that people do it right now just because right now everyone they have schedules you have to post three stories every day post two reels every week you have to no no my thing what I give you is where what I am you know I'm not I'm not going to you're not doing it artificially no no because because people can people catch that you know when I believe that that the reason why uh I was able to to get to to where I am right now the art is good but it's not the best I've never said that the important part is that people saw and feel that I am real that I am organic that I'm not a facade you know what I do is what I do and what I say I'm going to do it's what I do I there's no circles around there's no gray area no no no no no if I say I'm gonna do something I get it done it might take a little longer than expected but I always get it done just because that's what it should be.
• 36:28
  SPEAKER_04: If you want to do something commit to it you know and get it done.
• 36:32
  SPEAKER_01: Yeah I have a question about Instagram and how it works.
• 36:36
  SPEAKER_01: I know you know a lot about Instagram you're pretty good too um and so you were talking about how like you put your stuff out there you're getting these followers you reach out you're growing your brand your presence and so I was thinking hey you know what I've lately been seeing this guy he's this uh political cartoonist uh achicano guy he does some about ICE and you know Trump and immigration what was that guy's name and then I pick up my phone and um it's the first story so does it does did Instagram hear us and like give that to me or read my mind?
• 37:12
  SPEAKER_01: How did that happen?
• 37:13
  SPEAKER_04: And his name is Lalo Acaris and he does yeah you know yeah oh wow yeah okay he's he's very popular he's very popular yeah I get his stuff you know and I'm like wow like and so for him I imagine this time you know he's um you know looking for those connections like you did yeah I I think I think that um once you are in a position where where you understand what you have to you reach at your reach you know it's it's it's um you have a a broader understanding of how you can I don't want to say manipulate the situation but how you can dictate the strategy there you're gonna take you know it's it's it's it's a chess game at the end of the day you have to see what what uh you know what's what not chess but what cards you have in your deck and then you play with your hand.
• 38:01
  SPEAKER_02: Yeah there are very different approaches and from what I've seen on your Instagram it's very like organic right and you still have like 100,000 followers like 130 which to do that organically is extremely hard without putting money into it.
• 38:15
  SPEAKER_04: Yeah well now now one one thing that you got to keep in mind is that the opportunities that I created for myself were in the biggest platforms.
• 38:24
  SPEAKER_04: So if if if you hit something on Instagram it's not going to be the same if you do it in the city of Hemet in California that if you do it with the government of Mexico in Camara deputados with with senators with all these things that you're on the floor you have American flag Mexican flag escondido flag you're behind it you have your own podium you know what I mean everything is about visuals right so so after after the uh contest I jump like 5000 followers you know because it makes sense it's a nationwide contest you have a country of I don't know how many millions people 150 something million people Mexico must have yeah all these people some way somehow hearing a view you know do you feel that also like the for example you have photos with all these celebrities these rappers basketball players and it doesn't seem like you're taking a photo as a fan but more as a collaborator right because you're sitting down with them and actually having a conversation so that has an impact right because people like the fact that you are yeah uh connecting with these people not just taking photos so so the answer to that is yes the difference is that I sit at the table with them I'm not a fan obviously I'm a fan on a personal level but at the events we're on the same table you know we are we are guests we are part of the same event there's no difference you know you might be Michael Jordan in basketball but what what tells you that I'm not the Michael Jordan of art you know I we're sitting on the same table I'm eating the same caviar you are you know so what what's the difference we're in different industries that's all yeah that's that's a big difference of everything because because yes it's it's really cool to have pictures with your idols and stuff but I don't do it because of that I do it because I get commission to get to these people you know so it's it's it's it's a small difference but it's a huge narrative difference.
• 40:29
  SPEAKER_01: You said you were talking about your art being a vehicle you know uh or an access point for your initiatives you know things that you care about like so tell us about that.
• 40:41
  SPEAKER_04: Yeah like I said it's um I'm always been a very very very big believer in you have a bag of tools and you are responsible for all the tools that you have it's your responsibility to use them all.
• 40:55
  SPEAKER_04: You know so I have a lot of tools in my bag.
• 41:00
  SPEAKER_04: I know how to speak I know how to carry myself I know how to do things I know how to speak to media I know how to do art I know how to do all of these things that when you put them together you know they give you the opportunity to push further you know because it's not the same if if for example you start to talk to me and you say oh you know what you're you know it looks like you know what you're saying but if you on the street and a homeless person comes over and tells you the same thing, who are you going to believe the most right you know so so it's just a matter of how you present yourself how to carry how do you deliver what you want to do you know this is this is part of of what I was saying about my TEDx talk.
• 41:42
  SPEAKER_04: I explained in the in the talk I say obviously it's it's it's uh on the art industry but it's applied to life because it's called creativity beyond the canvas.
• 41:51
  SPEAKER_04: But I just talk about how your craft is just the 10% of what you need to do.
• 41:57
  SPEAKER_04: We artists we believe that everything that we need to do has to do is it's just paint, take pictures or that that's far from the truth.
• 42:05
  SPEAKER_04: You know that's like I said that's just 10% you still need to go to events to network.
• 42:09
  SPEAKER_04: You still need to go and learn things that you don't want to learn.
• 42:13
  SPEAKER_04: Most of us artists are introverts we don't want to deal with people you know ah but if you want to make it you have to deal with people you have to understand that you have to talk to people that you might not even like but it's optics it's visuals it's the things that matter is how you start to control the narrative around you know so all of those things go hand in hand.
• 42:37
  SPEAKER_04: And it's not only in the art field like I said it's it's appliable everywhere.
• 42:41
  SPEAKER_01: Yeah to be sure I mean um we're always hitting our lawyers over the head here you know because a lot of lawyers are like artists or maybe authors or writers you know they bury their their head in their work and they don't want to go talk to people they can't be bothered.
• 42:59
  SPEAKER_01: They're a little bit antisocial but you know if they listen to you and the the law the actual practice of law is 10% of the whole self you know that's a good lesson for all of us.
• 43:10
  SPEAKER_02: Well centering the business right which is you know what John has been good at what you've been good at.
• 43:15
  SPEAKER_02: And it's managing that brand making sure that it's out there and how you do that well yeah you can do like billboards and you know interviews but the fact that you're going out there now they connect the brand to yourself and then you're talking to the people and I like the what you said about the fact that your art is like your product that you're presenting.
• 43:34
  SPEAKER_04: However you gotta take it further right yes because because you gotta understand me as Paco Pablos everywhere that I go that it's in a professional setting it's going to be judged in a different standard.
• 43:48
  SPEAKER_04: You know so therefore my brand is exclusivity limited editions high end high profile all of these things I cannot do anything that it's Outside those guidelines because it goes against the brand.
