Inside the Rise of Regional Travel with Brian Bossuyt of the Pocono Mountains Visitors Bureau
What does it take to turn a beloved local destination into a multi-platform media powerhouse? In this episode of The Layover, we sit down with Brian Bossuyt, Executive Vice President and CMO of the Pocono Mountains Visitors Bureau, to explore how his team is redefining destination marketing—one camera, one app, and one fall foliage map at a time.
Brian shares how the Pocono Mountains region is:
Attracting new and returning visitors year-round, from family road-trippers to luxury travelers
Leveraging data, storytelling, and even its own 24/7 television network to inform, inspire, and convert…
The skinny
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