• 44:03
  SPEAKER_04: So everything that I say has to be a certain way.
• 44:05
  SPEAKER_04: Everything that I do has to be a certain way, you know, just because are the guidelines.
• 44:09
  SPEAKER_04: That doesn't mean that I don't do things out of them, but I do them when cameras are not around or when I can be my free of myself, you know, when when I can be with family, when I can be, you know, my goofy self, when I can be all of these things.
• 44:24
  SPEAKER_04: Unfortunately, that's that's the day and age that we are.
• 44:27
  SPEAKER_04: That's that's that's the generational change that we have.
• 44:31
  SPEAKER_04: You know, you cannot be your fully self, yourself, yourself, just dumb lazy self.
• 44:39
  SPEAKER_04: Exactly.
• 44:40
  SPEAKER_04: You you you you um you become vulnerable, you know, for things that are not necessary to put out there.
• 44:47
  SPEAKER_04: Sure.
• 44:47
  SPEAKER_04: And that doesn't mean that that I'm a different person.
• 44:50
  SPEAKER_04: No, I just I just tell you what my brand is, and I carry those lines, you know, in those events, in those parameters.
• 44:59
  SPEAKER_04: You know, outside that I might be a different person.
• 45:02
  SPEAKER_04: I might, you know, I'm I'm you know, I I love tacos, I love to go and have you know regular dinners, I love to go and do all of those things.
• 45:10
  SPEAKER_04: You know, you don't see me doing it because you know it kind of doesn't match the brand, right?
• 45:16
  SPEAKER_04: You know, but other than that, it's just it's just a day and age that we are.
• 45:20
  SPEAKER_02: And then getting out there.
• 45:21
  SPEAKER_02: So to our listeners and our members, make sure that you get out there.
• 45:24
  SPEAKER_01: Yeah, representative you take it with you.
• 45:27
  SPEAKER_01: 100% and and and stay within the brand.
• 45:30
  SPEAKER_01: Yeah, stay within the brand.
• 45:31
  SPEAKER_01: Don't don't do something that's gonna end up on social media where you know you're you're doing things that are inconsistent with what you're trying to sell.
• 45:40
  SPEAKER_04: Yeah, it's it's just that the the the point that's in this misunderstood is that we are not asking you to not be your real self.
• 45:50
  SPEAKER_04: You know, we're asking you to respect what you are selling us, you know, because we are entitled to our opinion on everything.
• 46:00
  SPEAKER_04: We are entitled to say whatever we want.
• 46:03
  SPEAKER_04: We are entitled, you know.
• 46:05
  SPEAKER_04: That's our rights.
• 46:06
  SPEAKER_04: You know, that doesn't mean that what I say it's going to, you know, navigate with you or it's gonna be okay with you or with anyone else.
• 46:16
  SPEAKER_04: You know, that's the risk you take when you want to go out of your brand, you know, because you gotta understand your Instagram is your fans, and those fans want to hear from you and what you do and what you show them.
• 46:32
  SPEAKER_04: So if all of a sudden you show something different, now people are gonna be like, wait a second.
• 46:37
  SPEAKER_04: You know, that's not that's not what I sign off for.
• 46:40
  SPEAKER_04: Stay within your life.
• 46:41
  SPEAKER_04: Exactly.
• 46:41
  SPEAKER_04: So stay stay within what you want to do, or be dynamic enough where you can be jumping from industries.
• 46:50
  SPEAKER_04: So you can actually that's that's that's kind of what I do.
• 46:52
  SPEAKER_04: I jump from industries because you know, everything, everything is pretty much the same, just with different words.
• 47:00
  SPEAKER_04: You know, as long as you are respectful, as long as you as long as your work speaks for yourself, for itself, you don't need anything else.
• 47:07
  SPEAKER_04: You know, all the doors are going to open.
• 47:09
  SPEAKER_02: Yeah, and talking about the brand, because you know, you were explaining to us that you have the artist and you have the studio.
• 47:16
  SPEAKER_02: Uh, talk to us a little bit about you know your art, how basketball influenced your art.
• 47:22
  SPEAKER_02: Uh, you connected it with your background in Mexico, the Aztec.
• 47:27
  SPEAKER_02: Uh, I think it's pretty impressive.
• 47:29
  SPEAKER_02: I mean, we have it up here, uh, we're just admiring the art.
• 47:32
  SPEAKER_02: Will you talk to us a little bit about that?
• 47:34
  SPEAKER_04: So, so most of my my my subject of of art has always been entertainment.
• 47:42
  SPEAKER_04: You know, it's always been pop culture.
• 47:44
  SPEAKER_04: It's always been uh what I grew up with.
• 47:47
  SPEAKER_04: When I grew up in Wallah, back in the days when Americana was hitting hard, we have all the Gatorades, all the McDonald's, all the Michael Jordans coming in, all the Nike sneakers, all of this Americana culture came in.
• 47:59
  SPEAKER_04: So for my generation, it's what we attach from those times.
• 48:04
  SPEAKER_04: You know, everyone, everyone, we're the same age.
• 48:06
  SPEAKER_04: I'm pretty sure that if you saw, if you saw, I don't know, a He-Man toy, you're gonna feel some kind of way because it's nostalgic.
• 48:12
  SPEAKER_04: You know, you you you oh my god, I saw that toy when I was a kid.
• 48:16
  SPEAKER_04: You know, so to me, that's what I wanted to portray in my pieces.
• 48:20
  SPEAKER_04: I wanted to make sure that what I what I present to you, it's the person that you're aware in that you know, but in a different angle, you know, so it's something that you might have not seen or you might have not considered.
• 48:32
  SPEAKER_04: And and the basketball aspect that comes because I'm very proud of my cultures, I'm very proud of my roots.
• 48:41
  SPEAKER_04: I've always said I'm Mexican everywhere I go, no, no strange, nothing else there.
• 48:46
  SPEAKER_04: You know, I'm what I am, you know, and I've always wanted to carry that in my art, in what I do.
• 48:52
  SPEAKER_04: And one of the things that I was able to do that was to modernize our ball game for Mayas and Aztecs, you know, the ball game that represents our culture, our Latino culture, um, putting it as the origins of the basketball.
• 49:08
  SPEAKER_04: So the ball game, the ball game, the rules, you have to hit it with your with your hips, you have to, you know, you don't use your hands, you don't do that, right?
• 49:16
  SPEAKER_04: So the Aztec line starts with the silhouette that we all know that represents victory.
• 49:21
  SPEAKER_04: You know, if you are a basketball fan, you recognize that silhouette everywhere you go.
• 49:26
  SPEAKER_04: When you do that, and you change the ball for a he and you create the narrative saying this represents victory because this represents the winner or the loser, depending on the rules of that day, carrying the head of the opponent, of the of the enemy, you know, as a sacrifice.
• 49:48
  SPEAKER_04: So that is very powerful visuals in one image, you know.
• 49:52
  SPEAKER_04: So just carrying that idea allow me, you know, to create a broader collection based on basketball.
• 49:59
  SPEAKER_04: You know.
• 50:00
  SPEAKER_01: Yeah, here we have a warrior between the legs with the head, just like about the dunk.
• 50:05
  SPEAKER_04: That's it, though those are those are basically dunks, you know.
• 50:09
  SPEAKER_04: They are dunks on a representation.
• 50:11
  SPEAKER_04: Yes, if you if you put the halo, I believe that the the origins ones is the only one that has the halo.
• 50:16
  SPEAKER_04: Yeah, uh, because that's the one that spark everything and all the collection, you know.
• 50:21
  SPEAKER_04: So it's all the same.
• 50:22
  SPEAKER_04: It's basically a halo, but instead of being, you know, horizontal is vertical, you know, that's that's the ball game, you know.
• 50:28
  SPEAKER_04: So it's the origins of the game.
• 50:30
  SPEAKER_04: That's what I wanted to perpetuate, you know, and the collection.
• 50:33
  SPEAKER_01: And you could see these collections at Paco, and it's with a K, Paco Pablos da dot com.
• 50:40
  SPEAKER_01: Yes.
• 50:41
  SPEAKER_01: But you know, we've got um apparel, we've got um stickers, cups, all you know, around different collections.
• 50:51
  SPEAKER_04: Yes.
• 50:51
  SPEAKER_04: So so we basically we we were able to position the brand in a way that we could deliver a variety of of items that would look cool from a men cape to a bar to you know your house, you know.
• 51:05
  SPEAKER_04: Um it's it's going with the trends of of you know the new generations.
• 51:09
  SPEAKER_04: We also incorporate a lot of anime style art, just because, like I said, we are from a generation that grew up watching all these Dragon Balls, all of these cartoons, exactly.
• 51:20
  SPEAKER_04: So so by emulating that style of work, you attach completely to the newer generations.
• 51:26
  SPEAKER_04: And you can that's that's actually some of the narratives that we that we use when we uh do collaborations with athletes or celebrities, stuff like that.
• 51:33
  SPEAKER_04: You just need to modernize your image.
• 51:35
  SPEAKER_04: You know, in order for you to do that, you need to be able to engage with the younger crowds.
• 51:39
  SPEAKER_04: You know, how do you engage with the younger rats?
• 51:41
  SPEAKER_04: Just get what you like, just see what they like, you know, and try to apply your brand in ways that it's gonna work for them.
• 51:48
  SPEAKER_04: You know, you have all these kids going crazy for Pokemon cards, you know, then apply the same, the same thing with your brand, you know, figure it out a way, be creative.
• 51:57
  SPEAKER_02: And that was interesting because you know, Pokemon was in the 90s and now it's back.
• 52:02
  SPEAKER_02: Yeah, so that's something that we grew up with, and then suddenly it comes back.
• 52:06
  SPEAKER_02: But you know, all of these things that you're saying, they come from study.
• 52:08
  SPEAKER_02: You gotta study your marketing that's under your public.
• 52:11
  SPEAKER_03: Yes.
• 52:12
  SPEAKER_02: Uh, and then for example, what you're doing now with technology, you were talking about an app that you use to make your art lively, yes, right?
• 52:20
  SPEAKER_02: Come alive, basically.
• 52:21
  SPEAKER_04: Exactly.
• 52:21
  SPEAKER_02: Yeah.
• 52:22
  SPEAKER_02: So how do you do that?
• 52:23
  SPEAKER_02: Like, how do you get into the mentality?
• 52:25
  SPEAKER_02: Okay, let me apply technology to my art.
• 52:28
  SPEAKER_04: So, so in order for you to have groundbreaking moves for your career, you you have to understand your surroundings.
• 52:38
  SPEAKER_04: You have to understand what's happening around you, you know, or around your industry.
• 52:43
  SPEAKER_04: You can't, you can't just think that you're gonna come up with a great solution just by being sitting in your couch.
• 52:51
  SPEAKER_04: You know, you have to understand your surroundings, you have to understand what's happening.
• 52:54
  SPEAKER_04: Now, in my case, I was I was uh during COVID, to me, there was only two types of people.
• 53:04
  SPEAKER_04: The ones that decided that they were gonna take a sabbatical year, and they say, Oh, the government's sending me money, I don't need to do anything, I'm gonna chill, which is perfectly fine, you know, or the other type that decided to take advantage of their time and figure it out new ways that they could come up with something, which was my case.
• 53:24
  SPEAKER_04: You know, uh I was I was uh pioneering on the use of augmented reality in fine art.
• 53:30
  SPEAKER_04: You know, we developed the app during COVID.
• 53:32
  SPEAKER_04: We caught a lot of attention just because, you know, it was very, you know, it was an innovation that that wasn't done before, you know, like like I said, to the point where where, you know, on interviews and media, TV and all of these things, they started to, you know, to name me to be the bridge between fine art and digital world because of the world, of the work that we did, you know, and that opened us a lot of possibilities, you know.
• 53:55
  SPEAKER_04: But at the same time, you have to be aware of what's around you.
• 54:02
  SPEAKER_04: You know, you just can't, like I said, you just can't come up with a solution when you don't even know what the problem is.
• 54:08
  SPEAKER_04: You know, and in this case, there was no problem, but there was a way to make things better.
• 54:14
  SPEAKER_04: You know, so it's it's a it's it's it's a way that you have to either create your own solution of a problem that you create yourself, or you decide that you're going to view the world in a different perspective and go for it and make it happen.
• 54:30
  SPEAKER_02: That was also an evolution of your art, evolution of your brand.
• 54:34
  SPEAKER_02: Yes, and then embracing technology.
• 54:36
  SPEAKER_02: I know we were also talking about AI before the podcast.
• 54:40
  SPEAKER_02: Yes.
• 54:40
  SPEAKER_02: And you were also talking about the fact that you gotta embrace AI, even though now you as a graphic designer can just go in and prompt it.
• 54:47
  SPEAKER_02: Yes, right?
• 54:48
  unknown: Yes.
• 54:48
  SPEAKER_02: Uh, but the fact that you are embracing it, I think that's what needs to differentiate yourself from someone who's not embracing technology.
• 54:55
  SPEAKER_04: I I think that all of that just comes to the simple point of you got to adapt, you know, and and when you adapt, you you understand that either the tools that are to your hand are completely worth the use, or you're not gonna use them at all.
• 55:11
  SPEAKER_04: But if you're not gonna use them at all, you're wasting a lot of resources.
• 55:15
  SPEAKER_04: Because uh just because you don't see the value of something right away doesn't mean that the value is not there.
• 55:21
  SPEAKER_04: You know, it's up to you to to figure it out a way where you can you know incorporate all of these things, you know.
• 55:28
  SPEAKER_04: So it's just a matter when when when you try to come up with these type of things, it's it's a complex situation, you know, because you don't exactly know where this is going to lead, but you know that you have something, you know.
• 55:44
  SPEAKER_04: So that's the reason why I'm very appreciative as I run because it's not appreciative of COVID.
• 55:49
  SPEAKER_04: See, because it gave me the time to be able to develop it with my team, you know, to develop the right idea.
• 55:54
  SPEAKER_04: And not only to develop the right idea, but to be able to position it with uh now Hall of Famer.
• 56:00
  SPEAKER_04: The the first collaboration we did with that was with Dominic Cruz, you know, so it's not like we start small, you know.
• 56:06
  SPEAKER_04: So, in order for us, that was a huge step forward because it was something new that we were able to position with someone like Dominic, which I appreciate a lot.
• 56:16
  SPEAKER_04: He, ever since the beginning, he was one of the first ones to give me opportunities and we develop a good relationship.
• 56:21
  SPEAKER_04: But this is one of those things, you know, that the destiny put this opportunity to say, hey, you you're gonna be able to create this, but you got to be ready because you're gonna put it in a big platform.
• 56:32
  SPEAKER_04: And not only that, once we hit it with Dominic, that's when I received a letter from one of brothers saying that my LeBron James was gonna be in Space Jam.
• 56:43
  SPEAKER_04: You know, so that on its own creates even more momentum.
• 56:47
  SPEAKER_04: You know, so why do you do this?
• 56:48
  SPEAKER_04: And strategies, what do you do?
• 56:49
  SPEAKER_04: Keep pushing the momentum, keep keep delivering things that are just gonna keep bringing this momentum to non-stop.
• 56:56
  SPEAKER_01: You know, yeah, that's super cool.
• 56:57
  SPEAKER_01: You know, and and on the website, you guys at Pacopablos.com, you can download the app, the augmented reality series app.
• 57:05
  SPEAKER_01: And according to the website, the reality series brings your apparel or art to life.
• 57:11
  SPEAKER_01: Each unique image activates a mini cartoon.
• 57:14
  SPEAKER_01: You just get the Paco Pablos app and point at your art or apparel and watch it come to light.
• 57:20
  SPEAKER_01: Download the app and try it now.
• 57:22
  SPEAKER_01: So you can do that right on the site.
• 57:23
  SPEAKER_01: Yes.
• 57:24
  SPEAKER_01: And so I imagine I could, you know, show my warrior and and he would start moving and doing things.
• 57:30
  SPEAKER_04: Yeah.
• 57:30
  SPEAKER_04: So basically, basically in the warrior collection, there's there's five samuras, and all of them, there's three categories, which are uh flying warriors, warriors, and sharpshooters, which are you know, all of them basketball related, but um, but all of them have a different animation depending on what clan they are.
• 57:49
  SPEAKER_04: Like I believe like the flying warriors are fire, uh, I think that uh the sharpshooters are ice and I don't remember exactly the warrior because those are like like all collections, but but they have a variety of of uh you know animations and and different things that put them together.
• 58:06
  SPEAKER_01: That's super cool.
• 58:07
  SPEAKER_01: And you were talking about the art in here.
• 58:09
  SPEAKER_01: Are you able you you take the art and then you digitize it, and then it you can create movement and action?
• 58:16
  SPEAKER_01: So it's a process.
• 58:17
  SPEAKER_04: Um, what we do is uh we we set the image in a way that is going to get recorded and and analyzed by the app.
• 58:25
  SPEAKER_04: And at the same time, we decide the content that we want to have, you know, like like a lot of people, you know, they might have their their their grandma's portrait in their house.
• 58:36
  SPEAKER_04: We may be able to bring her to life and say, hi, how you doing?
• 58:40
  SPEAKER_04: Or you know, things like that.
• 58:42
  SPEAKER_04: So it's depending on the context here.
• 58:44
  SPEAKER_04: We can have the eagles coming to life, the flags waving, we can have you giving the speech.
• 58:50
  SPEAKER_04: We can completely change the whole world to a whole different thing.
• 58:53
  SPEAKER_01: Super cool.
• 58:54
  SPEAKER_01: You know, that's a super cool concept.
• 58:56
  SPEAKER_01: Are you allowed to like say, you know, you go, Oh, I want Mona Lisa to do something crazy.
• 59:01
  SPEAKER_01: Can you use like just art that's in the public space?
• 59:04
  SPEAKER_04: As as as there are lawyers, as lawyers, you know, you you guys know that there's there's uh parameters and there's limits when there's universal use like the Mona Lisa, right?
• 59:15
  SPEAKER_04: Yes, you are able to do so.
• 59:16
  SPEAKER_04: But but you know, as as we know, then there's limitations, there's likenesses, there's licenses, there's all of these things that come to play when you want to do certain things.
• 59:27
  SPEAKER_04: Therefore, I go and talk to the celebrities themselves, and I offer this job, I offer this opportunity for them to carry these new generations with technologies and you know, things like that, where they can actually take advantage of what we're doing, you know, placing their brand.
• 59:44
  SPEAKER_04: Some of them, some of them are so old school that the new generations they don't know that.
• 59:48
  SPEAKER_04: You know, so so it's a good way to bring them back in a refreshed way.
• 59:53
  SPEAKER_02: Make them relevant.
• 59:54
  SPEAKER_02: So basically, what you do is you you approach the off the artist, the celebrity, the sports person, and collaborate with them so you can use their brand, their image.
• 1:00:03
  SPEAKER_04: Exactly.
• 1:00:03
  SPEAKER_04: Because when they're on board, well, that's a library void because you already have your percentage of royalties or whatever decided the contract is.
• 1:00:12
  SPEAKER_02: Yeah, you mentioned, I mean, you mentioned Space Jam, LeGron, collaborating with Space Jam.
• 1:00:18
  SPEAKER_02: I saw something about the title being The Promise.
• 1:00:20
  SPEAKER_02: Yes.
• 1:00:21
  SPEAKER_02: But also connecting with all these other sports people.
• 1:00:24
  SPEAKER_02: Uh, can you name a few of them, like for our listeners, so they know like what a big deal you are in connecting with these people?
• 1:00:30
  SPEAKER_04: Okay, I'm just gonna say the last the last event that I had, it was from Beverly Hills.
• 1:00:34
  SPEAKER_04: We sold uh one of a kind signed piece by Barry Bonds for$33,000, and Aaron Rodgers was the one that bought it.
• 1:00:43
  SPEAKER_04: So, yes, we have I have I have most of my collectors are athletes, celebrities, some kind of entertainment.
• 1:00:52
  SPEAKER_04: You know, I'm um, you know, if if if you look online, a lot of people start saying I'm their favorite in the way that they want to collect the art because it's it's a different perspective of what they're used to.
• 1:01:03
  SPEAKER_04: You know, so we yes, I'm I'm I'm lucky enough to say that a lot of the people that collect my art, I grew up looking up for them, you know, like I was cool watching them on TV, you know, when when all of a sudden you have these these actors or or celebrities that that post a picture on Instagram and your paintings in the bag, it's like, oh that's really cool.
• 1:01:23
  SPEAKER_04: Yeah, that is cool.
• 1:01:24
  SPEAKER_01: Yeah, and so I was looking, you know, I saw some of your um, you know, we would say traditional, you know, portrait work that you do with your fingers, you call it dirty finger style.
• 1:01:34
  SPEAKER_01: I saw some cool, like um, you had uh a lot of our leading baskets, you had LeBron, you had uh uh uh you have like Dennis Rodman, you have Magic Johnson.
• 1:01:49
  SPEAKER_04: Yes.
• 1:01:49
  SPEAKER_04: So what I did was the portraits, the portraits, I'm an artist overall.
• 1:01:54
  SPEAKER_04: Portraits, portraits was what positioned me to be worldwide now, you know.
• 1:02:00
  SPEAKER_04: So the portraits, what I do with the portraits, I specifically have collections.
• 1:02:04
  SPEAKER_04: The LeBrons, the Rodmonds, the NBA players, all of them, 95% of them, are part of my Lords of the Rings collection, which represents them with the rings or representative championships.
• 1:02:18
  SPEAKER_01: Oh, I noticed because you were talking about you wanted LeBron to give five.
• 1:02:22
  SPEAKER_01: Exactly.
• 1:02:22
  SPEAKER_01: Yeah, okay, and Shautan to get two.
• 1:02:25
  SPEAKER_01: Yeah, okay.
• 1:02:26
  SPEAKER_04: At the same time, I have other collections that represent a whole different thing.
• 1:02:30
  SPEAKER_04: You know, I had the tech giants, which right now should be very, very relevant.
• 1:02:35
  SPEAKER_04: Uh the tech giants, which include uh Steve Jobs, um oh, cool.
• 1:02:40
  SPEAKER_04: Uh Gates, Bill Gates, and Zuckerberg.
• 1:02:43
  SPEAKER_04: Wow.
• 1:02:44
  SPEAKER_04: So the way I did it was a mashup.
• 1:02:46
  SPEAKER_04: So I match Steve Jobs with Tupac.
• 1:02:50
  SPEAKER_04: So I had a matchup where Steve Jobs would be wearing the Vandana, he would be wearing the West Side, but he would have um like a tier.
• 1:02:59
  SPEAKER_04: Well, no, no, that would that one's Bill's Gates.
• 1:03:01
  SPEAKER_04: He would have the the the apple tattooed on his face, or or little hints here and there of what they do.
• 1:03:07
  SPEAKER_04: Bill Gates, on the other hand, it's BIG.
• 1:03:10
  SPEAKER_04: Oh, yeah, yeah, yeah.
• 1:03:10
  SPEAKER_04: Now he's with the crown, he has a tear because we all know that the he killed Tupac, or you know, there's there's little hints like that.
• 1:03:20
  SPEAKER_04: And that collection was very popular because it represents tech giants in a way that we are not used to see them.
• 1:03:28
  SPEAKER_04: We used to see these guys and say, oh, okay, he might be a nerdy, he might be this, he might be that, but he's just very straightforward.
• 1:03:35
  SPEAKER_04: When in reality, what I wanted to portray it is that they're gangsters, you know, they're not good people.
• 1:03:40
  SPEAKER_04: And what I mean by that, it's not like I don't want to say that they're killers or they're that, but they're not really easy to deal with, you know, because they want things their way and they're proven that their way works.
• 1:03:52
  SPEAKER_04: So most of these guys are nightmares to be a part of or to work with or to do all of these things.
• 1:03:58
  SPEAKER_04: Because let's be honest, which prominent person in the world that it's very famous has been easy to deal with, other than Obama.
• 1:04:09
  SPEAKER_01: I was like, he's the only guy that comes to mind.
• 1:04:11
  SPEAKER_01: Obama, uh President Obama.
• 1:04:13
  SPEAKER_04: Yeah, yeah, yeah.
• 1:04:14
  SPEAKER_01: There you have you have the but but then I think about Elon Musk, and I'm like, oh, he's the biggest gangster of them all, you know.
• 1:04:21
  SPEAKER_04: Oh 100%, 100%.
• 1:04:23
  SPEAKER_04: And I actually was thinking part of the the other two that that I was going to incorporate in that collection, I just never got the chance to, was Elon Musk, and he was um uh what's what's the guy that was in the chair?
• 1:04:36
  SPEAKER_02: Um Stephen Hawkins?
• 1:04:38
  SPEAKER_04: Stephen Hawkins, you know, so so I was gonna put all of them as the collection of the tech giants because at the end of the day, those are the biggest tech that we have.
• 1:04:47
  SPEAKER_01: You know are you gonna do uh are you gonna do a Donald Trump deal?
• 1:04:51
  SPEAKER_01: I haven't got a kind of interesting I have an uh a thing with Donald Trump.
• 1:04:57
  SPEAKER_04: Um in 2016, uh in in during the elections, before the elections, I participated in a worldwide contest called Power and Politics.
• 1:05:09
  SPEAKER_04: And it was coming from Talent House in London.
• 1:05:13
  SPEAKER_04: Um I I was I'm still am against you know derogatory terms and narratives that are not um real and that are just used to amplify a lie.
• 1:05:28
  SPEAKER_04: You know, so so I come up with this um illustration that uh went viral for obvious reasons.
• 1:05:36
  SPEAKER_04: It was it was um Hitler removing Trump's face as a mask.
• 1:05:40
  SPEAKER_04: Oh yeah, oh yeah.
• 1:05:41
  SPEAKER_04: So that became viral as as I feel like I saw that.
• 1:05:46
  SPEAKER_01: You probably had because I mean I like it.
• 1:05:48
  SPEAKER_01: I think I liked it it reposted like if it was available to me.
• 1:05:52
  SPEAKER_01: Uh I kind of remember that.
• 1:05:53
  SPEAKER_04: I've had I've had uh uh accounts that reposed that image millions of times.
• 1:06:00
  SPEAKER_04: So I'm pretty sure that that um you know that you you've seen it or at least you've um you've come across with it.
• 1:06:08
  SPEAKER_04: So so yeah, yeah, yeah, yeah.
• 1:06:11
  SPEAKER_04: So we won we won the contest with that, and I became public enemy.
• 1:06:15
  SPEAKER_04: Oh yeah, yeah.
• 1:06:17
  SPEAKER_04: He he before he moved on as his next, you know, yeah, yeah.
• 1:06:20
  SPEAKER_02: Now he's uh the next enemy.
• 1:06:22
  SPEAKER_04: Yeah, exactly.
• 1:06:23
  SPEAKER_04: So I became public enemy number one, and that's that's part of the uh lessons that you you go along.
• 1:06:29
  SPEAKER_04: You know, you you gotta understand that your words matter, in this case that your images matter.
• 1:06:35
  SPEAKER_04: You know, you you uh it allowed me to understand that I can no longer just you know post whatever I want because it's weight.
• 1:06:44
  SPEAKER_04: You know, what I post has weight, what I say has weight, you know.
• 1:06:49
  SPEAKER_04: So so you start you start to open yourself to to these broader ideas, to these broader things, and you understand, you know, what's what's smart to do and what might not be the right time to do, you know.
• 1:07:02
  SPEAKER_01: Yeah, I have I have experience around that issue.
• 1:07:04
  SPEAKER_01: You know, I have um very, very, very strong feelings about current administration, about ICE, about a lot of things that are going on.
• 1:07:14
  SPEAKER_01: And um, you know, at least early on when it was, you know, starting like I sometimes, to your point, you know, you have this public persona, I would, you know, attack those issues with maybe a little more um, you know, street vulgarity type of expressions that maybe in the end, like we're not consistent with, you know, my brand.
• 1:07:35
  SPEAKER_01: Yeah.
• 1:07:35
  SPEAKER_01: You know, I can go out and do the marches, I can, you know, have, you know, civil discourse on, you know, the Minneapolis shootings, but if I'm like, you know, F ice, you know, you know, people don't tend to, you know, you be attracted to that.
• 1:07:52
  SPEAKER_04: You become one of them.
• 1:07:53
  SPEAKER_04: And and you you used the perfect example a little bit uh, you know, minutes ago with Obama, you know.
• 1:07:59
  SPEAKER_04: I don't have any image in my head that Obama not being politically correct, not being he's not the Einstein, he's not found in the Einstein Epstein.
• 1:08:09
  SPEAKER_04: Yeah, yeah.
• 1:08:11
  SPEAKER_04: It's it's one of those things that if you want to mold the way you carry yourself or the way you talk, Obama should be the one.
• 1:08:19
  SPEAKER_04: Just because he always has that tone.
• 1:08:22
  SPEAKER_04: You know, he never, he even if he gets angry, he controls and he pulls back in order for him to retake control.
• 1:08:29
  SPEAKER_04: And that's you know that's his first.
• 1:08:31
  SPEAKER_02: Uh I always looked up to him like he was my first presidential election, right?
• 1:08:36
  SPEAKER_02: Uh so I really studied him before, you know, voting, voting for him.
• 1:08:41
  SPEAKER_02: Yes.
• 1:08:41
  SPEAKER_02: Uh, and one of the reasons is first election in order to be a very informed one, other than just like the social media, because he started all, right?
• 1:08:48
  SPEAKER_02: The brand.
• 1:08:49
  SPEAKER_02: But just the fact that he listens to his opponent takes a minute to actually respond.
• 1:08:56
  SPEAKER_02: Yes.
• 1:08:56
  SPEAKER_02: And respond in such a manner that's very respectable but disagreeing.
• 1:09:00
  SPEAKER_02: Yes.
• 1:09:01
  SPEAKER_02: I feel like it translates a lot with what we do as lawyers, what you do with your art.
• 1:09:05
  SPEAKER_02: Because we as lawyers, we always gonna have an opponent, especially on me on the plaintiff's side representing the victim, we are gonna disagree with what the defense says.
• 1:09:15
  SPEAKER_02: That if you listen and you actually respond in a smarter way and actually looking out for it.
• 1:09:20
  SPEAKER_02: Yeah, you can't do more than just like doing it.
• 1:09:23
  SPEAKER_04: You can't just get mad and that's that's the whole understand that who controls the narrative controls the situation, you know, because because if when you're litigating or you're fighting with these people defending your your your client, you know, if they give you something and you respond like no, but this and that, yeah, you became the problem.
• 1:09:44
  SPEAKER_04: You know, you are what's wrong with you?
• 1:09:46
  SPEAKER_04: You're supposed to be a lawyer, you're supposed to have control, calm your temper, you know.
• 1:09:50
  SPEAKER_04: There's things that are supposed to be one way and one way, you know, no more.
• 1:09:56
  SPEAKER_04: And that's why pro politically correct exists, you know, because when you are politically correct, you know, you carry yourself in a way that I'm not looking to say, what are you doing wrong, or what am I doing wrong, or what's wrong.
• 1:10:11
  SPEAKER_04: I just look for the middle ground that everyone will like see, you know, because that's part of the that's that that that's that's one of the parts that I don't think that a lot of people understand about politics.
• 1:10:23
  SPEAKER_04: Politics, when you when you're in politics, you will never have a perfect candidate.
• 1:10:30
  SPEAKER_04: Why?
• 1:10:31
  SPEAKER_04: It doesn't matter if you're Republican or if you're a Democrat, it doesn't matter.
• 1:10:34
  SPEAKER_04: Why?
• 1:10:35
  SPEAKER_04: Because what people need to understand is that for politics to work, everyone needs to compromise.
• 1:10:41
  SPEAKER_04: If you don't compromise, we are after why because I might like some of the things that the Republican does, but I don't like the rest.
• 1:10:53
  SPEAKER_04: But if that rest is more that or less than what I like the Democrat, well I need to I need to go for whichever gets me the best.
• 1:11:04
  SPEAKER_04: Yes, you know, that doesn't mean that all of what you say is what I like, but I'm willing to compromise the parts that I don't for the ones that I like, you know, to be sure.
• 1:11:16
  SPEAKER_04: Exactly.
• 1:11:16
  SPEAKER_04: So as long as long as people understand that, you know, there shouldn't be an issue.
• 1:11:21
  SPEAKER_04: The thing is that people don't know that.
• 1:11:22
  SPEAKER_04: No, you know, they don't understand compromising.
• 1:11:24
  SPEAKER_04: No, they always want date what they want, how they want it, you know, and that's never gonna work, not not in a society.
• 1:11:32
  SPEAKER_01: So we know where um, you know, the site is and where a lot of your um products are.
• 1:11:40
  SPEAKER_01: Where's the the actual you know physical gallery?
• 1:11:44
  SPEAKER_04: Yeah, okay.
• 1:11:45
  SPEAKER_04: So right now we have the information page under construction.
• 1:11:48
  SPEAKER_04: If you go to papapablostudios.com, you're gonna see that it's under construction because we're revamping the new redesign of the page.
• 1:11:55
  SPEAKER_04: Um, every event is going to be there.
• 1:11:59
  SPEAKER_04: You know, right now the biggest event that we have coming up is February 20th.
• 1:12:04
  SPEAKER_04: I believe it's going to be either at noon or at one.
• 1:12:07
  SPEAKER_04: Uh I'll I'll I'll confirm with you guys.
• 1:12:10
  SPEAKER_04: But uh we have the um exhibition coming from Camera deputados in Mexico that closed the first ever um nationwide digital art contest in Mexico that was created and organized by me, by Camera deputados, but the city of Escondido and a variety of organizations down there.
• 1:12:29
  SPEAKER_04: And the goal was to be able to provide opportunities for the talent in Mexico by giving them a chance to exhibit here in our galleries.
• 1:12:37
  SPEAKER_04: Uh, we had the galleries and mayorshops in our county, and we also have a very good relationship with the California Center for the Arts, which we've been doing a lot of events and creating a lot of opportunities for our community.
• 1:12:47
  SPEAKER_04: So those are the events that matter the most right now.
• 1:12:51
  SPEAKER_04: Uh obviously, there's plenty of them, you know.
• 1:12:54
  SPEAKER_04: Like I said, we have a calendar and we have uh uh guidelines on the events that we're gonna be taking part of, but that's the biggest one right now.
• 1:13:03
  SPEAKER_04: That's all of our focus, you know, just because the event that we had, the open ceremony in Mexico City, it was such a great event, you know, that we just want to make sure to have a very good cutter part in our side, you know.
• 1:13:19
  SPEAKER_01: Amazing, yeah.
• 1:13:20
  SPEAKER_01: And so that's Paco Pablo Studios.
• 1:13:22
  SPEAKER_01: And if you, you know, put that in, it brings up some links and among other things, exhibits.
• 1:13:28
  SPEAKER_01: You say that is being built out, but the big one coming up is Feb is the public invited?
• 1:13:34
  SPEAKER_04: It's going to be public, it's going to be public.
• 1:13:36
  SPEAKER_04: I'll I'll suggest you follow me on Instagram or check out my page.
• 1:13:40
  SPEAKER_04: We're going to post the uh actual flyer in the next few days.
• 1:13:44
  SPEAKER_01: And are these uh are some of the artists going to be able to travel up for this or are they just sending their work?
• 1:13:50
  SPEAKER_04: The they're sending their work just because since it's the first edition of this um contest, we wanted to make it as easy as possible for everyone involved.
• 1:14:02
  SPEAKER_04: Because when you try to cross borders with art, uh it's a whole situation.
• 1:14:08
  SPEAKER_04: Oh, really?
• 1:14:08
  SPEAKER_04: You know, artwork, it's probably the number one laundry money way that people do that when they cross borders and things like that.
• 1:14:15
  SPEAKER_04: And they're very, very strict.
• 1:14:17
  SPEAKER_04: So since we had, you know, our times and timelines and all of that, we decided to go that route, which it would make everything just easier, just because they're prints, you know, they are phone prints.
• 1:14:30
  SPEAKER_04: Basically, it's just a uh uh uh replica of their work, but that's the actual piece that was exhibited in the in Mexico City, you know.
• 1:14:40
  SPEAKER_04: So that way we avoid all the logistics of, oh, but they don't have visas or they don't have this or they don't have that.
• 1:14:46
  SPEAKER_04: The idea for the next uh uh editions of it is to be able to have their presence, you know.
• 1:14:53
  SPEAKER_04: But um, as as as you know, every time that you start something, you have to prove yourself before they're open the doors for here you go, whatever you need.
• 1:15:03
  SPEAKER_04: You know, so that's what we did.
• 1:15:04
  SPEAKER_01: I'm checking out your Instagram.
• 1:15:06
  SPEAKER_01: It's Paco Pablos.
• 1:15:08
  SPEAKER_01: Yes, pretty easy, yeah, with the K, all one word all together.
• 1:15:13
  SPEAKER_01: I've seen you there uh with looks like Mike Tyson, Iron Mike Tyson.
• 1:15:17
  SPEAKER_01: Yeah.
• 1:15:18
  SPEAKER_01: Did you ever make him come to life?
• 1:15:20
  SPEAKER_04: Yeah, so so it's it's um, like I said, it's uh one of those things that to me when I go to the events that I'm part of or or things like that, it's like a kid in toilet, you know, because if you ask if you would have asked me when I was a kid, hey, you're gonna, you know, you're gonna be in the same room with Mike Tyson, Magic Johnson, all of these people, I'd be like, yeah, right.
• 1:15:40
  SPEAKER_04: You know, but I was, you know, like in this event where we have Barry Bonds, I remember I walked into the green room and Mike Tyson was sitting in the chair.
• 1:15:47
  SPEAKER_04: I was like, Oh, okay, that's Mike Tyson.
• 1:15:49
  SPEAKER_04: Then Magic Johnson comes in, like, oh, that's Magic Johnson, followed by uh Cedric the Entertaining and Spike League.
• 1:15:55
  SPEAKER_04: Wow, you know, you're like, I made it.
• 1:15:58
  SPEAKER_04: Yeah, yeah, amazing.
• 1:15:59
  SPEAKER_04: I mean, how how can you not have those thoughts when they're right in front of you?
• 1:16:03
  SPEAKER_01: Right.
• 1:16:03
  SPEAKER_01: Yeah, that's amazing.
• 1:16:04
  SPEAKER_01: And so that's February 20th, you think at one.
• 1:16:07
  SPEAKER_03: Yes.
• 1:16:08
  SPEAKER_01: Um, and there's gonna be it's a bi-national event.
• 1:16:11
  SPEAKER_01: Yes, we're gonna have uh people there from Mexican government.
• 1:16:14
  SPEAKER_04: Exactly.
• 1:16:14
  SPEAKER_04: We are we are extending the invitations to politicians in in TJ and Mexicali, Baja California in general, more than anything, the ones that are to proximity that that they can assist, since it is an official event.
• 1:16:27
  SPEAKER_04: We're gonna have also officials from the city of Escondido.
• 1:16:30
  SPEAKER_04: We're gonna extend the invitations to the mayors also of North County, Vista, you know, Chilo Vista, all of these county, all of these cities around the county, you know, because it is an important event.
• 1:16:41
  SPEAKER_04: We created something that will replicate in perpetuity, you know, for us to be able to just create relationships, bindation relationships through culture, you know, through the arts.
• 1:16:55
  SPEAKER_04: You know, there's nothing cleaner than art and culture when you use it that way.
• 1:16:59
  SPEAKER_04: You know, especially right now where all of these narratives and all of these things happening outside our outside our doors.
• 1:17:05
  SPEAKER_04: You know, we need to remind people that the relationships between United States and Mexico, they're no bad.
• 1:17:12
  SPEAKER_04: You know, there's always the good type of relationships, and these are the kinds that we're creating, you know.
• 1:17:17
  SPEAKER_04: So I believe that it's important.
• 1:17:18
  SPEAKER_02: Yeah, and I think you're doing exactly what we're doing.
• 1:17:21
  SPEAKER_02: Like we're providing justice without borders, you're providing art without borders.
• 1:17:26
  SPEAKER_02: Yeah.
• 1:17:27
  SPEAKER_01: Yeah, it's amazing, you know, and I I think that's a good way, place to leave it.
• 1:17:32
  SPEAKER_01: You know, uh, we've learned a lot of lessons from you, you know, really about resilience, you know, brand building, uh, reaching out, you know, the importance of um, you know, building your network and your your brand and your presentation and all those things, you know, listening to your wife, listening to your your dad, listening to your employees, um, just really good stuff all around.
• 1:17:58
  SPEAKER_01: And so um super grateful that you uh traveled, you know, down here to see us.
• 1:18:04
  SPEAKER_01: Thank you.
• 1:18:04
  SPEAKER_01: Um thank you so much for doing that.
• 1:18:06
  SPEAKER_01: Um, we always I always I listened, I used to listen, and they're too long anymore, but I lit I used to listen to this podcast by this guy, Os Ottava.
• 1:18:14
  SPEAKER_01: Do you know that one?
• 1:18:15
  SPEAKER_01: No, but I will I will listen to it.
• 1:18:17
  SPEAKER_01: Yeah, he's he's a Mexican um business person.
• 1:18:20
  SPEAKER_01: He has um he's good entrepreneurs on.
• 1:18:24
  SPEAKER_01: Okay, you know, and um and so uh what is the name?
• 1:18:29
  SPEAKER_02: Yeah, he just had uh Jeco Beres.
• 1:18:30
  SPEAKER_02: He does Carlos Slin.
• 1:18:32
  SPEAKER_04: Okay, okay.
• 1:18:33
  SPEAKER_02: And I like his uh Pip's concast.
• 1:18:36
  SPEAKER_02: I like his setup, and I like the narrative more than anything.
• 1:18:40
  SPEAKER_04: I I think that that um when you have when you have a podcast like that, and then you and you invite you know characters, the ones that you mentioned, it must be a great conversation.
• 1:18:51
  SPEAKER_04: Oh yeah, it's it's it's it's what they say, great minds think.
• 1:18:54
  SPEAKER_01: And it's it's elevating, you know, him along with them.
• 1:18:58
  SPEAKER_01: You know, he's in this like intellectual green room of a space like you are with Magic Johnson.
• 1:19:03
  SPEAKER_01: Yeah.
• 1:19:04
  SPEAKER_01: But he it's called cracks, and the cracks are you know people that he believes are high achievers or have done well.
• 1:19:10
  SPEAKER_01: But he always ends the podcast.
• 1:19:12
  SPEAKER_01: He says, if you could write a message in the sky, you know, for everyone to read forever, you know, you as an artist, if you could paint with clouds, sticky finger clouds in the in the sky for everyone to see, what would your legacy be?
• 1:19:28
  SPEAKER_01: What would you write for all of us?
• 1:19:32
  SPEAKER_04: I think that it would be something really tacky, but really, really true.
• 1:19:37
  SPEAKER_04: Never give up.
• 1:19:38
  SPEAKER_04: Yes.
• 1:19:38
  SPEAKER_04: You know, it doesn't matter how many times you fail, you know, you learn something.
• 1:19:43
  SPEAKER_04: You know, it's up to you to keep getting up and follow the same, you know.
• 1:19:49
  SPEAKER_04: Um, I do believe that every time that we fall, every time that someone tells us no, every time that that things don't go the way we planned it, it's a learning process, it's a learning experience.
• 1:20:00
  SPEAKER_04: So it's it's up to us to be able to analyze it, learn from it, and don't repeat the same mistake moving forward, you know.
• 1:20:08
  SPEAKER_04: But every time, that's that's the reason why they say what happens when you follow the horse, you just get back on it, you know, because that's life.
• 1:20:14
  SPEAKER_04: You know, so don't ever give up.
• 1:20:16
  SPEAKER_01: I love it.
• 1:20:17
  SPEAKER_01: That's a great place to leave it.
• 1:20:19
  SPEAKER_01: Thank you so much.
• 1:20:20
  SPEAKER_01: Thank you, guys.
• 1:20:21
  SPEAKER_01: Um, and so this concludes uh this edition of the La Tino podcast.
• 1:20:26
  SPEAKER_01: If you like us, follow us, share, you know, uh comment, engage.
• 1:20:31
  SPEAKER_01: I hope you will um uh connect with our guest today, check out his stuff, maybe go to the gallery, follow him, you know, support his vision of building community through art, you know, the same way that we try to build community through law and justice.
• 1:20:48
  SPEAKER_01: And so uh thanks again.
• 1:20:50
  SPEAKER_01: It's been a pleasure, and I'm so glad we got to spend time together.
• 1:20:53
  SPEAKER_04: Thank you, guys.
• 1:20:53
  SPEAKER_04: I really appreciate your platform, and you know, I I wish you all the best.
• 1:20:57
  SPEAKER_04: This is a great, great podcast.
• 1:20:58
  SPEAKER_04: Thank you, sir.
• 1:21:01
  SPEAKER_00: Thank you for listening to the Latino podcast.
• 1:21:04
  SPEAKER_00: We'll see you again next time, and be sure to click subscribe to get future episodes.